The Savvy Scribe Podcast Launch
The Savvy Scribe Podcast Launch
Announcing The Savvy Scribe Podcast! The Healthcare Marketing Network is proud to add a new podcast to its list of healthcare podcasts. Hosts Carol Bush, Managing Editor of the HMN and Janine Kelbach, Operations Manager of the HMN invite you to tune in to a new podcast celebrating and supporting the life of a freelance healthcare writer. As the host of the Get Social Health Podcast, I was thrilled to have my Healthcare Marketing Network colleagues join me in the podcast universe. To kick off their first episode I interviewed them to find out why they decided to launch a podcast and what they plan to cover. Give a listen or drop in at the timestamps in the transcript below. Interview Transcript Janet: 00:00 Welcome to The Savvy Scribe, a podcast for freelance healthcare and medical writers and creatives who want to grow their businesses. Your hosts, Carol Bush, and Janine Kalbach will cover a wide range of topics on writing, sales and managing your freelance practice. Podcast episodes will feature interviews, inspiration, laughter, and important information to help healthcare freelance writers. The Savvy Scribe is a production of the Healthcare Marketing Network. Now, let's join the conversation. Janet: 00:31 Well, this is exciting. It's the very first episode of The Savvy Scribe podcast and I want to be very clear. I'm not The Savvy Scribes in this situation. It is my partner's Carol and Janine Kalbach. They are my partners in the Healthcare Marketing Network. They are the writers in our organization and I've been bugging them for a really long time about sharing their expertise. They know so much, so I finally talked them into doing a podcast. You are listening to the inaugural episode of The Savvy Scribe podcasts, and I guess I should say welcome to me to your podcast. Carol: 01:12 I love that Janet. Oh my gosh, this is Carol. For those of you who don't know me, I'm the managing editor and as Janet said, partner with the Healthcare Marketing Network and I'm beyond excited that we have you in our back pocket all your podcasting skills, tips and tricks. Definitely, you have been coaching for a long time and we finally took your advice. Janet: 01:35 Janine, what do you think about starting your very first podcast? Janine: 01:38 I am so excited. A little nervous because we all are new at this except you, Janet, you are the expert in this field for sure. Carol and I have been practicing, scripting, and thinking of topics and it even makes us more excited. Janet: 01:53 We know what I work with you in the Healthcare Marketing Network. One of the things that amaze me as you are both nurses and you taught me the true meaning of the word "workflow". My background comes from "wing it" and you all are not that way at all and so everything is scripted and planned and organized and it's interesting because I have very much the idea of, oh, let's just jump in there and see, but that's not the way you guys operate at all. Carol: 02:23 I think it's that preparation and meet whatever that quote is, but definitely it does come from our nursing background and workflow. Probably the whole care plan where we're assessing, diagnosing, making the interventions. Yes, definitely we want it to be a conversation and bring our community and our colleagues, healthcare, freelance writers across the globe actually resources that are going to take their business and their craft to the next level. Janine: 02:57 But even in that nursing, it's easy to get distracted and pulled into different situations, so prioritizing is always the top of our list. That's why we do the scripting to prioritize what's important are actionable steps and whatnot. Janet: 03:11 Well, believe me, it's not a criticism and I think I can do a lot better if I organize my own podcast with bullet points and the topic. Tell me a little bit about starting a podcast. What is it that you actually want to share with your audience? Carol: 03:28 As I alluded to a little bit earlier, we want to share that actionable information that's going to help our healthcare freelance colleagues take their business and their crap to the next level, and I think action of bold at Janine related to is really what we want to come across real information from our experience building our businesses as healthcare professionals who are also launching a freelance business, but we want to really also source the wonderful knowledge and experience of our vibrant community. We have a community of over 600 healthcare professionals who are also freelance writers and business owners, so we're really looking for practical information, tips, tricks, and a lot of humor to you can. We were in it to have fun, so we want it to be actionable in every episode. We want folks to be able to take something away and apply it into their own freelance practice. Janet: 04:38 I know you've planned some very specific topics to address on your podcast, so what kinds of things will you be talking about? Janine: 04:45 We're going to talk about online presence, you know, building your website or portfolio tips and showcasing your skills, productivity, and organization, which is personally my favorite topic, social media tips, and tools that we use in our business and scheduling platforms. The craft of writing, like how to write and the business of writing where you start your own freelance business. Janet: 05:07 Why did you pick those specific topics to focus on? Janine: 05:11 I think because those are the questions that we usually get from people. With over 600 people in our community. We're constantly getting questions from different people and usually, I should say the most health care professional questions we get are about starting a business. But then everything else wraps around that so well first to even start a business on writing. Do you know how to write? So yes. It