She Means Fitness Business

Female Fitness Trainers, Instructors, & Health coaching business tips to start, grow, and scale your business without being pushy, salesy, or sleazy. Marketing, social media, emails, content, creating offers ... to create both a business and the freedom you love.

Former Journalist Tips to Create Content to Reach Over 50 Clients 04/17/2024

Former Journalist Tips to Create Content to Reach Over 50 Clients “I wasn’t marketed to anymore.” My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional writer to help you with content to reach over 50 clients. Be sure you stay til the end for some help on how you can use AI to generate content to reach over 50 clients better, faster and create a relationship. My Guest: Jay Croft created Prime Fit Content to help gym owners reach more people over 50 after 30 years in mass media and corporate communications. A veteran writer, editor, and content creator, Jay creates premium, original material best used in email newsletters, social media, and blogs. He also consults with businesses about this vast, underserved segment and how best to communicate with them effectively. Questions We Answer in This Episode: What is your background and how & why you got into this? What are some of the challenges trainers online or off have in communicating with the over-50 market? What are a few key pieces of advice in improving your game on this? Why isn't the fitness industry doing more to help people over 50? What role can content and communications play? What works and what doesn't? Connect with Jay: https://primefitcontent.com On Social: Facebook: https://www.facebook.com/jaycroft Threads: https://twitter.com/JayCroft Instagram: https://www.instagram.com/primefitcontent/ LinkedIn: https://www.linkedin.com/in/croftjay/ Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/podcasts Resources: /episode/index/show/voiceforfitnessprofessionals/id/30780198

How to Develop Relationships with Medical Professionals 04/13/2024

How to Develop Relationships with Medical Professionals Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. No one came. "Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."() It's Up To YOU. You want an endorsement from a physician. They want to know their patients get a safe referral and their credibility is supported. Make it clear what’s in it for them. Make it easy for them. Make the relationship with you public by inviting them to over. Host events and invite them(let them see you in action) Host events and feature them(live or your podcasts or virtual video show) Offer to do a lunch & learn for their office (if local or possibly virtually) Contact them with a professional letter/email Follow up - emails and letters get lost Call the office Follow up - messages get lost Offer to train them Mistakes when Trying to Develop Relationships with Medical Professionals No follow up Confidentiality breach Lack of specific CTA Lack of specific way they win Are you a specialist? In what? Does that serve a lot of their patients? Because very few are doing this well right now, you have a huge opportunity. You have nothing to lose and everything to gain. I’ve witnessed physicians actually become part-time fitness instructors. Chiropractors and physical therapists were gymnasts and fitness instructors before they were practicing. Learn more about physicians. Try taking an interest in them and begin creating a relationship the same way you’d create a friendship. The more you’re interested in them and how you can help them the more likely you are to get attention. Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/podcast Resources: /episode/index/show/voiceforfitnessprofessionals/id/30779958

Creating Shared Experiences with Clients to Deepen Relationships and Loyalty 03/16/2024

Creating Shared Experiences with Clients to Deepen Relationships and Loyalty If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat. Having quiet time to journal on a trail and cooking together were two things suggested and requested. Among the most fun activities we did during a recent 4 ½ day retreat was charades. We also held a team best shot putting competition. Though I also included a midnight trail ride through the desert, it was the charades and putting that they all talked about on the last day. My Guest: Joe Huff and his business partner Bridget Hilton are obsessed with experiences. As keynote speakers, co-authors of the book Experiential Billionaire and Treasure Maps card game, and self-proclaimed experiential guinea pigs, they are passionate about inspiring people to live intentional, regret-free lives by going after audacious goals. They’ve trained to be samurais, danced with the northern lights, tracked silverback gorillas in a hail storm, stood face-to-face with a hungry lion on safari, visited 50+ countries and all 50 states, absorbed life lessons from Maasai Mara tribesmen, built schools for kids in need, and explored the experiential riches life has to offer. Questions we answer in this episode: How can fitness & health coaches help clients find a way to experience the world in a way they wouldn’t have been able to do and in doing so build a new revenue stream? What kind of retreat would you create if you were doing it – having had the experience as a personal trainer yourself? What would you leave out of a retreat? What kinds of activities would you include? Getting clients is one thing. Keeping them another. Relationships and loyalty building will be the reason for success in 2023 and beyond. Connect with Bridget and Joe: Website: On Social: LinkedIn: LinkedIn: LinkedIn: Instagram: Instagram: Instagram: Other Episodes You Might Like: How to Host a Wellness Retreat, and Why How to Host a Successful Fitness Retreat Resources: Book: New book titled “Experiential Billionaire” released September 12th, 2023 available on Amazon! Free Health & Fitness Business Scorecard: – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Marketing to Women Copywriting Course: Power Plate: /episode/index/show/voiceforfitnessprofessionals/id/30337888

Longevity and Exercise How Can You Help Clients Live Longer? 02/18/2024

Longevity and Exercise How Can You Help Clients Live Longer? What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better. You’ve got more time with clients than doctors with patients, and more opportunity to positively impact. You also have more opportunity than ever to leverage what it is you do for your own business longevity. So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from the scientist himself. My Guest: Published author, Host of the Uncovering the Secrets to Longevity Health Summit, patent holder with a surprising twist – he’s not just a visionary scientist but also a master of comedy improv. Chris Burres is the founder and chief scientist at MyVitalC, where he manufactures a Nobel Prize winning molecule responsible for the single longest longevity experimental result in history, a full 90% extension of life. He is the intersection where science meets laughter and his life’s mission is to help people live longer, healthier, happier, and pain-free lives one dose at a time. Questions we answer in this episode: How can health and fitness pros be a part of boosting longevity? Biggest mistakes with exercise that could harm longevity? Top recommended book for longevity for health professionals? Connect with Chris: Uncovering the Secrets to Longevity summit https://www.flippingfifty.com/summit On Social: Instagram: Facebook: X: Other Episodes You Might Like: 4 Cs to Grow Your Health Coaching Business This Year https://www.fitnessmarketingmastery.com/grow-your-health-coaching-business-this-year/ Successful Facebook Ad Strategies for Fitness & Health Coaches https://www.fitnessmarketingmastery.com/facebook-ad-strategies/ Resources: – Ben Greenfield – Dave Asprey Free Health & Fitness Business Scorecard: – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Marketing to Women Copywriting Course: Power Plate: /episode/index/show/voiceforfitnessprofessionals/id/29976733

10 Top Podcast of 2023 | She Means Fitness Business 12/30/2023

10 Top Podcast of 2023 | She Means Fitness Business Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll. Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you. A few stand-outs though that made it into this list of 10 top podcast of 2023 list: You like hearing about other midlife women who are having success & overcoming obstacles Doing it alone can be lonely and you like hearing how to get out of your own head and way. We’ve definitely found a collective and collaborative group of entrepreneurs in the WELLPROS group . Details in show notes if you don’t have someone to run offers, packages, pricing by and you need to know how to quickly gain customers and gather momentum. In Letterman style countdown here it is. All the episode links will be included in the show notes so you can catch up on any you missed. If you have just one colleague or friend who would benefit from listening, thank you for sharing, #10 Top Podcast of 2023 5 Inspired Reasons to Be a Menopause Fitness Specialist An episode full of a combination of both statistics and intangible reasons why there is still room for you to dig in and establish yourself as an expert among midlife women. There is a dramatic difference between an influencer and an expert. You get to decide which you are and why that’s the one you want. 12/02/23 #9 5 New Clients in 7 Days: Here’s How She Did It One of our WELLPROS grabbed opportunity before she felt ready and just jumped in. She found a way to make it happen sooner than she anticipated and enrolled clients while they were hands up telling her yes. In this episode we shared how it went. 3/11/23 #8 3 Questions Away from Better Productivity When you’re spinning your wheels every day and you don’t know if what you’re doing is really helping your progress, or know absolutely it’s not, this episode will help. We all get to the point when we have a full day, everything and everyone is pulling on us and yet we get nothing done. Those days have to be minimized and eventually you’ll prevent them from ever happening again. Three questions you can use today will help. 11/11/23 #7 Helping Clients Combine Intermittent Fasting and Exercise Your clients are trying it, and they’re trying to avoid muscle and bone loss. Or possibly they don’t realize that they could lose muscle if they don’t fast correctly. This episode will help you be aware yourself or increase client’s awareness of the dual goals they can juggle if done right. 11/25/23 #6 Midlife Fitness Pro Swinging For the Fences This is another midlife fitness & health entrepreneur success story that resonated! Christine Conti, winner of this year’s IDEA Instructor of the Year award joined me. She didn’t talk about award winning as much as what she personally overcame. How she came to fitness as a second career and why it’s meaningful for her personally. If you’re thinking it’s too late, you can’t because of any number of reasons… listening to this will help you see it differently. 10/28/23 #5 Top Podcast Episode of 2023 Stop Sloppy Introductions: Bio Makeovers for Health & Fitness Pros Heard of ChatGPT? Hard not to have by this point. But there are entrepreneurs using it so we all know it by the words embark, embrace, fitness journey. Those are code for AI. And images that are AI are also beginning to pop up everywhere. If you use them you may lose them – meaning customers. But if you know how to employ tricks you can retain your brand integrity and get back time both. 2/1/23 #2 Content That Creates Clients That Want Only You You are the only one that can do certain things in the way only you do them. This episode taps into how you can do it. How interesting that AI use by marketers increased dramatically over the course of this last 12 months. It may be easier than ever to stand out, if you use what only you have. 3/4/23 #1 Top Podcast Episode of 2023 What Is Exercise Endocrinology [For Personal Trainers and Health Coaches] Do you know the juggle between physiology of exercise and the physiology of menopause or of women vs men? This episode dives into that and the benefits of exercise on specifics. It’s not platitudes of “exercise offsets symptoms of menopause” so often used by media, physicians even, who don’t themselves have enough exercise training 2/11/23 Other runner’s up among She Means Fitness Business podcast episodes in 2023 included: What to know about working with osteoporosis clients, How to work with perimenopause clients, how to work with menopause and postmenopause clients. You can find the show on iTunes, iHeartradio, Spotify, Amazon and 80 other podcast platforms so it’s everywhere you listen to podcasts. Every episode aims to give you an immediately actionable tip for your business and or support you the solo health entrepreneur by sharing my experience, mistakes, and wins. We are taking a small pause in 2024 with this podcast. After 11 years, we’ve so much content and though there is always something new, we’re doubling down on the Flipping 50 podcast and know so many of you are listening there. We’re turning much of our content into short CEU courses like these: Essential Coaching Skills for Midlife Clients (available now) Affiliate Marketing for Additional Revenue Streams (coming early 2024) Marketing to Women with Copywriting that Converts (also first quarter) Other Episodes You Might Like: 5 Fall Fitness & Health Professional Business Growth Strategies When and How to Ask for Help Growing Your Health Business Email Marketing for Fitness Business Success Resources: Free Health & Fitness Business Scorecard: – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Marketing to Women Copywriting Course: Power Plate: /episode/index/show/voiceforfitnessprofessionals/id/29242643

