My Edge Podcast

The My Edge podcast is a production of AMA Houston designed to provide marketers with opportunities to engage with the Houston marketing community as well as connect with top thought leaders from across the nation.

Marketing & Community Outreach through Podcasts w/ Sarah Smith 12/08/2021

Marketing & Community Outreach through Podcasts w/ Sarah Smith Sarah Smith, Co-Founder and CEO of Speakerbox Media, joins us this week to talk about all things podcasting. As Houston’s first full-service podcasting agency and the producer of the My Edge podcast, Speakerbox Media helps businesses grow communities and drive engagements through high-quality podcasting tools that adapt to any budget. /episode/index/show/myedgepodcast/id/21410225

How to Combine Marketing and Leadership w/ Aaron Templer 12/08/2021

How to Combine Marketing and Leadership w/ Aaron Templer Aaron Templer, founder of Three Over Four marketing agency and author of Leading in a Social World, joins us this week to discuss social media marketing and the intersection of marketing and leadership. While Three Over Four focuses on bias-free marketing and branding strategies, Aaron’s book, Leading in a Social World, breaks down the science and data around engaging in social media and generating value in social media content. /episode/index/show/myedgepodcast/id/21412700

Separating DEI from the Buzz Terms with Catrina Ballard 06/01/2021

Separating DEI from the Buzz Terms with Catrina Ballard Catrina Ballard, owner of Happy Teams and current DEI director of AMA Houston, joins us again this week to discuss DEI and its role in business as we emerge from pandemic times. DEI, or Diversity, Equity, and Inclusion is an essential focus for business owners looking to establish a company that is accessible and beneficial to people of all ages, races, genders, abilities, sexualities, and living situations. /episode/index/show/myedgepodcast/id/19304861

Danny Gavin Shares SEO Tips and Googles Core Web Vital Updates 05/18/2021

Danny Gavin Shares SEO Tips and Googles Core Web Vital Updates Today’s guest is Danny Gavin, the CEO, and Founder of Optidge Agency. He is a persistent and creative problem-solver who utilizes his extensive experience to strategically develop cutting-edge Internet marketing and social media campaigns. /episode/index/show/myedgepodcast/id/19149725

How to Win A Crystal Award with Erika Waters 02/18/2021

How to Win A Crystal Award with Erika Waters Erika Waters returns to the My Edge podcast to talk about this year’s Crystal Awards. As a multi-time Crystal Award winner, Erika shares her insights on crafting a solid entry, understanding the judges’ point of view, and emphasizing the link between your objectives and your results. The Crystal Awards, an AMA Houston awards program, aims to recognize top marketers in the Houston area based on the results of recent campaigns. /episode/index/show/myedgepodcast/id/17981663

How to Map Content to Increase Engagement with Henry Adaso 02/16/2021

How to Map Content to Increase Engagement with Henry Adaso Henry Adaso shares advice on content mapping to increase engagement. /episode/index/show/myedgepodcast/id/17964797

What is AMA Houston Gives Back? 12/01/2020

What is AMA Houston Gives Back? AMA Houston Board Members Stacey Moore and Stephen Mendoza talk about AMA Houston Gives Back, a charitable giving mission helping non-profits market more effectively. /episode/index/show/myedgepodcast/id/16984040

How to Choose the Right Social Media Channel for Your Business with Chris Ferris, PhD 11/28/2020

How to Choose the Right Social Media Channel for Your Business with Chris Ferris, PhD Chris Ferris, PhD., the Vice President of Digital Strategy at Pier Pont Communications, shares his advice for choosing the right social media channel for your business. /episode/index/show/myedgepodcast/id/16984217

Jose Igartua and Anabelle Roman Hosting Virtual Events 10/28/2020

Jose Igartua and Anabelle Roman Hosting Virtual Events Hosting a virtual event comes with its challenges; Jose Igartua and Anabelle Roman Karana Audiovisual, LLC, share their tips for hosting a seamless virtual event. /episode/index/show/myedgepodcast/id/16581875

Learning to Lead with Glenn Taylor 10/09/2020

Learning to Lead with Glenn Taylor Glenn Taylor, President and Founder of Skybound Coaching & Training, joins us on this episode to talk about the ins and outs of leadership coaching and development. With years of experience with AMA under his belt, Glenn shares his wealth of creative, marketing, and leadership knowledge through insightful conversation. /episode/index/show/myedgepodcast/id/16341113

Marketing Automation with Taylor Dodds 09/17/2020

Marketing Automation with Taylor Dodds Emily Rhodes and Hami Arrington sit down with Taylor Dodds, A Digital Strategist Lead at Axiom to discuss winning the Crystal Award and Judges Choice Award for the Marketing Automation Campaign for Belmont Village. He talks about the different strategies that Axiom took to create this campaign as well as advice for getting into marketing automation. /episode/index/show/myedgepodcast/id/16042658

