50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition. Naresh Vissa 162
Contractors Secret Weapon Podcast
Release Date: 02/23/2017
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50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition. Naresh Vissa 162
In Naresh Vissa's book 50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition.
Our conversation goes like this
I know that digital is here to stay but I
wanted to recap the first chapter in your
the book you say direct marketing is the only
marketing you need to know how can you
expound on that because I know it covers
a wide realm of things.
Naresh: if you read my bio earlier and I got a
lot of great experience from some of the
best direct response marketing companies
in the world and I name chapter one of
my book 50 Shades of Marketing Whip your
Business into Shape and Dominate your
Competition, chapter one is called why direct
marketing is only marketing you need to
know because at the end of the day
direct marketing is the greatest of our
allies now what is direct marketing
direct marketing, it simply means that a
business directly connects with a
consumer not necessarily their customer
but a consumer, the problem with doing a lot of marketing
that people are kind of brainwashed
into thinking the problem with a lot of
marketing is you don't really know who we
are marketing to you're just kind you
are marketing but you don't know if
there's going to be a return on that of marketing avenue
with direct marketing, you can
carefully plan out campaign so that you
directly reach your customer, so how you
reach that consumer is up to the person
running the campaign, up to the business
owner. Historically marketers use
channels like snail mail, coupon
telemarketing, etcetera.
Now today the best form of direct
marketing you can still use direct snail
mail but you can also do email marketing
which is the most effective way to
directly market and then there's also
content marketing like running a website
or if not even a website but a blog or
podcast these channels directly can
connect with consumers to give you an
ultimately we are looking at finding or creating
your perfect target market as opposed to
using the shotgun approach.
Some examples of using the shotgun approach are
newspaper ads, radio, magazine, free to the public newspapers.
One of the best medias to run targeted ads is Facebook.
One of the other topics we talk about in this podcast is the market and financial trends where we in the scheme of things and what can we look out for and forward to.
Naresh Vissa is Founder and CEO of Krish Media & Marketing – a full service online and digital media and marketing business consultancy, agency and solutions provider,utilizing strategies to streamline sales and branding processes. He has worked with leading publishers, media firms and institutions such as CNN Radio, JP Morgan Chase,EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Publishing, and Stansberry Research.
You can connect with
Naresh Vissa
http://www.linkedin.com/in/nareshvissa
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Grab a copy of his book on Amazon
#1 best seller -50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition