058 - Get More Google Reviews Using PODIUM with Taylor Cutler
Release Date: 01/25/2020
399 - Dont Just Set Goals, Solve Problems: A Better Way to Plan for 2026
Podiatry Legends Podcast
In this final episode of my four-part December solo series, I share why traditional goal-setting often fails podiatry business owners and what to do instead. If you’ve ever set goals in December only to forget them by February, you’re not alone. The problem isn’t always motivation; it’s that most goals are too vague, too shallow, or completely disconnected from the real issues holding you back. Rather than chasing surface-level growth targets, I encourage you to shift to problem-first thinking. Because while a goal gives you direction, a problem gives you focus. When you start solving...
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398 - Designing A Better Work Week
Podiatry Legends Podcast
Small Changes that Make A Big Impact As podiatrists, we’re often guilty of letting the week run us, rather than intentionally designing our schedules to work for us. Patients pile in, admin creeps into every gap, and before we know it, another week (or year) has flown by in a blur. In this solo episode, I discuss why so many podiatry business owners feel overworked and scattered, and how a few small changes can transform your weekly rhythm, energy, and impact. The main culprits behind a chaotic week? Overcommitment – Saying yes to everything, leaving no time to breathe Lack of...
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397 - Reignite Your Why Rediscovering Purpose in Podiatry Before the New Year
Podiatry Legends Podcast
As 2025 winds down, now’s the perfect time to pause and ask yourself one powerful question: Why did I get into podiatry in the first place? In this episode of the Podiatry Legends Podcast, I invite you to step back from the day-to-day and reconnect with the deeper why behind your work. Because when your podiatry business starts to feel heavy, uninspired, or off-track, it’s rarely a patient problem, staffing issue or business problem; it’s usually a purpose problem. Before You Launch Into 2026... If you rush into the new year without reconnecting to your purpose, you’ll likely...
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396 - Embracing the Plateau: What to Do When Growth Stalls in Your Podiatry Practice or Career
Podiatry Legends Podcast
Every podiatrist hits a plateau at some point in their career; when growth stalls, motivation dips, and business feels flat. But a plateau isn’t failure; it is feedback. In this short solo episode, I share how to shift your mindset, avoid impulsive changes, and use a plateau as an opportunity to reset, refocus, and rebuild momentum. I also explore three types of plateaus, REVENUE, MOTIVATION & TEAM, and offer strategies to overcome each one. If you’re ready to move from “stuck” to strategic, this one’s for you. Are you looking for a one-on-one business coach? A business owner I...
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395 - The Social Media Blueprint for Podiatrists with Paul Macaulay
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I talk with Paul Macaulay, better known online as Paul the Podiatrist. Paul is a UK-trained musculoskeletal podiatrist now living and practising in Singapore, and over the past three years, he has built an impressive 500,000+ followers across Instagram, TikTok and YouTube. If you’re sitting on the sidelines thinking “social media isn’t for me,” Paul’s story will change the way you look at marketing forever. Content creation isn’t about becoming an influencer; it’s about building trust, attracting ideal patients, and...
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394 - The Mindset Every Successful Podiatrist Needs in 2026 with Dr Peter Wishnie
Podiatry Legends Podcast
This week I’m joined by long-time friend, podiatrist, and business coach . Peter and I have known each other for more than a decade, and although we technically work in the same space, we’ve never competed. Instead, we’ve worked alongside each other with an abundance mindset because when you understand your strengths, your ideal clients, and your purpose, there’s more than enough opportunity to go around. In this episode, we unpack the massive difference between scarcity and abundance, and why so many podiatrists unknowingly sabotage themselves with old beliefs about money,...
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393 - The Global Rise of the Foot Ankle Show and What to Expect in 2026
Podiatry Legends Podcast
In this episode, I catch up with Tony Gavin, founder of the Foot & Ankle Show, a conference that has rapidly become one of the most dynamic podiatry events in the world. We talk about: How the show pivoted during COVID and what we learned. Why the “one big room” format works so well and why everyone loves it. The rapid growth leading into 2026. The numbers keep getting bigger. We know have an international audience flying in. Why continuous improvement is the show’s driving force. 2026 is going to be the best show ever. The...
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392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone
Podiatry Legends Podcast
Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn’t come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week’s episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of in Geelong, Victoria. Daniel’s outlook is refreshing: he’s built a business model that values wellbeing just as much as revenue, proving that a healthy...
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391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson
Podiatry Legends Podcast
This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and “Super Lawyer” from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master’s degree in forensic toxicology, to our conversation. Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges. Tad explains the importance of acting...
