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015 - Clifton Bradeley SUB-4 Sports Passion

Podiatry Legends Podcast

Release Date: 04/02/2019

393 - The Global Rise of the Foot Ankle Show and What to Expect in 2026 show art 393 - The Global Rise of the Foot Ankle Show and What to Expect in 2026

Podiatry Legends Podcast

In this episode, I catch up with Tony Gavin, founder of the Foot & Ankle Show, a conference that has rapidly become one of the most dynamic podiatry events in the world.  We talk about: How the show pivoted during COVID and what we learned.   Why the “one big room” format works so well and why everyone loves it.  The rapid growth leading into 2026. The numbers keep getting bigger.  We know have an international audience flying in.  Why continuous improvement is the show’s driving force. 2026 is going to be the best show ever.  The...

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392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone show art 392 - The 25-Hour Work Week Creates Healthy Podiatrists with Daniel Monteleone

Podiatry Legends Podcast

Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn’t come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week’s episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of in Geelong, Victoria. Daniel’s outlook is refreshing: he’s built a business model that values wellbeing just as much as revenue, proving that a healthy...

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391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson show art 391 - How to Protect Your Reputation and Business During A Crisis with Tad Nelson

Podiatry Legends Podcast

This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and “Super Lawyer” from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master’s degree in forensic toxicology, to our conversation. Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges. Tad explains the importance of acting...

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390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney show art 390 - Expanding and Employing the Right Podiatrists with Dr Patrick McEneaney

Podiatry Legends Podcast

This week, I’m joined again by Dr Patrick McEneaney, DPM from . Patrick shares how he’s grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate. We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success. Five Big Takeaways Numbers tell the truth. Always track performance and retention. Hire for attitude, not just skill. You can train techniques, not culture. Growth requires letting go of ego. Make decisions based on data. Consolidation isn’t failure;...

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389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees show art 389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees

Podiatry Legends Podcast

What happens when you take the Red, Blue, and Purple Team Strategy and apply it inside a podiatry clinic? In this episode, I share what I learned firsthand while running this creative exercise with a clinic team, and how it revealed new insights into teamwork, reputation, and readiness. Joined by Dave Frees, we also unpack how AI can help clinics think smarter, act faster, and build lasting resilience. If you want a deeper understanding of this concept, please go back and listen to Learn more about Dave’s training at . If you found this episode helpful, share it with another...

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388 - Risk and Reward: What Every Young Podiatrist Can Learn from Ben Wilkinsons Career show art 388 - Risk and Reward: What Every Young Podiatrist Can Learn from Ben Wilkinsons Career

Podiatry Legends Podcast

If you're a younger podiatrist considering business ownership at some stage in the future, see what happens when you trust your gut and take a calculated leap. That’s exactly what Ontario Chiropodist (Podiatrist) and owner of , Ben Wilkinson, did, moving from employee to clinic owner in just a few short years.  In this episode, Ben shares how he rebranded his business twice in less than a year, embraced innovation with 3D printing, and grew a thriving clinic culture built on positivity and professionalism. “The business name is such a big part of the business, but people shouldn’t...

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387 - How Poor Communication Destroys Trust (Part 2) with Dr Fern Kazlow show art 387 - How Poor Communication Destroys Trust (Part 2) with Dr Fern Kazlow

Podiatry Legends Podcast

This is Part Two of my conversation with Dr Fern Kazlow, clinical psychotherapist, business strategist, and mentor to high achievers, based in New York, USA. In this episode, we explore her Resistance Paradox™, how to understand your own patterns, and why changing your mindset starts with compassion. We go beyond communication and dive deep into resistance, beliefs, and the psychology of change. We discuss how high achievers get stuck, why old patterns hold us back, and how to lead and live with more clarity and connection. If you haven’t heard Part One yet, go back and check it out; it...

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386 - How Poor Communication Destroys Trust (Part 1) with Dr. Fern Kazlow show art 386 - How Poor Communication Destroys Trust (Part 1) with Dr. Fern Kazlow

Podiatry Legends Podcast

returns to the podcast, and we dive into the critical role communication plays in building trust with our patients. This is Part One of our conversation, where we focus on how poor communication can damage connections with patients, staff, colleagues, and also family and friends. We also examine the dangers of outsourcing, particularly when it comes to compromising your authenticity, and why connection-powered business is the future. PLEASE, take a look at my .  Eight Key Takeaways from (Part One) Poor communication directly decreases trust and weakens patient loyalty. Human...

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385 - THE ENERGY AUDIT: How to Reclaim Time, Focus and Motivation in Your Work Week show art 385 - THE ENERGY AUDIT: How to Reclaim Time, Focus and Motivation in Your Work Week

Podiatry Legends Podcast

In this solo episode, I introduce the concept of The Energy Audit, a simple weekly reflection that helps podiatrists identify what fuels them, what drains them, and how to realign their schedule for better focus and motivation. Ending the week mentally flat and emotionally drained is not uncommon, and more often than not, the problem isn’t time management. It’s energy management. In this episode, you'll discover: The 4 energy zones that shape your week:  recharge activities high-energy work low-level essentials, and energy vampires (the blood suckers) The most...

