4. Brian Tracy: What Adults Want in a Martial Arts School
The Truth About the Martial Arts Business with John Graden
Release Date: 03/21/2020
Why I Replaced Taekwondo with Empower Kickboxing™
The Truth About the Martial Arts Business with John Graden
After nearly two decades of teaching traditional taekwondo, Guevara realized that what he was teaching was not providing the benefits he wanted for his students. He replaced his curriculum with Empower Kickboxing™ and did not lose a single student.
info_outline
21. The Truth About Martial Arts in the Inner-City
The Truth About the Martial Arts Business with John Graden
Imagine being so desperate to escape the violent, drug-infested inner-city of Baltimore’s inner-city that you make up your own kung fu techniques to compete in martial arts tournaments in order to get some direction out. Yet, the darkness of the ghetto pulls you back in...
info_outline
20. The Smoke and Mirrors of Martial Arts
The Truth About the Martial Arts Business with John Graden
In the episode, the truth about the martial arts business is that not only is it easy for instructors to fall into these drastic mistakes of the past, but that it’s almost expected.
info_outline
19. How Mark Moore Grew a 425 Student Martial Arts School While Teaching Just 2 Classes a Night
The Truth About the Martial Arts Business with John Graden
Our guest today is Mark Moore. His school in South Jersey has continued to grow through the pandemic. Mark says the three keys to his success are, the curriculum, the school atmosphere, and a special mindset that any martial arts school owner will certainly appreciate learning.
info_outline
18. What Every Martial Arts Instructor MUST Know About the Law of Self-Defense.
The Truth About the Martial Arts Business with John Graden
This week, The Truth About the Martial Arts Business explores a deadly serious topic that every martial arts instructor needs to understand and teach. The Law of Self-Defense.
info_outline
17. How to Build a 6-Figure Self-Defense Business
The Truth About the Martial Arts Business with John Graden
Joe Robaina is a veteran martial artist with a wide range of skills and talent. But for the last few years, he has excelled in the self-defense business. Joe shares some strategies that have helped him to build a successful self-defense business.
info_outline
16. Master the Art of Tongue Fu with Sam Horn
The Truth About the Martial Arts Business with John Graden
The Truth About the Martial Arts Business episode 16 guest Sam Horn is the author of Tongue Fu.
info_outline
15. 7 Biggest Tax Deductions for Martial Arts Businesses and Schools
The Truth About the Martial Arts Business with John Graden
The Trump Tax Act may benefit your martial arts school in several ways. Here are 7 major ways that self-employed martial arts instructors and school owners can slash their taxes and keep more of their hard-earned money to put in the bank each year.
info_outline
14. 10 Important Questions About Your Martial Arts School Curriculum
The Truth About the Martial Arts Business with John Graden
In this podcast, I go solo with a harsh look at what martial arts schools are teaching and how to lead your students into the future by discarding the smoke and mirrors of the traditional curriculum. A good master instructor avoids teaching these contradictions.
info_outline
13. Bernard Kerik 911 Interview by John Graden
The Truth About the Martial Arts Business with John Graden
Bernard Kerik was Rudy Guliani's right hand during 911. They were under the second tower when it was struck. 2 decades later, we are in the middle of a massive disruption of law and order.
info_outline004: Our guest today is one my mentors and the mentor to thousands, Mr Brian Tracy.
Brian is not only one of the world's leading motivational speaker and sales coach, he is a martial artist and a contributing author to the MATA Instructor Certification program at MATACertification.com
In this episode, he shares the key mental strategies to sell martial arts and the common mistake black belts make in marketing their school. He also tells you how to destroy your credibility and the importance of getting each class right with a mixture of what is taught and how it's taught.
After the interview, our Teach Like a Pro Tip of the Week is on Classroom Pacing.
Please be sure to subscribe, share with your friends and post a review. You can also submit a comment, request, or suggestion by clicking the Ask Mr Graden Anything button in the show notes below
Show Highlights
- Why curriculum is critical to the sales process
- the danger of focusing on self-esteem in the marital arts classroom
- What adults want in martial arts
- What adults won't tell you (I need confidence)
- MATA goals to dramatically increase the number of people learning martial arts
- Black Belt Eyes
- How to go from black belt eyes to marketing eyes.
- How to destroy your credibility
- The combination of what is taught and how it's taught
- What adults want in class
- Intense, vigorous classes are best
- You have to work students hard to release endomorphines
- Associate the class with a hit of endomorphine