eCommerce Marketing Podcast
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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The Power of Feedback in Fueling Ecommerce Success - with John Li
04/29/2024
The Power of Feedback in Fueling Ecommerce Success - with John Li
John Li, co-founder of PickFu, discusses the importance of consumer feedback in driving sales and growing e-commerce businesses. He shares how PickFu helps businesses make data-driven decisions by providing instant feedback from target audiences. John emphasizes the value of real consumer feedback in testing advertising efficacy, optimizing product imagery, and conducting competitive testing. He also highlights the role of consumer insights in effectively communicating sustainability efforts and shaping the future of shopping on social commerce platforms. Throughout the conversation, John emphasizes the need for businesses to listen to their customers and make informed decisions based on their feedback. Key Episode Takeaways: Consumer feedback is crucial for making data-driven decisions in e-commerce. Testing advertising efficacy, optimizing product imagery, and conducting competitive testing are key areas where consumer feedback can drive sales. Consumer insights can help businesses effectively communicate their sustainability efforts without falling into the trap of greenwashing. Consumer feedback plays a significant role in shaping the future of shopping on social commerce platforms. Listening to customers and making informed decisions based on their feedback is essential for business success. For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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The Power of Feedback in Fueling Ecommerce Success - with John Li
04/29/2024
The Power of Feedback in Fueling Ecommerce Success - with John Li
John Li, co-founder of PickFu, discusses the importance of consumer feedback in driving sales and growing e-commerce businesses. He shares how PickFu helps businesses make data-driven decisions by providing instant feedback from target audiences. John emphasizes the value of real consumer feedback in testing advertising efficacy, optimizing product imagery, and conducting competitive testing. He also highlights the role of consumer insights in effectively communicating sustainability efforts and shaping the future of shopping on social commerce platforms. Throughout the conversation, John emphasizes the need for businesses to listen to their customers and make informed decisions based on their feedback. Key Episode Takeaways: Consumer feedback is crucial for making data-driven decisions in e-commerce. Testing advertising efficacy, optimizing product imagery, and conducting competitive testing are key areas where consumer feedback can drive sales. Consumer insights can help businesses effectively communicate their sustainability efforts without falling into the trap of greenwashing. Consumer feedback plays a significant role in shaping the future of shopping on social commerce platforms. Listening to customers and making informed decisions based on their feedback is essential for business success. For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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The New Era of Affiliate Marketing - with Alex Back
04/22/2024
The New Era of Affiliate Marketing - with Alex Back
Head over to and sign up for a 14-day (no strings attached) free trial! In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Alex Back, the founder and CEO of Couch.com. They discuss the challenges and opportunities in the affiliate marketing space, including the impact of AI, the shift towards first-party data, and the importance of human creativity in campaign strategies. They also explore underutilized tactics such as co-branded partnerships and giveaways. Alex shares his experience as a former actor and singer on cruise ships and offers his contact information for further discussion. Key Episode Takeaways: Affiliate marketing is still a valuable strategy despite the challenges of tracking and privacy-focused advertising. Human creativity is essential in developing effective campaign strategies, while AI can streamline certain marketing tasks. Co-branded partnerships and giveaways are underutilized tactics that can help build first-party data and attract new audiences. The affiliate marketing industry is shifting towards a lower-funnel strategy to capture customers closer to the point of conversion. Email marketing is experiencing a resurgence and can be a cost-effective way to collect first-party data. Alex Back has a background in acting and singing on cruise ships. For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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From Likes to Buys The Rise of Social Commerce - with Yifat Baror
04/15/2024
From Likes to Buys The Rise of Social Commerce - with Yifat Baror
