Ep. 50 - How to Create Your Own Roadmap for a Successful Event with Richelle Ouellette
Release Date: 01/13/2020
Ep. 53 - "Event Marketing: If You Build It, Will They Come?" with Sarah K. Wolf
Creatives Meet Business
This episode features Sarah K Wolf, former Marketing Director of The Austin Chronicle, who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about event marketing: from guerrilla tactics to ticket giveaways to ALL the avenues for extending your organic reach. If you're trying to get the word out about your event (or anything!) without spending a dime, tune in!
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Ep. 52 - "Teams, Tension, Trial and Error; AKA, The Art of Working with Others When the Stakes are High" with Sarah Lo
Creatives Meet Business
This episode features Sarah Lo, VP of Professional Services at Red Velvet Events, who joined us in June of 2018 during our roundtable event on Event Planning. She shares ALL about communication: with vendors, team members, and volunteers. If you're looking for insights into communication while the stakes are high, tune in!
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Ep. 51 - "Sponsors, Sponsorships, and Sponsor Decks - Oh My" with Hayley Wakefield
Creatives Meet Business
This episode features Hayley (Swindell) Wakefield who hosted us in June of 2018 during our roundtable event on Event Planning. She shares ALL about event sponsorship: how to find sponsors, how to communicate with them, how to create your benefits package and sponsor deck, and top tips on sponsor stewardship. This episode is packed to the brim with insights that'll help anyone who asks for money, even if they're not in events.
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Ep. 50 - How to Create Your Own Roadmap for a Successful Event with Richelle Ouellette
Creatives Meet Business
This episode features (former) event planner Richelle Ouellette who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about the nuts and bolts of events - everything from logistics to budgets to creative decision making - to help you create a successful event.
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Ep. 49 - How to Craft an Experience (Not Just an Event) with Danielle "Dani" Thomas
Creatives Meet Business
This episode features event planner Danielle "Dani" Thomas who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about how events are actually experiences via the five senses framework. Tune in to hear all about it!
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S. 2 E. 5 - The Art of Negotiation Interview with Kyle Ali
Creatives Meet Business
Tune in for a chat about "The Art of Negotiation: Know Your Worth" with Kyle Ali! He's leading a workshop at CMBXP on September 21st from 9:30 AM to 11:30 AM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S. 2 E. 4 - Interview with The Austin Chronicle's Sarah Marloff and James Renovitch
Creatives Meet Business
Tune in for a chat about "Writing Tips to Get You the Right Kind of Attention" with The Austin Chronicle's Sarah Marloff and James Renovitch! They're leading a workshop at CMBXP on September 19th from 1:00 PM to 2:15 PM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S. 2 E. 3 - Interview with Claire Campbell, Writer and Teacher
Creatives Meet Business
Tune in for a chat about "Conscientious Writing and Revision" with writer and teacher Claire Campbell! She's leading a workshop at CMBXP on September 20th from 9:30 AM to 11:30 AM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S. 2 E. 2 - Interview with Carina Magyar - Never Tell a Boring Story Again!
Creatives Meet Business
Tune in for a chat about how to "Never Tell a Boring Story Again" with standup comedian Carina Magyar! She's leading a workshop at CMBXP on September 19 from 9:30 AM to 11:30 AM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S.2 Ep.1: Interview with Alexis Davis - Instagram for Business!
Creatives Meet Business
Tune in for a chat about all things Instagram with Alexis Davis of The Content Plug! She's leading a workshop at CMBXP on September 21 from 9:30 AM to 11:30 AM and spills the beans here in this episode on all things Insta. Want to attend in person? Visit www.cmbxp.com to get your badge!
info_outlineHi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.
This episode features (former) event planner Richelle Ouellette who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about the nuts and bolts of events - everything from logistics to budgets to creative decision making. Without further ado, let's hop in and hear what Richelle has to say!
Notes:
- 0:00 to 1:44 - Ashland Opening Remarks and Intro of Richelle Oullette
- 1:45 to 2:54 - Richelle introduction of self
- 2:55 to 15:33 - Creating Your Own Roadmap for a Successful Event
- First step - prioritize goals / objectives of event
- i.e. Marketing event (needs leads from event registration, social media account names from photo booth).
- Be specific with goals for event. The more specific, the more likely you are to achieve it
- Creatives Meet Business event example
- Goals shape format for event
- Second step - event budget
- Corporate client versus non-profit client (relying upon sponsorship)
- Can make more informed decisions about where to spend money
- Budgets include - three columns
- Initial estimate (from past experience)
- Initial estimates from vendors
- Actual costs
- Third step - Logistics
- Resources: Google Drive
- Action items - creating micro actions and working backward to develop timeline and action dates (ordering branded promo item example)
- Helps with prioritization of tasks
- Assign tasks
- Google search for event timelines, resources are available online
- Over-communication is key
- First step - prioritize goals / objectives of event
- 15:38 to 17:48 - Ashland Closing Remarks
Like this podcast? Great! A rating and review are so helpful!
Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).
Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!
If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter.
More on Event Planning to come, so stay tuned!
Thanks!
Ashland, Creatives Meet Business