How to Utilize the 1 Billion Dollar Podcast Market - with Jeremy Slate
Release Date: 02/26/2024
Mastering the Art of Market Differentiation - with Jesse Wroblewski
eCommerce Marketing Podcast
In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Jesse James Robluski, the marketing super villain, about the importance of differentiation in e-commerce marketing. They discuss the concept of differentiation and how it sets brands apart in crowded market niches. Jesse shares examples of successful differentiation strategies, such as the brand Liquid Death, which differentiated itself by creating a lifestyle brand and targeting a niche audience. They also explore the role of new technologies like AI and machine learning in evolving differentiation strategies....
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Unlocking Clicks and Conversions through A/B Testing - with Ayat Shukairy
eCommerce Marketing Podcast
Ayat Shukairy, an expert in experimentation and marketing optimization, discusses conversion rate optimization (CRO) and A/B testing. She emphasizes the importance of ongoing testing and optimization in marketing. Ayat shares her background in CRO and how her company has grown in the field. She also discusses the role of AI in shaping the future of A/B testing and CRO, highlighting the importance of human creativity and intuition. Ayat shares success stories from her work with clients and common mistakes to avoid in CRO efforts. She also addresses the impact of online privacy and data...
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The Power of Feedback in Fueling Ecommerce Success - with John Li
eCommerce Marketing Podcast
John Li, co-founder of PickFu, discusses the importance of consumer feedback in driving sales and growing e-commerce businesses. He shares how PickFu helps businesses make data-driven decisions by providing instant feedback from target audiences. John emphasizes the value of real consumer feedback in testing advertising efficacy, optimizing product imagery, and conducting competitive testing. He also highlights the role of consumer insights in effectively communicating sustainability efforts and shaping the future of shopping on social commerce platforms. Throughout the conversation, John...
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The New Era of Affiliate Marketing - with Alex Back
eCommerce Marketing Podcast
Head over to and sign up for a 14-day (no strings attached) free trial! In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Alex Back, the founder and CEO of Couch.com. They discuss the challenges and opportunities in the affiliate marketing space, including the impact of AI, the shift towards first-party data, and the importance of human creativity in campaign strategies. They also explore underutilized tactics such as co-branded partnerships and giveaways. Alex shares his experience as a former actor and singer on cruise ships and offers his contact...
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From Likes to Buys The Rise of Social Commerce - with Yifat Baror
eCommerce Marketing Podcast
Head over to and sign up for a 14-day (no strings attached) free trial! Yifat Baror is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive's 2022 and 2023 Women in Supply Chain award. In this episode, you will learn ...
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Driving Sales Through Effective SMS and Email Campaigns - with Ben Billups
eCommerce Marketing Podcast
Head over to and sign up for a 14-day (no strings attached) free trial! Ben Billups, Founder of NOBLE Digital, boasts a decade-long career in performance marketing, emerging as a trailblazer in the field. NOBLE is the world’s fastest-growing email and SMS service provider for ecommerce brands and digital publishers. His expertise has propelled the company to redefine industry standards, leveraging a unique blend of technical proficiency and creative strategies. In this episode, you will learn The evolution of the landscape of email and SMS marketing evolve for ecommerce brands over...
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The Power of Digital Advertising - with Hal Smith
eCommerce Marketing Podcast
Head over to and sign up for a 14-day (no strings attached) free trial! Hal Smith, the Founder of H Street Digital, is an adept entrepreneur cultivating business growth through data-driven digital advertising. Focused on scaling leads and new customers for consumer brands, his leadership propels the company with triple-digit growth annually. With a track record of managing over $100 million in digital advertising campaigns and a knack for objective data analysis, Hal ensures H Street Digital empowers brands to scale customers profitably. In this episode, you will learn How the landscape of...
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Pros & Cons Of SEO Compared To Paid Ads - with Damon Burton
eCommerce Marketing Podcast
Head over to and sign up for a 14-day (no strings attached) free trial! Over a decade ago, Damon Burton, a husband and father of three, beat a billion dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that’s worked with Inc. 5000 and Shark Tank featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic....
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Tailoring the Perfect E-Commerce Experience - with Jason Friedman
eCommerce Marketing Podcast
Head over to and sign up for a 14-day (no strings attached) free trial! Jason Friedman, is a serial entrepreneur who turned his passion for theater into a blueprint for business success. As CEO of CXFormula, Jason has revolutionized customer experience, applying storytelling and psychology to help companies across industries—from retail giants to financial institutions—achieve explosive growth. Recognized by Ernst and Young as Entrepreneur of the Year and leading his company to the Inc. 5000 list multiple times, Jason's unique approach has made a significant impact. Beyond his...
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Crafting Your Brand's Message to Attract Your Ideal Client - with Andy Neary
eCommerce Marketing Podcast
Head over to and sign up for a 14-day (no strings attached) free trial! Andy Neary is a former Professional Baseball Player, a two-time Iron Man finisher, business coach, and founder of Complete Game Consulting. Combining the skills and talents he used to compete in professional baseball and Ironman, Andy’s on a mission to help business and insurance professionals succeed in their careers and in life. He helps insurance professionals target the right audiences at the right time. His programs help people cultivate the “off-field” habits, mindset, and rituals that lead to all-star...
info_outlineHead over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!
Jeremy Ryan Slate is the host of the Create Your Own Life Podcast, which studies the highest performers in the world, as well as the CEO of Command Your Brand. He holds a BA from Seton Hall University in Catholic theology and World Religions, with a concentration in Judaism. Jeremy studied Catholic literature at Oxford University, as well as holding a Master’s in Roman Emperor Worship from Seton Hall University. His podcast was named the #1 Podcast to Listen To by INC Magazine in 2019, as well as Top 40 Under 40 by Podcast Magazine in 2022. He’s the author of the best-selling book Unremarkable to Extraordinary: Ignite Your Passion to Go From Passive Observer to Creator of Your Own Life; in addition to his new book Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape. Jeremy and his wife, Brielle, co-founded Command Your Brand—a new media public relations agency designed to help entrepreneurs share their message by appearing as podcast guests.
In this episode, you will learn
- The most critical first step for brands looking to tap into the billion-dollar podcast market, and why is it so pivotal
- How can new podcasters create content that not only engages their target audience but also encourages loyalty and growth
- Effective monetization strategies for podcasters who are just starting to build their brand presence
- How do you believe podcasts offer a unique advantage in storytelling for brands, and can you provide an example of a brand that has done this exceptionally well
- The most effective ways podcasts can cross-promote with other media to amplify their reach
- Emerging trends that will shape the podcasting industry, especially for brands looking to grow their audience and influence
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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