In Clear Focus: Cultural Intelligence for Marketers with Dr. Anastasia Kārkliņa Gabriel
Release Date: 05/14/2024
In Clear Focus: Omneky AI-Driven Ads At Scale with Matt Swalley
In Clear Focus
IN CLEAR FOCUS: Guest Matt Swalley, co-founder and Chief Business Officer at , discusses his AI-driven advertising technology startup. Matt explains how Omneky's platform leverages AI and computer vision to generate and optimize personalized digital ad creative at scale, showcasing several client success stories. Matt also discusses the future of AI in advertising, provides practical advice for developing AI strategy, and addresses concerns about AI's impact on employment in the industry.
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In Clear Focus: Brand Positioning with Kathy Guzmán Galloway
In Clear Focus
IN CLEAR FOCUS: Kathy Guzmán Galloway, a seasoned CPG strategist known to her clients as , shares insights on her unique brand positioning framework and the impact of consumer research on effective brand strategy. Kathy discusses the role of multicultural marketing in brand positioning and future trends shaping the CPG space. Learn how brand positioning can help tell compelling brand stories and stay relevant in today's rapidly changing consumer landscape.
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In Clear Focus: Emotional Drivers of Consumer Behavior with Jim Pietruszynski
In Clear Focus
IN CLEAR FOCUS: Jim Pietruszynski, the CEO of the Chicago-based branding agency , explains how to uncover and leverage the hidden, emotional drivers of consumer behavior. With over three decades of experience working with iconic CPG brands, including Nike, Campbell's, and Coors, Jim shares his expertise on some of the ways brands can understand the powerful emotions that drive consumer choices and how MOVE, Jim's new research framework, yields deeper insights for brand development.
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In Clear Focus: Scaling Content Creation with Swell AI
In Clear Focus
IN CLEAR FOCUS: Our guest this week is Cody Schneider, the co-founder and CEO of . Cody discusses how AI is revolutionizing content creation and marketing and explains how Swell AI's platform automates workflows, repurposes content, and streamlines distribution. Cody believes businesses must become media companies, using interviews and AI tools to build trust and drive discovery, and shares examples of brands implementing this approach. We also preview some upcoming Swell AI features.
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In Clear Focus: Cultural Intelligence for Marketers with Dr. Anastasia Kārkliņa Gabriel
In Clear Focus
IN CLEAR FOCUS: Guest Dr. Anastasia Kārkliņa Gabriel is the author of "." Anastasia shares her insights on building inclusive marketing strategies through "the four Cs" of cultural intelligence: culture, communication, critical consciousness, and community. We discuss moving from performative to genuine inclusivity, examining DTC brand Billie and Dove's "Real Beauty" campaigns. Save 25% on Anastasia's book at by entering code BIGEYE25 at checkout.
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In Clear Focus: The NextGen Consumer with Morning Light Strategy
In Clear Focus
IN CLEAR FOCUS: Guests Nicole Munsey and Dana Keilman, co-founders of consumer insights consultancy , discuss the largely untapped potential of the 50-plus market, which they characterize as “The NextGen Consumer.” Debunking common myths and misconceptions about this audience, Dana and Nicole explain how their research identifies extended ecosystems of family decision-makers, the relevance of emerging trends such as AgeTech, and their new partnership with AARP.
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In Clear Focus: Evaluating Brand Safety with Seekr AI
In Clear Focus
IN CLEAR FOCUS: Guest Pat LaCroix discusses his career in advertising and the transition to brand-side roles with CVS Health and Bose. Today, Pat is the EVP of Strategic Partnerships at , an AI company that offers content evaluation solutions. Pat discusses how Seekr's AI platform analyzes brand safety and suitability for advertisers and, in this election year, explains Seekr's unique 'civility' score. Pat provides unique insights at the intersection of AI and marketing.
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In Clear Focus: Creativity, Advocacy, and Sustainability with Kate Wolff
In Clear Focus
IN CLEAR FOCUS: Guest Kate Wolff is CEO of , co-chair of Do The WeRQ, and co-founder of LumiTerra. Kate shares how her career journey in advertising led her to establish Lupine Creative and co-found Do The WeRQ, an organization dedicated to increasing LGBTQIA+ representation in the industry. Kate also discusses the challenges of launching a new sustainable product, the LumiCup, and offers advice for professionals looking to make an impact aligned with their interests and beliefs.
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In Clear Focus: Sustainable Advertising with Matt Bourn and Sebastian Munden
In Clear Focus
IN CLEAR FOCUS: Matt Bourn and Sebastian Munden, authors of the new book, "," share insights on how agencies and brands can transition to more sustainable practices. Starting with a five-point action plan, our conversation also explores the role of strategy and research in developing sustainable advertising, and how agencies can evaluate partners' sustainability efforts. Listeners save 25 percent when ordering directly from KoganPage.com - use code BIGEYE25 at checkout.
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In Clear Focus: The Marketers Guide To Creative Production
In Clear Focus
IN CLEAR FOCUS: Our guest this week is Jillian Gibbs, founder and CEO of . Jillian discusses the changing landscape of video production and shares insights from her new book, "The Marketer's Guide to Creative Production." Addressing how brands can improve their content creation processes and implement more sustainable techniques, we also discuss the first Production Ready Masterclass, which provides marketers with practical, hands-on learning experiences.
info_outlineIN CLEAR FOCUS: Guest Dr. Anastasia Kārkliņa Gabriel is the author of "Cultural Intelligence for Marketers." Anastasia shares her insights on building inclusive marketing strategies through "the four Cs" of cultural intelligence: culture, communication, critical consciousness, and community. We discuss moving from performative to genuine inclusivity, examining DTC brand Billie and Dove's "Real Beauty" campaigns. Save 25% on Anastasia's book at KoganPage.com by entering code BIGEYE25 at checkout.