081 - Jonathan Small Don't Live In The Land of Low Fees
Release Date: 05/13/2020
392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone
Podiatry Legends Podcast
Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn’t come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week’s episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of in Geelong, Victoria. Daniel’s outlook is refreshing: he’s built a business model that values wellbeing just as much as revenue, proving that a healthy...
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391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson
Podiatry Legends Podcast
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390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney
Podiatry Legends Podcast
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389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees
Podiatry Legends Podcast
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388 - Risk and Reward: What Every Young Podiatrist Can Learn from Ben Wilkinsons Career
Podiatry Legends Podcast
If you're a younger podiatrist considering business ownership at some stage in the future, see what happens when you trust your gut and take a calculated leap. That’s exactly what Ontario Chiropodist (Podiatrist) and owner of , Ben Wilkinson, did, moving from employee to clinic owner in just a few short years. In this episode, Ben shares how he rebranded his business twice in less than a year, embraced innovation with 3D printing, and grew a thriving clinic culture built on positivity and professionalism. “The business name is such a big part of the business, but people shouldn’t...
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387 - How Poor Communication Destroys Trust (Part 2) with Dr Fern Kazlow
Podiatry Legends Podcast
This is Part Two of my conversation with Dr Fern Kazlow, clinical psychotherapist, business strategist, and mentor to high achievers, based in New York, USA. In this episode, we explore her Resistance Paradox™, how to understand your own patterns, and why changing your mindset starts with compassion. We go beyond communication and dive deep into resistance, beliefs, and the psychology of change. We discuss how high achievers get stuck, why old patterns hold us back, and how to lead and live with more clarity and connection. If you haven’t heard Part One yet, go back and check it out; it...
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386 - How Poor Communication Destroys Trust (Part 1) with Dr. Fern Kazlow
Podiatry Legends Podcast
returns to the podcast, and we dive into the critical role communication plays in building trust with our patients. This is Part One of our conversation, where we focus on how poor communication can damage connections with patients, staff, colleagues, and also family and friends. We also examine the dangers of outsourcing, particularly when it comes to compromising your authenticity, and why connection-powered business is the future. PLEASE, take a look at my . Eight Key Takeaways from (Part One) Poor communication directly decreases trust and weakens patient loyalty. Human...
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385 - THE ENERGY AUDIT: How to Reclaim Time, Focus and Motivation in Your Work Week
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384 - Nothing But the Tooth: Lessons Podiatry Can Learn from Dentistry
Podiatry Legends Podcast
My guest today is Jonathan Small, and this is his 14th appearance on the Podiatry Legends Podcast, and probably most controvesial. This time, we dive into a bold comparison: podiatry versus dentistry. We discuss why podiatry must stop underselling itself, the dangers of low-cost clinic setups, and how adopting a dental-style model could elevate the profession. From training standards and fees to public perception and professional respect, this episode is a call-to-arms for podiatrists everywhere. If you’ve ever wondered why dentistry commands higher fees and greater status, tune in as...
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383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden
Podiatry Legends Podcast
Finding reliable locum cover has always been one of the toughest challenges for podiatry clinics. In this episode, I speak with Hayley Uden about her groundbreaking app, , which simplifies the entire process. From automated invoicing and quick payments to flexible opportunities for podiatrists, is changing how we think about staffing. Tune in to hear how this app could make your professional life easier and more rewarding. Seven Key Takeaways Locuming in podiatry has lacked a centralised, transparent system. connects clinics and locums directly via an easy‑to‑use app. The app...
info_outlineMy guest Jonathan Small is a UK based podiatrist, and he believes that you should be charging what you're worth, and nothing less. You should also stay away from the land of low fees because it is a dangerous place and nothing good ever comes from it.
If you want to have a financially viable podiatry business, you've got to set your fees correctly. You should never set your prices based on what your competitors are charging.
Jonathan has appeared three times on the Podiatry Legends Podcast. His first appearance was on Ep 006: Work Smart, Not Harder and then on Ep 044: Podiatry Success Is A Mindset.
On this episode we discuss:
- Why podiatrists don't value the service they provide.
- Fee mindset
- When you charge higher fees, you also have to start delivering on service
- COVID-19 is showing why having low fees is not a good business move and is damaging long-term.
- Cashed up podiatrists who charged correctly and now have a cash reserve will ride out this pandemic comfortably.
- When you charge more, you can provide better services, do more CPD, etc.
- Higher fees are a reflection of the value of the education you provide to your patients - What is the value of the solution to the patient?
- The public perception of professionals that charge higher fees (Surgeons, Lawyers...why not Podiatrists)
"My approach is that if a patient comes to me with a foot problem that I can fix it as well as a surgeon can fix why should I charge any different to that surgeon?"
Reboot Your Podiatry Business
NOW is the perfect opportunity to reboot your podiatry business because patients are taking their health far more serious since COVID-19.
So if you think outside the box, there are real opportunities to be had.
Being Busy Is Not A Sign of Success
If you want a successful business, you need to free up time from your diary so you can work on the business.
Therefore you need to get rid of some patients by increasing your fees or take on another employee to see those patients for you, so you have time to work on the business.
Saying you do not have time is not an excuse, especially now.
Marketing
You have to get your marketing systems set and working correctly and to do this right it takes time, which is why you need to free up the time you're spending with patients.
If you don't like working on the business and working on your marketing that fine, you just need to get someone who does like it, or you should work for someone else. Business is not for everyone.
You need to work:
- On the business
- In the business
- And away from the business (time off)
"When you have a good marketing strategy, you create a steady stream of new patients, and this is what makes your business safe and successful".
Final Tip
Make a decision not to live the land of lower fees. Decide that you're going to be the Ferrari of foot care. You will lose patients, but if you have a good marketing strategy, you will quickly fill that void.
If you have any questions about this episode, please send me an email at , or you can connect with Jonathan at Health First Foot & Gait Clinic.
You can also connect with Jonathan on Instagram @footmanj12.
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079 - Grant Duong From Good To Great
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If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 205: Fans First Experience with Jesse Cole