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015 - Clifton Bradeley SUB-4 Sports Passion

Podiatry Legends Podcast

Release Date: 04/02/2019

371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali show art 371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I chat with Abid Ali, a musculoskeletal podiatrist from Coventry, UK, about his journey from the safety and predictability of the NHS to the unpredictability of private practice. Abid is the owner of the  and also runs .  Takeaway Points: Embrace biomechanics for better patient outcomes and a holistic approach. Mentorship is crucial for professional growth and avoiding common pitfalls. A successful practice depends on combining clinical skills with sound business knowledge. Innovation and keeping up with new treatment...

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370 - Managing Stress as a Podiatry Business Owner The Key to Avoiding Burnout show art 370 - Managing Stress as a Podiatry Business Owner The Key to Avoiding Burnout

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, Tyson Franklin dives deep into the crucial topic of managing stress as a podiatry business owner. As many podiatrists juggle patient care with the demands of running a practice, stress and burnout can quickly take a toll on both health and business performance. Tyson shares his personal experience and offers practical strategies to avoid burnout, including time management tips, the importance of work-life balance, and how to build a strong, supportive team. Whether you're struggling to manage your workload or simply looking for ways to...

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369 - VIMAZI Footwear with Simon Bartold show art 369 - VIMAZI Footwear with Simon Bartold

Podiatry Legends Podcast

In this week’s episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Simon Bartold to explore the unique features of VIMAZI Footwear. Do we need another running shoe brand? Yes, we do! Learn about how VIMAZI's scientific approach to footwear design is revolutionising how we think about running shoes and helping athletes of all levels prevent injuries. VIMAZI Footwear is designed based on the physics of running, making it different from traditional shoe brands. To learn more about Vimazi footwear, visit  (There's an easter egg at the end of this episode, so make...

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368 - Point of Care Ultrasound with James Ferrie show art 368 - Point of Care Ultrasound with James Ferrie

Podiatry Legends Podcast

In this week's Podiatry Legends Podcast, I had the pleasure of sitting down with James Ferrie, a sports and musculoskeletal podiatrist from My Sports Podiatry in Docklands, Victoria, to discuss point-of-care ultrasound and its benefits for our patients.  Whether you're just starting out in practice or looking to enhance your existing clinic, this episode will give you the tools and knowledge to incorporate ultrasound into your diagnostic toolkit. Nine Key Takeaways from the Episode: Point-of-care ultrasound enhances diagnostic accuracy by providing real-time imaging of soft...

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367 - The Hidden Benefits of Buying an Existing Podiatry Practice with Jonathan Small show art 367 - The Hidden Benefits of Buying an Existing Podiatry Practice with Jonathan Small

Podiatry Legends Podcast

This episode of the Podiatry Legends Podcast discusses the often-overlooked benefits of buying an established podiatry business. Tyson Franklin and Jonathan Small explore why acquiring a practice could be a game-changing move for aspiring podiatrists. If you're interested in growing your career without the typical start-up headaches, this episode offers practical advice on how to make a successful transition into practice ownership. Ten Key Takeaways from the Episode Buying an established practice gives you immediate cash flow. Systems for patient management, billing, and operations are...

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366 - Why Semi-Custom Orthotics Could Be Your Practices Secret Weapon with Steve Jackson show art 366 - Why Semi-Custom Orthotics Could Be Your Practices Secret Weapon with Steve Jackson

Podiatry Legends Podcast

Have you ever wondered if semi-custom orthotics could improve your practice? In this week's episode of the Podiatry Legends Podcast, I chat with MSK Podiatrist Steve Jackson from Western Australia about the benefits of shifting from custom to semi-custom foot orthotics. Steve shares how this shift has revolutionised his practice and patient care, leading to quicker treatment times, better results, and an overall more efficient workflow. Don’t miss out on these game-changing insights and learn why semi-custom orthotics could be your secret weapon.  If you have any questions about this...

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365 - The Truth Behind Starting Your Own Podiatry Business with Lucinda Mercer show art 365 - The Truth Behind Starting Your Own Podiatry Business with Lucinda Mercer

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Lucinda Mercer, owner of Poized Podiatry in the UK. Lucinda shares her inspiring journey from the NHS to launching her own practice and how she found success in musculoskeletal podiatry. Learn how Lucinda navigated the challenges of starting a business, including financial hurdles and the importance of systems and self-care. If you’re thinking about opening your own podiatry practice, this conversation is for you! If you have any questions about this episode or want to contact me, please email me at . ...

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364 - The Benefits of Being A Fit and Health Podiatrist with Zain Hussain show art 364 - The Benefits of Being A Fit and Health Podiatrist with Zain Hussain

Podiatry Legends Podcast

In today’s episode, we dive into the benefits of staying fit and healthy as a podiatrist with special guest Zain Hussain. Zain, the owner of in the UK, talks about how his passion for fitness has shaped his career and enhanced his ability to care for his patients. Tune in to hear his insights on balancing health, fitness, and podiatry to achieve success both professionally and personally. Here are five reasons to listen to this episode: Inspiring Health and Fitness Journey – Zain Hussain shares his personal story of how fitness has shaped his podiatry career, offering valuable insights...

