246: The Power of Choosability: Belinda Weaver’s Strategies for Business Growth
Release Date: 12/27/2023
HerBusiness
What if EVERY client project, business building campaign, or idea automatically appeared in your calendar… so you could sit down at your desk, ready to work? That’s not the reality for most of us as business owners. A huge chunk of time goes to project planning. But Belinda Weaver, copywriter, coach, and CEO of Copywriting Matters has discovered a brand new system that makes project planning SO much faster and more organised. Today, she’s sharing her ChatGPT Project Planning System (with all of the prompts she used!) so you can have your calendar auto-populated with tasks – taking the...
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As we step into December, MOST of the world begins to slow down. But for business owners… the end-of-the-year season can be one of the most stressful and hectic times. Maybe you want to rest and take a couple of weeks off — but you know that an entire new year of business is just around the corner. So how can you close out 2025 strategically, and then move into 2026 feeling ready (and rested!)? That’s how you’ll finish this episode of the HerBusiness Podcast feeling. Ready. Prepared. And able to finally relax. I’ll be walking you through a series of strategic reflection questions...
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I see so many business owners entering each new year already exhausted. That exhaustion? It originates from months before. Now is the time not just to plan out your 2026 — but it is the time to truly sit with your goals, and understand how you can accomplish them this next year. In this episode of the HerBusiness Podcast, I’ll walk you through the exact planning strategy I’m using to plan my 2026. And it is all about clarity, focus, and alignment. So if you’re already overwhelmed looking at what you need to get done next year… this is the strategy you need to follow. Here’s What...
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Doing “more” is the default setting for most women business owners. We strive for more revenue. More clients. More milestones. More targets. But what happens when we stop reaching for the moving target of “more”... and instead strive for “enough”? What happens if we prioritise balance, freedom, and fulfilment – and set our business goals to accomplish those standards? In this episode of the HerBusiness podcast, we’re talking about how you can plan your 2026 not just around ‘making things happen’ and productivity, but how you can actually use your business strategy to create...
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Burnout does NOT just come from doing too much… it comes from doing business in a way that isn’t aligned with who you ARE. In this week’s HerBusiness Podcast, I sat down with Melinda Cohan, author of Sustainable Success: Thriving in Business and Performing at High Levels Without Burnout. Melinda is revealing how so many business owners are unintentionally running on performance mode – pushing, proving, forcing – when what we truly want is to thrive with more flow, ease, and sustainability. We dive into how you can break free from depletion and step into a new model of success that...
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I have seen so many businesses with incredible potential fizzle out because the business owners are making this one mistake… Doing it all themselves. Staying stuck in the day-to-day. Letting admin eat up their time. Becoming the bottleneck that holds their business back. So on this episode of the HerBusiness Podcast, we’re talking about the real reason your business isn’t growing — and why delegation and automation are essential to getting unstuck. Here’s What You’ll Learn in the Episode: The red flags that show up when you’re trapped in a cycle of “busy work” (and why...
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So many women business owners believe that their sensitivity and emotions hold them back in business. That our empathy and passion must be muted in order to succeed. In this episode of the HerBusiness Podcast I sat down with counsellor and founder of the Self-Kind Hub, Erica Webb, to talk about being a highly sensitive entrepreneur — and why it’s actually a superpower for your business success. Being a highly sensitive person (or HSP) means you might feel rejection heavier, feedback sticks longer, and being visible online can leave you drained. You pick up on others emotions and feel...
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Ever notice how a bit of white space makes everything feel clearer? Designers use it to make things pop. Our brains love it. Yet, as women business owners, we often overlook the importance of white space in our businesses and our lives. So in this episode of the HerBusiness podcast, we’re talking about why white space is not a luxury — but a complete necessity if you want to grow a business that feels aligned and fulfilling. Here’s What You’ll Discover in This Episode: How white space fuels your creativity, innovation, and clarity in business Discover the massive breakthroughs I...
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Every business owner starts their journey thinking they will find FREEDOM — more time, more flexibility, easier hours. But then, a decade later… every detail still runs through you, everything lives in your head, your team can’t operate without you, and YOU become the bottleneck of your progress. In this episode of the HerBusiness podcast, I’m joined by Justeen Kirk of ISO Matters, a systems expert who has helped dozens of small business owners create the structure and clarity they need to run organised businesses. Here’s What You’ll Discover in the Episode: How to recognise the...
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I used to spend countless nights firefighting problems, redoing work, and apologising to clients… until I put in place the four essential business systems that changed how I operated. In this episode of the HerBusiness Podcast, I’m sharing the four essential systems that saved my sanity as a business owner. These aren’t “nice to haves” or a checklist – they are the exact systems and structures I put in place when I was drowning in work. And I can’t wait to share them with you. Here’s What You’ll Discover in the Episode: Why essential business systems actually create FREEDOM...
info_outlineHow do you stand out amongst the crowd and become the one that clients choose?
That’s what this episode of the HerBusiness podcast explores.
In an interview with Belinda Weaver of Copywrite Matters, we look at how to:
Embrace Your Uniqueness: Belinda emphasises the importance of aligning your offerings with your target audience's needs and preferences. By embracing your uniqueness, you can stand out in a crowded market and become the go-to choice for your ideal customers.
Highlight Your Expertise: Showcase your unique skills and zone of genius to attract clients who value your specialized knowledge. Belinda shares strategies on how to effectively communicate your expertise and delegate tasks outside your area of expertise, allowing you to focus on what you do best.
Cultivate Authenticity and Alignment: Building trust and loyalty is crucial for long-term success. Belinda encourages business owners to stay true to their values and create genuine connections with their target audience. By cultivating authenticity and alignment, you can foster strong relationships that lay the foundation for business growth.
Provide Proof of Success: Belinda explains the importance of sharing testimonials, case studies, and success stories from satisfied clients. By providing proof of your success, you can gain credibility and trust, making you the preferred solution provider in your industry.
Master Effective Communication: Crafting compelling and persuasive messages is key to attracting and retaining customers. Belinda shares her expertise on how to communicate the value of your products or services in a clear and concise way, making them irresistible to potential buyers.
Mentioned in this Episode: