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Audrey Arbeeny of AudioBrain talks about sonic branding and the future of audio as an integrating force in technology
09/27/2019
Audrey Arbeeny of AudioBrain talks about sonic branding and the future of audio as an integrating force in technology
Audrey Arbeeny, founder of AudioBrain, talks with Kay Corry Aubrey about the art and science of sonic branding, which involves the strategic and consistent development of a sound experience for a brand. Audrey describes the rigorous methodology her company has created for creating a unique aural composition that combines music, voice and vibration that can be used to brand an organization, a product, an event, a person (basically any entity). AudioBrain's clients include XBox 360, the London Olympics, Whirlpool, and several medical device manufacturers. They have won several Emmy awards for their work. Audrey talks about the tremendous value of audio in health and wellness and the overall trends that suggest how this medium will become an integrating force within technology in the near future.
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