really goes back to the basics and then building from that point how to build your website, your portfolio and things like that. I'll go around the business of writing. Carol: 05:44 One thing I think is interesting that Janine pointed out, regardless of experience level, we can have new writers who are interested in starting a business, but we also a lot of questions about managing business negotiation, networking, how to raise your rates, how to hire and fire. Yes, fire clients from those freelancers who have been in business for several years so it doesn't really matter. Um, the topics are really important whether you are a brand new freelance writer or someone who has been in business for many years. People that are looking at ways to take their experience and expertise to the next level Janine: 06:33 And, everybody, the work is there. There is no competition because there's enough work out there for everybody, which is always, I think the newbies fear is, well, these people have so much experience. Will I ever get a job? Absolutely. You will. Janet: 06:46 No. That was one of the things I was going to ask you is what makes a healthcare writer unique from just a writer? Janine: 07:03 Being a nurse has helped me build my writing, not only because of the content expertise where I come from, but that I can speak in the language that patients understand, so unlike somebody who's a very elite scientist that doesn't have patient connections, I'm constantly teaching patients, constantly educating co-workers, and even you know, my mom on different medical conditions that when we speak in a layman's term for patients and for readers, it's an easier way to write. Carol: 07:39 And I'm just going to wrap it in a bow by seconding that and it really relates to every discipline that are in the healthcare professions typically are really good at teaching and educating really good at telling the story that narrative. Since we all are healthcare professionals, we love science. We love evidence. Clients are begging for people who can craft a story, relate to patients, educate the general public, and it's wrapped up in facts and evidence, not fake news. Janet: 08:19 Well, let's talk a little bit about the format of your podcast and I will say, based on my own experience and the fact that it's my own podcast, I can do whatever I want whenever I want, but generally speaking, what kinds of things will you be in including in your podcast? Carol: 08:33 Here's where I think it'll be a tenant were both very upbeat people and our favorite thing to do while we're listening to a podcast is walk, so we really have picked something very energetic and I hope our tone comes across as being energetic because as healthcare professionals, we want you to be healthy and get up and walk, stimulate your brain function. I'm very excited because we're going to be asking our community to participate. We're going to feature them as guests, but they also get to be featured by leading us some voicemail messages on our website, Healthcare Marketing Network.com. They're going to be asking questions and we'll be able to feature those in our podcast as well as every single episode. We're going to, at the very beginning, give particular shouts out to successes that our tribe have experienced in the last week, Janet: 09:35 So it sounds like an opportunity for some members of the Healthcare Marketing Network to get a little spotlight shone on them. Carol: 09:43 Exactly, and that's what we're all about as well. Within our community and the podcast, we're about giving support, resources, action to take one another to the next level or one another's businesses to the next level. As Janine said, we're not about the negative. We're all about supporting and one of our motto's is "Rising tides lifts all boats", so we're definitely looking to amplify our community and the profession of healthcare, freelance writers. Janet: 10:19 I think that's incredibly exciting. I think that one of the voids that you feel is helping people who have one career, one level of expertise, expand that and be able to share that out. A lot of folks in healthcare really want to share their stories. They're just not sure how to go about it and I'm curious about the skill of writing. Do I need to have an English degree before I got my medical degree? How much knowledge about the craft of writing do I need to consider myself a writer? Carol: 10:58 Janine, Do you want to tackle that one first? Janine: 11:02 I do not have an English degree or a journalism degree. I just have a nursing degree, not just in nursing school. You learn to write a lot. I think that prep me for writing, but truly writing is a craft that you build yourself, so it's a learning process. Just like when you're in nursing, you have to do continuing education hours. You have to always build yourself in your profession of a writer as well. So as a writer who's been writing since 2015 in my business, I'm still always learning different ways to structure in different ways to make my writing better and personally I still use an editor to look at some of my work because I'm not an English major so I always want somebody to look at it and there are so many different types of writing, you know, from copywriting to sales writing in to just plain blog writing. So it's definitely a craft that you always need to keep working on. That doesn't mean you can't get started though as a beginner. Janet: 12:04 I think the community aspect of the Healthcare Marketing Network and what you're doing here is probably the most important thing that you're offering and that is the opportunity to learn, to share and get support from others. Carol: 12:19 That is exactly right. That even could be, I think, Janet, the mission actually is the mission of our community, but secondarily, the podcast gives us that opportunity to just reinforce it and put together some...