Business Lessons for Creative Entrepreneurs & How to Launch an Online Community with Designer, Writer, and Podcaster Kathleen Shannon
The Busy Creator Podcast with Prescott Perez-Fox
Release Date: 10/31/2016
The Busy Creator Podcast with Prescott Perez-Fox
That went quickly! Listen in to our live event where we commemorate 100 episodes of The Busy Creator Podcast and remark on the journey. This event was a crossover with the New York City Podcast Meetup, recorded at Small City Co-working space in Brooklyn.
info_outline There and Back Again, Craig Ward Discusses Joining A Large Agency After Years of Successful Solo PracticeThe Busy Creator Podcast with Prescott Perez-Fox
Craig Ward (@MrCraigWard) is a designer, art director, typographic artist, and author currently living in Brooklyn, NY. A UK native, he came to New York in 2009 shortly after being selected as an ADC Young Gun.
info_outline Going Hollywood, How Brittany Cormack Thrives as a Costume Designer Amid the Madness of Show BizThe Busy Creator Podcast with Prescott Perez-Fox
Brittany Cormack is a costume designer for film and television. Following her training in fashion and dance, Brittany arrived in Los Angeles without a clue how to work in the movie business, but has since found her groove. She works primarily on independent films, commercials, and music videos, but every day is an adventure.
info_outline Practical Typographic Advice and Building an Education Business Alongside a Design Firm with Michael StinsonThe Busy Creator Podcast with Prescott Perez-Fox
Michael Stinson (@MWStinson) is a veteran designer, educator, and business owner. In addition to his work as a professor of graphic design, he also runs Ramp Creative, a branding studio in Los Angeles, as well as Type Ed, a dedicated typographic education business which helps creative pros return to form in the fields of typesetting and layout.
info_outline Becoming a Multi-Faceted Creative, and The Movie-Making Process with Filmmaker & Podcaster David PowerThe Busy Creator Podcast with Prescott Perez-Fox
David Power is a multi-purpose creative pro based in Brooklyn, NY. Since moving to New York, he’s worked in music recording & production, written several business books, penned screenplays, and helped write and perform in comedy films. His latest project is a podcast documentary of how a feature film is made.
info_outline Business Lessons for Creative Entrepreneurs & How to Launch an Online Community with Designer, Writer, and Podcaster Kathleen ShannonThe Busy Creator Podcast with Prescott Perez-Fox
Kathleen Shannon (@AndKathleen) is a graphic designer, brand strategist, and co-founder of Being Boss, a podcast and community for creative entrepreneurs. Kathleen began as a staff art director, but learned entrepreneurial habits working on her side projects and blogging. She's now seeking to become a media mogul and serve the creative community.
info_outline B-SIDE: Planning A Modern WordPress Website, with guest Avery SwartzThe Busy Creator Podcast with Prescott Perez-Fox
Avery Swartz (@AverySwartz) joins Prescott to discuss the possibilities for the next version of BusyCreator.com. Together, the two discuss the capabilities of WordPress, best practices which Prescott is adopting (and should start), and the shortcomings of WordPress themes and plugins.
info_outline Methods and Mindsets for Successful Web Design Projects with Agency Boss Ben SeigelThe Busy Creator Podcast with Prescott Perez-Fox
Ben Seigel (@versastudiollc) is a web designer and developer, and head of Versa Studio. In addition to managing projects and writing the necessary code for client sites, Ben has examined and written about the underlaying value of design, how small businesses and design agencies can work together toward successful ends.
info_outline Exploring Business Issues Faced by Creative Pros with Author & Professor Douglas DavisThe Busy Creator Podcast with Prescott Perez-Fox
Douglas Davis (@DouglasQDavis) is a graphic designer, professor, consultant, and author of the new book Creative Strategy and the Business of Design. The book, which follows his recent talks and workshops, explores business issues that face creative professionals, especially those which may not even seem apparent.
info_outline Balancing a Design Practice and Co-Working Space in New York City, with Jessi Arrington & Creighton MershonThe Busy Creator Podcast with Prescott Perez-Fox
Jessi Arrington (@JessiArrington) and Creighton Mershon (@Cr8tonMershon) are the founders of Workshop, a Brooklyn-based creative agency, as well as the proprietors of Small City, a new co-working space and home to dozens of independent creative pros.
info_outlineKathleen Shannon (@AndKathleen) is a graphic designer and brand strategist, and co-founder of Being Boss, a podcast and community for creative entrepreneurs. Kathleen began as a staff art director, but learned entrepreneurial habits working on her side projects and blogging. She's now seeking to become a media mogul and serve the creative community.
In this conversation, we discuss the origins of Being Boss, how Kathleen learned systematic behaviour and stays organised, and the common mindsets of creative entrepreneurs.
Catch up with Kathleen on the Being Boss website or that of her agency, Braid Creative.
- Download The Busy Creator Podcast, episode 95 (MP3, 52:24, 25.3 MB)
- Download The Busy Creator Podcast, episode 95 (OGG, 52:24, 24.4 MB)
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Show Notes & Links
- Prescott had a classmate named Kathleen, who went by Kate. Her mother, also Kathleen, went by Cassie.
