Just a few weeks ago Pierre and I reminisced about the 80s and Nancy Reagan's Say No To Drugs movement aimed at middle class 8 year olds watching He-Man and Thundercats.
One of the main things we noted was that the onslaught of PSAs and weird, awkward anti-drug propaganda has seemingly dried up, or become much more subtle in today's media climate.
Well, last night during the Super Bowl, the SNTD movement came back with a vengance, slapping America upside the head with an uncomfortable, awkward anti-heroin spot. It caught everybody off-gaurd, and is the talk of social media and email chains everywhere today.
In that sense, it was profoundly effective... I guess? You be the judge