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384 - Nothing But the Tooth: Lessons Podiatry Can Learn from Dentistry show art 384 - Nothing But the Tooth: Lessons Podiatry Can Learn from Dentistry

Podiatry Legends Podcast

My guest today is Jonathan Small, and this is his 14th appearance on the Podiatry Legends Podcast, and probably most controvesial. This time, we dive into a bold comparison: podiatry versus dentistry. We discuss why podiatry must stop underselling itself, the dangers of low-cost clinic setups, and how adopting a dental-style model could elevate the profession. From training standards and fees to public perception and professional respect, this episode is a call-to-arms for podiatrists everywhere. If you’ve ever wondered why dentistry commands higher fees and greater status, tune in as...

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More Episodes

If you want to have a long and prosperous career in podiatry, you've got to love what you do each day, and my guest, UK based Podiatrist, Clifton Bradeley does exactly that.  

Clifton runs a podiatry business called Sub-4, but previous to this he was a world-class middle-distance runner representing both England and Great Britain and in 1985 he was the first person to run the mile in under 4 mins, indoors on English soil.

His time was 3:57:88, and he was on track to compete at the 1988 Olympics until his career came to an end due to injury, but it's this injury that steered Clifton towards a podiatry career. 

On this episode we discuss:

1:30 - The importance of listening: If you give yourself time to listen to someone else's story you'll learn that everybody has something interesting to say. 

2:45 - His biggest career mistake that cost him 150,000 pounds, but also taught him some valuable lessons. 

"Never be afraid to pull the plug and say, it failed".

5:25 - Benefits of closing a business when it's failing. 

When you have a few consecutive years of success, when you're in the flow, or on a roll, you think you're indestructible, and this is when you need to keep your ego in check. 

"If anyone says to you there are successful all the time they are lying".

7:00 - Why failure can be a good and bad thing. Everything cannot be successful all of the time, it's part of life. 

If you've got a product or service in the right area that people need and want, and you have the business systems in place and you're the right person for the job, you will succeed. But if you're backing a donkey it doesn't matter how good you are; you will fail. You need to know how to identify the donkey and do it early. 

11:35 - The benefits of a customer-focused business.

13:20 - SUB-4: The brand itself is everything, we protect the brand, and we promote the brand. Each year we spend money on exhibition space to promote the SUB-4 brand and business. This year we'll spend 10,000 pounds, but in previous years we have spent more than 100,000 pounds. 

18:45 - Attitude of gratitude

22:30 - How his athletic career has helped his business success. It's all about dedication.   

25:30 - His decision to take up a scholarship at Iowa State University

28:30 - Flying to new New York City for Podiatry Treatment. 

Even though his first pair of orthotics were completely wrong and caused more problems, it did lead to an interest in the biomechanical assessment process and his interest in podiatry.  

29:35 - Finding his passion:

Once his career began, and after talking to a few runners as patients, it didn't take Clifton long to find his home and where he felt most comfortable in podiatry.

Clifton quickly worked out he spoke their language, and it's important to be passionate about what you're doing every day.  

 

33:10 - Personal and Professional Growth:

You're going to get bored if you're not challenging yourself to be better. As human beings curiosity drives us, and if you're doing the same thing every day and have no passion for improving, life and work will be boring. 

34:30 - Being honest with patients when you're not sure what is causing their problem. 

"Be honest with patients, they're not stupid, and they deserve respect".

 

37:25 - Aim to get control of your resources. Have a goal to buy your building and set up your lab. The more resources you control, the more power you have over your future. 

38:30 - An excellent question to ask yourself is, What's Next? Before you end one project, you should already be preparing for his next step. 

39:05 - Money will come if you keep reinvesting back into your business.

What type of business do you want to have?

Do you want a lifestyle business where you work as a solo practitioner, or do you want a company where you employ others and possibly have multiple locations?  

Being a solo practitioner has its benefits, and your goal should be to keep your expenses low. The fewer costs you have, the more money you save.  A company, on the other hand, you need to pay yourself a set salary, and for the next few years, you need to reinvest the rest. 

If you set up your business with a company mindset you've got to be continually progressing and growing, however, a lifestyle business can stay static much longer, but you also don't make money when you have holidays.

If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com 

You can also email Clifton Bradeley directly at clifton@sub-4.co.uk and visit his website Sub-4

LIVERPOOL Workshop October 10th 2019

If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets.  Tickets. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page

 

If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.

If you enjoyed this episode you might also enjoy: 

 

Episode 010: Andrew Schneider Running A Successful Solo Practice

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019