211: M&A for Agencies with Amanda Dixon
Working Without Pants - Creative Entrepreneurship
Release Date: 01/03/2022
213: Leading Others and Letting Go
Working Without Pants - Creative Entrepreneurship
To experience the freedom that entrepreneurship can provide, you need to learn how to let go of certain responsibilities and let others lead. In this episode of the Working Without Pants podcast, I provide some tips on how to let team members take ownership of more responsibility and what that process looks like. In many cases, people confuse delegation with letting others lead. Delegating new tasks can be a step toward moving someone into a different role, but you’re still overly involved in the process. The goal is to have others take complete ownership over their...
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212: What Got You Here Won't Get You There
Working Without Pants - Creative Entrepreneurship
There are many shifts you go through as an entrepreneur. And there most definitely will be a time when the tactics and mindsets that worked for you previously will need to be updated in order to level up. In this episode of the Working Without Pants podcast, I discuss the importance of continuing to evolve as an entrepreneur and why there are always new challenges awaiting you throughout your entrepreneurial journey. Many entrepreneurs think things will get easier as they reach certain milestones, however, new problems show up at each level of entrepreneurship. Just when you...
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211: M&A for Agencies with Amanda Dixon
Working Without Pants - Creative Entrepreneurship
Digital agencies are very different from traditional businesses, thus buyers and sellers of these agencies need to approach M&A in a particular way. In this episode of the Working Without Pants podcast, I sit down with Amanda Dixon, co-founder of Barney, to discuss how agency owners should be thinking about M&A to maximize their exit. We also talk about what buyers are looking for when acquiring digital agencies. Amanda shares that M&A for digital agencies requires a different approach because the focus is on the human capital of an agency versus tangible assets, which is...
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210: Finance for Agencies
Working Without Pants - Creative Entrepreneurship
In this episode of the Working Without Pants podcast, I discuss the importance of understanding your business’s finances and provide some useful tips to start becoming more financially literate.
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209: How To Think About Systems
Working Without Pants - Creative Entrepreneurship
When building a business or starting a new entrepreneurial pursuit, we tend to handle many of the day-to-day tasks ourselves. And though working this way is fine for a while, at some point you need to turn that chaos into an orderly system. In this episode of the Working Without Pants podcast, I explore the importance of building systems and why they are needed in order to scale your business in an organized and predictable way. If you’re new to building systems within your business, it can seem daunting. The key to remember, though, is that you don’t have to be an...
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208: How To Think About Marketing
Working Without Pants - Creative Entrepreneurship
One of the most common mistakes I see business owners and marketers make is spreading their marketing efforts across too many channels. The focus needs to be on the scalability of a few channels instead of getting caught up in launching as many campaigns as possible. In this episode of the Working Without Pants podcast, I share my insight on how you should be thinking about marketing in order to produce real results for your business. To see which marketing channels will work best for your business, some testing is required. Typically, you should be able to see if a channel...
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207: Building Outbound as a Sustainable Growth Channel With Isaac Marsh, Partner at Lead Cookie
Working Without Pants - Creative Entrepreneurship
Many people expect quick wins from outbound and if they don’t see results in a few months, they drop it altogether. This is unfortunate because the real power of outbound comes from your ability to build outbound as a long-term growth channel for your business. In the new episode of the Working Without Pants podcast, Isaac Marsh, Partner at Lead Cookie, joins me to discuss how people should be thinking about outbound and why it's such a sustainable growth channel. We kick off the show by discussing the fact that more people are realizing that quality beats quantity when it...
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206: Why To Consider a 4 Day Work Week
Working Without Pants - Creative Entrepreneurship
Traveling or engaging in other activities outside of work is always great. But trying to fit in a full week of work in a three- to four-day period to accommodate these activities can be stressful if not approached correctly. Instead of feeling anxious about getting everything done, I’ve found it’s best to re-prioritize work and focus on the essentials. In this episode of the Working Without Pants podcast, I share my journey of how I’ve come to love a three- to four-day workweek while still being able to accomplish everything I need to. My first tip if you’re feeling...
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205: Introducing my New Company, CustomData.ai
Working Without Pants - Creative Entrepreneurship
In this special episode of the Working Without Pants podcast, Isaac Marsh joins me to discuss our new business venture, CustomData.ai. At a high level, Custom Data scrapes the internet looking for prospects with your specific intent signals to buy. We gather this intent data and deliver you and your sales team hand qualified leads every single week. Not only is this data immediately actionable, but it gives you all the details you need to confidently approach your outbound efforts. We discuss the key things our research team looks for, including companies that are hiring for roles relevant to...
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204: How Lead Cookie is Navigating the Evolution of Outbound with Isaac Marsh
Working Without Pants - Creative Entrepreneurship
Many outbound agencies focus on delivering high quantities of leads but leave much to be desired in regards to the quality of those leads. Though playing the numbers game can work to an extent, we believe there are better outbound strategies that reduce the risk of damaging your agency’s reputation and at the same time bring qualified leads to your clients. In the new episode of the Working Without Pants podcast, Isaac Marsh, Partner at Leader Cookie, joins me to explore how we have seen the outbound industry evolve and how agencies should be thinking about outbound. We discuss the...
info_outlineDigital agencies are very different from traditional businesses, thus buyers and sellers of these agencies need to approach M&A in a particular way.
In this episode of the Working Without Pants podcast, I sit down with Amanda Dixon, co-founder of Barney, to discuss how agency owners should be thinking about M&A to maximize their exit. We also talk about what buyers are looking for when acquiring digital agencies.
Amanda shares that M&A for digital agencies requires a different approach because the focus is on the human capital of an agency versus tangible assets, which is the case with many traditional businesses. She also notes that sellers of agencies are typically younger with long careers ahead of them. This creates unique deal structures.
To minimize their risk, Amanda says buyers prefer agencies with a lot of recurring retainer revenue and a more robust management team. Smaller freelance teams with project-based revenue are inherently riskier for buyers.
For agency owners looking to sell, Amanda says not to be scared of scaling up before your exit. Reaching a few more key financial milestones can go a long way for increasing your multiple on the sale.
Want to work with me as an advisor? Visit jake-jorgovan.com/coaching.