Social Media Insider: Social Media Marketing | Facebook Marketing | Digital Marketing
Social Media talk and everything in between. We know that social media marketing can be complicated, and that’s why we’re focusing on the tools, tactics, and strategies that are helping to grow businesses just like yours, every day.
info_outline How To Find High-Quality Influencers For Your Next Marketing Campaign 07/29/2019
How To Find High-Quality Influencers For Your Next Marketing Campaign On this episode, I interviewed Morgan Kling. Morgan is the principal consultant at Market Boost Influencer Marketing and the proud owner of CloutHQ, an Influencer database used by businesses all over the world to find and partner with high profile influencers in an effort to streamline outreach efforts.
info_outline How To Optimize Your Facebook Ads Design 06/17/2019
How To Optimize Your Facebook Ads Design Optimizing your Facebook ad design is an important part of your ad campaign. With the right audience and the right ad design, you can have a very successful Facebook ad campaign. This episode is packed with quick tips and strategies for optimizing your ad design so that you can stand out in your niche while keeping your budget in check. Here's the social media dimensions chart we created. It's been updated for this year. https://mediacrate.social/your-best-guide-for-social-media-sizes-2019/
info_outline How To Setup and Optimize Your Facebook Business Page 02/17/2019
How To Setup and Optimize Your Facebook Business Page In this episode I breakdown the different sections of a Facebook Business page. You'll learn how to set up your page properly and how to optimize it so that you can reach and engage with your audience. You know how important it is for your business to be on Facebook. That's why we created an episode that outlines the step-by-step actions you need to take to master the platform and optimize your Facebook page.
info_outline How To Use Pinterest To Increase Website Traffic and Market Your Products with Guest Meagan Williamson 01/10/2019
How To Use Pinterest To Increase Website Traffic and Market Your Products with Guest Meagan Williamson On this episode of the Social Media Insider talking all things Pinterest and why if you’re running a business you should be using this platform. Our guest: Meagan Williamson is known by many as the Queen of Pinterest and has built an agency around the platform. Working with bloggers, influencers and corporations to service their accounts, create content and reach new audiences through pinning. Pinterest use among Businesses is on the rise has changed the way we think about the platform. Meaghan breaks dow
info_outline How To Tell Your True Story with Leisse Wilcox, Instagram Specialist and Influencer 12/20/2018
How To Tell Your True Story with Leisse Wilcox, Instagram Specialist and Influencer I sat down with Leisse who is a mindset coach, speaker, social media influencer, writer, and TV personality. Leisse got real and spoke about how to be authentic in a sea of images, captions, likes and engagement percentages. With all that she takes on each day she still manages to remain her true self in her family life and with her followers and students. We also spoke about brands and the partnerships that influencers often take part in. More specifically, how and what to say no to if ultimately, it's no
info_outline 6 Social Media Tips To Use To Dominate Your Next Online Sale 12/17/2018
6 Social Media Tips To Use To Dominate Your Next Online Sale In this episode, we break down some of the tips and tactics that you can use for your next online sale. We had originally created this post to help shop owners optimize their social media pages and posts for Black Friday and Cyber Monday but here's the truth, these tips can (and should be) applied to any online sale regardless of the time of year. To read to full blog post click the link in the show notes! Hope you enjoy the episode.
info_outline How to Use Facebook Remarketing Ads, Custom Audiences, and SEO to Grow your Niche 08/21/2018
How to Use Facebook Remarketing Ads, Custom Audiences, and SEO to Grow your Niche We’re talking marketing optimization. More specifically, how your business can benefit from using Facebook remarketing, SEO, and Paid search within your strategy to generate leads and increase traffic to your web stores, blogs, landing pages! Andrew McBurney is the owner of McBurney Marketing, a niche specific SEO and paid ads service. I’m excited for you to learn from him!
info_outline How to Use Influencer Marketing to Increase Sales and Traffic to Your Store 07/23/2018
How to Use Influencer Marketing to Increase Sales and Traffic to Your Store We sat down and spoke with the Marketing Director of The Oshawa Centre, a 1.25 million sq. foot facility about their various marketing campaigns. More specifically, their most recent influencer marketing campaign and what they did to leverage influencers to increase sales and traffic to the mall.
info_outline The Instagram Algorithm Explained and Demystified 07/04/2018
The Instagram Algorithm Explained and Demystified Instagram released a pretty in-depth look at their algorithm and how it works. There has been lots of speculation behind the social network's practices and they have given us a behind-the-scenes look at how it actually works so that you can reach more people!
info_outline IGTV from Instagram is Here! Here's What you Need to Know and Why Brands Need to Use It 06/22/2018
IGTV from Instagram is Here! Here's What you Need to Know and Why Brands Need to Use It What is IGTV? IGTV is Instagrams brand new long-form video platform. In an effort to further compete with YouTube and Snapchat, Instagram released the platform to give creators and filmmakers a new safe haven to share their content. What makes it different? Anyone can use it! Personal, as well as business accounts, can use the platform and share content (at this point) of durations up to 10 minutes and 60 minutes for some larger accounts.
info_outline How this Digital Marketing and Web Design Agency is using Social Media to attract leads 06/13/2018
How this Digital Marketing and Web Design Agency is using Social Media to attract leads What do web designers know about social media anyway? Our guest, Kyle Dutka, owner and co-founder of Pb+j has something to say about that. Listen to hear how this digital marketing and web design agency is using social media to move the needle within their social media strategy.
info_outline Why you need an Inbound Marketing strategy for your business: With special guest, Andrea Moxham 06/05/2018
Why you need an Inbound Marketing strategy for your business: With special guest, Andrea Moxham Which marketing strategy is best for your business? Is inbound marketing for you? We thought we'd help you by outlining the benefits of adopting an Inbound marketing approach vs. the traditional outbound efforts many businesses still use today. Our guest Andrea Moxham is the owner and Inbound Marketing Strategist from Horseshoe + co and she is breaking down what Inbound marketing is and how it fits in with your companies strategy.
info_outline What is a Content Calendar and Why Do I Need One? 05/21/2018
What is a Content Calendar and Why Do I Need One? Content calendars are key for running a successful social media strategy. If the potential to take your social media journey from a string of randomized posts to an intricately articulated social media campaign isn’t reason enough for you to adopt a social media content then perhaps the following should convince you.
info_outline 15 of The Best Social Media Tools You Need to Know About 05/21/2018
15 of The Best Social Media Tools You Need to Know About Is social media getting the better of you? We've put together a list of the Top 15 Social Media Apps You Need to Know About! Are you going out of your mind trying to manage your businesses social media platforms? Try some of these out! Thank us later!
info_outline 5 reasons your business needs a social media strategy 05/19/2018
5 reasons your business needs a social media strategy As a business owner, social media can be a powerful tool that can take your brand from ‘small-business’ to ‘international brand.’ Just how you might ask? Well, listen in to find out! Here are some of the tools we talked about: BuzzSumo Hootsuite
info_outline Social Media Marketing: What it can do for your business 05/18/2018
Social Media Marketing: What it can do for your business Are you struggling with your marketing strategy? Have you tried social media marketing and is it the right channel for your business. What you need to know about reaching your audience through social posts.