7 Revenue Streams for Menopause Fitness Coaches
She Means Fitness Business
Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women. 1 Online Courses and Workshops - Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition. - Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest. One event or one series of events. Biggest mistake here is...
info_outline
Former Journalist Tips to Create Content to Reach Over 50 Clients
She Means Fitness Business
“I wasn’t marketed to anymore.” My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional...
info_outline
How to Develop Relationships with Medical Professionals
She Means Fitness Business
Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. No one came. "Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."() It's Up To YOU. You want an endorsement from a...
info_outline
Creating Shared Experiences with Clients to Deepen Relationships and Loyalty
She Means Fitness Business
If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat. Having quiet time to journal on a trail and cooking together were two things suggested and requested. Among the most fun activities we did during a recent 4 ½ day retreat was charades. We also held a team...
info_outline
Longevity and Exercise How Can You Help Clients Live Longer?
She Means Fitness Business
What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better. You’ve got more time with clients than doctors with patients, and more opportunity to positively impact. You also have more opportunity than ever to leverage what it is you do for your own business longevity. So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from...
info_outline
10 Top Podcast of 2023 | She Means Fitness Business
She Means Fitness Business
Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll. Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you. A few stand-outs though that made it into this list...
info_outline
How to Get Your First Midlife Coaching Client
She Means Fitness Business
Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want? I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one. To get your first midlife coaching client isn’t hard given women tend to seek trainers and support...
info_outline
5 Ways to Coach a Better Metabolism in Menopause
She Means Fitness Business
In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes) Where metabolism is concerned there are two considerations: During Exercise Outside of Exercise One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day. Which would you want to boost? The consideration you have to make is that often a tough exercise session will make people...
info_outline
4 Cs to Grow Your Health Coaching Business This Year
She Means Fitness Business
Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive. Get ready to transform your health coaching business and achieve your goals! Get ready for a little tough love as you coach yourself answering these questions. ...
info_outline
Health Business Email Marketing Mistakes that are Killing Revenue
She Means Fitness Business
If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple. Serve your customer. Offer more value than promotions earn the right to put a promotion in front of them. Your success in any...
info_outlineWhen you need clients, you need them now. How does 5 new clients in 7 days sound?
What would 5 NEW CLIENTS in the next 7 days do for your business?
And what if you charged each of them 30% MORE than you had planned? Yes, you raised your rates AND asked for the sale.
What if getting to those 5 sales, you connected with 12 leads that are interested but may need something lower priced or want to be on a waiting list (because your Beta Group is FILLED?)
What if you also shared with your possible 141 commenters on a post and all followers that you’re “sorry, but closed for this session” but have a waitlist for the next program, and share how to get on a notifications list. And you nurtured that list with a few quick wins between now and having something ready?
Would that be okay?
Well, let me tell you about how our WellPro member did it.
After Thursday's hotseat session last week she went into action. By Friday she'd booked 3 consultations and sold 1, and had a maybe for the other.
But let me tell you the details so you don't miss a thing!!
1. "Z" was going to wait, until she was ready and had created a course, probably, she said, in January.
>> No, I suggested that these warm leads who responded to a post that they needed the support of a Menopause Specialist that she was taking couldn't "wait" to cool off. She needed to reach out now.
2. "Z" was set to charge $497 for a small beta group.
>>I said add $200 to that. It's going to be a small group, they're going to get a LOT of individual attention. They need to pay for that much time with you.
3. She reached out to these social-only acquaintances and DM'd them asking if they'd like to meet. She booked 3 sessions in a day. She sold 1, got a maybe and a no, not right now.
4. Over the next 6 days, she booked more consults, and filled all 5 slots, making $3400+ for a course she hasn't built yet.
**She was limited by the platform she's testing for this size group. She'll have the opportunity to show proof of concept, have testimonials to use for the actual launch, AND... know that the price point is very reasonable since she'll be able to show transformation.
5. "Z" is lit up excited. She doesn’t just have 5 new clients in 7 days. She has momentum! How do you think that will boost her November and December sales?
How Can You Too Get 5 New Clients in 7 Days (or BETTER!)
I’ve been talking all month about the WELLPROs mastermind. In case you missed it, it’s not too late.
In fact, it’s not too late to get in at the founder’s rate but it will be!!!
Here’s how it works:
Regularly the mastermind & mentorship is $79/month.
The founder’s rate is $49/month
There is NO contract. It’s month-to-month.
I provide value, you stay, you pay monthly via subscription.
If you find it doesn’t serve you, give you clarity on pricing, asking, presenting offers, or planning your next promotion… then you simply give us 3 business days' notice to cancel.
You have access to the library for as long as you’re a member. So not only do you get opportunity to add a hot seat question (whether you’re in bed fast asleep in Australia at 12 noon AZ on Thursdays or live), you get to catch up or review any sessions you’ve missed.
PLUS, you have a CEU course every six months as an added perk.
This is a collaboration of others AND coaching from a 0-to-6-figures a month coach. You hear what’s working for others and ideas and get a team of women rooting for you. Priceless.
You get the opportunity to declare out loud what you’ll do and to report the following week what worked and didn’t.
You can see, if you take instant action, you will get to “yes.”
Other success stories are coming. Some are Black Friday weekend based, others, about testing and research via social media. They’re coming … just stay tuned. Better yet, what if you had a big win.. What would that look like?
Are You Connected?
Fitness Marketing Mastery Website: https://www.fitnessmarketingmastery.com/
Facebook: https://www.facebook.com/fitnessmarketingbiz
Youtube: https://www.youtube.com/flipping50tv
Resources:
Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/
Flipping 50 Menopause Fitness Specialist™ Course:
https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/
Other Episodes You Might Like:
Pandemic Fitness Business Success Story: Family Business| Episode #281: https://www.fitnessmarketingmastery.com/fitness-business-success-story/
Fitness Marketing Secrets to Recession-Proof with Bedros Keuilian: https://www.fitnessmarketingmastery.com/fitness-marketing-secrets/
6-Figure Months From 6 Mindset Shifts: Fitness Coaching Business: https://www.fitnessmarketingmastery.com/6-figure-months/