How to Get Your First Midlife Coaching Client 12/27/2023

How to Get Your First Midlife Coaching Client Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want? I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one. To get your first midlife coaching client isn’t hard given women tend to seek trainers and support at a higher rate than men, they know they have a problem and what to fix it. So the problem is you’re not making yourself visible. This episode is for anyone who mentally wants to get clients and help people but who’s reason for not having clients has nothing to do with the fact there aren’t enough clients. What I want you to imagine is we are standing on the playground and I push you just a little bit. Now, you either fall back, take a step back or you push back and stand your ground. Which is it? You need to have the confidence so that in a room full of people if you are training a client you don’t care if everyone hears you. Know exactly what you’re asking them and exactly why in this order or sequence you’re giving them steps. How to Get Your First Midlife Coaching Client (and everyone after!) The reason you don’t have clients is you. Let’s unpack what you can do in order to get you out of your own way, Questions I answer in this episode: Do you know exactly how you work with someone step-by-step and be able to describe it simply to them? Did you ask everyone you know? Have you created a free high-converting way to get prospects into your world (coffee, a walk with them, a free talk, masterclass, eguide, short challenge, video series catered to the problem you solve) ? Have you identified your traffic source beyond who you know (your hair stylist, your dentist, doctor, your pastor, president or vp of women’s clubs)? Do you take action every single day? Know exactly what you’ll say when you talk on the phone, on zoom or at coffee to take charge of the conversation. Have you created a repeatable process for clients to get started? What happens after you speak to them and they say yes? What happens if they say no? There has to be a next step for anyone. Other Episodes You Might Like: 5 Fall Fitness & Health Professional Business Growth Strategies When and How to Ask for Help Growing Your Health Business Email Marketing for Fitness Business Success Resources: Free Health & Fitness Business Scorecard: – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Visit the website for more expert advice and services related to health coaching business growth. – Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone. Menopause Fitness Specialist™ Program: Marketing to Women Copywriting Course: WELLPROS mentorship group: /episode/index/show/voiceforfitnessprofessionals/id/29089638

5 Ways to Coach a Better Metabolism in Menopause 12/23/2023

5 Ways to Coach a Better Metabolism in Menopause In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes) Where metabolism is concerned there are two considerations: During Exercise Outside of Exercise One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day. Which would you want to boost? The consideration you have to make is that often a tough exercise session will make people compensate both with food and coach compensation. The total energy expenditure is lower in postmenopausal women who workout more than 2x a week with strength and cardio each. You’re looking for the sweet spot of boosting muscle endurance and strength and stamina without decreasing energy or causing soreness that would make clients move less during the day. Information published by the Mayo Clinic informs that it is the all-day activity or movement that a client does that correlates with their risk of obesity. That is, it’s not those who go to the gym most, it’s people who move the most during their days that have the least risk of obesity. Strength Training is the only way to increase metabolism without accelerating aging. -Dr. Joel Furman Coach a Better Metabolism in Menopause Focus on reaching muscular fatigue in major muscle groups to gain muscle mass Functional exercise defined really means the exercise matches the goal of the exerciser. You can choose battle rope exercises or renegade rows or kettlebell swings but those focus most on elevating the energy expenditure across muscle groups. Major muscle groups first – even when she wants arm tone Avoid crazy compound exercises that decrease the weight that can be lifted. For instance, a squat to an overhead press. First, you’ve got the potential for momentum. Second, the weight you can press overhead is going to be far less than what you can squat with, so the biggest focus becomes core and neither lower body muscle or shoulders. So if function is the key goal, this may be successful. If metabolism is, it is going to fall short. Coach rest and recovery – often a woman will do best when she is given something specific to do vs. told not to lift again for a couple days. Tell her how to use her time. Walk, swim, foam rolling, yoga, etc on a schedule will help her fill that itch to follow a plan and stay on track. And the food – coach the food part of this. Coach with data (the most important component of what you do) Coaching Menopause Metabolic Flexibility I’ve got 2 or 3 clients at any given moment who will need to be told exactly what parameters to train in, but most importantly what NOT to do. For Sunday low slow runs I give very specific time and heart rate goals. If I give a distance I also give a time. X distance or x time, whichever comes first. Heart rate no more than _______. Often the same clients will introduce intermittent fasting and get some initial success. They’ll have finally bought into the idea of boosting muscle protein synthesis and avoiding muscle protein breakdown. And then they’ll regress. Inevitably, it’s been because I have let my foot off the accelerator. If I stopped reminding them of the steps: Fast… feast.. Then fitness activity. They’ve lost weight but muscle too. Upon review there’s been fast fitness then minimal feast. It’s only when I ask very specific questions that this surfaces. Even for longtime clients. So, never… ever ever underestimate the value of repetition. Bottom Line for Coaching Metabolism in Menopause… Know that metabolism is not just burning calories at a higher rate during exercise Consider the aging effects of increasing metabolism collectively Know that strength training is one of the only ways to increase metabolism without accelerating aging. Measure the right thing. Loss of weight could be detrimental if it is muscle loss: you’ll be praised for a short time and cursed forever Other Episodes You Might Like: 5 Ways to Help Clients with a Flat Belly in Midlife 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With 5 Menopause Exercise Programming Tips from Recent Exercise Studies Resources: Menopause Fitness Specialist™ Program: Health & Fitness Business Scorecard: WellPros Mastermind & Mentorship Group: /episode/index/show/voiceforfitnessprofessionals/id/29082238

4 Cs to Grow Your Health Coaching Business This Year 12/20/2023

4 Cs to Grow Your Health Coaching Business This Year Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive. Get ready to transform your health coaching business and achieve your goals! Get ready for a little tough love as you coach yourself answering these questions. Questions We Answer in This Episode: What are the 4 Cs, and how can they benefit my health coaching business? – We’ll break down the core concepts of the 4 Cs and explain how each one contributes to your business growth. Commitment – to your own success and reaching the goals you’ve set Conviction – that you can help and about the way you help and why YOU? Consistent – in doing the actions you know have to be there? (new content, showing up, emailing your audience, measuring results) Congruent – the actions you take today congruent with what you say you want? (did you ask anyone today?) Coached? No one does it alone. How can I effectively attract and convert more clients? – Discover actionable tips and techniques to expand your client base and boost conversions. What strategies can I implement to enhance client retention and loyalty? – Learn how to create lasting relationships with your clients and keep them coming back for more. How do I stay competitive in the ever-evolving health coaching industry? – Explore strategies to stay ahead of the curve and remain a key player in the competitive health coaching market. Other Episodes You Might Like: 5 Fall Fitness & Health Professional Business Growth Strategies When and How to Ask for Help Growing Your Health Business Email Marketing for Fitness Business Success Resources: Free Health & Fitness Business Scorecard: – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to implement the 4 Cs effectively in your health coaching business. Visit the website for more expert advice and services related to health coaching business growth. – Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone. In this episode, I guide you through the 4 Cs and share their success stories and tips. This content originally I learned from a dear friend and much-admired business coach, Mark LeBlanc. He was so supportive and an excellent role model when I needed it most. Whether you’re a seasoned pro or just starting your journey in health coaching, these strategies are designed to propel your business forward. Tune in and get ready to grow your health coaching business this year like never before! Menopause Fitness Specialist™ Program: Marketing to Women Copywriting Course: WELLPROS mentorship group: /episode/index/show/voiceforfitnessprofessionals/id/29089363

Health Business Email Marketing Mistakes that are Killing Revenue 12/16/2023

Health Business Email Marketing Mistakes that are Killing Revenue If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple. Serve your customer. Offer more value than promotions earn the right to put a promotion in front of them. Your success in any relationship is in understanding what someone else is thinking and feeling. If you’re not doing that as you write every single email, you are losing this race. For a very small percent of your email list this is a sprint. For many many more it’s a marathon. But you have water stations and port-a-potties all along a marathon. The fitness of your email marketing depends on the frequency and intensity of your email. Sound familiar? In this episode why these health business email marketing mistakes hurt: Email too infrequently Email with too little value Subject lines don’t peak curiosity Links are broken or not included Email an “everybody” email to all ages and both genders Not sending to unopens Not studying your open and click rates monthly If you aren’t tapping into emotion with every email, you’re missing out. If you aren’t segmenting your email list, you’re suffering. When you get curious about why your open rate is low or click rate is poor, you can solve problems quickly. Was it the day and time? Was it the subject line? Was it the lack of repetition inside the email or the congruency of the message with the reason the subscriber got on your list? Resources: Menopause Fitness Specialist™ Program: Health & Fitness Business Scorecard: Marketing to Women Copywriting Course: WELLPROS mentorship group: Other Episodes You Might Like: Better Email Marketing: Love Letters To Your Customers Email Marketing for Fitness Business Success The Truth About Email Frequency and Content https://www.fitnessmarketingmastery.com/email-frequency/ /episode/index/show/voiceforfitnessprofessionals/id/29018293

