013 - Dianne Ashcroft Lessons Learnt After 300+ Videos
Release Date: 03/19/2019
392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone
Podiatry Legends Podcast
Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn’t come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week’s episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of in Geelong, Victoria. Daniel’s outlook is refreshing: he’s built a business model that values wellbeing just as much as revenue, proving that a healthy...
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391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson
Podiatry Legends Podcast
This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and “Super Lawyer” from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master’s degree in forensic toxicology, to our conversation. Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges. Tad explains the importance of acting...
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390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney
Podiatry Legends Podcast
This week, I’m joined again by Dr Patrick McEneaney, DPM from . Patrick shares how he’s grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate. We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success. Five Big Takeaways Numbers tell the truth. Always track performance and retention. Hire for attitude, not just skill. You can train techniques, not culture. Growth requires letting go of ego. Make decisions based on data. Consolidation isn’t failure;...
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389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees
Podiatry Legends Podcast
What happens when you take the Red, Blue, and Purple Team Strategy and apply it inside a podiatry clinic? In this episode, I share what I learned firsthand while running this creative exercise with a clinic team, and how it revealed new insights into teamwork, reputation, and readiness. Joined by Dave Frees, we also unpack how AI can help clinics think smarter, act faster, and build lasting resilience. If you want a deeper understanding of this concept, please go back and listen to Learn more about Dave’s training at . If you found this episode helpful, share it with another...
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388 - Risk and Reward: What Every Young Podiatrist Can Learn from Ben Wilkinsons Career
Podiatry Legends Podcast
If you're a younger podiatrist considering business ownership at some stage in the future, see what happens when you trust your gut and take a calculated leap. That’s exactly what Ontario Chiropodist (Podiatrist) and owner of , Ben Wilkinson, did, moving from employee to clinic owner in just a few short years. In this episode, Ben shares how he rebranded his business twice in less than a year, embraced innovation with 3D printing, and grew a thriving clinic culture built on positivity and professionalism. “The business name is such a big part of the business, but people shouldn’t...
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387 - How Poor Communication Destroys Trust (Part 2) with Dr Fern Kazlow
Podiatry Legends Podcast
This is Part Two of my conversation with Dr Fern Kazlow, clinical psychotherapist, business strategist, and mentor to high achievers, based in New York, USA. In this episode, we explore her Resistance Paradox™, how to understand your own patterns, and why changing your mindset starts with compassion. We go beyond communication and dive deep into resistance, beliefs, and the psychology of change. We discuss how high achievers get stuck, why old patterns hold us back, and how to lead and live with more clarity and connection. If you haven’t heard Part One yet, go back and check it out; it...
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386 - How Poor Communication Destroys Trust (Part 1) with Dr. Fern Kazlow
Podiatry Legends Podcast
returns to the podcast, and we dive into the critical role communication plays in building trust with our patients. This is Part One of our conversation, where we focus on how poor communication can damage connections with patients, staff, colleagues, and also family and friends. We also examine the dangers of outsourcing, particularly when it comes to compromising your authenticity, and why connection-powered business is the future. PLEASE, take a look at my . Eight Key Takeaways from (Part One) Poor communication directly decreases trust and weakens patient loyalty. Human...
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385 - THE ENERGY AUDIT: How to Reclaim Time, Focus and Motivation in Your Work Week
Podiatry Legends Podcast
In this solo episode, I introduce the concept of The Energy Audit, a simple weekly reflection that helps podiatrists identify what fuels them, what drains them, and how to realign their schedule for better focus and motivation. Ending the week mentally flat and emotionally drained is not uncommon, and more often than not, the problem isn’t time management. It’s energy management. In this episode, you'll discover: The 4 energy zones that shape your week: recharge activities high-energy work low-level essentials, and energy vampires (the blood suckers) The most...
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384 - Nothing But the Tooth: Lessons Podiatry Can Learn from Dentistry
Podiatry Legends Podcast
My guest today is Jonathan Small, and this is his 14th appearance on the Podiatry Legends Podcast, and probably most controvesial. This time, we dive into a bold comparison: podiatry versus dentistry. We discuss why podiatry must stop underselling itself, the dangers of low-cost clinic setups, and how adopting a dental-style model could elevate the profession. From training standards and fees to public perception and professional respect, this episode is a call-to-arms for podiatrists everywhere. If you’ve ever wondered why dentistry commands higher fees and greater status, tune in as...
