028 - Craig Schooth The Definition of Success In Podiatry
Release Date: 07/03/2019
324 - Podiatry in Singapore with Lewis Nurney
Podiatry Legends Podcast
I'm talking with Lewis Nurney from UFit Podiatry in Singapore this week. Lewis is a dynamic UK podiatrist whose career could have started in the National Health Service, NHS, as many new graduates do. However, a single beer at a conference in Liverpool led to him doing a one-month student placement in Singapore, eventually leading to a move to Singapore and embracing a radically different cultural and professional landscape. This episode tracks a personal journey of growth and discovery and dives into the strategic decisions that define a career path. You can connect with Lewis on...
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323 - Improve Your Communications and Sales with Copywriter Joe Cunningham
Podiatry Legends Podcast
Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you...
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322 - From CSI to Podiatrist with Simon Hrobelko
Podiatry Legends Podcast
Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police. Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning. The next 2-Day LIVE Podiatry Business...
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321 - The Benefits of Purchasing Your Premises
Podiatry Legends Podcast
Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same. My Guests are: Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland. Jonathan Small - Health First Foot & Gait Clinic, Southam, UK. Elan Silver - Silver Podiatry, Perth,...
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320 - The Story of the Mexican Fisherman
Podiatry Legends Podcast
The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal. In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers. I also explain why a good friend of mine often refers to me as the Mexican Fisherman. If you have any questions about this episode, you can contact me at 2-Day LIVE Podiatry Business Reboot I truly...
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319 - Dr Ivan Bristow Why Every Podiatrist Should Start Blogging
Podiatry Legends Podcast
Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, . He is passionate about promoting podiatry and dermatology to the profession and the public. In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space. You can connect...
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318 - Location and Patient Discrimination with Jonathan Small
Podiatry Legends Podcast
Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location. The discussion covers various examples, from restaurants in...
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317 - Chase Hughes Seeing Patients Beyond Their Masks
Podiatry Legends Podcast
Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling. He is the bestselling author of and . After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world. In 2019, I was introduced to Chase Hughes, and this podcast recording was originally produced for my old podcast, It's No Secret with Dr T., but it is so good I had to re-edit it and...
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316 - (Part 2) Group Perspective On Good Bad and Difficult Patients
Podiatry Legends Podcast
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values...
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315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients
Podiatry Legends Podcast
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is...
info_outlineWhen it comes to being a success podiatrist, we all have different ideas on what real success looks like, and I think my guest Craig Schooth from Sunnybank Hills Podiatry, Brisbane has got it pretty well worked out.
Family, work, health and fitness, and time off for holidays and socialising with friends are all important, but what's more important is to find the right balance that works best for you, not what someone else tells you it should be.
On this episode we discuss:
- Being a mature aged student and studying while married with children.
- His competitive Triathlete days and how this lead to his first exposure to podiatry, via the QUT Podiatry Clinic.
- Phillip Pearlman took him for a run along Brisbane River as part of his initial biomechanical assessment.
- This exposure got Craig interested in the MSK aspect of podiatry.
- Studying and working
"When you put yourself in that situation, you must make it work."
- Never wait for that perfect time; it will probably never arrive.
- Taking on a QLD Rural Scholarship took the pressure off of finding a job upon graduation.
- Living in Roma, 500km west of Brisbane. It's not all negative as we sometimes shear.
- Moving back to Brisbane didn't exactly go to plan, and it was a soul destroying moment having three children and no job.
- The best part about podiatry is there's no shortage of work if you want it.
- Buying Sunnybank Hills Podiatry in 2011 and what he learnt working for himself.
"The best thing about being a solo practitioner is working on your terms and getting all the fruits of your efforts."
Pivoting The Focus of His Business
Craig recently made a conscious decision to get back to why he wanted to be a podiatrist in the first place and is slowly turning his general practice into a more MSK style clinic.
The key is doing it slowly and also helpful to have some one-on-one coaching to help change the focus.
You can continue to see 80 or 100+ general patients every week without having to do anything, but if it's not fulfilling, it's become a job.
Make Realistic Changes
You must be realistic about the changes you want to make in your patient profile and balance between MSK patients and general patients. What is the correct balance for you? There is no right or wrong answer.
First, you need to know who you want to attract. Who is my ideal patient or patient avatar?
What Is Success?
There is no definition of a successful person in podiatry. Is not money or the toys you can afford. Your quality of life is more important than money, and it's spending time with people you care about and creating memories.
If you have any questions about this podcast episode, please email me at , or you can connect with Craig Schooth via his website.
If you enjoyed this episode you might also enjoy:
Ep 010: Dr Andrew Schneider Running A Successful Solo-Practice
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The fastest and most efficient way to grow your podiatry business is by using a business coach or mentor. There are many coaching programs currently available, but in my opinion, most are very beige and non-specific.
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