Head over to and sign up for a 14-day (no strings attached) free trial! Yifat Baror is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive's 2022 and 2023 Women in Supply Chain award. In this episode, you will learn How the landscape of social commerce evolves, and the major shifts in consumer behavior on platforms like Instagram, TikTok, and Facebook Strategies that are crucial for brands to successfully integrate their e-commerce efforts with social media platforms How emerging technologies, such as AI, AR, and VR, will impact the future of social commerce Key insights and lessons for aspiring female leaders in the e-commerce and supply chain industries Trends and developments that will predict and shape the future of social commerce in the next 5 to 10 years and how should brands and marketers prepare for these changes For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Driving Sales Through Effective SMS and Email Campaigns - with Ben Billups
04/08/2024
Driving Sales Through Effective SMS and Email Campaigns - with Ben Billups
Head over to and sign up for a 14-day (no strings attached) free trial! Ben Billups, Founder of NOBLE Digital, boasts a decade-long career in performance marketing, emerging as a trailblazer in the field. NOBLE is the world’s fastest-growing email and SMS service provider for ecommerce brands and digital publishers. His expertise has propelled the company to redefine industry standards, leveraging a unique blend of technical proficiency and creative strategies. In this episode, you will learn The evolution of the landscape of email and SMS marketing evolve for ecommerce brands over the last decade How AI and machine learning is transforming email and SMS marketing strategies for ecommerce in the near future How NOBLE Digital navigates the changing waters of privacy concerns What key performance indicators do you prioritize for evaluating the success of email and SMS campaigns The emerging trends that will shape the future of email and SMS marketing for ecommerce brands, and how should marketers start preparing now to stay ahead of the curve For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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The Power of Digital Advertising - with Hal Smith
04/01/2024
The Power of Digital Advertising - with Hal Smith
Head over to and sign up for a 14-day (no strings attached) free trial! Hal Smith, the Founder of H Street Digital, is an adept entrepreneur cultivating business growth through data-driven digital advertising. Focused on scaling leads and new customers for consumer brands, his leadership propels the company with triple-digit growth annually. With a track record of managing over $100 million in digital advertising campaigns and a knack for objective data analysis, Hal ensures H Street Digital empowers brands to scale customers profitably. In this episode, you will learn How the landscape of digital advertising is evolving in the next few years, especially with the increasing concerns around privacy and data protection What are the most significant challenges brands face today in scaling their customer base through digital advertising, and how does H Street Digital approach these challenges In what ways have AI and machine learning transformed digital advertising strategies, and how does H Street Digital leverage these technologies to optimize campaign performance The key performance indicators (KPIs) that you should prioritize to assess the effectiveness of a digital advertising campaign How do shifts in consumer behavior impact digital advertising strategies, and can you share an example of how you've adapted a campaign to meet changing consumer preferences Emerging trends and technologies that will have the biggest impact on digital advertising For show transcript and past guests, please visit Or on YouTube at: and other social medial platforms: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Pros & Cons Of SEO Compared To Paid Ads - with Damon Burton
03/25/2024
Pros & Cons Of SEO Compared To Paid Ads - with Damon Burton
Head over to and sign up for a 14-day (no strings attached) free trial! Over a decade ago, Damon Burton, a husband and father of three, beat a billion dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that’s worked with Inc. 5000 and Shark Tank featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic. Since founding his company, SEO National, in 2007, Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year. In this episode, you will learn The foundational differences between SEO and paid advertising strategies, and how these differences affect a business's digital marketing approach How do you evaluate the long-term value of SEO investments compared to the quick wins of paid advertising How do SEO and paid ads differ in terms of building audience trust and engagement and does one method lead to more loyal customers than the other How do SEO and paid ads differ in terms of building audience trust and engagement How do the costs and ROI of SEO compare to those of paid advertising, especially for small businesses or startups with limited budgets How does the volatility of SEO due to algorithm changes compare to the stability of paid ads How can businesses best integrate SEO and paid advertising into a cohesive digital marketing strategy For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Tailoring the Perfect E-Commerce Experience - with Jason Friedman
03/18/2024
Tailoring the Perfect E-Commerce Experience - with Jason Friedman