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383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden
Podiatry Legends Podcast
Finding reliable locum cover has always been one of the toughest challenges for podiatry clinics. In this episode, I speak with Hayley Uden about her groundbreaking app, , which simplifies the entire process. From automated invoicing and quick payments to flexible opportunities for podiatrists, is changing how we think about staffing. Tune in to hear how this app could make your professional life easier and more rewarding. Seven Key Takeaways Locuming in podiatry has lacked a centralised, transparent system. connects clinics and locums directly via an easy‑to‑use app. The app...
info_outlineShooting videos for your podiatry business become so much easier when you stop worrying about what other people think and just get on with sharing what you know. Dianne Ashcroft from Warrington, England and owner of Lane Ends Podiatry has shot more than 300 plus videos for her podiatry business, and she admits the hardest video to shoot was video number one.
However, after shooting and posting her first video Dianne realised she didn't die, so she just kept doing them because she understood the value they held for her podiatry business and patients.
Be Relatable
The easiest way to relate to someone is just to be yourself, so when you're shooting videos don't try and be something you're not. Be authentic.
Yes, some patients will not like what you create. They will deselect themselves if they do not enjoy your videos, which is great.
Don't Worry About Opinions
Don't allow yourself to get held back by someone else's opinion. If they don't like your videos, no one is forcing them to watch, but if one person watches it and gets something out of it, it was worth doing.
15 or 15000 Views
It's not about how many views you get, 15 or 15000, or the number of positive comments you receive, it's about sharing what you know and waiting to see who you help.
Who cares if you get a few thumbs down. They're not your market.
Where Do You Get Your Ideas?
Not a lot of thought or planning goes into Dianne's videos. If an idea pops into her head, she picks up her phone and starts recording. It's that simple.
It's not about having perfect hair, clothing, lighting or being in the right mood; it's about being spontaneous and understanding you need to be you. That will attract people.
Use personal stories, interests and even your challenges.
Make Your Videos and Post Personal
Dianne decided to create Weigh-In-Wednesday, and she used her own weight loss goal for the weekly posts. When you put yourself out there to your patients, that's accountability.
What holds us back is this fear of what people will think of us. Ask yourself, what's the worse that can happen? Don't be afraid to share your interests.
Share Now, Not Later
Don't wait to share what you know. If you wait another year to share your podiatry knowledge, that's one more year where people could have benefited from your experience.
It's not fair not to share what you know. You owe it to your patients to share your thoughts and ideas.
You Will Be Five Years Older Regardless
Dianne didn't start podiatry as a career until she was 27 years of age and realised you're never too old to start pursuing what your interests.
Put in the time and effort now, because in five years you're still going to be five years older. If there's an area of podiatry you want to get better in, there's no better time than now to get started. Stop putting it off.
"If you want something to change you've got to do something to make the change happen".
Learn From Nick Knight
If there's a specific area of podiatry you want to pursue, be like Nick Knight (Episode 011) and pursue it 100%. Nick Knight wanted to do Musculoskeletal & Sports Podiatry, and that's what he did, but he had to put in the work.
"When you see someone doing something you want to do, it means it is doable".
Becoming interested in one area of podiatry is a great way to niche your business, and it also saves a lot of money when it comes to marketing.
No Regrets
You don't want to be ninety-five years of age and have regrets for not doing something you always wanted to do. Fear can hold you back, but you've got to learn to get out of your own way.
"Stop worrying about what other people think".
Dream Bigger
We can afford to dream even bigger now because of technology. How we communicate with each other, and our patients have changed so much over the past ten years.
Technology is there for the taking, and if you don't take the opportunity, you've only got yourself to blame. Using videos to promote your podiatry business and your brand is just one piece of technology that is available to everybody.
The Pods Heal Heel Campaign
This campaign was all about podiatrists working together to share a universal message about podiatry, consistently over three weeks and it paid big dividends for everyone involved and also for the profession.
"You must get out of the mindset that every podiatrist is a competitor; they're not."
If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at
OSGO Healthcare Workshop: How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business. LIVERPOOL 10th October 2019.
Podiatry Legends Facebook Page
I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Podcast Reviews
If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review
Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019
If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.