Marketing Advice with Hami Arrington 09/11/2020

Marketing Advice with Hami Arrington Hami Arrington, President-Elect of AMA Houston and Founder of One Foot Over, discusses different digital marketing practices. Hami shares her own experiences and helpful marketing advice. /episode/index/show/myedgepodcast/id/15970316

What It Means To Be An Anti-Racist Business (Part 2) w/ Catrina Ballard 07/06/2020

What It Means To Be An Anti-Racist Business (Part 2) w/ Catrina Ballard Catrina Ballard, MS ED founder of Root and Restore and Ray Smith founder of The Houston Pod joins Erika and Emily to talk about racism. /episode/index/show/myedgepodcast/id/15107366

What It Means To Be An Anti-Racist Business (Part 1) w/ Catrina Ballard 07/06/2020

What It Means To Be An Anti-Racist Business (Part 1) w/ Catrina Ballard Catrina Ballard, MS ED of Root and Restore, joins Erika and Emily to talk about racism. /episode/index/show/myedgepodcast/id/15106883

Leading Through Covid-19 with David Saxe 05/06/2020

Leading Through Covid-19 with David Saxe Resource: Blog post of David Saxe - /episode/index/show/myedgepodcast/id/14306669

Empathic Marketing with Jason Swenk 04/23/2020

Empathic Marketing with Jason Swenk Jason Swenk shares his thoughts on empathic marketing during COVID-19. /episode/index/show/myedgepodcast/id/14122994

COVID-19's Impact on The Oil & Gas Industry with Christine Mathers 04/17/2020

COVID-19's Impact on The Oil & Gas Industry with Christine Mathers COVID-19's impact on the Oil & Gas Industry with Christine Mathers /episode/index/show/myedgepodcast/id/14024483

Positioning your message during COVID-19 with Allyson Johnson, APR 04/07/2020

Positioning your message during COVID-19 with Allyson Johnson, APR Allyson Johnson, APR from BLASTmedia shares her advice for positing your message during COVID-19. /episode/index/show/myedgepodcast/id/13883294

How To Job Search In A Virtual Environment with Kat Howerton 03/30/2020

How To Job Search In A Virtual Environment with Kat Howerton Kat Howerton, the Brand Manager at The Creative Group, shares her do's and don't for virtual job searching. /episode/index/show/myedgepodcast/id/13770875

How To Win An AMA Crystal Award (Part 2) 02/26/2020

How To Win An AMA Crystal Award (Part 2) How To Win An AMA Crystal Award (Part 2) /episode/index/show/myedgepodcast/id/13305617

How To Win An AMA Crystal Award (Part 1) 02/26/2020

How To Win An AMA Crystal Award (Part 1) How to win an AMA Houston Crystal Award (Part 1) /episode/index/show/myedgepodcast/id/13305557

Top 10 Things Every Marketer Needs To Be Thinking About in 2020 02/26/2020

Top 10 Things Every Marketer Needs To Be Thinking About in 2020 Top 10 Things Every Marketer Needs To Be Thinking About /episode/index/show/myedgepodcast/id/13305518

Benefits of joining AMA Houston with Stephen Brent 12/07/2019

Benefits of joining AMA Houston with Stephen Brent Erika waters sits down with Stephen Brent May from One Foot Over to talk about the benefits of joining AMA Houston. /episode/index/show/myedgepodcast/id/12312833

How to Advertise on Facebook with Tristen Sutton 11/22/2019

How to Advertise on Facebook with Tristen Sutton Erika and Emily sit down with Tristen Sutton, a Facebook Advertising expert who helps entrepreneurs & organizations attract & convert their target clients by providing advertising & marketing strategies using social media, digital marketing, & community marketing tactics. /episode/index/show/myedgepodcast/id/12142823

Using Video to Market Your Business with Heather Sasser 11/08/2019

Using Video to Market Your Business with Heather Sasser Erika and Emily are joined by Heather Sasser and Jahmal Clemons. Heather will talk about what videos to create, and how to be successful in doing it. Jamal is going to shares more about what is happening inside the academy and how you can be involved. /episode/index/show/myedgepodcast/id/11955764

Telling Your Brands Story with Brandon Buras 10/08/2019

Telling Your Brands Story with Brandon Buras Erika and Emily discuss storytelling with this episode’s guest, Executive Director at Hearst Story Studio, Brandon Buras. Brandon starts off by saying that the most common mistake amateur marketers make is talking mostly about themselves. /episode/index/show/myedgepodcast/id/11556971

Creating Market Personas with Robin Tooms 10/08/2019

Creating Market Personas with Robin Tooms Erika Waters and Emily Rhodes introduce the podcast as an extension of AMA Houston for those looking for information on upcoming events and initiatives. Additionally, for those unable to attend live events, this podcast can serve as a resource where both members and non-members can tune in and learn from industry experts and thought leaders around the country, on the go. /episode/index/show/myedgepodcast/id/11548886

My Edge Podcast

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