058 - Get More Google Reviews Using PODIUM with Taylor Cutler
Release Date: 01/25/2020
392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone
Podiatry Legends Podcast
Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn’t come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week’s episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of in Geelong, Victoria. Daniel’s outlook is refreshing: he’s built a business model that values wellbeing just as much as revenue, proving that a healthy...
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391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson
Podiatry Legends Podcast
This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and “Super Lawyer” from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master’s degree in forensic toxicology, to our conversation. Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges. Tad explains the importance of acting...
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390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney
Podiatry Legends Podcast
This week, I’m joined again by Dr Patrick McEneaney, DPM from . Patrick shares how he’s grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate. We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success. Five Big Takeaways Numbers tell the truth. Always track performance and retention. Hire for attitude, not just skill. You can train techniques, not culture. Growth requires letting go of ego. Make decisions based on data. Consolidation isn’t failure;...
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389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees
Podiatry Legends Podcast
What happens when you take the Red, Blue, and Purple Team Strategy and apply it inside a podiatry clinic? In this episode, I share what I learned firsthand while running this creative exercise with a clinic team, and how it revealed new insights into teamwork, reputation, and readiness. Joined by Dave Frees, we also unpack how AI can help clinics think smarter, act faster, and build lasting resilience. If you want a deeper understanding of this concept, please go back and listen to Learn more about Dave’s training at . If you found this episode helpful, share it with another...
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388 - Risk and Reward: What Every Young Podiatrist Can Learn from Ben Wilkinsons Career
Podiatry Legends Podcast
If you're a younger podiatrist considering business ownership at some stage in the future, see what happens when you trust your gut and take a calculated leap. That’s exactly what Ontario Chiropodist (Podiatrist) and owner of , Ben Wilkinson, did, moving from employee to clinic owner in just a few short years. In this episode, Ben shares how he rebranded his business twice in less than a year, embraced innovation with 3D printing, and grew a thriving clinic culture built on positivity and professionalism. “The business name is such a big part of the business, but people shouldn’t...
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387 - How Poor Communication Destroys Trust (Part 2) with Dr Fern Kazlow
Podiatry Legends Podcast
This is Part Two of my conversation with Dr Fern Kazlow, clinical psychotherapist, business strategist, and mentor to high achievers, based in New York, USA. In this episode, we explore her Resistance Paradox™, how to understand your own patterns, and why changing your mindset starts with compassion. We go beyond communication and dive deep into resistance, beliefs, and the psychology of change. We discuss how high achievers get stuck, why old patterns hold us back, and how to lead and live with more clarity and connection. If you haven’t heard Part One yet, go back and check it out; it...
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386 - How Poor Communication Destroys Trust (Part 1) with Dr. Fern Kazlow
Podiatry Legends Podcast
returns to the podcast, and we dive into the critical role communication plays in building trust with our patients. This is Part One of our conversation, where we focus on how poor communication can damage connections with patients, staff, colleagues, and also family and friends. We also examine the dangers of outsourcing, particularly when it comes to compromising your authenticity, and why connection-powered business is the future. PLEASE, take a look at my . Eight Key Takeaways from (Part One) Poor communication directly decreases trust and weakens patient loyalty. Human...
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385 - THE ENERGY AUDIT: How to Reclaim Time, Focus and Motivation in Your Work Week
Podiatry Legends Podcast
In this solo episode, I introduce the concept of The Energy Audit, a simple weekly reflection that helps podiatrists identify what fuels them, what drains them, and how to realign their schedule for better focus and motivation. Ending the week mentally flat and emotionally drained is not uncommon, and more often than not, the problem isn’t time management. It’s energy management. In this episode, you'll discover: The 4 energy zones that shape your week: recharge activities high-energy work low-level essentials, and energy vampires (the blood suckers) The most...
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384 - Nothing But the Tooth: Lessons Podiatry Can Learn from Dentistry
Podiatry Legends Podcast
My guest today is Jonathan Small, and this is his 14th appearance on the Podiatry Legends Podcast, and probably most controvesial. This time, we dive into a bold comparison: podiatry versus dentistry. We discuss why podiatry must stop underselling itself, the dangers of low-cost clinic setups, and how adopting a dental-style model could elevate the profession. From training standards and fees to public perception and professional respect, this episode is a call-to-arms for podiatrists everywhere. If you’ve ever wondered why dentistry commands higher fees and greater status, tune in as...
