433 - The Dr. Ted Naiman Masterclass: Decoding the Overlooked Impact of Resistance Training on Fat Loss, Unveiling the Satiety Per Calorie Revolution, Reassessing Protein Intake, Demystifying Blue Zones, and Ted's Unbeatable Diet and Training Regimens
Release Date: 10/18/2023
461 - Simon Shawcross & John Little: The Life and Legacy of Mike Mentzer
High Intensity Business
Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In this episode, we talk about the profound influence of Mike Mentzer on high-intensity training, the enduring legacy of his philosophy, and the inspiration behind the new Mike Mentzer course at HITuni. We go into the challenges of editing extensive and...
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460 - Patty Durell's Guide to Bridging the Gap Between Physiotherapy and Personal Training in Your Business
High Intensity Business
How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)? Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — this conversation is a treasure trove of useful advice, backed by Patty's extensive experience in both fields. Patty is a Master-Level Personal Trainer, Certified Conditioning Specialist, and Licensed Physical Therapist...
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459 - Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 1
High Intensity Business
How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, and why you should be very careful about avoiding other things that can make good prospects lose interest. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness...
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458 - Discounts Done Right: Crafting Irresistible Deals in High Intensity Training with Luke Carlson
High Intensity Business
Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid. We go deep into the reasons why you should (or shouldn't) offer discounts, how your tactics can affect the quality of clients you attract, and how you implement these can affect how people see your brand, for better or for worse. If you've ever...
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457 - Maximizing Fitness Profits with Ironclad Rates and Policies: Insights from Pete Cerqua
High Intensity Business
What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training...
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456 - Pete Cerqua on Why HIT Trainers Make Twice as Much as Regular Trainers
High Intensity Business
Want to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. Pete's...
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455 - Lifetime in HIT: Combating Burnout, Perfecting New Client Routines, and Trainer Education with Robert Francis
High Intensity Business
What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same? Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount of respect in the strength training world. In this episode, we talk about Robert's HIT journey, the differences between old-school and modern-day HIT trainers, how strength training...
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454 - The HIT Dilemma: 15, 20, or 30 Minute Workouts - What's the Optimal Business Choice?
High Intensity Business
What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)? Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. If...
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453 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 2)
High Intensity Business
Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus? Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System. In this episode, we talk about...
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452 - Beating Burnout with Balance: The 3.3 Rule for Entrepreneurs with John Briggs
High Intensity Business
What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out? John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and strength studio owners fall into — even the experienced ones! In this episode, John talks about why you should care about how your work day is structured, the maximum amount of productivity you can actually squeeze out...
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