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078 - Jason Cunningham Have Your Cake & Sell It Too

Podiatry Legends Podcast

Release Date: 04/23/2020

373 - Podiatry Student Recruitment Research and Unity in the Profession show art 373 - Podiatry Student Recruitment Research and Unity in the Profession

Podiatry Legends Podcast

Regardless of the country you live in we all face the same inssues. What does the future of podiatry look like? In this episode, I speak with three influential podiatrists from the US, Dr Ben Pearl, Dr Patrick Deheer and Dr Patrick Agnew, about the profession’s past, its current challenges, and how we can inspire more students to choose podiatry as a career. We delve into marketing strategies tailored towards potential students, the importance of ongoing research, and how to silence internal negativity and foster a more unified profession.  7 Key Takeaways Podiatry is facing...

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372 - Unlocking the Power of the Neurosensory Foot with Dr Emily Splichal show art 372 - Unlocking the Power of the Neurosensory Foot with Dr Emily Splichal

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I sit down with Dr Emily Splichal to explore the neurosensory foot and how it’s revolutionising podiatric care. Emily shares her incredible transition from traditional surgery to functional, sensory-based podiatry, revealing powerful insights about the role of nerve stimulation, fascia, and patient empowerment. Whether you're a seasoned podiatrist or just curious about the future of foot health, this is one conversation you don't want to miss. "You don’t need to be barefoot all the time. You just need to wake up your feet every day."...

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371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali show art 371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I chat with Abid Ali, a musculoskeletal podiatrist from Coventry, UK, about his journey from the safety and predictability of the NHS to the unpredictability of private practice. Abid is the owner of the  and also runs .  Takeaway Points: Embrace biomechanics for better patient outcomes and a holistic approach. Mentorship is crucial for professional growth and avoiding common pitfalls. A successful practice depends on combining clinical skills with sound business knowledge. Innovation and keeping up with new treatment...

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370 - Managing Stress as a Podiatry Business Owner The Key to Avoiding Burnout show art 370 - Managing Stress as a Podiatry Business Owner The Key to Avoiding Burnout

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, Tyson Franklin dives deep into the crucial topic of managing stress as a podiatry business owner. As many podiatrists juggle patient care with the demands of running a practice, stress and burnout can quickly take a toll on both health and business performance. Tyson shares his personal experience and offers practical strategies to avoid burnout, including time management tips, the importance of work-life balance, and how to build a strong, supportive team. Whether you're struggling to manage your workload or simply looking for ways to...

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369 - VIMAZI Footwear with Simon Bartold show art 369 - VIMAZI Footwear with Simon Bartold

Podiatry Legends Podcast

In this week’s episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Simon Bartold to explore the unique features of VIMAZI Footwear. Do we need another running shoe brand? Yes, we do! Learn about how VIMAZI's scientific approach to footwear design is revolutionising how we think about running shoes and helping athletes of all levels prevent injuries. VIMAZI Footwear is designed based on the physics of running, making it different from traditional shoe brands. To learn more about Vimazi footwear, visit  (There's an easter egg at the end of this episode, so make...

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368 - Point of Care Ultrasound with James Ferrie show art 368 - Point of Care Ultrasound with James Ferrie

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In this week's Podiatry Legends Podcast, I had the pleasure of sitting down with James Ferrie, a sports and musculoskeletal podiatrist from My Sports Podiatry in Docklands, Victoria, to discuss point-of-care ultrasound and its benefits for our patients.  Whether you're just starting out in practice or looking to enhance your existing clinic, this episode will give you the tools and knowledge to incorporate ultrasound into your diagnostic toolkit. Nine Key Takeaways from the Episode: Point-of-care ultrasound enhances diagnostic accuracy by providing real-time imaging of soft...

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367 - The Hidden Benefits of Buying an Existing Podiatry Practice with Jonathan Small show art 367 - The Hidden Benefits of Buying an Existing Podiatry Practice with Jonathan Small

Podiatry Legends Podcast

This episode of the Podiatry Legends Podcast discusses the often-overlooked benefits of buying an established podiatry business. Tyson Franklin and Jonathan Small explore why acquiring a practice could be a game-changing move for aspiring podiatrists. If you're interested in growing your career without the typical start-up headaches, this episode offers practical advice on how to make a successful transition into practice ownership. Ten Key Takeaways from the Episode Buying an established practice gives you immediate cash flow. Systems for patient management, billing, and operations are...

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366 - Why Semi-Custom Orthotics Could Be Your Practices Secret Weapon with Steve Jackson show art 366 - Why Semi-Custom Orthotics Could Be Your Practices Secret Weapon with Steve Jackson

Podiatry Legends Podcast

Have you ever wondered if semi-custom orthotics could improve your practice? In this week's episode of the Podiatry Legends Podcast, I chat with MSK Podiatrist Steve Jackson from Western Australia about the benefits of shifting from custom to semi-custom foot orthotics. Steve shares how this shift has revolutionised his practice and patient care, leading to quicker treatment times, better results, and an overall more efficient workflow. Don’t miss out on these game-changing insights and learn why semi-custom orthotics could be your secret weapon.  If you have any questions about this...

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365 - The Truth Behind Starting Your Own Podiatry Business with Lucinda Mercer show art 365 - The Truth Behind Starting Your Own Podiatry Business with Lucinda Mercer

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Lucinda Mercer, owner of Poized Podiatry in the UK. Lucinda shares her inspiring journey from the NHS to launching her own practice and how she found success in musculoskeletal podiatry. Learn how Lucinda navigated the challenges of starting a business, including financial hurdles and the importance of systems and self-care. If you’re thinking about opening your own podiatry practice, this conversation is for you! If you have any questions about this episode or want to contact me, please email me at . ...

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364 - The Benefits of Being A Fit and Health Podiatrist with Zain Hussain show art 364 - The Benefits of Being A Fit and Health Podiatrist with Zain Hussain

Podiatry Legends Podcast

In today’s episode, we dive into the benefits of staying fit and healthy as a podiatrist with special guest Zain Hussain. Zain, the owner of in the UK, talks about how his passion for fitness has shaped his career and enhanced his ability to care for his patients. Tune in to hear his insights on balancing health, fitness, and podiatry to achieve success both professionally and personally. Here are five reasons to listen to this episode: Inspiring Health and Fitness Journey – Zain Hussain shares his personal story of how fitness has shaped his podiatry career, offering valuable insights...

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More Episodes

Jason Cunningham is the co-owner of The Practice, a business advisory firm in Victoria Australia, an author and media commentator on radio and television, including Network Ten's The Living Room.

On this episode, we will discuss his latest book, Have Your Cake & Sell it Too - The 7 Key Ingredients of Business Success, and how podiatrists can benefit from this information and come out of the COVID-19 pandemic with all guns blazing. 

We also talk about:

  • Beginning with the end in mind, and why this is powerful.
  • You are building a business that’s ready for sale, even if you don’t want to sell it.
  • When a business is ready for sale, what does it look like, sound and feel like?
    • Highly profitable
    • Amazing cashflow
    • A team that is a delight to work with
    • Customers that keep coming back
    • Runs without you
    • Someone will one day offer you big bucks, but you’re in a position to say no.
  • Most professional services work for themselves because they are great at what they do and think that's the natural next step.
  • Employing people better than yourself to work with you. 
  • Understanding the long game of building a business that’s suitable for the ultimate customers, which is the one person that is going to buy your business
  • Why you need to start building an designing it right now, not when you think you may want to sell
  • Hire the best podiatrists, don’t try and be the best podiatrist
  • You need to have a STRATEGY:
    • Most businesses don’t have a plan.
    • It’s five years old and sits in the office draw.
    • And no one else in the business knows the plan.
    • You need to train your team to the plan, and it needs to be crystal clear to everyone involved. 
    • You need to be continuously reminded of the game plan each day.
    • How is everyone tracking to the plan? (KPI’s)
  • it's essential to Understand Yourself
    • You must build your mission statement and be on purpose.
    • Who do I serve, and how do I serve them?
    • Once again, be crystal clear.
    • Mission statement, 20 words or less
    • What do you stand for? (core values and culture)

Final Tip

Never before has collaboration be so profound and so important, we may feel disconnected, but we are very much connected, therefore the more you put into this world, the more that will come back to you, and the reverse is also true.

"A Crisis requires a cool head, and we’ve never made a smart decision when we’re angry, when we’re drunk or when we panic."

If you have any questions about this podcast, please email me at [email protected], or reach out to Jason at The Practice

One-On-One Coaching & Mentoring

If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at [email protected] and let's see where I can you.  

Newsletter & Events 

If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

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