Head over to and sign up for a 14-day (no strings attached) free trial! Jason Friedman, is a serial entrepreneur who turned his passion for theater into a blueprint for business success. As CEO of CXFormula, Jason has revolutionized customer experience, applying storytelling and psychology to help companies across industries—from retail giants to financial institutions—achieve explosive growth. Recognized by Ernst and Young as Entrepreneur of the Year and leading his company to the Inc. 5000 list multiple times, Jason's unique approach has made a significant impact. Beyond his professional accolades, he's a proud dad and dog lover. In this episode, you will learn The importance of customer journey mapping in ecommerce and how it can be effectively implemented to enhance the customer experience How critical personalization is in ecommerce settings, and strategies for creating more personalized customer experiences What role does customer feedback play in shaping the customer experience, and what are some effective ways for businesses to collect and act on this feedback How emerging technologies like AI and VR are changing the landscape of customer experience in ecommerce over the next few years The biggest trends and changes in ecommerce customer experience that are coming within the next decade For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Crafting Your Brand's Message to Attract Your Ideal Client - with Andy Neary
03/11/2024
Crafting Your Brand's Message to Attract Your Ideal Client - with Andy Neary
Head over to and sign up for a 14-day (no strings attached) free trial! Andy Neary is a former Professional Baseball Player, a two-time Iron Man finisher, business coach, and founder of Complete Game Consulting. Combining the skills and talents he used to compete in professional baseball and Ironman, Andy’s on a mission to help business and insurance professionals succeed in their careers and in life. He helps insurance professionals target the right audiences at the right time. His programs help people cultivate the “off-field” habits, mindset, and rituals that lead to all-star performances. In this episode, you will learn How Andy’s experiences in sports have influenced his approach to building a brand The foundational principles for crafting marketing messages that naturally attract the target client An example where a brand successfully implemented the strategy of telling their prospect's story, and the impact it had on their marketing outcomes Common pitfalls brands fall into when trying to adopt this prospect-centered storytelling approach, and how can they avoid them For businesses looking to pivot their marketing strategy to focus more on their prospects' stories, the first practical steps they should take to make this shift effectively For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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SEO Strategies for a Polarized Marketing World - with Amanda Sherry
03/04/2024
SEO Strategies for a Polarized Marketing World - with Amanda Sherry
Head over to and sign up for a 14-day (no strings attached) free trial! Amanda Sherry is the Director of Marketing at a Microsoft Gold partner, Western Computer, with a passion for showcasing the transformative power of data in the dynamic world of Microsoft solutions and marketing. With over 15 years of marketing experience and a Master's of Science in Public Communications, Amanda brings a unique blend of creativity and analytical prowess to the table. In this episode, you will learn The most polarizing beliefs in marketing today, and how do they impact brand strategy and customer engagement Finding the right balance between being bold and polarizing, without alienating a significant portion of your target audience Misconceptions about SEO in the marketing world and the reality behind effective SEO strategies How can SEO be effectively integrated into marketing strategies that may be considered polarizing Emerging trends in SEO and digital marketing that will shape the future of how companies market their products and services, especially in contexts that may involve polarizing approaches For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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How to Utilize the 1 Billion Dollar Podcast Market - with Jeremy Slate
02/26/2024
How to Utilize the 1 Billion Dollar Podcast Market - with Jeremy Slate