How and When to Raise Your Rates | Health & Fitness Business 12/13/2023

How and When to Raise Your Rates | Health & Fitness Business Is it time to raise your rates? If you haven’t for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I’m releasing this episode with a focus on end of year promotions and start of year implementation. It’s the perfect time for a health professional to look at raising rates. When you get started, you ask how much do I charge? There are a lot of things to consider in answering this question. A good rule of thumb though is always err on the high side. It’s much easier to reduce rates than raise your rates. So it all should be thoughtfully planned. But it can also be constipating. There’s no other way to say it. If you aren’t careful about your business plan you could be working for pennies per hour. If you couldn’t even hire someone to work for you with commensurate education and qualifications for the rate you’re paying yourself, pump the brakes! If you’re in any way reluctant to track numbers, look at the profit and loss statements, still find you don’t like sales or struggle with accepting money, this is a much needed episode. You may have a little work to do on your worthiness and relationship with money. So, as you listen, just do this: stay aware of any negativity related to the money conversation here. Questions I Answer in this Episode: How much to raise your health business rates When to raise your rates How much notice to provide How to deliver the message How to justify raising rates in your health & fitness business 1. How Much and When to Raise Your Rates Make it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years. 2. When to Raise Your Rates Make it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years. 3. How Much Notice to Provide Before Raising Your Rates When you’re raising your rates significantly, you give longer notice. For instance, I raised private coaching from $2000 per package to $5000. That’s significant. When I originally raised from $1000 package to $2000, that was still significant. I gave my community adequate notice so that those who’d always thought, I want to do private coaching but would “some day,” had a reason to do it today. When it’s packages, say you sell by frequency of classes or training sessions and discount as they go up, beware. You’re already discounting. Every day. So if you raise rates make this worthwhile. Do you want to increase each session by $2.00 or by $5.00? If someone is buying a package of 20 sessions the package would increase then by one hundred dollars. If you’re talking about a $1000 package, $100 is not that significant. Psychologically it’s not going to deter many from purchase. Consider at least $200. Now you’ve increased your hourly rate by $10, giving you a significant raise, and keep listening because #5 is going to help you do this painlessly for the customer. 4. How to Deliver the Message About Rate Increase Send an email dedicated to this message. Don’t bury it in something else like so many trainers and health coaches bury offers. If you’re selling something specific or have a very specific message, do not water it down. Consider including a short video message from you. You’re going to want to listen to question 5 in order to do this smoothly. Keep it short. Write a script. 5. How to Justify Raising Your Health & Fitness Business Rates This is the gold that I hope you’re still listening to get. Don’t just raise your rates without making it a win win for the customer and you. How can you increase the value of what THEY get when you raise your rates? I just got a letter from one of my lawyers. It read, “in accordance with our letter of engagement effective Jan 1, my rates will increase to ______.” Same service, different rate. It’s accepted with lawyers. It’s not accepted with health and fitness because there are too many choices. So you want to make it way too sweet to leave. What can you ADD? To make this make so much sense for YOU, what you add ideally will NOT negatively impact your time demands. You could add access to another course or tool you’ve already created but that normally did not come with it. You need to be sure that you’ve thought through current and well as new customers. Current customers will ask if they too get it. If they’ve been grandfathered in at an early adopter rate the answer may be no, but we’ll allow you to upgrade for (less than the product or service would usually sell for). I’ve increased the coaching time I spend or additional coaches spend with our clients. There’s a long term strategy to this and it’s not increased profit right away but it is retaining clients longer because they get a strong start. If you’re listening and you’d like to coach on our Flipping 50 team and are a Flipping 50 Menopause Fitness Specialist, reach out via It’s one of the 3 ways Specialists can earn right away. There you have it. How to increase your health business rates so you can significantly increase your revenue and keep your stress and dropout rate to a minimum. Other Episodes You Might Like: When to Raise Your Rates, Fitness & Health Coaches – Part I How to Raise Your Rates, Fitness & Health Coaches – Part II How to Charge More, Raise Your Health Coaching Rates, and Not Pee Your Pants Doing It Resources: Menopause Fitness Specialist™ Program: Health & Fitness Business Scorecard: Marketing to Women Copywriting Course: WELLPROS mentorship group: /episode/index/show/voiceforfitnessprofessionals/id/29038708

What I Do When Everything is Going Wrong 12/09/2023

What I Do When Everything is Going Wrong If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife: Exercise Every hour outside of Exercise In the exercise itself: Type of exercise and time it’s done Length of the exercise Intensity of the exercise Sequence of exercises Frequency of exercise Rest between exercise Purpose of every exercise and every session …. Each of these has to be related to endocrine status, musculoskeletal status and conditions or injury history. Outside of exercise: Nutrition contributing to the preparation Nutrition contributing to recovery Hydration (for the same) Course correcting to optimize effects of exercise on system (a body under stress can’t exercise hard and get results and eventually more intense exercise will be a part of muscle and bone success) Sleep Stress So there’s a little to unpack during this episode. In fact, that would be an overwhelming amount of information for an episode. That in fact is more like a course (like the ). We’re going to focus here on the one biggest thing women want in midlife and find elusive: a flat belly. It’s so tied to metabolism, so we’ll focus on this little slice of information so you can start using it with clients tomorrow! The #1 Key to Helping Clients Get a Flat Belly in Midlife It’s all related to controlling BLOOD SUGAR LEVELS a. Overall reduction b. Reduction of spikes 5 Go-To Flat Belly Strategies to Drip Out for Clients REDUCE OVERALL STRESS. That includes… Monitor Exercise Effects on Your Client. Exercise – walking + strength training are best. The exercise that causes more cortisol is that “moderate level” where after about 45 minutes blood sugar levels tend to increase and stay there.. causing your body to store fat. You can’t both store and burn fat. But women can make a mess of walking and strength training unintentionally too. More is better mentality will kill the positive results they could be getting. Walking after meals is MOST beneficial Brisk walking trumps slow walking Strength training that increases lean muscle tissue makes every other movement or exercise you do daily support blood sugar control: muscle is a sponge for blood sugar Change the order of the foods they’re eating. Changing the sequence you eat foods putting protein and vegetables first and carbs last can change the impact of glucose spikes by 75% Start with Apple Cider vinegar before a meal 1-2 T diluted in a glass of water is proven to significantly reduce blood sugar spikes that occur after meals. 2 More Ways to Help Clients Get a Flat Belly in Midlife Increase movement throughout the day. Even a few minutes of standing pacing, sitting on a desk bike, a few times during the morning and the afternoon reduced post meal blood sugar spikes 17% even when the activity didn’t occur after meals If you know you’re going to eat something that will spike your blood sugar (I like my morning caffeine and unfortunately it spikes my blood sugar – rather than give it up, I’ve decided it stays but afterwards I go for a 30 minute walk every day shortly after when otherwise blood sugar would spike. Go me… and go my matcha! This should be the same for stress…. In an argument, take a walk and blow off steam. Many of us do this naturally and don’t even know it. Moving moves emotions through us but joyful and grief and anger. And it helps keep the blood sugar levels stable. For coaching, these could be dripped out teachable parts of a mini course, a bonus course to live beside your fitness course, or an upsell to a mini course. When female clients come to you for core exercise, it’s often not the right tool for the job. Use that to attract and this to give them what they need. Other Episodes You Might Like: 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With 5 Menopause Exercise Programming Tips from Recent Exercise Studies Training Midlife Clients | Zone 2 Training For Menopause: Resources: Menopause Fitness Specialist™ Program: Health & Fitness Business Scorecard: WellPros Mastermind & Mentorship Group: Theia Glucose Monitor: /episode/index/show/voiceforfitnessprofessionals/id/28955418

5 Ways to Help Clients with a Flat Belly in Midlife 12/06/2023

5 Ways to Help Clients with a Flat Belly in Midlife If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife: Exercise Every hour outside of Exercise In the exercise itself: Type of exercise and time it’s done Length of the exercise Intensity of the exercise Sequence of exercises Frequency of exercise Rest between exercise Purpose of every exercise and every session …. Each of these has to be related to endocrine status, musculoskeletal status and conditions or injury history. Outside of exercise: Nutrition contributing to the preparation Nutrition contributing to recovery Hydration (for the same) Course correcting to optimize effects of exercise on system (a body under stress can’t exercise hard and get results and eventually more intense exercise will be a part of muscle and bone success) Sleep Stress So there's a little to unpack during this episode. In fact, that would be an overwhelming amount of information for an episode. That in fact is more like a course (like the ). We’re going to focus here on the one biggest thing women want in midlife and find elusive: a flat belly. It’s so tied to metabolism, so we’ll focus on this little slice of information so you can start using it with clients tomorrow! The #1 Key to Helping Clients Get a Flat Belly in Midlife It’s all related to controlling BLOOD SUGAR LEVELS a. Overall reduction b. Reduction of spikes 5 Go-To Flat Belly Strategies to Drip Out for Clients REDUCE OVERALL STRESS. That includes… Monitor Exercise Effects on Your Client. Exercise – walking + strength training are best. The exercise that causes more cortisol is that “moderate level” where after about 45 minutes blood sugar levels tend to increase and stay there.. causing your body to store fat. You can’t both store and burn fat. But women can make a mess of walking and strength training unintentionally too. More is better mentality will kill the positive results they could be getting. Walking after meals is MOST beneficial Brisk walking trumps slow walking Strength training that increases lean muscle tissue makes every other movement or exercise you do daily support blood sugar control: muscle is a sponge for blood sugar Change the order of the foods they’re eating. Changing the sequence you eat foods putting protein and vegetables first and carbs last can change the impact of glucose spikes by 75% Start with Apple Cider vinegar before a meal 1-2 T diluted in a glass of water is proven to significantly reduce blood sugar spikes that occur after meals. 2 More Ways to Help Clients Get a Flat Belly in Midlife Increase movement throughout the day. Even a few minutes of standing pacing, sitting on a desk bike, a few times during the morning and the afternoon reduced post meal blood sugar spikes 17% even when the activity didn’t occur after meals If you know you’re going to eat something that will spike your blood sugar (I like my morning caffeine and unfortunately it spikes my blood sugar – rather than give it up, I’ve decided it stays but afterwards I go for a 30 minute walk every day shortly after when otherwise blood sugar would spike. Go me… and go my matcha! This should be the same for stress…. In an argument, take a walk and blow off steam. Many of us do this naturally and don’t even know it. Moving moves emotions through us but joyful and grief and anger. And it helps keep the blood sugar levels stable. For coaching, these could be dripped out teachable parts of a mini course, a bonus course to live beside your fitness course, or an upsell to a mini course. When female clients come to you for core exercise, it’s often not the right tool for the job. Use that to attract and this to give them what they need. Resources: Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Flipping 50 Menopause Fitness Specialist™ Course: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ WellPros Mastermind & Mentorship Group: Theia Glucose Monitor: https://www.flippingfifty.com/myglucose Other Episodes You Might Like: Training Midlife Clients | Zone 2 Training For Menopause: 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With 5 Menopause Exercise Programming Tips from Recent Exercise Studies https://www.fitnessmarketingmastery.com/menopause-exercise-programming/ /episode/index/show/voiceforfitnessprofessionals/id/28899323

