Ep. 15 - Understanding Website Platforms and More with Jon Lebkowsky
Release Date: 01/17/2017
Ep. 53 - "Event Marketing: If You Build It, Will They Come?" with Sarah K. Wolf
Creatives Meet Business
This episode features Sarah K Wolf, former Marketing Director of The Austin Chronicle, who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about event marketing: from guerrilla tactics to ticket giveaways to ALL the avenues for extending your organic reach. If you're trying to get the word out about your event (or anything!) without spending a dime, tune in!
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Ep. 52 - "Teams, Tension, Trial and Error; AKA, The Art of Working with Others When the Stakes are High" with Sarah Lo
Creatives Meet Business
This episode features Sarah Lo, VP of Professional Services at Red Velvet Events, who joined us in June of 2018 during our roundtable event on Event Planning. She shares ALL about communication: with vendors, team members, and volunteers. If you're looking for insights into communication while the stakes are high, tune in!
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Ep. 51 - "Sponsors, Sponsorships, and Sponsor Decks - Oh My" with Hayley Wakefield
Creatives Meet Business
This episode features Hayley (Swindell) Wakefield who hosted us in June of 2018 during our roundtable event on Event Planning. She shares ALL about event sponsorship: how to find sponsors, how to communicate with them, how to create your benefits package and sponsor deck, and top tips on sponsor stewardship. This episode is packed to the brim with insights that'll help anyone who asks for money, even if they're not in events.
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Ep. 50 - How to Create Your Own Roadmap for a Successful Event with Richelle Ouellette
Creatives Meet Business
This episode features (former) event planner Richelle Ouellette who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about the nuts and bolts of events - everything from logistics to budgets to creative decision making - to help you create a successful event.
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Ep. 49 - How to Craft an Experience (Not Just an Event) with Danielle "Dani" Thomas
Creatives Meet Business
This episode features event planner Danielle "Dani" Thomas who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about how events are actually experiences via the five senses framework. Tune in to hear all about it!
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S. 2 E. 5 - The Art of Negotiation Interview with Kyle Ali
Creatives Meet Business
Tune in for a chat about "The Art of Negotiation: Know Your Worth" with Kyle Ali! He's leading a workshop at CMBXP on September 21st from 9:30 AM to 11:30 AM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S. 2 E. 4 - Interview with The Austin Chronicle's Sarah Marloff and James Renovitch
Creatives Meet Business
Tune in for a chat about "Writing Tips to Get You the Right Kind of Attention" with The Austin Chronicle's Sarah Marloff and James Renovitch! They're leading a workshop at CMBXP on September 19th from 1:00 PM to 2:15 PM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S. 2 E. 3 - Interview with Claire Campbell, Writer and Teacher
Creatives Meet Business
Tune in for a chat about "Conscientious Writing and Revision" with writer and teacher Claire Campbell! She's leading a workshop at CMBXP on September 20th from 9:30 AM to 11:30 AM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S. 2 E. 2 - Interview with Carina Magyar - Never Tell a Boring Story Again!
Creatives Meet Business
Tune in for a chat about how to "Never Tell a Boring Story Again" with standup comedian Carina Magyar! She's leading a workshop at CMBXP on September 19 from 9:30 AM to 11:30 AM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S.2 Ep.1: Interview with Alexis Davis - Instagram for Business!
Creatives Meet Business
Tune in for a chat about all things Instagram with Alexis Davis of The Content Plug! She's leading a workshop at CMBXP on September 21 from 9:30 AM to 11:30 AM and spills the beans here in this episode on all things Insta. Want to attend in person? Visit www.cmbxp.com to get your badge!
info_outlineHi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).
This episode features Jon Lebkowsky, founder and CEO of Polycot Associates. Jon is a fascinating fellow and is beyond knowledgable about all things web and development (and on ALL things internet). Jon shares about the different types of platforms out there (and the difference between them) and what questions you should be thinking about if you're ready to work with a developer. Because there's so so much that's exciting about this episode - let's hop in and hear what Jon has to say!
- 0:00 to 2:16 - Ashland Opening Remarks and Intro of Jon Lebkowsky
- 2:20 to 5:23 - Four Categories of Platforms
- Hosted Service - examples include Squarespace, Wix, Tumblr
- Light Content Management System - you arrange the hosting yourself. WordPress is an example. Note - WordPress does have a hosted version, but Jon is talking about the software, not the service.
- More Complex Content Management Frameworks. An example is Drupal
- Web Application Development Frameworks - Ruby on Rails is an example. Basecamp is an example of a site built with Ruby on Rails
- Rails is good for rapid prototyping and web application development
- 5:24 to 7:11 - Web Development is less about building from scratch and more about re-tooling to increase and customize functionality. Two ways to extend functionality:
- Themes, free or purchase - configure to customize based on needs
- Additional functionality that's not in the core platform:
- 7:12 to 11:32 - Questions to Ask When Decided on a Platform
- What are you trying to do and who are you trying to reach with the platform?
- Brochure sites - basic information
- Considered Purchase site - informative, repeat traffic from same visitor
- Information site or portal - very information dense
- E-commerce site - can be simple or complex
- Web application - application that's served over the web (Basecamp is an example)
- How are you going to choose a developer? If you have someone in mind, get to know their platform proficiency.
- Recommended to get developer first and include them in the conversation about platform selection that will work for your project
- How much can you afford to spend?
- How much are you willing to spend for ongoing maintenance?
- How often will your website and content change?
- What are you trying to do and who are you trying to reach with the platform?
- 11:36 to 12:36 - Content Management System For Self-Maintenance
- Open source allowed more freedom for customers to change developers, no longer locked into a developer if the client was dissatisfied
- 12:37 to 13:57 - Ashland Closing Remarks
If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
We'll be moving over to PR next, so start getting excited. Stay tuned for more!
Thanks!
Ashland, Creatives Meet Business