010 - Andrew Schneider Running A Successful Solo Practice
Release Date: 02/27/2019
325 - The Proximity Principle with Tyson E Franklin
Podiatry Legends Podcast
I'm Tyson Franklin and today; I'm diving into a solo episode to discuss a powerful concept known as the Proximity Principle. This principle highlights how our relationships are influenced by physical closeness and frequent interactions. By the end of this episode, you'll understand how this concept impacts your personal and professional life and why embracing it can transform your practice. If you enjoy today's insights, please spread the word to your fellow podiatrists and consider leaving a rating or review on your preferred podcast platform. Let's get started! You'll find additional show...
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324 - Podiatry in Singapore with Lewis Nurney
Podiatry Legends Podcast
I'm talking with Lewis Nurney from UFit Podiatry in Singapore this week. Lewis is a dynamic UK podiatrist whose career could have started in the National Health Service, NHS, as many new graduates do. However, a single beer at a conference in Liverpool led to him doing a one-month student placement in Singapore, eventually leading to a move to Singapore and embracing a radically different cultural and professional landscape. This episode tracks a personal journey of growth and discovery and dives into the strategic decisions that define a career path. You can connect with Lewis on...
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323 - Improve Your Communications and Sales with Copywriter Joe Cunningham
Podiatry Legends Podcast
Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you...
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322 - From CSI to Podiatrist with Simon Hrobelko
Podiatry Legends Podcast
Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police. Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning. The next 2-Day LIVE Podiatry Business...
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321 - The Benefits of Purchasing Your Premises
Podiatry Legends Podcast
Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same. My Guests are: Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland. Jonathan Small - Health First Foot & Gait Clinic, Southam, UK. Elan Silver - Silver Podiatry, Perth,...
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320 - The Story of the Mexican Fisherman
Podiatry Legends Podcast
The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal. In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers. I also explain why a good friend of mine often refers to me as the Mexican Fisherman. If you have any questions about this episode, you can contact me at 2-Day LIVE Podiatry Business Reboot I truly...
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319 - Dr Ivan Bristow Why Every Podiatrist Should Start Blogging
Podiatry Legends Podcast
Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, . He is passionate about promoting podiatry and dermatology to the profession and the public. In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space. You can connect...
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318 - Location and Patient Discrimination with Jonathan Small
Podiatry Legends Podcast
Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location. The discussion covers various examples, from restaurants in...
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317 - Chase Hughes Seeing Patients Beyond Their Masks
Podiatry Legends Podcast
Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling. He is the bestselling author of and . After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world. In 2019, I was introduced to Chase Hughes, and this podcast recording was originally produced for my old podcast, It's No Secret with Dr T., but it is so good I had to re-edit it and...
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316 - (Part 2) Group Perspective On Good Bad and Difficult Patients
Podiatry Legends Podcast
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values...
info_outlineAndrew Schneider is the owner of Tanglewood Foot Specialists located in Houston, Texas. He is a solo practitioner who has proven that you do not need to own and operate multiple locations and a large team to have a successful, profitable business. He is also a big Disney fan and manages to visit at least once per year.
On this episode we discuss:
1:30 - What he likes about owning a well run, streamlined solo practice.
2:00 - Doing enough marketing versus too much marketing, and how this relates to his perfect patient.
4:00 - Why content-based marketing is his main marketing tool.
5:30 - How he leverages Pinterest to attract women to his podiatry business and gets over 25,000 unique monthly viewers.
8:25 - What To Eat Wednesday & Foot Craft Friday's
10:05 - How often you should add content to your website, and the importance of consistency.
"Less content and better information is the key"
12:20 - Why two-thirds of his newsletter has little to do with podiatry. It's focused on his interests, family and life. People want to watch you grow.
14:12 - Why consistency in marketing and in practice is so important to your business. Whether it's how you answer the telephone, or how you treat plantar fasciitis, it should all be documented for consistency.
16:00 - Why systems are still extremely important for a solo practitioner. It keeps you in check and if it's in the system your team will ask why you didn't follow protocol.
17:10 - Your team has got to feel comfortable to question you, not in a negative way, but based on the systems being followed.
18:25 - Team meetings
20:00 - How one egg cost a restaurant six thousand dollars ($6000)
22:50 - What you can learn from Disney.
23:50 - How to have holidays as a sole practitioner. Time off is just as important as being in the office.
"When you're planning time off, do not do the math on how much money you will lose by not working. It never looks good and does not serve you".
25:25 - What the team does while he is away on holidays or at conferences. No matter how big the list, they'll usually only get through a quarter of it.
Monday Morning Tip
Do not look at your phone first thing in the morning for at least the first hour. Instead, have something else planned to do, (reading, journaling, etc)
Books We Discussed
If you have any questions about this podcast, please email me directly at
Podiatry Legends Facebook Page
I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Podcast Reviews
If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review
JUST AMAZING STUFF ☆☆☆☆☆ “I love Tyson’s podcasts. His questions are always great and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19
If you're looking for additional business, marketing and management tips you may also enjoy my other podcast, It's No Secret with Dr T.