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068 - Dr Brad Schaeffer Developing your Personal Brand

Podiatry Legends Podcast

Release Date: 03/24/2020

380 - Future-Proofing Your Podiatry Practice with David M Frees (Red, Blue, Purple Teaming) show art 380 - Future-Proofing Your Podiatry Practice with David M Frees (Red, Blue, Purple Teaming)

Podiatry Legends Podcast

David M Frees returns to the Podiatry Legends Podcast to share a powerful strategic tool borrowed from the military: Red Team, Blue Team, and Purple Team thinking. We discuss how podiatry businesses can use this method to identify vulnerabilities, defend against threats, and uncover growth opportunities – creating a more resilient and profitable practice. Learn more about Dave's Training at .  9 Key Takeaways from this Episode: The Red Team’s job is to identify vulnerabilities and potential attacks on the business. The Blue Team focuses on defending the business and finding growth...

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379 - The Loneliness of Leadership: Why Business Owners Need Support show art 379 - The Loneliness of Leadership: Why Business Owners Need Support

Podiatry Legends Podcast

In this solo episode of the Podiatry Legends Podcast, I open up about the often unspoken reality of running a podiatry business: the loneliness of leadership. While you may be surrounded by patients and staff daily, the emotional weight of being the decision-maker, problem-solver, and motivator can feel isolating. I share personal experiences of burnout and the invisible pressure to always appear composed, even when doubts creep in. But there’s a way through it, and it starts with connection. I explore how support networks, whether through mentors, mastermind groups, or peer circles,...

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378 - Neuropathy, Cancer and A Career Pivot: The Dana Cardinas Story show art 378 - Neuropathy, Cancer and A Career Pivot: The Dana Cardinas Story

Podiatry Legends Podcast

Dana Cardinas loved podiatry, and she was damn good at it. But a surprise diagnosis of idiopathic ulnar neuropathy, followed by a shocking discovery of Stage 3C colon cancer, forced her to step away from the profession she adored. In this episode, Dana opens up about how she handled early retirement, battled cancer, and found purpose again through helping others and launching a new business, . From laughing down clinic hallways to launching a neuropathy support group that’s changing lives in , Dana proves that purpose doesn't end with a job title. If you’re a podiatrist, business...

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377 - 33 Years in Podiatry and Loving it with Dr Patrick DeHeer, DPM. show art 377 - 33 Years in Podiatry and Loving it with Dr Patrick DeHeer, DPM.

Podiatry Legends Podcast

In this episode, I sit down with Dr. Patrick DeHeer, who shares his incredible 33-year journey in podiatry, from treating NBA players with the Indiana Pacers to performing life-changing surgeries in Haiti and the Philippines. We talk about innovation in podiatry, global medical missions, and why teaching the next generation keeps him inspired. We also explore leadership, international outreach, his invention of the Aquinas Brace, and why he’s more excited than ever to lead the profession forward. If you’re a podiatrist or healthcare professional looking for a dose of purpose, passion,...

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376 - The LET THEM Theory Book Debate show art 376 - The LET THEM Theory Book Debate

Podiatry Legends Podcast

IS THE LET THEM THEORY RIGHT FOR YOU? In this episode of the Podiatry Legends Podcast, I host an open debate about The LET THEM Theory by Mel Robbins. I’m joined by Carly O’Donoghue, who loves the book, and Elan Silver, who has a few issues with it. Together, we unpack the real-world relevance of this viral mindset theory for podiatrists and business owners alike. What is the LET THEM Theory? At its core, Robbins encourages us to stop trying to control other people’s reactions. Whether it's a patient, staff member, or family member—"let them" react how they want. It’s not your...