Head over to and sign up for a 14-day (no strings attached) free trial! Jeremy Ryan Slate is the host of the Create Your Own Life Podcast, which studies the highest performers in the world, as well as the CEO of Command Your Brand. He holds a BA from Seton Hall University in Catholic theology and World Religions, with a concentration in Judaism. Jeremy studied Catholic literature at Oxford University, as well as holding a Master’s in Roman Emperor Worship from Seton Hall University. His podcast was named the #1 Podcast to Listen To by INC Magazine in 2019, as well as Top 40 Under 40 by Podcast Magazine in 2022. He’s the author of the best-selling book Unremarkable to Extraordinary: Ignite Your Passion to Go From Passive Observer to Creator of Your Own Life; in addition to his new book Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape. Jeremy and his wife, Brielle, co-founded Command Your Brand—a new media public relations agency designed to help entrepreneurs share their message by appearing as podcast guests. In this episode, you will learn The most critical first step for brands looking to tap into the billion-dollar podcast market, and why is it so pivotal How can new podcasters create content that not only engages their target audience but also encourages loyalty and growth Effective monetization strategies for podcasters who are just starting to build their brand presence How do you believe podcasts offer a unique advantage in storytelling for brands, and can you provide an example of a brand that has done this exceptionally well The most effective ways podcasts can cross-promote with other media to amplify their reach Emerging trends that will shape the podcasting industry, especially for brands looking to grow their audience and influence For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Test-Driven Marketing - with Tim Parkin
02/19/2024
Test-Driven Marketing - with Tim Parkin
Head over to and sign up for a 14-day (no strings attached) free trial! Tim Parkin is a coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology, Tim has generated over $100 million for global brands. In this episode, you will learn What is Test-Driven Marketing and how it differs from traditional marketing approaches For businesses looking to implement a test-driven approach to their marketing strategies, where should they start What key performance indicators (KPIs) should businesses focus on when evaluating the success of their marketing experiments What are some of the most common challenges or obstacles companies face when adopting a test-driven marketing approach Insights into the tools and technologies that are essential for conducting effective marketing experiments How will test-driven marketing evolve and what are some emerging trends or technologies that you believe will significantly impact how businesses experiment with and optimize their marketing strategies For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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YouTube Marketing That ACTUALLY Works - with Sean Tepper
02/12/2024
YouTube Marketing That ACTUALLY Works - with Sean Tepper
Head over to and sign up for a 14-day (no strings attached) free trial! Sean Tepper is the founder and CEO of Tykr, a platform that helps people manage their own investments with confidence. Today he'll provide marketing tips, including Youtube, to help build more awareness and generate leads. In this episode, you will learn How can podcast guest speaking specifically benefit e-commerce entrepreneurs, especially those who might not naturally seek the spotlight due to their introverted nature Insights on developing a content strategy for YouTube that not only attracts viewers but also converts them into loyal customers The most effective tactics for increasing viewer engagement on YouTube, and how these tactics help in lead generation How important is SEO in YouTube marketing, and what are your top tips for optimizing videos to ensure they rank higher and reach a wider audience The role of storytelling in YouTube videos? How can businesses use storytelling to connect with their audience and strengthen their brand What metrics do you consider essential for measuring the success of a YouTube marketing campaign, and how do you use these metrics to refine your strategies Emerging trends in YouTube marketing that ecommerce businesses should be aware of, and how should they prepare to adapt to these changes For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Elevate Sales Through Podcasts - with Mischa Zvegintzov
02/05/2024
Elevate Sales Through Podcasts - with Mischa Zvegintzov
Head over to and sign up for a 14-day (no strings attachd) free trial! Mischa is a seasoned sales expert who once retired to teach yoga and be a stay-at-home dad. Now, as the founder of The Influence Army and host of the Table Rush Talk Show, he helps heart centered entrepreneurs amplify their message and build influence without costly advertising. Are you ready to go on an Influence Tour? In this episode, you will learn How can podcast guest speaking specifically benefit e-commerce entrepreneurs, especially those who might not naturally seek the spotlight due to their introverted nature Key strategies for these introverted individuals to comfortably engage in podcast guest speaking Real-life success stories of introverted e-commerce entrepreneurs who've effectively used podcast guest speaking to grow their businesses Practical tips for introverts to prepare for podcast appearances and how can they leverage their unique qualities to connect with the audience How can e-commerce sellers integrate podcast guest speaking into their long-term marketing strategy, and what are the potential returns they can expect from this approach How can ecommerce entrepreneurs find suitable podcasts and pitch themselves effectively as guests on these shows For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Unlocking the Power of Personalized Email Marketing - with Jess Cervellon