5 Inspired Reasons to Be a Menopause Fitness Specialist 12/02/2023

5 Inspired Reasons to Be a Menopause Fitness Specialist This list of why serving midlife women, the why to be a Menopause Fitness Specialist encompasses it all. #1 Reason to be a Menopause Fitness Specialist Legacy. How do you think most women drawn to doing this are midlife or approaching it themselves? Or they're slightly younger and they're working with older women, but a little bit wiser maybe beyond their years and want to really leave a legacy. Really. I mean, women in menopause, in early stages, specifically Perimenopause, are also many of them in the workforce. And they're struggling to get support in the workforce. They're struggling with problems with hot flashes with night sweats, leaving them Sleepless in menopause, in the workplace. So they're not functioning as well. So when you can leap in know, how do I pivot? In order to help decrease the signs and symptoms of menopause. You're helping so many things, you're helping the workforce you're keeping absenteeism down, you're increasing and enhancing productivity, and just overall increasing the life and happiness of a single woman and every woman in her ripple effect. Her immediate family and others who either suffer when when she does. #2 Reason to be a Menopause Fitness Specialist This is a very lucrative market. One of the reasons why we're seeing a surge of title menopause expert menopause and coach, menopause lifestyle coach. Without the education certification qualification, experience, history proven track record. We're seeing a title acquired in minutes but the knowledge the experience level, the credibility and the ability to create consistent, predictable results reliably, is not yet there. And this is where we can give you the formula that has been proven. First of all, based on science of 30 year history and then based on these last 10 years of being proven. And if it wasn't proven, or thrown out, we've dialed it in. It's done for you. And we can stand on our trademark copyrighted property and say, here's what works. #3 Reason to be a Menopause Fitness Specialist Community. You get a community of coaches, and right now an opportunity to congregate with this community and get support with your marketing and your PR, your ways of attracting new clients and of being sure that you're way ahead of them. Asking what's next? What now, when that first program or that first challenge is done these are such important pieces of what you're going to do. #4 Reason to be a Menopause Fitness Specialist Freedom. About 52 million women are in menopause right now. There are women who you're able to work with and set your own time. You get to change and set your own schedule when you're the boss, which is what we want as much and maybe some would say more than the money is that we want freedom and flexibility. It takes a community who can say do you realize what you're doing? Do you realize that you're doing this yourself? Why don't you change that class? Have it at an earlier time, have it in the morning habit at lunch? Don't have it in the evening. You may not attract the same people; they may not be able to go with you. Okay, attract other people who can have the availability that you also have. These things are, are really key. And one advantage of being a flipping 50 Menopause fitness specialist is that you can realize that you too were thinking a little bit crazy and that limiting beliefs are really a piece of what stopped us knowing we can see it so well in somebody else. But when you're in the frame, you can't necessarily see yourself what mistakes you might be making. So this community is really, really key and critical. #5 Reason to be a Menopause Fitness Specialist Last but not least, this market is not going away. So women are going to continually go through menopause. If we can capture them when they're 30 and they're 40 If you get that thriving program going there's no reason why you can't rinse and repeat, keep growing, it's scaling it and expanding to the women you're working with now will be 10 and 15 years old or soon, there will be something else that they need in addition to what you've already given them. For those women who have daughters, younger friends, you're going to be able to attract and expand to them. How can you reach midlife already in better shape. You've got an expansive service but you're not all over the board. You can create a program, drill down deeper that program and offer it in so many different ways. Then expand from that program. Once it's up and running, it's already working. And there you have it. For my Flipping 50 Menopause Fitness Specialists, what would you add? And what about you? Have you got a community? A market begging for clued-in competent and confident professionals? Do you have a future that looks extremely bright where you can develop a niche and serve it exclusively instead of jumping all over trying to be a jack (or jill) of all trades? Resources: Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Flipping 50 Menopause Fitness Specialist™ Course: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Other Episodes You Might Like: Training Midlife Clients | Zone 2 Training For Menopause 3 Ways to Coach Menopause Clients Out of Mistakes The #1 Way to Reach More New Fitness Customers https://www.fitnessmarketingmastery.com/1-way-reach-new-fitness-customers/ /episode/index/show/voiceforfitnessprofessionals/id/28829908

How to Host a Wellness Retreat, and Why 11/29/2023

How to Host a Wellness Retreat, and Why In this moment of goal setting for next year or your next quarter or half year there is always - at least I hope it’s true for you, someone or something that makes you realize you have been thinking SMALL… and when you start thinking big, you start doing big things. Whatever your goals are this coming year.. Try 10xing them. What would it be like if you.. Partnered with someone every quarter this next year and earned by promoting them, they by promoting you, or you offered something magical together. What would it be like if you bought the house next door and created a place for a retreat center? A magical backyard oasis? If you're an entrepreneur and you want to host a wellness retreat, or you're toying with the idea, and you're just wondering how and what there's a lot to unpack. This is you and I’m unpacking! I promise it’s way more fun than that end-of-vacation kind of unpacking!! Start with Why Host a Wellness Retreat What is the reason you’re even asking how to host a wellness retreat (and there are many reasons why you would), but you don't want to begin planning that super fun, ambitious retreat, before you explore, what is my purpose? Some purposes could be: Make a profit. I'm going to host a retreat, make a profit, and ideally make this profit doing something that you would enjoy doing: spending a week or a weekend depending on how long this retreat is, with people you enjoy doing activities that you enjoy. That would be number one, you immediately want the profit from the retreat. You might host a retreat as a live event model. That you definitely have to cover your expenses. Let's be clear on that. But in order to sell your attendees into something greater, and that might be a combination of sell them into a training program that occurred prior to the retreat. So they're buying the training program, the retreat is the reward. And you package it all together, but make it appear as if this is the test of the training they want. The conditioning, the strength, the endurance, the whatever it's going to take for them to have a good time at the retreat, even if there wasn't a retreat, but now you're allowing them to have this real goal: this real starting line if you will, at the beginning of the weekend. That's one way. Another purpose is in bringing them together and selling them on what they don't know that maybe you're hosting simply an activity kind of retreat. You're taking them hiking, doing yoga, Pilates, core, stand up paddleboarding, horseback riding or kayaking, and otherwise just keeping them very active. But you're doing this with the opportunity to plant seeds about what it is you do on a deeper level. You’re making them hungry for more information, more guidance, helping them realize they don’t know what they don’t know… and want to. You're creating desire for a next step. You're planting that seed at the entire time of your retreat, and then planning to sell them into that and that is how you make a profit. You'll be concerned or thinking about your conversion rates. That is, you know that if you have 15 people attending 40% of them will take a next step and that those 40% might positively influence each other and make others have FOMO. Once you know WHY you’re hosting the retreat you can plan much more effectively. When will you drop seeds about what’s next? Even in your welcome kick off party there may be a very small hint about previous attendees and what they went on to do. That’s very subtle. Based on feedback from nearly 15 years of hosting retreats of various types: Private for small groups I’ve learned a few things: You won’t please ALL the people all the time People don’t always read the fine print People who’ve never been in a program or met you might attend Some want “white space” time to for instance journal They don’t like to be rushed Many don’t read the fine print Some don’t follow the training plan and aren’t prepared to keep up If your brand has a style of eating/nutrition it doesn’t mean attendees will comply The right people always show up Determine how long you want the retreat to be: Half day Full day Weekend 3 day Do you want to host live or virtual? You might feel more comfortable doing one or the other. Pros to virtual - low expenses. Pros to live - the energy and no tech to go wrong! Let me know if you’re hosting a wellness retreat in 2024 or want to! Other Episodes You Might Like: How to Host a Successful Fitness Retreat 10 Ways to Fill Your Fitness Programs Right Now https://www.fitnessmarketingmastery.com/10-ways-to-fill-your-fitness-programs-right-now/ 7 Ideas to Get Booked as a Speaker or Presenter to Build Business /episode/index/show/voiceforfitnessprofessionals/id/28810178

Helping Clients Combine Intermittent Fasting and Exercise 11/25/2023

Helping Clients Combine Intermittent Fasting and Exercise No doubt you too are trying to help clients combine intermittent fasting and exercise. I’m sure it’s come up. You may be attempting to do it. You may know their doctor is suggesting it. But here’s the incongruence for midlife women. Low Energy Availability (LEA) and exercising while fasting are one and the same. If you’ve been involved in fitness or nutrition for a minute, you know of the Female Athlete Triad. Generally, young active women essentially become menopausal when they should be having regular cycles because of energy insufficiency. LEA is right back to that and yet more detrimental for women over 40 trying to maintain muscle, also push performance, who can’t afford to lose bone density but will, and have already depleted adrenals and hormone chaos occurring. In this episode, I respond to a question from one of our Food Flip programs. If you’re helping clients, or yourself through the conflicting information on intermittent fasting and exercise, this may help. Right now, if you aren’t yet, consider the Flipping 50 Menopause Fitness Specialist and kickstart your year with more knowledge about hormones, their function relative to exercise and understand when a client asks, what they should do, exactly how to help. Intermittent Fasting and Exercise for Midlife Women Polly, “Debra I have been wanting to incorporate fasting into my health regime. However with your current recommendations of working out in a fed state I have found it is very difficult to get enough protein and to maintain the fasted state. I read the book Feast Fast Repeat and it goes against a lot of the information you recommend. It’s difficult for me to fast for 18 to 20 hours and feel good. Just wondering what your thoughts are on fasting?” Start earlier. It’s pretty simple! You don’t have “dinner” at dinner time.. You have a last high protein meal at 3 or 4pm. Fasting has a purpose. Getting off a plateau. You can kickstart with an 18 or 20 hour fast but there is NO reason if you’re an active person to do this regularly. Rotate.., 12, 14, 15, 18 …. And the amount of carbs you do. If this was your first book? Keep reading. Your week should NOT ever look the same every day or you lose metabolic flexibility. If your goal is to stay active and gain muscle and bone density … tell me in a 20 hour fast how you manage to get micronutrients in. What we all have to do is prioritize. Are you inflamed? Need to reduce that and kick up the autophagy? Fasting for a short time may be your priority But high intensity exercise and fasting long are NOT going to coincide together well. That leaves you energy deficient. That puts you in stress. That causes a loss of muscle. Resources: WellPros Mentorship Group Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Flipping 50 Menopause Fitness Specialist™ Course: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Other Episodes You Might Like: Training Midlife Clients | Zone 2 Training For Menopause: 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With 5 Menopause Exercise Programming Tips from Recent Exercise Studies https://www.fitnessmarketingmastery.com/menopause-exercise-programming/ /episode/index/show/voiceforfitnessprofessionals/id/28737648

