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020 - Jill Woods Building Practice Momentum

Podiatry Legends Podcast

Release Date: 05/09/2019

383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden show art 383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden

Podiatry Legends Podcast

Finding reliable locum cover has always been one of the toughest challenges for podiatry clinics. In this episode, I speak with Hayley Uden about her groundbreaking app, , which simplifies the entire process. From automated invoicing and quick payments to flexible opportunities for podiatrists, is changing how we think about staffing. Tune in to hear how this app could make your professional life easier and more rewarding. Seven Key Takeaways Locuming in podiatry has lacked a centralised, transparent system. connects clinics and locums directly via an easy‑to‑use app. The app...

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382 - What Other Careers Are Podiatry Adjacent with Rebecca Rodger show art 382 - What Other Careers Are Podiatry Adjacent with Rebecca Rodger

Podiatry Legends Podcast

This week’s guest is Rebecca Rodger, a podiatrist from Kendal, England, who proves there’s no single path to success in our profession. From running a multidisciplinary clinic to working in COVID vaccination, and now shaping global wound care strategies at Convatec, Rebecca has redefined what it means to be a podiatrist. We discuss networking, mentorship, and the value of exploring non-traditional career paths, as well as why evidence-based wound care should be a priority for every podiatrist. ⭐ 5 Standout Takeaways Your podiatry skills are never lost; they serve as your ultimate...

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381 - Inside Paediatric Podiatry and Connective Tissue Disorders with Dr. Patrick Agnew show art 381 - Inside Paediatric Podiatry and Connective Tissue Disorders with Dr. Patrick Agnew

Podiatry Legends Podcast

Dr. Patrick Agnew joins me for a deep dive into paediatric podiatry and the complexities of treating connective tissue disorders like Ehlers-Danlos Syndrome. With over 30 years in practice, Dr. Agnew shares how his early mentorship under Dr. James Ganley shaped his path, and why he believes more podiatrists should embrace niche work, especially with children. “You don’t need 90% of your work to be niche—15% can change your career.” Today, Dr. Agnew is on the board of the American College of Foot and Ankle Pediatrics. He continues to write, speak, and advocate for greater understanding...

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380 - Future-Proofing Your Podiatry Practice with David M Frees (Red, Blue, Purple Teaming) show art 380 - Future-Proofing Your Podiatry Practice with David M Frees (Red, Blue, Purple Teaming)

Podiatry Legends Podcast

David M Frees returns to the Podiatry Legends Podcast to share a powerful strategic tool borrowed from the military: Red Team, Blue Team, and Purple Team thinking. We discuss how podiatry businesses can use this method to identify vulnerabilities, defend against threats, and uncover growth opportunities – creating a more resilient and profitable practice. Learn more about Dave's Training at .  9 Key Takeaways from this Episode: The Red Team’s job is to identify vulnerabilities and potential attacks on the business. The Blue Team focuses on defending the business and finding growth...

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379 - The Loneliness of Leadership: Why Business Owners Need Support show art 379 - The Loneliness of Leadership: Why Business Owners Need Support

Podiatry Legends Podcast

In this solo episode of the Podiatry Legends Podcast, I open up about the often unspoken reality of running a podiatry business: the loneliness of leadership. While you may be surrounded by patients and staff daily, the emotional weight of being the decision-maker, problem-solver, and motivator can feel isolating. I share personal experiences of burnout and the invisible pressure to always appear composed, even when doubts creep in. But there’s a way through it, and it starts with connection. I explore how support networks, whether through mentors, mastermind groups, or peer circles,...

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378 - Neuropathy, Cancer and A Career Pivot: The Dana Cardinas Story show art 378 - Neuropathy, Cancer and A Career Pivot: The Dana Cardinas Story

Podiatry Legends Podcast

Dana Cardinas loved podiatry, and she was damn good at it. But a surprise diagnosis of idiopathic ulnar neuropathy, followed by a shocking discovery of Stage 3C colon cancer, forced her to step away from the profession she adored. In this episode, Dana opens up about how she handled early retirement, battled cancer, and found purpose again through helping others and launching a new business, . From laughing down clinic hallways to launching a neuropathy support group that’s changing lives in , Dana proves that purpose doesn't end with a job title. If you’re a podiatrist, business...

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377 - 33 Years in Podiatry and Loving it with Dr Patrick DeHeer, DPM. show art 377 - 33 Years in Podiatry and Loving it with Dr Patrick DeHeer, DPM.

Podiatry Legends Podcast

In this episode, I sit down with Dr. Patrick DeHeer, who shares his incredible 33-year journey in podiatry, from treating NBA players with the Indiana Pacers to performing life-changing surgeries in Haiti and the Philippines. We talk about innovation in podiatry, global medical missions, and why teaching the next generation keeps him inspired. We also explore leadership, international outreach, his invention of the Aquinas Brace, and why he’s more excited than ever to lead the profession forward. If you’re a podiatrist or healthcare professional looking for a dose of purpose, passion,...