01/29/2024
Unlocking the Power of Personalized Email Marketing - with Jess Cervellon
Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. In this episode, you will learn What are some effective strategies for personalizing email content that have significantly impacted customer engagement How do you leverage customer data to create a personalized email experience without infringing on privacy concerns What key metrics do you use to measure the success of your personalized email campaigns, and how have these impacted your overall sales and customer retention Challenges in implementing personalized email marketing and how to overcome them Emerging trends in personalized email marketing Top three pieces of advice to effectively engage an audience via email For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Earning Through Partnerships in Affiliate Marketing - with Robert Glazer
01/22/2024
Earning Through Partnerships in Affiliate Marketing - with Robert Glazer
Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. In this episode, you will learn How has affiliate/partner marketing evolved over the past decade, and what are the most significant changes What are the key strategies for creating a successful and sustainable affiliate marketing program What are some common misconceptions about affiliate marketing that businesses often have, and how do you address these How has technology impacted the affiliate marketing landscape, and what tools do you consider essential for modern affiliate marketers For those just starting out with affiliate or partner marketing, what are your top pieces of advice for achieving success Future Trends in affiliate marketing For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Navigating the Maze of eCommerce Metrics - Michael Kaminsky
01/16/2024
Navigating the Maze of eCommerce Metrics - Michael Kaminsky
Michael Kaminsky is the co-founder of a next-generation marketing mix modeling startup, Recast. He's a statistician, entrepreneur, and marketing science researcher who loves helping companies avoid wasted marketing spend through advanced analytics. In this episode, you will learn The most common mistakes ecommerce operators make when measuring their marketing effectiveness Key pitfalls in marketing measurement that often lead to wasteful spending and how can businesses effectively recognize and avoid these traps What are the top recommendations for ecommerce operators to overcome the challenges in accurately measuring their marketing ROI How emerging technologies like AI and machine learning are transforming the landscape of marketing measurement in the ecommerce sector Future trends in ecommerce marketing measurement that businesses should prepare for For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Amazon Success Through Numbers, SOPs and Reactive Marketing - with Lesley Hensell
01/08/2024
Amazon Success Through Numbers, SOPs and Reactive Marketing - with Lesley Hensell
Lesley Hensell is co-founder of Riverbend Consulting, an e-commerce and Amazon consulting agency. Its experts and 85-plus employees solve problems for Amazon and e-commerce sellers facing account and product listing suspensions and other difficult challenges. Lesley has been an Amazon seller since 2010, and her latest mission is to help aspiring entrepreneurs succeed on Amazon - their way. In this episode, you will learn What are the key foundational building blocks for marketing on Amazon What essential metrics should Amazon sellers focus on for successful marketing How can SOPs and VAs improve marketing efficiency for Amazon sellers Could you share examples of how addressing customer feedback has boosted Amazon sales What strategies do you recommend for adapting to Amazon's changing marketplace What are your top tips for long-term marketing success on Amazon For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Turning Fans into Influencers with Smart Giveaway Tactics - with Josh Ledgard
01/02/2024
Turning Fans into Influencers with Smart Giveaway Tactics - with Josh Ledgard
Josh ledgard is the founder of KickoffLabs.com, an audience growth platform that focuses on lightweight referrals and viral giveaways. In this episode, you will learn How giveaways can be a powerful tool for audience growth and what makes them so effective compared to traditional marketing methods Key strategies or best practices for creating a giveaway that has the potential to go viral How can businesses leverage giveaways to not just grow their audience but actively engage them and turn them into brand influencers When running a giveaway, what metrics should businesses focus on to measure the success and impact of their campaign What are some common challenges businesses face when using giveaways for audience growth, and how can they overcome these obstacles Emerging trends do you foresee in the world of viral giveaways and audience engagement, and how businesses should prepare for these changes For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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E-Commerce Journeys from Success to Sale - with Ben Leonard
12/18/2023
E-Commerce Journeys from Success to Sale - with Ben Leonard