Social Media Marketing Strategy from a Boss Babe Herself 11/22/2023

Social Media Marketing Strategy from a Boss Babe Herself The difference between social media success and a lot of time on social media without success is having a social media marketing strategy. How often do you post? How many hashtags do you use? How do you know which hashtags to use? Where do you put hashtags? Which metrics/insights are most important to you? If you have a strategy, you know the answers to these! My guest today provides insight at the perfect time. Start the New Year with information that is going to help you knock it out of the park in the coming year. Make a change for 3 months, assess your insight data and pivot or double down. You have the opportunity to watch over her shoulder (as you should be with ANY social media expert -recent podcast with Sue B Zimmerman here for you) and watching with a critical eye not just what they’re saying but what they’re doing is GOLD for you! How often do they post? How often do they make a CTA? How often do they post a story? If you realize… they aren’t after being an “INFLUENCER” as much as getting clients, too, it changes everything! Listen to the end to hear the rapid fire questions I ask! Interested in the WELLPROS mastermind & mentorship to kickstart your business? It’s how to get more support from a community of coaches just like you and a coach who’s gone from 0 to 6-figure months. My Guest: Imagine your immigrant parents uprooting you in highschool at 16 and moving to a brand new highschool. My guest, Yesenia Lara Garcia grew up in Phoenix and Flaggstaff Arizona and attended NAU studying Strategic Communications and PR. She’s been an associate producer at Fox 10 News while simultaneously juggling roles of mother, wife, and began exploring content creation and became a notable influencer. Her passion, very possibly your nemesis, is social media. She started her current business, Social Outfit Marketing to empower businesses and influencers to stand out on social media with custom strategies, creative content and engaging copy. And… she is the most positive person…. With a face that belongs in FRONT of the camera… you’re going to love this! Be sure you stay til the end of this social media strategy interview where I ask some rapid fire questions you may not know to ask. Questions We Answer in This Episode: Let’s do a couple things before we even begin - define influencer and business for me- is there a difference for you and if how do you distinguish the strategies for each? What inspires you? Like any entrepreneur, do you ever have a hard time doing the work/get stuck in terms of creative ways to say the same thing over and over again? How did you start your business and why? What did you most want from it? How do you measure success for your clients? What are you using for metrics? How do you decide to pivot or test a new strategy? Let’s talk about trending post types and trending audio, can using trending audio backfire if it’s not music that your demographic likes? How do you come up with creative ideas? Is Instagram your primary platform or do you create content for across platform use? Does a REEL on Instagram double as a TikTock or YouTube short for instance? What mistakes do you see most often that we might be able to let listeners know how to flip? Is it posting frequency(too much/too little), use of hashtags (too many too few), key words, use of CTA (too much/too little) Rapid Fire Questions about Social Media Strategy: How many hashtags are best right now? Where do hashtags below - post or comments? How often do you want to look at insights on platforms? How important are stories? Connect with Yesenia: Website: https://www.socialoutfitmarketing.com work with me: https://www.fitnessmarketingmastery.com/socialoutfitmarketing On Social: Instagram: https://www.instagram.com/socialoutfitmarketing/ Instagram: https://www.instagram.com/yesenialg_/ TikTok: Other Episodes You Might Like: NITTY GRITTY INSTAGRAM TIP Episode with The INSTAGRAM EXPERT https://www.fitnessmarketingmastery.com/instagram-tip/ 5-Tip Health Coaches Marketing Formula for Quick Social Media Wins 7 Fitness Professionals Social Media Marketing Mistakes (and the fix!) Manychat.com: Menopause Fitness Specialist™ Program: Health & Fitness Business Scorecard: Marketing to Women Copywriting Course: /episode/index/show/voiceforfitnessprofessionals/id/28688453

5 New Clients in 7 Days: Here’s How She Did It 11/18/2023

5 New Clients in 7 Days: Here’s How She Did It When you need clients, you need them now. How does 5 new clients in 7 days sound? What would 5 NEW CLIENTS in the next 7 days do for your business? And what if you charged each of them 30% MORE than you had planned? Yes, you raised your rates AND asked for the sale. What if getting to those 5 sales, you connected with 12 leads that are interested but may need something lower priced or want to be on a waiting list (because your Beta Group is FILLED?) What if you also shared with your possible 141 commenters on a post and all followers that you’re “sorry, but closed for this session” but have a waitlist for the next program, and share how to get on a notifications list. And you nurtured that list with a few quick wins between now and having something ready? Would that be okay? Well, let me tell you about how our WellPro member did it. After Thursday's hotseat session last week she went into action. By Friday she'd booked 3 consultations and sold 1, and had a maybe for the other. But let me tell you the details so you don't miss a thing!! 1. "Z" was going to wait, until she was ready and had created a course, probably, she said, in January. >> No, I suggested that these warm leads who responded to a post that they needed the support of a Menopause Specialist that she was taking couldn't "wait" to cool off. She needed to reach out now. 2. "Z" was set to charge $497 for a small beta group. >>I said add $200 to that. It's going to be a small group, they're going to get a LOT of individual attention. They need to pay for that much time with you. 3. She reached out to these social-only acquaintances and DM'd them asking if they'd like to meet. She booked 3 sessions in a day. She sold 1, got a maybe and a no, not right now. 4. Over the next 6 days, she booked more consults, and filled all 5 slots, making $3400+ for a course she hasn't built yet. **She was limited by the platform she's testing for this size group. She'll have the opportunity to show proof of concept, have testimonials to use for the actual launch, AND... know that the price point is very reasonable since she'll be able to show transformation. 5. "Z" is lit up excited. She doesn’t just have 5 new clients in 7 days. She has momentum! How do you think that will boost her November and December sales? How Can You Too Get 5 New Clients in 7 Days (or BETTER!) I’ve been talking all month about the WELLPROs mastermind. In case you missed it, it’s not too late. In fact, it’s not too late to get in at the founder’s rate but it will be!!! Here’s how it works: Regularly the mastermind & mentorship is $79/month. The founder’s rate is $49/month There is NO contract. It’s month-to-month. I provide value, you stay, you pay monthly via subscription. If you find it doesn’t serve you, give you clarity on pricing, asking, presenting offers, or planning your next promotion… then you simply give us 3 business days' notice to cancel. You have access to the library for as long as you’re a member. So not only do you get opportunity to add a hot seat question (whether you’re in bed fast asleep in Australia at 12 noon AZ on Thursdays or live), you get to catch up or review any sessions you’ve missed. PLUS, you have a CEU course every six months as an added perk. This is a collaboration of others AND coaching from a 0-to-6-figures a month coach. You hear what’s working for others and ideas and get a team of women rooting for you. Priceless. You get the opportunity to declare out loud what you’ll do and to report the following week what worked and didn’t. You can see, if you take instant action, you will get to “yes.” Other success stories are coming. Some are Black Friday weekend based, others, about testing and research via social media. They’re coming … just stay tuned. Better yet, what if you had a big win.. What would that look like? Are You Connected? Fitness Marketing Mastery Website: Facebook: Youtube: Resources: Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Flipping 50 Menopause Fitness Specialist™ Course: Other Episodes You Might Like: Pandemic Fitness Business Success Story: Family Business| Episode #281: Fitness Marketing Secrets to Recession-Proof with Bedros Keuilian: https://www.fitnessmarketingmastery.com/fitness-marketing-secrets/ 6-Figure Months From 6 Mindset Shifts: Fitness Coaching Business: https://www.fitnessmarketingmastery.com/6-figure-months/ /episode/index/show/voiceforfitnessprofessionals/id/28595278

How to Start Making Money as a Health Professional 11/15/2023

How to Start Making Money as a Health Professional This episode may be a little tough love. The way to start making money as a health professional is to stop making excuses. It’s the same thing I’d say to a woman who wants to start getting stronger or more toned or lose weight. She’s got to stop making excuses for what she can’t do. Look, we’re all busy. Busy isn’t the problem. Busy doing the wrong things is the problem. You have to admit, that it is much safer to say you aren’t ready, you need a certification, you need more time… but the truth is all of us who’ve done big things have done it not in spite of things that could have gotten in the way but because they did. Start Making Money as a Health Professional The #1 way to scale a business – which means to make money without making more time – is a digital course. Since 2010 digital courses have been the #1 growth formula for those with a proven system and formula for getting results. Anyone from needlepoint to choreography, to cooking to growing tomatoes can create a digital course. So fitness, which lends itself to pictures and video and voice overs so very easily is an easy way to …. But that’s not what I’m talking to you about here. In order to scale, most of us can’t afford to do low ticket offers first. You have to have the influx of revenue and time in order to invest in systems, staff, platforms and ads in order to make small and evergreen work. Think about your monthly bills. They’re going to keep coming in while you aren’t making anything, don’t have an email list and aren’t ready to promote what you’ll be building yet. You have to decide before you’re making money as a health professional that you’re going to make this work. We may not know how to make it happen, but…. We’ve got to make it welcome. And in creating space and time you allow yourself the ability to expand. It’s not pretending. You are able to become the vision you want. In fact, what would you love? It’s easy and risky to start comparing yourself to other people or start on a path of acquiring… certifications, degrees… and not actually find yourself loving either the journey or the outcome. Ask, what would you love? Confusion can be a convenient cover up for avoidance. You could be avoiding success. What could be afraid of? You also may be letting other things get in your way like being too busy at work. When in reality that is a very comfortable out. When there is a tragedy or a dire need any one of us will make it happen. When it is a convenient choice and you’re fine and you’ll eat and go shopping no matter what the … Making Money as a Health Professional Decide. Create a model that brings in revenue fast. Then create that long game revenue stream. Test the plane while you’re flying it. Add other parts customers will need. What will they need next? The first steps though are to dream about the lifestyle you want. Then when you can see and feel it, start getting into action creating the WHO you have to be to get it. Resources: Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Flipping 50 Menopause Fitness Specialist™ Course: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Other Episodes You Might Like: 10 Ways to Fill Your Fitness Programs Right Now https://www.fitnessmarketingmastery.com/10-ways-to-fill-your-fitness-programs-right-now/ Planning Content to Fill Your Fitness Programs Tools to Get Clients to Stick With Their Exercise https://www.fitnessmarketingmastery.com/clients-stick-with-their-exercise/ /episode/index/show/voiceforfitnessprofessionals/id/28559390

3 Questions Away from Better Productivity 11/11/2023

3 Questions Away from Better Productivity Let’s be super clear. Better productivity is about getting more done in less time. THAT last little detail is very important! Ever finish a busy day feeling like you’ve not really gotten anything knocked off your list that was important? You’re 3 questions away from better productivity! There are plenty of reasons why this happens. I could lose 2 hours easily on Canva creating a single elaborate post for Instagram. I love to play with graphics and words and I’m good at it. That doesn’t mean I should be doing it before other things. There are certain things we love to do and we’re drawn to them for one reason or another so we could be distracted by something unimportant all day and not really ever get to the things that matter. In this time we’re in we all have so many things we want to do and that can fill our time. You have to remember that while you’ll have times when you do need to roll your sleeves up and do the work, you have to find the white space too. That is the time when you’ll be most creative and inspired and without that, girl, your light will go out. Don’t let that happen. 3 Questions to Better Productivity: · Does it generate revenue immediately? · Does it generate leads immediately? · Does it just matter today or will it matter next year? There’s more though. What’s the MVP of anything you’re doing. That is, the Minimum Viable Product. And is that enough? If this is an evergreen product you’re going to use for years and you are sharing with your partners, then your MVP is going to be far higher and require more time and energy. But if this is a quick lift to something that is a one-off… then a lower MVP, say for a handout or a cheat sheet at a masterclass or a surprise asset in a zoom for coaching clients, might be enough. Here’s an example of my Wednesday in real time. Tasks I had to do: · Post on Instagram · Complete promotional content for 3 products for our affiliates · Review our Team SOPs for the month · Review our new podcast manager’s posts · Work on next month’s Gift Guide · Create the Recipes & Challenge for our Membership · Reorganize some content within our membership The real question may not be where on a to-do list these things go but whether you should be doing them. If you or someone on your team are doing a lot of tasks that don’t lead directly to revenue or lead generation (aka, growing your email list), then how are you measuring successful completion of job responsibilities? Every position should have a list of success or KPIs, that the hired agrees they will be able to complete and they will report weekly to you. This makes it easy to have them begin determining their own questions for better productivity. If it’s not going to help them achieve the measures of success for their role, then they should think twice about doing it. If it doesn’t generate revenue or leads but increases expenses, they should think about that. The numbers don’t lie. So, in your weekly goal of spending more productive but potentially less overall time, you have to be deferring to numbers. Know the revenue from a promotion, leads generated per lead magnet or freebie, and your email list growth. So, let’s come back to this list of questions you can use to determine whether something that needs to be done should be done by you. 3 More Questions to Ask that Will Lead to Better Productivity: · What is your time worth? · How much would you have to pay someone else to do this job? · Could someone else do this better than you for less than you? *I have to admit this so in case you too do this, while I was making the notes here, and including the list of things to do, I wanted to continue to add to it. Stop yourself from doing that. You know just because there are 24 lines on a yellow legal pad, you don’t have to fill that entire page that says Monday. And there’s an infinite number of slots on a spreadsheet if that’s what you’re using. Don’t do that. Consider that you are an employee. What would they say if you gave them all that for a day? Goodbye comes to mind! Questions about pricing, offers, how long a funnel to promote a program? These are all answered in real time in hotseat format with the WELLPROS mastermind & mentorship. Last week after the first session, a member reported she had two new sales and 6 consult appointments booked within 2 days of the meeting. Right now, you can of $49/month (regularly $79) – extended one last week. It’s month-to-month, no obligation. If you’re getting the answers, putting them into action and getting results you’ll want to stay and rinse and repeat. Resources: WELLPROS mentorship group: Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Flipping 50 Menopause Fitness Specialist™ Course: Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Other Episodes You Might Like: How to Stop Being So Busy So You Can Be Productive The Productive Fitness Professional: How I Get More Done in Less Time Get More Things Done – Right – with a Quality Hire https://www.fitnessmarketingmastery.com/get-more-things-done/ /episode/index/show/voiceforfitnessprofessionals/id/28546517

