The LunchBreak Marketing Podcast

Our format is simple. Each week, a few of us get together (at lunch) to discuss marketing and design. The show is brought to you by Jason Marlowe & Zack Tatum, business partners and friends. They both have extensive experience with graphic & website design, as well as digital marketing and advertising. We welcome you to enjoy each episode over lunch, as we chat during our lunch break. Cheers.

Marketing Trends Ending in 2018 12/20/2017

SEO Tips for 2018 12/12/2017

Business Farts 10/31/2017

The Linear Sales Funnel is Dead 10/20/2017

Why Your Website Conversions Suck 10/12/2017

How to Stand Out in a Noisy World 10/03/2017

SEO Tips 09/26/2017

20: Micro Marketing, AI & Automation with Emma 09/19/2017

20: Micro Marketing, AI & Automation with Emma Last month, Jason and Zack discussed and how most brands are missing some of these little moments to extend their brand. Emma is the company that started this micro marketing journey the guys discussed on the show. In today’s episode, we discuss micromarketing, Seth Godin, marketing automation, and who will play Zack and Jason in a movie idea they have on micro marketing, with Colby Cavanaugh, SVP Marketing at Emma. Colby shares a lot about how the Emma brand is passionate about micromarketing. He also shares his take on what AI has for the future of email marketing and marketing automation. No matter how advanced technology gets, marketing will always need a human touch. This podcast will give you a deeper respect for micromarketing. The guys hope that you start finding ways to continue your brand well past the more conventional marketing channels. Enjoy! Show Notes 2:23 Colby gives a brief overview of his career background. 4:25 Emma is the genesis of our mission to redefine micro-marketing with their brilliant 404 page. 5:53 The Seth Godin article that Colby mentions. 6:56 Seth suggests instead of trying to see how big you can make a segment, you see how small you can make the segment in order to find that viable audience. 7:11 Colby says they are passionate about the micro-marketing moments, like their 404 page, to extend the brand of Emma. 9:00 Jason points out how much work into the idea of investing time into a 404 page that NO ONE will ever see. 11:45 Today we have so much data at our fingertips as marketers. Colby believes we should use 70% of that date on customer service and 30% on sales. 12:15 We are coming for you, Seth! We will have you on the show. 13:45 Colby talks AI and what place it serves in digital marketing and marketing automation. 14:19 Marketing will always require the human touch that AI will not be able to have. 17:55 Marketing United 18:35 We as marketers are often missing the primary uses of email marketing automation like a welcome series. 20:15 What is the average welcome email series a business should be using? The answer is 4-5 depending on your industry and your brand. 24:36 How much email is too much email? Colby says individual preference comes into play here depending on your brand and how much your audience craves your content. 27:40 Emma’s Road Show MORE ABOUT EMMA: According to www.emailvendorselection, “Emma is a provider of email marketing software and personalized services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits, and agencies in mind. Emma's features include email automation, audience segmentation, and mobile email marketing, plus integration with CRM solutions, eCommerce platforms, and social networks.” MORE ABOUT COLBY: Colby Cavanaugh is SVP of Marketing at Emma. Prior to joining Emma, he worked as VP of Global Channels at Return Path, where he drove customer success through their global partner ecosystem and enhanced their product offerings for digital marketers. He has over 10 years experience in the digital marketing space, including positions with Webtrends, ExactTarget, and Salesforce. Colby Cavanaugh is SVP of Marketing at Emma. Prior to joining Emma, he worked as VP of Global Channels at Return Path, where he drove customer success through their global partner ecosystem and enhanced their product offerings for digital marketers. He has over 10 years experience in the digital marketing space, including positions with Webtrends, ExactTarget, and Salesforce. He also has experience living and working abroad in Japan and earned his MBA from Portland State University. Colby currently resides in Portland with his wife and two children. /episode/index/show/lunchbreak/id/5753912

19: Busting Email Myths 09/12/2017

18: Developing Brand Trust Through Content Marketing 09/05/2017

18: Developing Brand Trust Through Content Marketing There are literally hundreds of thousands of website hosting platforms in the world today... all of them claiming to be the best in the industry. With the rise in WordPress over the last decade as a viable means for a content management system for building your next website, we have seen more companies specialize in WordPress only hosting. However, none can be matched by . As proud clients of WP Engine, we were honored to have our special guest on today’s podcast, Eric Jones, VP of Global Communications at WP Engine. They have revolutionized how WordPress clients host their website and are growing in dramatic fashion. At Market House, we have experienced some of the best customer service we have ever experienced in the tech/digital industry. Not only that, but we have seen the downtime of our client's sites diminish. In today’s podcast, Eric talks with the guys about the importance of branding and what role content plays for branding your company. Over the last several years, companies have made the switch to providing useful, valuable content for their clients that are not powered by pushing the companies products or services. People can sniff out when they are being pitched. The purpose of this new way of providing content is to show your authority in the space. Giving people a reason to listen to what you have to say. With this type of content generation, you have to be very careful about being promotional about your own products, but providing real value to consumers on the topics at hand. You have to be really focused on who your audience is, what’s the goal, and stay true that real focus. Some would say, “Why would I provide valuable information to my customers without pushing my product? How does that make me money?” Eric gave us 2 of the biggest advantages for companies to take this content generation into consideration. Credibility in your industry. By providing valuable content regarding the industry to your client, you are providing them a sense of credibility in the space. You are positioning yourself even further as an authority in the space. Trust with your client. If they see that you know what you are talking about, they will immediately trust what your brand has to say. This, over time, leads to more sales and establishes you as the true authority in the industry. We hope this podcast gives you ammo to go back to your team and convince them to get behind providing useful, valuable content that educates the client. This brands your company out of trust and not out of a sales pitch. Enjoy! More about Eric and WPengine: Eric Jones service as the Vice President of Global Brand and Communications at WP Engine, Inc. He was the Marketing Partner at North Bridge Growth Equity and North Bridge Venture Partners. Previously, he was Group Head of the New York Technology Practice at Edelman. WP Engine provides best-in-class customer service on top of innovation-driven technology. This is why over 70,000 customers in 120 countries have chosen them for their mission critical WordPress hosting needs. As part of their commitment to power WordPress digital experiences around the globe, WP Engine offers their customers the option of choosing a data center located in US, EMEA, and Asia-Pacific. Their global data centers enable enterprise-grade site performance and support data security and compliance requirements. The location of your server affects site speed - the closer your visitor is to the data center, the faster your site will load for them. With data centers across four continents and a global CDN network, they deliver lightning fast experiences that help improve SEO and conversion rates for customers across 136 countries around the globe. How to find Eric and WPengine: Eric Jones LinkedIn: Eric Jones Twitter: WPengine Twitter: WPengine Facebook: WPengine Website: Links mentioned in the show: /episode/index/show/lunchbreak/id/5708338