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Association Chat Podcast

#ReviewChat: How Buyers Make Big Purchasing Decisions

Association Chat Podcast
Released on Jan 17, 2018

Making a decision to buy a high-dollar solution for your organization is hard. But what happens when you run into conflicting information about that solution? How do you decide? 

For this Review Chat, we talk with Michelle Steward and Jim Narus, researchers who have explored the topic of online reviews and how people make decisions.