Podiatry Legends Podcast
I'm talking with Lewis Nurney from UFit Podiatry in Singapore this week. Lewis is a dynamic UK podiatrist whose career could have started in the National Health Service, NHS, as many new graduates do. However, a single beer at a conference in Liverpool led to him doing a one-month student placement in Singapore, eventually leading to a move to Singapore and embracing a radically different cultural and professional landscape. This episode tracks a personal journey of growth and discovery and dives into the strategic decisions that define a career path. You can connect with Lewis on...
info_outline 323 - Improve Your Communications and Sales with Copywriter Joe CunninghamPodiatry Legends Podcast
Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you...
info_outline 322 - From CSI to Podiatrist with Simon HrobelkoPodiatry Legends Podcast
Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police. Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning. The next 2-Day LIVE Podiatry Business...
info_outline 321 - The Benefits of Purchasing Your PremisesPodiatry Legends Podcast
Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same. My Guests are: Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland. Jonathan Small - Health First Foot & Gait Clinic, Southam, UK. Elan Silver - Silver Podiatry, Perth,...
info_outline 320 - The Story of the Mexican FishermanPodiatry Legends Podcast
The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal. In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers. I also explain why a good friend of mine often refers to me as the Mexican Fisherman. If you have any questions about this episode, you can contact me at 2-Day LIVE Podiatry Business Reboot I truly...
info_outline 319 - Dr Ivan Bristow Why Every Podiatrist Should Start BloggingPodiatry Legends Podcast
Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, . He is passionate about promoting podiatry and dermatology to the profession and the public. In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space. You can connect...
info_outline 318 - Location and Patient Discrimination with Jonathan SmallPodiatry Legends Podcast
Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location. The discussion covers various examples, from restaurants in...
info_outline 317 - Chase Hughes Seeing Patients Beyond Their MasksPodiatry Legends Podcast
Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling. He is the bestselling author of and . After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world. In 2019, I was introduced to Chase Hughes, and this podcast recording was originally produced for my old podcast, It's No Secret with Dr T., but it is so good I had to re-edit it and...
info_outline 316 - (Part 2) Group Perspective On Good Bad and Difficult PatientsPodiatry Legends Podcast
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values...
info_outline 315 - (Part 1) Group Perspective On Good, Bad and Difficult PatientsPodiatry Legends Podcast
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is...
info_outlineGrant Duong is an innovative and inspirational podiatry business leader, and he understands what is required to take your podiatry career and business from good to great. A limited mindset aims for good, but everyone can aim for great if they want it.
He is a partner in The Triumph Institute, which is a multidisciplinary business offering Podiatry, Chiropractic, Traditional Chinese Medicine, Acupuncture, Law services, Academic Coaching and Cafe.
On this episode we discuss:
- The importance of recruiting people into your team with the same positive energy, culture and mentality.
- It's essential for the branding of your company.
- Negative energy sucks the life and heart out of your business, which is why everyone has got to fit.
- You need to innovate, implement and inspire.
- Universities and Associations do not teach podiatrists how to run a business or the importance of systems.
- Why you need to do 'what makes you great, not what makes you happy'.
- Video games may make you happy, but it does not help others.
- You need to become the best at what you can do, as a business owner and as an employee.
- Selling the experience of visiting your business.
- You need to analyse your systems and make sure they fit with the experience.
"When the business runs well, the owner is happy, and when the owner is happy, it increases morale at work, resulting in better patients experiences and better business".
Using Instagram for Patient Retention
Grant encourages his patients to follow him on Instagram, and he spends two or three 10-minutes blocks per day, evaluating hashtags and engaging with others on the platform.
- He follows a lot of accounts with 1000 - 2000 followers because they are real, and he asked engaging question.
- He will create a routine of different posts Monday to Friday on the Instafeed, (general feed), usually one post per day.
- He encourages using the carousel (max ten posts)
Three Instagram Foundations
- Use it to build a more significant base with warm leads (existing patients). This increases credibility.
- Your credibility is useful for cold leads. People will look at your website and social pages, and when they find your IG page, your personality will ooze out.
- Also helps you stay in contact with your existing patient base. You can see who engages with your photos and videos, and when they do, you can reach out and enquire how they are doing. (Brilliant)
Use Instagram Stories
Post short 15-second videos that only last for 24 hours. They are a great way to test content or trial a post. If you get 10% or more engagement, you can post about it in your general feed.
If there's no traction, don’t post about it.
On this podcast, Grant said that his Instagram name in @the_foot_mechanic; however, this has been changed to @grantfootdr.
If you have any questions about this podcast, please email me at [email protected].
or you can contact Grant Duong atOne-On-One Coaching & Mentoring
If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at and let's see where I can you.
Newsletter & Events
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Facebook Pages
I have set up a Podiatry Legends Podcast Facebook Page, where I post additional information regarding podiatry events and conferences around the world, and I've also set up a new Group Page - Podiatry Business Owners Club, which is just for podiatry business owners, which is where I will be adding additional business and marketing advice.
My Book
It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
Tell Your Podiatry Friends
If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you enjoyed this episode you might also enjoy:
048: Patrick MeEnaeney Rapid Business Expansion
It's No Secret with Dr T. Podcast
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 205: Fans First Experience with Jesse Cole