Ben Leonard is a renowned figure in the ecommerce landscape and the mastermind behind benleonard.pro, where he shares his extensive expertise in growing and successfully exiting ecommerce businesses. With a track record of building, scaling, and selling his own successful online ventures, Ben brings a wealth of practical insights and strategies. His journey is a testament to the potential of ecommerce and serves as an inspiration to entrepreneurs and marketers alike. Join us as we explore Ben's unique approach to business growth and learn how to navigate the challenging yet rewarding world of ecommerce. In this episode, you will learn The key strategies Ben initially employed that laid the foundation for the successful growth of his ecommerce businesses In the process of scaling his business, the biggest challenge he faced, and how he overcame them The importance of brand development in growth strategy, and the top tips for building a strong brand in the ecommerce space For those ecommerce businesses looking to exit, what steps should they take to prepare for a successful exit, and how do they know if it is the right time to sell Mistakes Ben made during the growth phase, and the key things he learned from them Emerging trends in ecommerce that will significantly impact ecommerce businesses in the near future For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Amazon Click-Through Success Strategies - with Francisco Valadez
12/15/2023
Amazon Click-Through Success Strategies - with Francisco Valadez
Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. In this episode, you will learn How Amazon's Click-Through Rate (CTR) impacts a product's visibility and sales performance on the platform Best practices that sellers should implement to optimize their CTR on Amazon 'Hacks' or lesser-known strategies for significantly improving CTR on Amazon listings How does improving CTR correlate with conversion rates and is there a point where focusing on CTR might not translate into higher sales How sellers should adapt their strategies to maintain or improve their CTR in light of changes to the Amazon algorithm Case studies where implementing specific CTR strategies led to notable improvements in a product's performance on Amazon Head over to and sign up for a 14-day (no strings attached) free trial For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Seven Days to Success Navigating iOS17's New Rules - with Adam Robinson
12/04/2023
Seven Days to Success Navigating iOS17's New Rules - with Adam Robinson
Adam is a serial entrepreneur and the founder/CEO of Retention.com, which helps DTC brands grow their email list 10-15x faster than any other way. He has bootstrapped the company to 20m ARR in 3 years, and sold his last company to private equity for an eight figure exit. Adam is the host of the "10 Years in the Making" podcast, is creating a weekly work-in-public docuseries called "Billion Dollar Challenge", and posts daily on linkedin and twitter. Adam is an expert in email marketing, list growth, data, compliance, and building software companies. In this episode, you will learn How the iOS17 update has altered the user tracking landscape for platforms like Klaviyo and Meta How does the reduction from a 2-year tracking window to just 7 days fundamentally change marketing strategies for ecommerce brands The effects of the iOS14 and iOS17 updates on ecommerce marketing? What are the most immediate challenges that ecommerce brands are facing due to this reduced tracking capability Given these new limitations, the strategic shifts that are recommended for ecommerce brands looking to maintain effective marketing campaigns For brands that are just now becoming aware of these changes, what are the first steps they should take to adapt their marketing strategies effectively Head over to and sign up for a 14-day (no strings attached) free trial For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review
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Influencer Insights for Organic Growth - with AJ Kumar
11/27/2023
Influencer Insights for Organic Growth - with AJ Kumar
Aj Kumar, the “Digital Maestro,” is the founder of The Limitless Company, a studio system for influencers. AJ and his team are on a mission to help entrepreneurs in the Creator Economy build for-profit human-healing brands. Aj has helped corporate brands like Salesforce, Mint, Intuit, and industry-leading personal brands including Neil Patel, Nikki Haskell, Nontoxicdad, and Kimberly Snyder. In this episode, you will learn How to leverage personal branding to build credibility and influence In the context of ecommerce, how instrumental has influencer marketing been for brands and examples of a successful influencer marketing campaigns How do you balance organic social media efforts with paid promotions, and what strategies are the most effective in driving organic engagement Instance where personal branding and influencer marketing strategies didn't go as planned and the lessons learned With so many social media platforms now available, how does The Limitless Company decide which platforms to focus on for organic growth and influencer marketing Advice given to ecommerce businesses looking to build their personal brand and leverage influencer marketing for the first time and the common pitfalls to avoid Head over to and sign up for a 14-day (no strings attached) free trial. For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Crafting Winning Designs through Understanding Personas - with Radhika Duggal