- Kathleen was almost named “Cinco”, born May 5
- Prescott is born May 6, making the two both Tauruses
- Kathleen describes herself as a “truth seeker & dream (job) chaser. Tea drinker & good food eater. Risk taker, magic maker & booty shaker.”
- AndKathleen.com, Kathleen’s personal site and retired blog
- “Creative Horcruxes”, websites and projects where we divide our passions, time, and attention
- Kathleen co-owns Braid Creative with her sister Tara
- Braid Creative is “Branding and business visioning agency for creative entrepreneurs”
- The Being Boss podcast started in 2014 as a way for Kathleen to “grow the top of her funnel”
- Emily Thompson (@EmilyM_Thompson), Kathleen’s partner in Being Boss
- Prescott kept hearing about “your audience”, which sparked him to start The Busy Creator
- Prescott admits that Being Boss is “ahead” of The Busy Creator in terms of spawning multiple forms (books, events, community classes, etc.)
"Show notes are a great way to increase search engine optimization."
—Kathleen Shannon
- The aim is transform Being Boss from a podcast into “multimedia conglomerate”
- Chelsea Handler, Kathleen’s hero for hosting a tv show
- Kathleen & Emily recently submitted a book for publishing (due out Spring 2018)
- FreshBooks was a sponsor of Being Boss almost since the beginning, because they align
- Being Boss Facebook Group, 17,000+ members strong, has grown almost beyond control
"How you feel at work affects how you feel at home, and vice versa."
—Kathleen Shannon
"We didn't want to sully the waters with money."
—Kathleen Shannon
- The Being Boss Clubhouse is a year-long community learning course with coaching, and more.
- Will Hudson, early guest on The Busy Creator, ep. 12
- It’s Nice That and its sister agency, Anyways
- Armin Vit and Bryony Gomez-Palacio have both been on TBC, separately, eps. 3 & 84
- Brand New Conference, Brand New Blog
- Kathleen started writing on LiveJournal in 1999
- Kathleen worked as an Art Director for advertising while blogging at home
- The Etsy–Pinterest Boom
- Kathleen attracted freelance design projects from posting her wedding invitations
"First, you have to be dedicated to your craft."
—Kathleen Shannon
- 10,000 hours
- “Fit of Entrepreneurial Passion”, as described by Michael Gerber
"Nothing kills creativity like desperation."
—Kathleen Shannon
- Kathleen learned Project Management skills at her ad agency job
- Charlotte Hornets
"You can only connect the dots looking backwards."
—Steve Jobs
- Steve Jobs addresses Standford class of
20042005 - The Life-Changing Magic of Tidying Up by Marie Kondo on Amazon and on Audible
- Prescott’s grandfather collected his lifetime’s worth of business cards
- 9 Habits of Highly Creative People (free eBook)
- Kathleen & Emily met as internet blogging pals
- Emily pitched the idea of a podcast, along with responsibilities
- Kathleen is the editorial lead; Emily handles web and tech
"I didn't know this thing would need its own bank account one day!"
—Kathleen Shannon
- 7 People are involved with the production of Being Boss, including an editorial assistant and an audio editor
- The E-Myth Revisited by Michael Gerber on Amazon and on Audible
"Most people are still in their struggle. There's never a 'there'."
—Kathleen Shannon
"Your goals mean shit if you feel like shit along the way."
—Kathleen Shannon
- Emily only uses list view in Asana; Kathleen only uses calendar
- Prescott prefers Kanban view, where that’s available
- Ramit Sethi
- Kaizen, continual gradual improvements over time
- Bird by Bird by Anne Lamott on Amazon and on Audible
- Rework by Jason Fried & David Heinemeier Hansson on Amazon and on Audible
- Daring Greatly by Brene Brown on Amazon and on Audible
- Martha Beck
- BeingBoss.club
- Kathleen Shannon on Twitter
- Kathleen Shannon on Facebook
- Kathleen Shannon on Instagram
- Braid Creative on Facebook
- Braid Creative on Pinterest
- Being Boss on Twitter
- Being Boss on Facebook
- Being Boss on Instagram
- Being Boss on iTunes
Tools
- Being Boss Podcast
- Facebook Live
- FreshBooks
- Acuity Scheduling
- Asana
- CoSchedule
- Notebooks, Post-Its
- Evernote
- Google Docs
- Slack
Techniques
- Ask your audience what they want, to create new content
- Put in your 10,000 hours before becoming an entrepreneur; become a “confident expert”
- Build a bridge before leaving your full-time job
- Aim to replace your income before taking that last leap
- Ask to be in client meetings; see the process up close
- Share your process as you’re in it — publish along the way
- Codify your methods, translate them to an e-course
- Find a “business bestie” and have “Skype dates”
- Use your existing resources to bolster your side projects
- Create an org. chart to plan future expansion, duties
- Know every element of your business, and only outsource as needed
- When overwhelmed, write top 3 items on a Post-It
- Be a little more casual with your team when chatting on Slack
Habits
- Drink Coffee and Tea every morning
- Broadcast on Facebook Live a few times a week
- Make decisions, whether they’re right or wrong
- Respect your future self (through systems)
- Have empathy for others and what they struggle with — it may be different from you
- Put everything in Google Calendar
- Work out first thing in the morning
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