461 - Simon Shawcross & John Little: The Life and Legacy of Mike Mentzer
Release Date: 05/01/2024
463 - Unlocking Growth: How We Used Bark.com to Generate 53 New Personal Training Clients
High Intensity Business
How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com? In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the importance of your mindset, your step-by-step approach, and the right way to execute from start to finish, along with the pitfalls you need to avoid. If you want to get high-quality strength training clients fast, check out this episode!...
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462 - Squeezing Seconds: Pete Cerqua's High-Efficiency Tactics for Fitness Pros
High Intensity Business
How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients as your competition while keeping your business running smoothly and as stress-free as possible. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for...
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461 - Simon Shawcross & John Little: The Life and Legacy of Mike Mentzer
High Intensity Business
Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In this episode, we talk about the profound influence of Mike Mentzer on high-intensity training, the enduring legacy of his philosophy, and the inspiration behind the new Mike Mentzer course at HITuni. We go into the challenges of editing extensive and...
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460 - Patty Durell's Guide to Bridging the Gap Between Physiotherapy and Personal Training in Your Business
High Intensity Business
How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)? Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — this conversation is a treasure trove of useful advice, backed by Patty's extensive experience in both fields. Patty is a Master-Level Personal Trainer, Certified Conditioning Specialist, and Licensed Physical Therapist...
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459 - Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 1
High Intensity Business
How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, and why you should be very careful about avoiding other things that can make good prospects lose interest. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness...
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458 - Discounts Done Right: Crafting Irresistible Deals in High Intensity Training with Luke Carlson
High Intensity Business
Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid. We go deep into the reasons why you should (or shouldn't) offer discounts, how your tactics can affect the quality of clients you attract, and how you implement these can affect how people see your brand, for better or for worse. If you've ever...
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457 - Maximizing Fitness Profits with Ironclad Rates and Policies: Insights from Pete Cerqua
High Intensity Business
What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training...
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456 - Pete Cerqua on Why HIT Trainers Make Twice as Much as Regular Trainers
High Intensity Business
Want to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. Pete's...
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455 - Lifetime in HIT: Combating Burnout, Perfecting New Client Routines, and Trainer Education with Robert Francis
High Intensity Business
What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same? Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount of respect in the strength training world. In this episode, we talk about Robert's HIT journey, the differences between old-school and modern-day HIT trainers, how strength training...
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454 - The HIT Dilemma: 15, 20, or 30 Minute Workouts - What's the Optimal Business Choice?
High Intensity Business
What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)? Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. If...
info_outlineWho really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training?
Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades.
In this episode, we talk about the profound influence of Mike Mentzer on high-intensity training, the enduring legacy of his philosophy, and the inspiration behind the new Mike Mentzer course at HITuni. We go into the challenges of editing extensive and insightful conversations from John's immense personal archive of Mentzer media, anecdotes about Mike, and the philosophical impact on his training and outlook on life. We also talk about how ahead of his time Mike truly was, as well as his thoughts on individualized approaches to strength training and the role of recovery time between workouts.
Check out John Little's Mike Mentzer course on HITuni here (Use Code HIB10 for 10% off)
If you want to know the truth about Mike Mentzer, his legacy, and his immense impact on strength training that surprisingly many get wrong, don't miss this episode!
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🎬 For the complete show notes, links, and resources, click here