BTI # 587: Why Your Ads Aren’t Working with Jason Wojo
Beyond the Image Podcast
Why Your Ads Aren’t Working with Jason Wojo Hosted by: James Patrick In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment. My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media. “We’re in a space where everybody’s mind is cookie cutter and we’re trying to get business owners out of that.” IN THIS EPISODE How Jason...
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BTI # 586: Why We Closed Get Published LIVE
Beyond the Image Podcast
Why We Closed Get Published LIVE Hosted by: James Patrick In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years. “We decided we no longer wanted to be on the sidelines.” IN THIS EPISODE The original event and where the idea came from. The history of previous events. The reason behind our rebrand in 2022. Why we’re retiring the Get Published LIVE brand and what’s coming next. Connect with James Website: Instagram: Share this podcast with a friend and remember to...
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BTI # 585: Getting Your Brand Published with Chelsea Clarke
Beyond the Image Podcast
Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business. “You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.” IN THIS EPISODE Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year’s Get Published Live event. What obstacles...
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BTI # 584: Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke
Beyond the Image Podcast
Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. Today, we’re diving into how magazines have changed and evolved over time. “Magazines still rank number one.” IN THIS EPISODE The role and value that magazines have with audiences today. The timelessness of being published in a magazine. Do people...
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BTI # 583: Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck
Beyond the Image Podcast
Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. “I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.” IN THIS EPISODE Nadine’s background and story. How Nadine has been able to stay in the television industry without...
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BTI # 582: Are Business Coaches Lying to You?
Beyond the Image Podcast
Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a business coach’s program. Identifying the lie business coaches sell. Should you trade time for money? Coaching one thing yet doing spending else. We are ONE WEEK out from our 10th annual Get...
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How to Price Creative Services
Beyond the Image Podcast
Let’s have a conversation about how you can be pricing your photo services. “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging. 3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services. Establishing the creative and economic value. Determining the opportunity value. Why there is no standard rate. We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: ...
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BTI #580: Why the Algorithm Hates You
Beyond the Image Podcast
Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. Let’s dive into in this episode. “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now. What content isn’t working right now. How our attention span affects the type of content we will consume. How the instagram app guides us through content now. 3 types of content you can produce. What...
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BTI # 579: Red Flag Requests for Clients
Beyond the Image Podcast
Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer. In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the past. Red flag statements and the translations of what they actually mean. Why you shouldn’t move forward rental clients say any of these things to you. The one thing to take from this...
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BTI # 578: Dealing with Excuses
Beyond the Image Podcast
Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. Let’s talk about dealing with excuses in today’s episode. “What does that say about your confidence in your product or service?” IN THIS EPISODE Diving into the excuses and what they actually mean. The narrative we tell ourselves when people tell us no. The truth behind the excuses. Why tricky language and...
info_outlineIn this episode of Beyond the Image, host James Patrick discusses why you should not rely on social media for your marketing efforts.
Although this is counterintuitive from what we tend to do, the reality is that we do not own our social media following. The ever-changing algorithms, or when the social media platforms crash (as they did today) means we need to have other means in which to connect to our audience.
This episode discusses the various methods listeners can use to diversify their marketing efforts.
Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.
Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com
Thanks for tuning in!