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390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney
Podiatry Legends Podcast
This week, I’m joined again by Dr Patrick McEneaney, DPM from . Patrick shares how he’s grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate. We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success. Five Big Takeaways Numbers tell the truth. Always track performance and retention. Hire for attitude, not just skill. You can train techniques, not culture. Growth requires letting go of ego. Make decisions based on data. Consolidation isn’t failure;...
info_outlineEvery podiatry business wants more new patients and throwing thousands of dollars each month at Google Ads is not the answer. It may seem like a smart thing to do because others are doing it, but there is a better way to market your podiatry business that will save you money ($) and give you better results.
Taylor Cutler is the Head of Marketing at Podium Australia, and today we discuss how you can improve your online reputation, generate a constant flow of positive Google reviews and the benefits of using one platform to communicate online with your patients.
PODIUM is a rich communication platform that health practices use to communicate back and forth with their patients via text messages. It can be used for appointment reminders, setting appointments and generating online Google reviews.
Modern Consumers and Patients
Our podiatry patients are no different from other consumers, they want convenience, and they want instructions to be easy to follow.
Amazon and other online retailers have taught consumers they can order almost anything and with just a few clicks of the keyboard have it delivered to their door, and they want this type of convenience across the board.
How Are Patients Finding You?
Online bookings are now commonplace, yet some people still want that personal touch and prefer to talk to someone on the phone, but even these people are finding you online.
They are not staring at a billboard on the side of the road and typing in your phone number.
Simple SEO
If you have good SEO (Search Engine Optimisation), you’ll get more people finding you online when they search, and there are two types of SEO, Normal SEO and Local SEO.
WARNING: Some companies throw around terms like metadata to try and confuse you and make you think you need an agency, and you don't.
Smartphones - The Disruptor
The smartphone has been the biggest disruptor to how we search for information. Not too long ago if you wanted to search for a business or service, you would have to wait until you get back to your computer at home or work, but now everything you need is in the palm of your hands.
Micro-Moment (termed by Google)
A micro-moment is when a person is in a moment when they WANT to BUY or DO something, and as business owners, we need to take advantage of these moments.
This is why Local SEO is way more critical than Normal SEO.
"When someone does a local search on their smartphone, 76% will visit a physical place within 24 hours of that search, and 28% of those people will make a purchase".
Google My Business Listing
When someone searches for a Podiatrist, you want to be in the top three of the local business search. Being on page one is less important these days.
How can you get in those top three spots?
- Relevance (are you a podiatrist, so that's easy)
- Distance (how close are you to the person searching)
- Prominence (how prominent is your business)
Prominence is based around your online reputation. How many online reviews do you have and how often are they coming in?
You have no control over Relevance and Distance, so the only thing you can control is your Prominence.
4 Factors with Local Search Rankings
- Recency (When was the last time you received an online review)
- Frequency (How often are the reviews occurring)
- Quality (Did they leave a star rating or did they write a well-written review using keywords Google looks for, like BEST podiatry clinic) )
- Quantity (how many reviews do you have)
Once you understand the importance of getting reviews, you need to start inviting your patients to leave an online review, and you need to ask everyone, not just suitable patients.
How Can You Make The Process Frictionless?
The modern consumer wants the review process to be convenient and super easy to do. If there are too many steps involved, they will not do it.
PODIUM uses text messaging via their app because text messages have an open rate of 99%, and most occur in the first three minutes.
Set the Expectation
You cannot just send a text to a patient asking for a review without first explaining the HOW, WHEN & WHY.
Patients have a sense of empathy and like feeling important, and if you explain what to do, they are extremely more like to leave a review.
Your Team
You could have the best review process in place (like using PODIUM) and still not get good reviews because your team give poor service, so everyone on your team needs to be well trained and wants to be part of the team.
2 Things You Should Do Immediately
- Claim your Google My Business listing and make sure you own it and if it's not set up, create it. Just type in Google my business (This is the beginning of your local search optimisation)
- Make sure all your name and practice details are consistent on all online profiles and websites.
Google Ads Versus Rankings
Google Ads do work, but a lot of patients will quickly move past them and look at the businesses below in order as they are ranked. What do you do when searching?
If you rank below 3.2, patients will move straight past you and onto the next listing. You should have a ranking higher than 4.0 because often Google excludes businesses from specific searches if they fall below 4.0.
The magic number is 4.9
"One of the dumbest things you can do is buy reviews because Google can blacklist you".
If you have any questions about this podcast, please email me at
Show Sponsor is Podium
If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
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Next Event - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast
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It's No Secret with Dr T. Podcast
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