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376 - The LET THEM Theory Book Debate show art 376 - The LET THEM Theory Book Debate

Podiatry Legends Podcast

IS THE LET THEM THEORY RIGHT FOR YOU? In this episode of the Podiatry Legends Podcast, I host an open debate about The LET THEM Theory by Mel Robbins. I’m joined by Carly O’Donoghue, who loves the book, and Elan Silver, who has a few issues with it. Together, we unpack the real-world relevance of this viral mindset theory for podiatrists and business owners alike. What is the LET THEM Theory? At its core, Robbins encourages us to stop trying to control other people’s reactions. Whether it's a patient, staff member, or family member—"let them" react how they want. It’s not your...

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375 - Shockwave Therapy Secrets: What Most Podiatrists Are Missing with James Ferrie show art 375 - Shockwave Therapy Secrets: What Most Podiatrists Are Missing with James Ferrie

Podiatry Legends Podcast

I’m joined once again by musculoskeletal podiatrist James Ferrie to talk all things shockwave therapy. James delves into what he’s learned over 14 years of clinical experience, including the crucial role of timing, the difference between radial and focused shockwave, and how to maximise outcomes. If you’ve got a shockwave device gathering dust or you’re using it the same way on every patient, this episode is for you. This is one of those episodes you’ll want to listen to more than once. “The same intervention can have a completely different outcome depending on the timing.”...

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374 - Property Investment, Boutique Wine & Calculated Risk-Taking with Mark McGill show art 374 - Property Investment, Boutique Wine & Calculated Risk-Taking with Mark McGill

Podiatry Legends Podcast

In this week’s episode of the Podiatry Legends Podcast, I had the pleasure of chatting with Mark McGill, an award-winning real estate agent, property investor, boutique winemaker, Airbnb owner and calculated risk-taker.   Mark’s story is inspiring because it’s real. He’s not just doing one thing; he’s doing business and life on his terms. For podiatrists and entrepreneurs alike who want more freedom, impact, and joy from their work, there’s a lot to learn here. “Love the one you’re with; that goes for staff and clients.” - Mark McGill.  If you like great...

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More Episodes

Life should make you happy, and that includes your podiatry business. This is the motto of Jill Woods, the owner of Practice Momentum, and I was fortunate enough to catch up with Jill, in person, on a recent visit to Canberra. 

Jill Woods was a UK based podiatrist, and after marrying her husband, who was in the military, she realised the possibility of owning a traditional bricks and mortar podiatry business was no longer an option because they were never sure where they'd be posted next.  

Some people would look at this as a massive roadblock to their podiatry career, but Jill has used it to pivot into a whole new career of helping other podiatrists and other professionals in the health industry. 

On this episode we discuss: 

  • Why mature-aged students studying podiatry brings such diversity and experience to the profession. 
  • Her marketing and entrepreneurial background before to starting Practice Momentum.
  • Learning new skills out of necessity. Jill was an early adopter of Twitter and YouTube way back in 2006. 
  • What she learned living in Pakistan.
  • The benefits of focusing on one new skill at a time. You don't need to become an expert. 
  • The power of niching down her coaching focus. 
  • Social Media 
  • What is Practice Momentum? 
  • The Sombrero Club - An Online Community Group.
  • Helping podiatrists develop a happy practice. Adding a little bit of "Woodsiness". 

 

 

 

 

"Marketing is so ethical because you have the skills people need. You're transforming lives and giving them back a quality of life".

  • Selling is helping
  • The power of the ripple effect. The impact we can have on people's lives.
  • Why it's important to bring in your personality to your practice and to be uniquely you.
  • Being authentic - Be you and run your business as you. 
  • Be happy in your business. You owe it to yourself

"Make the practice part of you to create an authentic culture in your business".

The Dream Patient 

When you know your ideal patient, the dream patient, you need to target all your marketing to that one patient.

Your blog articles, website design and colours, the photos you use all need to have your dream patient in mind. If you target them, you will attract your dream patient.

Monday Morning Marketing Tip

Claim your Google My Business page and claim your Bing Places page and add engaging content on those two places.

Why BING? Bing uses Amazon's Alexa, so if you do not claim your business places page on BING, Alexa will not recommend you. 

If you have any questions about this episode, please email me at [email protected]or you can connect with Jill Woods  at http://www.jillwoods.com/ 

WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW

Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.  

In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. 

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Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

GREAT PODCAST: ☆☆☆☆☆ I'm really enjoying this podcast. Tyson Franklin is an excellent host and brings humour to the show. He does a great job of steering the conversation to get the most out of his guests. The podcast certainly sets out what it hopes to achieve, which is informing podiatrist around the world what great and innovative things other podiatrists are doing. I'd highly recommend this to any podiatrist.” Benn Boshell via Apple Podcasts · Great Britain · 05/02/19