Wellness Professional Profile: Wellness Matchmaker 11/08/2023

Wellness Professional Profile: Wellness Matchmaker If you’re a wellness professional or aspiring to be one, then you can take inspiration from other wellness professionals creative application of their skillset, their passions, and problem solving. In the WellPro Mastermind (details below) we use the L.I.F.T. method to leverage your uniqueness so we can solve that problem of how you stand out when there are so many newly certified or at least calling themselves, coaches trying to do the same as you. This is one of our community members, so say a virtual warm welcome to her, and you may potentially see her inside our mastermind on one of the three hotseats we host each month. If you’re a member, know we give you 12 opportunities to get answers to immediate questions like how to craft an offer, where to price your product, how to fill seats on a webinar or how to make a call to action, and where and when to (and not to do it)! You can learn more here: Be among our first members and get the founder’s rate. Enjoy the kickoff calls and the full library no matter when you join for as long as you’re a member. My Guest: In Jill Beck’s eyes, Health and wellness for people over 40 is in dire need of transformation. Let’s be honest, the industry has struggled to address the lack of fitness and wellness options for anyone who’s NOT a fit 25-40 year old (white) guy. Once Jill left Wall Street 20+ years ago, she started to get serious about her health and fitness. Over that journey, she saw firsthand how few resources and options existed for people over 40. Now she’s on a mission to ensure that no one else has to go through that experience by themselves! Combining her experience with tech & finance with her passion for wellness, fitness and overall health, Go Long is currently her third business venture and the one she’s most excited about. The major throughline in all her businesses has been wanting to help people become their best selves, however they define that. Questions We Answer in this Episode: You’ve got a novel concept, how was this born? What criteria have you used to determine there’s a demand, and there’s clients willing to pay for it? What kind of professionals do you refer to? You will constantly need new clients, where are they coming from? How can a pro listening connect with you to tell you more about what they do and how they might be a resource for you? Connect with Jill: Website: On Social: BLOG: INSTAGRAM: THREADS: CALENDLY: Resources: Menopause Fitness Specialist™ Program: Health & Fitness Business Scorecard: Marketing to Women Copywriting Course: Other Episodes You Might Like: Starting a New Business as a Personal Trainer | Entrepreneur Interview Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches Small Work Wins for Your Health & Fitness Business /episode/index/show/voiceforfitnessprofessionals/id/28463570

Health Professionals Launch Checklist 11/04/2023

Health Professionals Launch Checklist I’m going to hand you the health professionals launch checklist right inside this episode. As we round the corner on the 4th quarter and enter the holiday season this is one thing on every health and fitness professional’s mind. Having a great next year begins the last quarter of this year. You have to put things in place. And whether it’s your spring break bootcamp or your summer shape up or fall back on track program, if you don’t have the right steps in place before you open the cart, during the cart, and after the cart, you’re not going to be as successful as you could. First, before we dive in, I’ll ask this: do you have a goal? Do you know how many items of X you want to sell? Then do you know how you’re going to put the offer in front of the right people at the right time? You have to be always growing an email list and nurturing it. Not just wishing you had when you go to launch. Sales is a lot of things. It’s relationships. But it’s also numbers. You want to always be bringing people in at the top of your funnel and moving them to the middle and finally be moving them either to a sale from the bottom of the funnel or moving them off of your list. The Launch Checklist for Health Professionals Track Numbers Before anything, set yourself up to track G-analytics and any special codes Runway length based on price: 2-4 weeks 4–8 weeks Serve Top of Funnel Create or locate your cornerstone content* Create once, use many times Proceed to Mid Funnel Asking for an opt in Bottom of Funnel Email list campaigns Start with feel-think-do related content Discuss the problem Explain why Then provide the next step Target a segmented list They got on your list because of exactly this problem you’re solving Post Launch Breakdown Create a list of what to test next Landing pages - copy, images Offer You’re a business not a newspaper or a magazine. Make an offer on a regular basis and when people unsubscribe because you did, they weren’t going to buy. Celebrate that you weeded them out. That’s it. Step by step. You can use this list to start NOW. No matter what time of year you’re listening. And if you’re not already in our WELLPROs mastermind and mentorship then consider joining us if you’re lost with pricing, offers, how to position yourself or knowing what’s worth your time and what’s not. Resources: Starting a New Business as a Personal Trainer | Entrepreneur Interview Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches Small Work Wins for Your Health & Fitness Business Other Episodes You Might Like: 10 Ways to Fill Your Fitness Programs Right Now https://www.fitnessmarketingmastery.com/10-ways-to-fill-your-fitness-programs-right-now/ Planning Content to Fill Your Fitness Programs Filling Your Personal Training Programs with Juicy Titles That Sell https://www.fitnessmarketingmastery.com/filling-personal-training-programs-juicy-titles-sell/ /episode/index/show/voiceforfitnessprofessionals/id/28485719

Overcoming Obstacles to Build a Million Dollar Wellness Business 11/03/2023

Overcoming Obstacles to Build a Million Dollar Wellness Business Who doesn’t want a million dollar wellness business? Yet, here’s the truth: few health and wellness professionals allow themselves to dream that big or are willing to do what it takes. There is also a little magic in deciding what kind of lifestyle you want to create. A million dollar wellness business with what percent profit? How do you want your day-to-day life to be? If you’re willing to do anything or whatever it takes to grow your business, you may be sorry that you have the business you’ve grown with hours you can’t sustain. So let’s imagine your ideal business with what you have in the bank, where you live, where you travel but most importantly, what your every day and every week are like. This matters! More on that in an upcoming episode as we start dreaming into reality your idea 2024. My Guest: Danielle Dorsey studied Kinesiology in JMU and her Master’s Degree in Recreation Administration from the University of Tennessee. Danielle is the Founder of Dance Corps, and she is a Brand Partner for Savvi Lifestyle Co. She has helped thousands of people in the fitness and wellness space over the past 19 years in the industry, and she has presented at numerous intercollegiate and MANIA conferences. She has certifications from NASM as personal trainer and Nutrition Coach and from AFAA for primary group exercise. Questions We Answer in This Episode: What is Dance Corps? What is your business mission? Who do you serve? WHY are you doing this? What were your biggest struggles and how did you overcome them? What is your vision for your business? And then how is it you came to plan and offer this event? How are group fitness instructors going to benefit from attending this online event? Why did you choose injury prevention/navigating overuse injuries for instructors? How will this event positively impact the careers of instructors who listen to the interviews? How can people register to attend? Connect with Danielle on the summit: Website: On Social: Facebook: https://www.Facebook.com/DCdancecorps Instagram: https://www.instagram.com/dc_dancecorps LinkedIn: Other Episodes You Might Like: How to Be a Profitable Health Expert | You Need This How to Be Healthy Enough, Profitable and Successful Enough Coaching Client Nutrition within Scope of Practice for Revenue & Impact https://www.fitnessmarketingmastery.com/coaching-nutrition-clients/ /episode/index/show/voiceforfitnessprofessionals/id/28500938

Successful Facebook Ad Strategies for Fitness & Health Coaches 11/01/2023

Successful Facebook Ad Strategies for Fitness & Health Coaches FaceBook Ad Strategies may be something you’re burying your head in the sand about, something you’re trying to do yourself or something you just have to farm out due to time restrictions, but regardless, you need to know! My Facebook ad strategies have swung from me doing to me hiring poorly to me hiring wisely and that brings me to today’s episode. Full disclosure, I don’t share anything I don’t know like and trust with any community members. That’s whether we’re talking skincare, whole body vibration, or Facebook ad strategies. Today’s guest is my ads strategist or media buyer as you will hear her describe herself. We will cover how to grow traffic, increase leads (and therefore email list), and how to advertise to a paid service. My Guest: As a seasoned professional with over a decade of experience in growth and performance marketing, online sales, and digital advertising, Carrie has managed $25+ million in ad spend. Her expertise includes META Campaigns, specializing in Direct Response, eCommerce, Events, App Downloads, and Lead Generation. She excels in full-funnel conversion optimization, attribution tracking, and troubleshooting for the health and fitness industry, serving coaches, activewear brands, naturopaths, and doctors. Questions We Answer in this Episode: What's is the best strategy to improve performance if new to META ads. How would that differ for someone more experienced? (And let’s clarify, when we use the term new to META ads vs experienced - are we referring to the first time someone advertises or newer in business trying to build an audience and leads?) What are Media Buyer Qualification Questions & Red Flags? High-Performing Ads, Copy, Images to Resonate w/ Audience What does a new-to-FB ads entrepreneur want to watch out for when hiring someone else to manage ads? Let’s define KPIs and what choices for goals and KPIs a listener would want to consider. Goals & Defining KPIs. While always revenue, knowing if they need to build their audience first (website traffic, email, ect. before sales) Is there a difference in the cost of an ad to leads to a free or content-rich post in which you might have a native ad/opt-in embedded vs an ad direct to a sales page? Knowing we’re health & fitness professionals talk a little about claims, even simple things like use of the word “you” in ads that might get an ad rejected? Connect Carrie’s Website: Carrie on Social: Guest Headshot: Resources: Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/ Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Other Episodes You Might Like: Fast Fixes for Social Media: 5 Tips for Health Coaches: /episode/index/show/voiceforfitnessprofessionals/id/28425338