11/20/2023
Crafting Winning Designs through Understanding Personas - with Radhika Duggal
With over 20 years of brand and growth marketing experience across management consulting, startups, and Fortune 100 companies, I am a C-level marketer, transformational leader, and builder of high performing teams. I currently serve as the Chief Marketing Officer at Super.com, a technology company that provides innovative solutions for consumers and businesses. My mission is to create and execute marketing strategies that drive brand awareness, customer acquisition, retention, and loyalty, while aligning with the company's vision, values, and goals. I specialize in building and leading multidisciplinary teams that leverage research and insights to deliver positioning, messaging, and award-winning campaigns that resonate with diverse audiences and markets. I also cultivate a general manager mindset and P&L ownership to optimize marketing performance and ROI. Additionally, I share my knowledge and passion for marketing as an adjunct professor of consumer behavior at NYU Stern School of Business. In this episode, you will learn How has consumer behavior understanding evolved over the last 20 years Which research methods work best for developing user personas at Super.com How do you balance quantitative data with qualitative insights in persona creation What's the best approach to training teams around new user personas, especially in large organizations How to turn user personas into effective marketing strategies Episode sponsored by: For show transcript and past guests, please visit Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Automating Marketing Strategies To Scale A Business FASTER - with Philip F. Smith
11/15/2023
Automating Marketing Strategies To Scale A Business FASTER - with Philip F. Smith
Philip Smith is a serial entrepreneur, investor, and author who partnered with Kevin Harrington, one of the original sharks on Shark Tank. He also made the Inc. 5000 list of fastest growing private companies 5 times and he did it as a 1 employee company, working from home. He started his first business in 1998 and has been part of 5 acquisitions so far. Phil is an expert in B2B lead generation and is one of the most sought-after consultants, working with over 10,000 clients and counting. His most recent business, All In One Marketing.com, was created to help companies scale their digital marketing without making costly mistakes. He provides 3 main services, Chief Marketing Officer / Consulting services, an all-in-one marketing software platform and PR services where In this episode, you will learn Insights on how automation tools facilitate rapid scale-up in businesses What are the Key Marketing Processes that Businesses should Consider Automating How has AI reshaped automation in marketing, and can you provide examples of AI tools that have proven beneficial What factors should businesses consider before transitioning to an automated marketing regime A success story where the automation of marketing strategies has led to substantial scaling of a business The evolution of product page content, particularly as technologies like AR (Augmented Reality) and VR (Virtual Reality) become more prevalent in e-commerce experiences For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review
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Kickstarter to Retail: The eCommerce Journey - with Casey Hill
11/06/2023
Kickstarter to Retail: The eCommerce Journey - with Casey Hill
Casey Hill is currently the Senior Manager of Growth at ActiveCampaign In this episode, you will learn How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content Key strategies to transition from a highly-funded Kickstarter campaign to sustainable long-term sales How can eCommerce brands maintain their momentum when shifting from crowdfunding platforms to Direct-to-Consumer sales What marketing adjustments should businesses make as they transition from crowdfunding to D2C, and eventually to retail What are the top considerations for an eCommerce brand looking to make a successful leap into retail outlets Based on the current trends and your experience in growth strategies, what is the next big shift or opportunity for eCommerce businesses, and how can they best prepare for it For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Elevate Product Pages by Harnessing Reviews and Testimonials - with Tom Logan
10/30/2023
Elevate Product Pages by Harnessing Reviews and Testimonials - with Tom Logan