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363 - HR Demystified: A Guide to Covering Your Arse with Phoebe Kitto show art 363 - HR Demystified: A Guide to Covering Your Arse with Phoebe Kitto

Podiatry Legends Podcast

I never thought HR could be remotely interesting, BUT I can honestly say I was wrong. In today’s episode, I’m joined by HR expert Phoebe Kitto, owner of , to talk about the often misunderstood world of Human Resources. Most people think HR is boring, but after you listen to this episode, you will see how HR can be very exciting, and it can also cover your arse in so many areas of small business.  Phoebe explains that HR is not just about rules and compliance, but about creating a thriving, high-performing team. We discuss key strategies for managing staff effectively, the...

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362 - From Olympic Steeplechaser to Sports Podiatry: Matthew Clarke’s Journey show art 362 - From Olympic Steeplechaser to Sports Podiatry: Matthew Clarke’s Journey

Podiatry Legends Podcast

In this episode of the Podiatry Legends Podcast, I had the privilege of speaking with Matthew Clarke, a two-time Olympian in the 3000-meter steeplechase. Matthew’s story is one of perseverance, determination, and an ever-evolving career that has seamlessly blended athletics and podiatry. He shares how his unique experiences in the world of elite sport shaped his approach to podiatry and the lessons he’s learned along the way. Here are the five top takeaways from the episode: The Power of Patient-Centered Care: Matthew emphasises the importance of tailoring injury management to the...

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More Episodes

If you want to have a long and prosperous career in podiatry, you've got to love what you do each day, and my guest, UK based Podiatrist, Clifton Bradeley does exactly that.  

Clifton runs a podiatry business called Sub-4, but previous to this he was a world-class middle-distance runner representing both England and Great Britain and in 1985 he was the first person to run the mile in under 4 mins, indoors on English soil.

His time was 3:57:88, and he was on track to compete at the 1988 Olympics until his career came to an end due to injury, but it's this injury that steered Clifton towards a podiatry career. 

On this episode we discuss:

1:30 - The importance of listening: If you give yourself time to listen to someone else's story you'll learn that everybody has something interesting to say. 

2:45 - His biggest career mistake that cost him 150,000 pounds, but also taught him some valuable lessons. 

"Never be afraid to pull the plug and say, it failed".

5:25 - Benefits of closing a business when it's failing. 

When you have a few consecutive years of success, when you're in the flow, or on a roll, you think you're indestructible, and this is when you need to keep your ego in check. 

"If anyone says to you there are successful all the time they are lying".

7:00 - Why failure can be a good and bad thing. Everything cannot be successful all of the time, it's part of life. 

If you've got a product or service in the right area that people need and want, and you have the business systems in place and you're the right person for the job, you will succeed. But if you're backing a donkey it doesn't matter how good you are; you will fail. You need to know how to identify the donkey and do it early. 

11:35 - The benefits of a customer-focused business.

13:20 - SUB-4: The brand itself is everything, we protect the brand, and we promote the brand. Each year we spend money on exhibition space to promote the SUB-4 brand and business. This year we'll spend 10,000 pounds, but in previous years we have spent more than 100,000 pounds. 

18:45 - Attitude of gratitude

22:30 - How his athletic career has helped his business success. It's all about dedication.   

25:30 - His decision to take up a scholarship at Iowa State University

28:30 - Flying to new New York City for Podiatry Treatment. 

Even though his first pair of orthotics were completely wrong and caused more problems, it did lead to an interest in the biomechanical assessment process and his interest in podiatry.  

29:35 - Finding his passion:

Once his career began, and after talking to a few runners as patients, it didn't take Clifton long to find his home and where he felt most comfortable in podiatry.

Clifton quickly worked out he spoke their language, and it's important to be passionate about what you're doing every day.  

 

33:10 - Personal and Professional Growth:

You're going to get bored if you're not challenging yourself to be better. As human beings curiosity drives us, and if you're doing the same thing every day and have no passion for improving, life and work will be boring. 

34:30 - Being honest with patients when you're not sure what is causing their problem. 

"Be honest with patients, they're not stupid, and they deserve respect".

 

37:25 - Aim to get control of your resources. Have a goal to buy your building and set up your lab. The more resources you control, the more power you have over your future. 

38:30 - An excellent question to ask yourself is, What's Next? Before you end one project, you should already be preparing for his next step. 

39:05 - Money will come if you keep reinvesting back into your business.

What type of business do you want to have?

Do you want a lifestyle business where you work as a solo practitioner, or do you want a company where you employ others and possibly have multiple locations?  

Being a solo practitioner has its benefits, and your goal should be to keep your expenses low. The fewer costs you have, the more money you save.  A company, on the other hand, you need to pay yourself a set salary, and for the next few years, you need to reinvest the rest. 

If you set up your business with a company mindset you've got to be continually progressing and growing, however, a lifestyle business can stay static much longer, but you also don't make money when you have holidays.

If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at [email protected] 

You can also email Clifton Bradeley directly at [email protected] and visit his website Sub-4

LIVERPOOL Workshop October 10th 2019

If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets.  Tickets. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page

 

If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.

If you enjoyed this episode you might also enjoy: 

 

Episode 010: Andrew Schneider Running A Successful Solo Practice

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019