Midlife Fitness Pro Swinging For the Fence 10/28/2023

Midlife Fitness Pro Swinging For the Fence Midlife fitness pro (or health coach)? If you’re just getting started, just shifting gears, or you’ve been in it for years but feeling like you haven’t optimized your skills, talent and personal brand, then this is for you. I’m joined in this episode with IDEA World 2023 Fitness Professional of the Year, Christine Conti. Learn how she decided she was going for this prestigious award and made it happen. Hear how she’d take action if she was starting all over again. My Guest: Christine Conti believes in the “YES. YOU CAN” mindset. Christine is an international fitness educator chronic disease wellness specialist, and the recipient of the IDEA World 2023 Fitness Professional of the Year. She is the CEO of CONTI: a woman-owned enterprise that offers keynote speaking, chronic disease wellness, mindset coaching and continuing education for fitness professionals, schools and private companies. Christine is also a best-selling author, podcast host, co-founder of REINVENTING THE WOMAN INTERNATIONAL, a 3x IRONMAN and a guide for Special Olympic athletes. After receiving a life-changing diagnosis at age thirty, this former investment banker and English teacher is determined to show the world that ANYTHING IS POSSIBLE! Questions We Answer in This Episode: What was your journey to becoming IDEA World 2023 Fitness Professional of the Year? At what point did you decide, I want it, I’m going for it, and I’ll have it? How will you use it as a platform for what’s most important to you? Advice to fitness pros who feel like they’re just one of hundreds of thousands and finding it hard to be seen and heard? What would you do if you were starting over right now? Connect with Christine: Website: Book: Podcast: Reinventing the Woman International Group: On Social: Facebook: LinkedIn: Instagram: Resources: Your Business Scorecard: For Fitness & Health Coaches: Menopause Fitness Specialist™ Program + WELLPRO Trial: (October only!) Save 20% off with code: Flipping50 Other Episodes You Might Like: Branding for Fitness Professionals | Personal Trainers & Health Coaches: Fitness Coaches: Identify and Stop Overworking and Under Earning: /episode/index/show/voiceforfitnessprofessionals/id/28383542

Making Changes Letting Go of Good to Go Great | Health Business 10/25/2023

Making Changes Letting Go of Good to Go Great | Health Business Say, you’ve got it good. You’re liking your life right now. Do you need to learn the art of letting go of good to get to great? Though it might sound too much like a Jim Collin’s book, it’s literally what today’s guest has done. More than once in her life. And she’d done it in midlife. If you want to reach a new level of influence, power, or success, that you might define as revenue or freedom of time, you may have to stop doing something. Either stop completely, or delegate it to someone else. Listen closely to this episode where one successful book may or may not lead to another. One successful podcast may have to go away to birth a better one. For you… I wish whatever you’re dreaming about … or better. My Guest: Gin Stephens is the author of the NY Times and USA Today bestseller Fast. Feast. Repeat., and Delay, Don’t Deny: Living an Intermittent Fasting Lifestyle, an Amazon #1 best seller in the weight loss category, as well as Clean(ish): Eat (Mostly) Clean, Live (Mainly) Clean, and Unlock Your Body's Natural Ability to Self-Clean (2022), another Amazon #1 bestseller in several categories. Gin has lived the intermittent fasting lifestyle since 2014, losing over 80 pounds. She is the host of 2 top-ranked podcasts: Intermittent Fasting Stories and the Fast. Feast. Repeat. Intermittent Fasting for Life podcast (w/Sheri Bullock). You can join her private community by going to . Questions We Answer in this Episode: You mentioned starting this new podcast and how it's already out-performed your first and made the comment about having to let go of things. The universe is speaking to me apparently. It falls in alignment with 10x is easier than 2x philosophy where to grow really big and explode you may have to let things that are doing "pretty well" go. What was your reason for starting this new adventure? Are you letting go of something in order to support it? And how does/did that feel? Have you done this before in your life and business? Any advice to listeners who are or who want to be coaches and trainers and aren't right now? What if they just feel pulled to become trainers but have no formal training just such a strong interest, what would you say might tell them this is a fleeting thing vs a real life-loving game-changing pursuit? Connect with Gin: On Social: Instagram: https://www.instagram.com/ginstephens Other Episodes You Might Like: How to Pivot Your Fitness Brand Right Now with Natalie Jill Top 10 BEST Health Coaching Business Podcasts of 2022 https://www.fitnessmarketingmastery.com/best-health-coaching-business-podcasts/ Resources: Menopause Fitness Specialist™ Program: Health & Fitness Business Scorecard: Marketing to Women Copywriting Course: /episode/index/show/voiceforfitnessprofessionals/id/28292531

5 Menopause Exercise Programming Tips from Recent Exercise Studies 10/21/2023

5 Menopause Exercise Programming Tips from Recent Exercise Studies These 5 menopause programming tips come directly from a presentation given to Medfit Foundation during Menopause Awareness month. We need to be distinct, set ourselves apart and be not just cutting edge with variety for variety’s sake. In some cases, old and traditional wins. As I continue to update you with content here that I think you’ll love and I sprinkle rich ideas throughout that help you market or program with these tips (or both) you’ll gain ideals to get your own creative juices flowing! Anything I can do you can do better… in your style, your brand and with a knowing of why your clients love YOU. So take the idea and see where it takes you. It’s you and I brainstorming together. Each one of these 5 menopause exercise programming tips can be used: To market with live social media minutes As pitch sheets for your local media To develop new programs (or tweak existing ones) #1 Menopause Exercise Programming Tips: ESTROGEN LOSS DIRECTLY CORRELATES TO MUSCLE PROTEIN SYNTHESIS LOSS Because insufficient estrogen levels lead to loss of muscle protein synthesis, during menopause transition when this is the most significant, there needs to be an increased external stimulus (lifting weights) and protein compared to before menopause transition. Solution: Lifting heavier and or with more volume (not frequency) than PRE menopause and consuming a regular dose of high quality protein throughout the day: both proven to boost muscle protein synthesis. Programming: Consider your titles closely. Do they sound like “anyone’s” program? Or do they shout right to menopausal women, this is for you! Educate and market using this message. Get in front of doctors and support body composition testing. Menopause Month and day are ripe times to promote this. And when they know, they know they need you. Science: Gerontology, 2021 #2 Menopause Exercise Programming Tips: The Greatest Loss of Lean Muscle Tissue Occurs... ... during the phase from Early Perimenopause to Late Perimenopause (27%) percent. This is the greatest opportunity to PREVENT losses that follow in greater significants too. Though early and late postmenopause phases also reflect signficantly high muscle loss, they could be mitigated by positively influencing what occurs for most women between 40 and 50. (Understand every woman's menopause journey is unique) If you didn't, start. If you're in perimenopause (know it or not in your 40s) begin this muscle protein synthesis boosting NOW. Programming: Get in front of audiences of women in their late 30s, early 40s and late 40s and early 50s and give them a specific reason why based on what is happening to their physiology they need to start right now! Science: Iran Journal of Public Health, 2021 #3 Menopause Exercise Programming Tips: Greater Volume During a Session vs Greater Volume in Frequency ...Provides Greater muscle mass, strength, and endurance. THIS is really an important concept to consider. When volume is identical comparing 3x a week with 2 sets of strength vs 2x a week with 3 sets of strength, the latter was far more beneficial. There's more. If you combine this study with others demonstrating adrenal insufficiency, recovery rate, and the number one obstacle for exercise (time), there is a huge advantage to less frequent, yet additional sets creating a volume of stimulus with a more positive effect. Programming: Be different. Start with low frequency and increase volume by other means than longer sessions and more times per week. Science: Journal of Strength & Conditioning Research, 2022 #4 Menopause Exercise Programming Tips: Still Ovulating? A Time to Lift Heavy, a Time to Do Agility Moves Plan your exercise with your cycle or you miss an opportunity to make fitness gains and decrease risk injury. During week 2 or ovulation, That is about 10-14 days after your cycle starts, is the BEST time to lift heavy. Yet, it is the worst time to do agility and rapid directional changes of movement. The effects of estrogen mean muscle benefits significantly from heavy and power work, and is supported by rigid tendons. However the combination of rigid tendons and lax ligaments also created with high estrogen mean injury risk is greater during this time. Very often, women begin reporting greater injury or repeat injuries during perimenopause and there's no proof but I do suspect that not honoring this cycle is a contributing factor. Then once you've got a weak link you are not aware of, the repeated stress without cycling workout stimulus is worsened. Menopause? of course estrogen is over all, down. But cycling or periodization is still a consideration in order to optimize benefits and decrease risk of injury. Programming: Create a program or course for teaching women how to train based not on your program starting but on their period starting. Science: Frontiers in Physiology, 2019 #5 Menopause Exercise Programming Tips: 3 Solutions for Overcoming Sarcopenia or Anabolic Resistance Muscle protein synthesis is a chief mechanism for maintaining and gaining lean muscle. Estrogen's positive influence on muscle is removed or reduced during menopause. What's left? Resistance Training High quality protein at regular intervals throughout the day (high quality includes sources with adequate leucine and EAA important to muscle gain) Supplementation - if dietary protein goals aren't achieved (could include protein powder, EAAs, Creatine, and or BCAAs) The greatest of these is Resistance Training. The stimulus is a must. Programming: Consider bundling a package of Resistance Training sessions with progression + easy recipes + protein supplements you sell or affiliate for Science: Nutrition Metabolism, 2016 Other Episodes You Might Like: 10 Things to Know About Coaching Menopause Fitness Clients: https://www.fitnessmarketingmastery.com/menopause-fitness-clients/ 3 Ways to Coach Menopause Clients Out of Mistakes: Training Midlife Clients | Zone 2 Training For Menopause: Resources: Your Business Scorecard: For Fitness & Health Coaches: Menopause Fitness Specialist™ Program + WELLPRO Trial: (October only!) Save 20% off with code: Flipping50 What, When & Why to Exercise for Women 40+ Recordings: /episode/index/show/voiceforfitnessprofessionals/id/28357991