Tom is the Co-founder & CEO of NYC-based Cohley, the platform that's helping brands generate the content they need to win at every step of the consumer journey. In this episode, you will learn How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content What kind of impact have video testimonials shown on conversion rates compared to traditional text reviews and the specific industries or product types that benefit more from video content How do you ensure consistency in messaging and content quality, especially when dealing with multiple retail partners How Cohley advises brands to handle and potentially leverage negative feedback and the opportunity in turning a negative review into a brand-building moment The evolution of product page content, particularly as technologies like AR (Augmented Reality) and VR (Virtual Reality) become more prevalent in e-commerce experiences For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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Unlocking E-Commerce Potential with Omni-Channel Insights - with Jared Ward
10/23/2023
Unlocking E-Commerce Potential with Omni-Channel Insights - with Jared Ward
Jared Ward is the Founder and CEO of Luminous, and is not your typical entrepreneur; he's a visionary in the world of e-commerce, supply chain management, and business scaling. Jared boasts an impressive 12-year journey in e-commerce supply chain and operations. His entrepreneurial spirit led him to build multiple six-figure product brands in his 20s, culminating in his leadership role as CEO in a multimillion-dollar D2C brand by the age of 28. With a keen eye for business opportunities, he identified a critical gap in the supply chain market and founded Luminous. This groundbreaking software company has garnered support from influential VCs, including the renowned Serena Williams. r In this episode, you will learn The top three challenges e-commerce brands face when attempting to scale, and how Luminous addresses these. How e-commerce brands can stay agile and adaptive in their inventory management to avoid stockouts or overstock situations The integration of technology, such as AI or IoT, revolutionizing supply chain management for e-commerce brands in the next five years The one piece of advice Jared wished someone had given him when he was just starting out and why Where the e-commerce landscape is heading in the next decade, especially in the context of supply chain management and operations For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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The Power of Holistic Branding & Authenticity - with Deevo Tindall
10/16/2023
The Power of Holistic Branding & Authenticity - with Deevo Tindall
Deevo Tindall, is an extraordinary Entrepreneur, Holistic Branding Strategist, and Content Creator who redefines brand narratives with innovation and authenticity. Deevo's approach to branding transcends superficial elements; he understands that it's about crafting an immersive experience that resonates deeply with audiences. At Fusion Creative, he orchestrates a symphony of touchpoints, ensuring a cohesive and unforgettable journey for customers. In a digital landscape, Deevo's strategies are catalysts for business growth. From social media mastery to SEO and PPC prowess, he offers comprehensive solutions that pave the way to success. Deevo champions unapologetic branding, urging businesses to break free from the ordinary and embrace their distinctiveness. Beyond his strategic acumen, Deevo is a master storyteller and master photographer. His holistic approach to branding captures hearts and minds, bridging the gap between imagination and execution. In this episode, you will learn What holistic branding is and how it differs from traditional branding approaches? How can one ensure their brand remains distinctive and true to its holistic vision? What's the biggest mistake you see brands making when trying to create "authentic" content? How holistic branding affects eCommerce businesses in particular and some notable success stories How the interplay between authenticity, content, and brand value will evolve in the next 5 years For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: Follow Arlen: Twitter: Facebook: Instagram: LinkedIn: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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From E-Farming to Email Marketing Fortunes - with Igor Kheifets
10/09/2023
From E-Farming to Email Marketing Fortunes - with Igor Kheifets
Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire. He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list. He’s the founder of Igor Solo Ads – one of the world’s top email traffic agencies. Igor specializes in helping average people break the link between their time and their income. In this episode, you will learn What "e-Farming" is and how does it differ from traditional list building methods? What are the most significant benefits of e-Farming for eCommerce businesses Specific tools or platforms for e-Farming? And how do they enhance the process or results compared to conventional email marketing tools? Strategies that eCommerce businesses can adopt to make their e-Farming efforts more personalized and effective? For our listeners who are eager to start implementing e-Farming into their email marketing strategies, could you share one or two actionable tips or best practices that they should keep in mind? For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
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