058 - Get More Google Reviews Using PODIUM with Taylor Cutler
Release Date: 01/25/2020
324 - Podiatry in Singapore with Lewis Nurney
Podiatry Legends Podcast
I'm talking with Lewis Nurney from UFit Podiatry in Singapore this week. Lewis is a dynamic UK podiatrist whose career could have started in the National Health Service, NHS, as many new graduates do. However, a single beer at a conference in Liverpool led to him doing a one-month student placement in Singapore, eventually leading to a move to Singapore and embracing a radically different cultural and professional landscape. This episode tracks a personal journey of growth and discovery and dives into the strategic decisions that define a career path. You can connect with Lewis on...
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323 - Improve Your Communications and Sales with Copywriter Joe Cunningham
Podiatry Legends Podcast
Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you...
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322 - From CSI to Podiatrist with Simon Hrobelko
Podiatry Legends Podcast
Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police. Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning. The next 2-Day LIVE Podiatry Business...
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321 - The Benefits of Purchasing Your Premises
Podiatry Legends Podcast
Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same. My Guests are: Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland. Jonathan Small - Health First Foot & Gait Clinic, Southam, UK. Elan Silver - Silver Podiatry, Perth,...
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320 - The Story of the Mexican Fisherman
Podiatry Legends Podcast
The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal. In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers. I also explain why a good friend of mine often refers to me as the Mexican Fisherman. If you have any questions about this episode, you can contact me at 2-Day LIVE Podiatry Business Reboot I truly...
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319 - Dr Ivan Bristow Why Every Podiatrist Should Start Blogging
Podiatry Legends Podcast
Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, . He is passionate about promoting podiatry and dermatology to the profession and the public. In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space. You can connect...
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318 - Location and Patient Discrimination with Jonathan Small
Podiatry Legends Podcast
Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location. The discussion covers various examples, from restaurants in...
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317 - Chase Hughes Seeing Patients Beyond Their Masks
Podiatry Legends Podcast
Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling. He is the bestselling author of and . After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world. In 2019, I was introduced to Chase Hughes, and this podcast recording was originally produced for my old podcast, It's No Secret with Dr T., but it is so good I had to re-edit it and...
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316 - (Part 2) Group Perspective On Good Bad and Difficult Patients
Podiatry Legends Podcast
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values...
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315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients
Podiatry Legends Podcast
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is...
info_outlineEvery podiatry business wants more new patients and throwing thousands of dollars each month at Google Ads is not the answer. It may seem like a smart thing to do because others are doing it, but there is a better way to market your podiatry business that will save you money ($) and give you better results.
Taylor Cutler is the Head of Marketing at Podium Australia, and today we discuss how you can improve your online reputation, generate a constant flow of positive Google reviews and the benefits of using one platform to communicate online with your patients.
PODIUM is a rich communication platform that health practices use to communicate back and forth with their patients via text messages. It can be used for appointment reminders, setting appointments and generating online Google reviews.
Modern Consumers and Patients
Our podiatry patients are no different from other consumers, they want convenience, and they want instructions to be easy to follow.
Amazon and other online retailers have taught consumers they can order almost anything and with just a few clicks of the keyboard have it delivered to their door, and they want this type of convenience across the board.
How Are Patients Finding You?
Online bookings are now commonplace, yet some people still want that personal touch and prefer to talk to someone on the phone, but even these people are finding you online.
They are not staring at a billboard on the side of the road and typing in your phone number.
Simple SEO
If you have good SEO (Search Engine Optimisation), you’ll get more people finding you online when they search, and there are two types of SEO, Normal SEO and Local SEO.
WARNING: Some companies throw around terms like metadata to try and confuse you and make you think you need an agency, and you don't.
Smartphones - The Disruptor
The smartphone has been the biggest disruptor to how we search for information. Not too long ago if you wanted to search for a business or service, you would have to wait until you get back to your computer at home or work, but now everything you need is in the palm of your hands.
Micro-Moment (termed by Google)
A micro-moment is when a person is in a moment when they WANT to BUY or DO something, and as business owners, we need to take advantage of these moments.
This is why Local SEO is way more critical than Normal SEO.
"When someone does a local search on their smartphone, 76% will visit a physical place within 24 hours of that search, and 28% of those people will make a purchase".
Google My Business Listing
When someone searches for a Podiatrist, you want to be in the top three of the local business search. Being on page one is less important these days.
How can you get in those top three spots?
- Relevance (are you a podiatrist, so that's easy)
- Distance (how close are you to the person searching)
- Prominence (how prominent is your business)
Prominence is based around your online reputation. How many online reviews do you have and how often are they coming in?
You have no control over Relevance and Distance, so the only thing you can control is your Prominence.
4 Factors with Local Search Rankings
- Recency (When was the last time you received an online review)
- Frequency (How often are the reviews occurring)
- Quality (Did they leave a star rating or did they write a well-written review using keywords Google looks for, like BEST podiatry clinic) )
- Quantity (how many reviews do you have)
Once you understand the importance of getting reviews, you need to start inviting your patients to leave an online review, and you need to ask everyone, not just suitable patients.
How Can You Make The Process Frictionless?
The modern consumer wants the review process to be convenient and super easy to do. If there are too many steps involved, they will not do it.
PODIUM uses text messaging via their app because text messages have an open rate of 99%, and most occur in the first three minutes.
Set the Expectation
You cannot just send a text to a patient asking for a review without first explaining the HOW, WHEN & WHY.
Patients have a sense of empathy and like feeling important, and if you explain what to do, they are extremely more like to leave a review.
Your Team
You could have the best review process in place (like using PODIUM) and still not get good reviews because your team give poor service, so everyone on your team needs to be well trained and wants to be part of the team.
2 Things You Should Do Immediately
- Claim your Google My Business listing and make sure you own it and if it's not set up, create it. Just type in Google my business (This is the beginning of your local search optimisation)
- Make sure all your name and practice details are consistent on all online profiles and websites.
Google Ads Versus Rankings
Google Ads do work, but a lot of patients will quickly move past them and look at the businesses below in order as they are ranked. What do you do when searching?
If you rank below 3.2, patients will move straight past you and onto the next listing. You should have a ranking higher than 4.0 because often Google excludes businesses from specific searches if they fall below 4.0.
The magic number is 4.9
"One of the dumbest things you can do is buy reviews because Google can blacklist you".
If you have any questions about this podcast, please email me at
Show Sponsor is Podium
If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
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Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
Podiatry Business Mentoring
If you and your podiatry business need help with marketing and business systems, please email me at and let's see where I can help, or visit the coaching and mentoring section of my website.
Podiatry Legends Facebook Page
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My Book
It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
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It's No Secret with Dr T. Podcast
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.