5 Podcasts to Help You Start or Start Over 10/18/2023

5 Podcasts to Help You Start or Start Over If it’s time for you to start or start over, this episode is gold. Some of these were conducted during the pandemic. Others not so much. These 5 big health & fitness experts share their tips for starting over right now in these times. Let me give you the TV Guide version of these episodes so you can choose which to listen to first and … the 411 in terms of the resounding theme each of them shared! Bedros Keullian Bedros Keuilian is an American Entrepreneur and a believer in the American Dream. He and his family are immigrants who escaped communism and came to the United States to find freedom, opportunity and a better life. Fitness Marketing Secrets to Recession-Proof with Bedros Keuilian: JJ Virgin Triple-board certified nutrition expert and Fitness Hall of Famer JJ Virgin is a passionate advocate of eating and exercising smarter. JJ helps people stay fired up and healthy as they age, so they feel the best they ever have at age 40+. Fitness Trainer Opportunities Right Now | Start Over Start Strong: Sara Kooperman Sara Kooperman, JD, CEO of SCW Fitness Education, WATERinMOTION® and S.E.A.T. Fitness, is a visionary leader in the fitness industry. What Would You Do If You Were Starting Over? Female Fitness Leader Responds: Still listening? You’ve picked up on the a theme by now. Communication is key for each of these trailblazers to start or start over.. Be it communication with your audience (growing your list) or it’s communicating with collaborators and people you can work with for the good of both your audiences. Natalie Jill Natalie Jill is a Fat Loss Expert And Creative Sales Strategist who helps women ReIgnite, ReDefine and ReBrand what aging has to mean! 50 years old herself, she is changing conversations around age, potential, and possibility! How to Pivot Your Fitness Brand Right Now with Natalie Jill: https://www.fitnessmarketingmastery.com/your-fitness-brand/ Steph Gaudreau Steph Gaudreau is a strength nutrition strategist and lifting coach who helps women fuel themselves smarter. Get stronger, increase their energy, and perform better in the gym. She’s the author of The Core 4: Embrace Your Body, Own Your Power and the host of the Listen to Your Body Podcast. Women’s Fitness Nutrition Influencer Tips for Marketing: https://www.fitnessmarketingmastery.com/influencer-tips-for-marketing/ Other episodes you might like: Fitness Marketing Secrets to Recession-Proof with Bedros Keuilian: Fitness Trainer Opportunities Right Now | Start Over Start Strong: What Would You Do If You Were Starting Over? Female Fitness Leader Responds: How to Pivot Your Fitness Brand Right Now with Natalie Jill: Women’s Fitness Nutrition Influencer Tips for Marketing: Resources: Your Business Scorecard: For Fitness & Health Coaches: Menopause Fitness Specialist™ Program: Copywriting for Marketing to Women Course: Send an Email to if you want to learn more about the founding member’s rate for the Health & Well Pros mastermind. /episode/index/show/voiceforfitnessprofessionals/id/28319135

When and How to Ask for Help Growing Your Health Business 10/14/2023

When and How to Ask for Help Growing Your Health Business No matter how passionate you are about fitness, health coaching or nutrition, growing your health business is still growing a business. It can be scary. It can feel risky. And the truth is, if it doesn’t, there’s probably a higher change that you’ll become one of the statistics or remain a hobby or side hustle. And if you want a side hustle, that’s great. But if you really want to be running a successful and thriving business and to leave the 9-to-5 then you have to have something on the line. Even doctors and very intelligent people need your support. And even they ask for help. Did you know that doctors, lawyers and financial planners are MORE likely to ask for help. A doctor at a recent health business conference I attended stood up and thanked me - and the Flipping 50 podcast for If You are “Busy,” But Not Growing Your Health Business For instance, if you are a serial entrepreneur or tend to get passionate and then switch gears… These two are directly linked. The number one reason your growth is slow is that you change what you’re doing instead of doubling down on what’s already working or even what’s not and committing to making it work. After I had left my 6 ½ year position at a fitness center where we’d grown by 100k every year for 6 straight years, the manager asked me to support the new training director in growing the program. She shared some of the things they’d been trying. One of the trainers has spent hours developing this program of videos and workout plans and then it fell flat. No one bought it. I asked what was tested next. Crickets. So, I offered some ideas for what to do next: test the title test copy test images used to promote it. She said, it’s too late. He left because he couldn’t make money and he was so disappointed. Don’t let that be you. Either as that trainer/coach or as the Personal Training director/owner mentoring others. Ask for help if you’re out of your wheelhouse. It’s okay to be incredibly brilliant and knowledgeable about fitness, healthy, protocols, yet having never created an offer, launched a program, written copy or selected images or knowing where to place them on the page for the eye to flow properly… ask. Ask before you guess or spend your time, money and energy. You will lose momentum, you will lose good people, and you will rob the audience you serve of the gift your service can be to them if you don’t ask for support. How to Ask for Help Growing Your Health Business Do it early. When you don’t know business, know that the sooner you start right, the better. When you don’t know what to ask, ask this: How can I help you? Ask always. There’s never a time not to ask. Simultaneously, there’s never a time you can’t ask someone else how you can help them. If you want the short Cliff Notes on this episode, that would be it. Be open and honest about your numbers. To do that, know them. Beyond knowing you’re not making enough, know how much is enough. Know how many of a product or service you must sell to make it justifiable. Know the value of your own time. Know that few of us can afford to start with a low-ticket offer. Because if you must sell 5000 of them to make it count, you must have an audience of about 100,000. Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/ Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Menopause Fitness Specialist™ Program: Other Episodes You Might Like: Small Work Wins for Your Health & Fitness Business Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches /episode/index/show/voiceforfitnessprofessionals/id/28281749

Functional Foot Expert Dr Emily Splichal About Growing & Scaling a Business 10/11/2023

Functional Foot Expert Dr Emily Splichal About Growing & Scaling a Business How do you see yourself? Educator, healer, entrepreneur? My guest founded an education company, a product development company, and while she runs them as CEO, she continues to educate on benefits and use of products. But she started without the vision of where she is today. She knew she had something and she just kept going. She did it backwards, she did it when others said you can’t do that. So, if you’re wondering if you can, if you should, or you are swimming upstream surrounded by people who are used to doing it the way it’s always been done and you are getting looks like, are you crazy? You might just be in the exact right place. Some of the most successful, the artists, the inventors weren’t popular at first. They were ridiculed. Don’t be too quick to give in or to simply do it status quo. Need a little dose of inspiration? This might be it! My Guest: Dr Emily Splichal, Functional Podiatrist and Human Movement Specialist, is the Founder of EBFA Global, Creator of the Barefoot Training Specialist® Certification, Author of Barefoot Strong and CEO/Founder of Naboso Technology. With over 20 years in the fitness industry, Dr Splichal has dedicated her medical career towards studying postural alignment and human movement as it relates to barefoot science, foot to core integration and sensory integration. Questions We Answer in this Episode: Was the business model you have now what you imagined when you started? Is the biggest part of your business direct to consumer or business to business? What were the biggest surprises about your business? You mention a team, and having one is something listeners will need, will need, and that can be a very unique skill set. How has it been hiring a team and delegating? Connect with Dr. Emily: On Social: Facebook: Instagram: YouTube: Instagram: Resources: Barefoot Strong Book - On Amazon Use Code DEBRA for $50 off for functional feet Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/ Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Other Episodes You Might Like: Dr. Emily’s Episode on Flippingfifty.com 20 Simple Ways to Market Your Health & Fitness Coaching Business: https://www.fitnessmarketingmastery.com/market-your-health-and-fitness-coaching/ /episode/index/show/voiceforfitnessprofessionals/id/28235618

10 Things to Know About Osteoporosis Fitness Clients 10/07/2023

10 Things to Know About Osteoporosis Fitness Clients October is Menopause Awareness Month and October 20 is Osteoporosis Day, so it’s only fitting we discuss the truths about working with osteoporosis fitness clients. Questions are abundant both among women diagnosed and trainers and coaches working with them. Information once on the internet lives on the internet and it’s up to you to filter through it. Here’s a little vetted information to help. Several references are included, but I encourage you to take your own primary research further. If you’re working with someone with osteoporosis or osteopenia or you want to be a part of preventing it, you owe it to them and yourself to do your homework. Prior to dogma about weight management and lack of consistent information about prevention of bone loss are big contributors to a woman’s risk of osteoporosis After diagnosis fear is the biggest obstacle many women face due to decades-long information that women with osteoporosis are delicate and should do less At this time 50% of women diagnosed with osteoporosis suffer a fracture During menopause transition bone loss can accelerate to 4% a year for up to 10 years according to previous studies reported by John Hopkins Misinformed from perpetuating outdated information from both doctors and trainers (since 2015 evidence of not only increased safety and viability of high impact and high intensity exercise for osteoporotic postmenopausal women is much more promising than prior goals of stopping or slowing losses) 41% of women over 40 had either osteopenia (>31%) or osteoporosis (>14%) in a 2010 study. Said differently, 31% of women over 40 had osteopenia and more than 30% of women over 60 had osteoporosis. The further from menopause (>10 years the increase in prevalence of osteoporosis = 40% compared to just 5 years post menopause at 9%) It’s not only about calcium, it’s about whether it’s absorbed. Yes, to Vitamin D and magnesium but if gut issues persist and a woman is tolerating them or describing as “normal for me” there’s a potential gap Intense weight training and high impact exercise have been safely employed in a number of studies since 2015 with positive results, no negative effects and a high adherence rate Yoga too has been proven to improve bone density with a daily practice of 12 poses each held for a minute Whole body vibration increased BMD by 2% with 5 minutes 3x a week in postmenopausal women. In physically restricted individuals it’s an alternative to other exercise. In able-bodied, in combination with resistance training WBV increases results of both muscle and bone regeneration. “Whole-body vibration therapy is an intentional biomechanical stimulation of the body using various frequencies of vibrations with the motive of health improvement. Ever since its discovery, this therapy has been extensively used in physiotherapeutic measures and the sports industry. For its property of increasing bone mass and density, space agencies use this therapy on astronauts who return to Earth after long-term space missions to regain lost bone and muscle mass. The potential of this therapy to restore bone mass encouraged researchers to look for its scope in the treatment of age-related bone degenerative diseases such as osteoporosis and sarcopenia, as well as in the correction of posture control and gait in geriatrics and post-menopausal women.” First used by NASA with astronauts as a way to overcome the muscle and bone losses experienced by astronauts in space. affects bone metabolism, muscle function, muscle training, and the endocrine system Vibration therapy provides anabolic mechanical signals to the bone and musculotendinous systems It improves blood circulation to the bones, ensuring an improved nutrition supply. Human adipose-derived stem cell differentiation into osteoblasts is facilitated by vibration therapy inhibiting excessive osteoclast formation improves bone health by amplifying gap junctional communication in osteocytes activate the tonic vibration reflex and induce non-voluntary muscular contraction activation of previously inactive muscle fibers enhances the endocrine system's functioning: Growth hormone increases by 500% (though it sounds inflated: true) References: Other Episodes You Might Like: 10 Things to Know About Coaching Menopause Fitness Clients: https://www.fitnessmarketingmastery.com/menopause-fitness-clients/ Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/ Resources: Your Business Scorecard: For Fitness & Health Coaches: Menopause Fitness Specialist™ Program: Save 20% off with code: Flipping50 Send an Email to if you want to learn more about the founding member’s rate for the Health & Well Pros mastermind. /episode/index/show/voiceforfitnessprofessionals/id/28223597

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