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383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden
Podiatry Legends Podcast
Finding reliable locum cover has always been one of the toughest challenges for podiatry clinics. In this episode, I speak with Hayley Uden about her groundbreaking app, , which simplifies the entire process. From automated invoicing and quick payments to flexible opportunities for podiatrists, is changing how we think about staffing. Tune in to hear how this app could make your professional life easier and more rewarding. Seven Key Takeaways Locuming in podiatry has lacked a centralised, transparent system. connects clinics and locums directly via an easy‑to‑use app. The app...
info_outlineEvery podiatry business wants more new patients and throwing thousands of dollars each month at Google Ads is not the answer. It may seem like a smart thing to do because others are doing it, but there is a better way to market your podiatry business that will save you money ($) and give you better results.
Taylor Cutler is the Head of Marketing at Podium Australia, and today we discuss how you can improve your online reputation, generate a constant flow of positive Google reviews and the benefits of using one platform to communicate online with your patients.
PODIUM is a rich communication platform that health practices use to communicate back and forth with their patients via text messages. It can be used for appointment reminders, setting appointments and generating online Google reviews.
Modern Consumers and Patients
Our podiatry patients are no different from other consumers, they want convenience, and they want instructions to be easy to follow.
Amazon and other online retailers have taught consumers they can order almost anything and with just a few clicks of the keyboard have it delivered to their door, and they want this type of convenience across the board.
How Are Patients Finding You?
Online bookings are now commonplace, yet some people still want that personal touch and prefer to talk to someone on the phone, but even these people are finding you online.
They are not staring at a billboard on the side of the road and typing in your phone number.
Simple SEO
If you have good SEO (Search Engine Optimisation), you’ll get more people finding you online when they search, and there are two types of SEO, Normal SEO and Local SEO.
WARNING: Some companies throw around terms like metadata to try and confuse you and make you think you need an agency, and you don't.
Smartphones - The Disruptor
The smartphone has been the biggest disruptor to how we search for information. Not too long ago if you wanted to search for a business or service, you would have to wait until you get back to your computer at home or work, but now everything you need is in the palm of your hands.
Micro-Moment (termed by Google)
A micro-moment is when a person is in a moment when they WANT to BUY or DO something, and as business owners, we need to take advantage of these moments.
This is why Local SEO is way more critical than Normal SEO.
"When someone does a local search on their smartphone, 76% will visit a physical place within 24 hours of that search, and 28% of those people will make a purchase".
Google My Business Listing
When someone searches for a Podiatrist, you want to be in the top three of the local business search. Being on page one is less important these days.
How can you get in those top three spots?
- Relevance (are you a podiatrist, so that's easy)
- Distance (how close are you to the person searching)
- Prominence (how prominent is your business)
Prominence is based around your online reputation. How many online reviews do you have and how often are they coming in?
You have no control over Relevance and Distance, so the only thing you can control is your Prominence.
4 Factors with Local Search Rankings
- Recency (When was the last time you received an online review)
- Frequency (How often are the reviews occurring)
- Quality (Did they leave a star rating or did they write a well-written review using keywords Google looks for, like BEST podiatry clinic) )
- Quantity (how many reviews do you have)
Once you understand the importance of getting reviews, you need to start inviting your patients to leave an online review, and you need to ask everyone, not just suitable patients.
How Can You Make The Process Frictionless?
The modern consumer wants the review process to be convenient and super easy to do. If there are too many steps involved, they will not do it.
PODIUM uses text messaging via their app because text messages have an open rate of 99%, and most occur in the first three minutes.
Set the Expectation
You cannot just send a text to a patient asking for a review without first explaining the HOW, WHEN & WHY.
Patients have a sense of empathy and like feeling important, and if you explain what to do, they are extremely more like to leave a review.
Your Team
You could have the best review process in place (like using PODIUM) and still not get good reviews because your team give poor service, so everyone on your team needs to be well trained and wants to be part of the team.
2 Things You Should Do Immediately
- Claim your Google My Business listing and make sure you own it and if it's not set up, create it. Just type in Google my business (This is the beginning of your local search optimisation)
- Make sure all your name and practice details are consistent on all online profiles and websites.
Google Ads Versus Rankings
Google Ads do work, but a lot of patients will quickly move past them and look at the businesses below in order as they are ranked. What do you do when searching?
If you rank below 3.2, patients will move straight past you and onto the next listing. You should have a ranking higher than 4.0 because often Google excludes businesses from specific searches if they fall below 4.0.
The magic number is 4.9
"One of the dumbest things you can do is buy reviews because Google can blacklist you".
If you have any questions about this podcast, please email me at
Show Sponsor is Podium
If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
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Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
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It's No Secret with Dr T. Podcast
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.