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375 - Shockwave Therapy Secrets: What Most Podiatrists Are Missing with James Ferrie show art 375 - Shockwave Therapy Secrets: What Most Podiatrists Are Missing with James Ferrie

Podiatry Legends Podcast

I’m joined once again by musculoskeletal podiatrist James Ferrie to talk all things shockwave therapy. James delves into what he’s learned over 14 years of clinical experience, including the crucial role of timing, the difference between radial and focused shockwave, and how to maximise outcomes. If you’ve got a shockwave device gathering dust or you’re using it the same way on every patient, this episode is for you. This is one of those episodes you’ll want to listen to more than once. “The same intervention can have a completely different outcome depending on the timing.”...

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374 - Property Investment, Boutique Wine & Calculated Risk-Taking with Mark McGill show art 374 - Property Investment, Boutique Wine & Calculated Risk-Taking with Mark McGill

Podiatry Legends Podcast

In this week’s episode of the Podiatry Legends Podcast, I had the pleasure of chatting with Mark McGill, an award-winning real estate agent, property investor, boutique winemaker, Airbnb owner and calculated risk-taker.   Mark’s story is inspiring because it’s real. He’s not just doing one thing; he’s doing business and life on his terms. For podiatrists and entrepreneurs alike who want more freedom, impact, and joy from their work, there’s a lot to learn here. “Love the one you’re with; that goes for staff and clients.” - Mark McGill.  If you like great...

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373 - Podiatry Student Recruitment Research and Unity in the Profession show art 373 - Podiatry Student Recruitment Research and Unity in the Profession

Podiatry Legends Podcast

Regardless of the country you live in we all face the same inssues. What does the future of podiatry look like? In this episode, I speak with three influential podiatrists from the US, Dr Ben Pearl, Dr Patrick Deheer and Dr Patrick Agnew, about the profession’s past, its current challenges, and how we can inspire more students to choose podiatry as a career. We delve into marketing strategies tailored towards potential students, the importance of ongoing research, and how to silence internal negativity and foster a more unified profession.  7 Key Takeaways Podiatry is facing...

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372 - Unlocking the Power of the Neurosensory Foot with Dr Emily Splichal show art 372 - Unlocking the Power of the Neurosensory Foot with Dr Emily Splichal

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I sit down with Dr Emily Splichal to explore the neurosensory foot and how it’s revolutionising podiatric care. Emily shares her incredible transition from traditional surgery to functional, sensory-based podiatry, revealing powerful insights about the role of nerve stimulation, fascia, and patient empowerment. Whether you're a seasoned podiatrist or just curious about the future of foot health, this is one conversation you don't want to miss. "You don’t need to be barefoot all the time. You just need to wake up your feet every day."...

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371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali show art 371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I chat with Abid Ali, a musculoskeletal podiatrist from Coventry, UK, about his journey from the safety and predictability of the NHS to the unpredictability of private practice. Abid is the owner of the  and also runs .  Takeaway Points: Embrace biomechanics for better patient outcomes and a holistic approach. Mentorship is crucial for professional growth and avoiding common pitfalls. A successful practice depends on combining clinical skills with sound business knowledge. Innovation and keeping up with new treatment...

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More Episodes

Dr Brad Schaeffer is one of the podiatrists on the highly successful TLC television show MY FEET ARE KILLING ME. Throughout the series, viewers will immerse themselves with both doctors – one west coast and one east coast – as they juggle all sorts of eye-popping cases, from wart clusters and funky fungus to toe amputations and foot reconstructions.

Dr Brad and I discuss the following on this episode:

  • His role at the Family Foot & Ankle Specialists in New Jersey
  • The benefits of having a strong social media presence and how TLC found his account on Instagram
  • Being authentic is the only way to go
  • Being on American Titan Games and meeting the Rock
  • Developing your personal brand 
  • Social media demands that you 're active and engaged with your audience, and it's a ton of work. 
  • you need to provide great content around what you do and it needs to be positive and uplifting

If you have any questions about this episode, please email me at [email protected] 

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If you need assistance with marketing and developing business systems, please email me at [email protected] and let's see where I can help or visit the coaching and mentoring section of my website

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My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

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It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T. 

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