Libsyn Directory

Social Media Marketing Strategy from a Boss Babe Herself

Release Date: 11/22/2023

7 Revenue Streams for Menopause Fitness Coaches

She Means Fitness Business

Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women. 1 Online Courses and Workshops - Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition. - Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest. One event or one series of events. Biggest mistake here is...

Former Journalist Tips to Create Content to Reach Over 50 Clients

She Means Fitness Business

“I wasn’t marketed to anymore.” My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional...

How to Develop Relationships with Medical Professionals

She Means Fitness Business

Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. No one came. "Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."() It's Up To YOU. You want an endorsement from a...

Creating Shared Experiences with Clients to Deepen Relationships and Loyalty

She Means Fitness Business

If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat. Having quiet time to journal on a trail and cooking together were two things suggested and requested. Among the most fun activities we did during a recent 4 ½ day retreat was charades. We also held a team...

Longevity and Exercise How Can You Help Clients Live Longer?

She Means Fitness Business

What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better. You’ve got more time with clients than doctors with patients, and more opportunity to positively impact. You also have more opportunity than ever to leverage what it is you do for your own business longevity. So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from...

10 Top Podcast of 2023 | She Means Fitness Business

She Means Fitness Business

Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll. Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you. A few stand-outs though that made it into this list...

How to Get Your First Midlife Coaching Client

She Means Fitness Business

Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want? I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one. To get your first midlife coaching client isn’t hard given women tend to seek trainers and support...

5 Ways to Coach a Better Metabolism in Menopause

She Means Fitness Business

In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes) Where metabolism is concerned there are two considerations: During Exercise Outside of Exercise One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day. Which would you want to boost? The consideration you have to make is that often a tough exercise session will make people...

4 Cs to Grow Your Health Coaching Business This Year

She Means Fitness Business

Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive. Get ready to transform your health coaching business and achieve your goals! Get ready for a little tough love as you coach yourself answering these questions. ...

Health Business Email Marketing Mistakes that are Killing Revenue

She Means Fitness Business

If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple. Serve your customer. Offer more value than promotions earn the right to put a promotion in front of them. Your success in any...

More Episodes

The difference between social media success and a lot of time on social media without success is having a social media marketing strategy.

How often do you post?
How many hashtags do you use?
How do you know which hashtags to use?
Where do you put hashtags?
Which metrics/insights are most important to you?

If you have a strategy, you know the answers to these!

My guest today provides insight at the perfect time. Start the New Year with information that is going to help you knock it out of the park in the coming year.

Make a change for 3 months, assess your insight data and pivot or double down.

You have the opportunity to watch over her shoulder (as you should be with ANY social media expert -recent podcast with Sue B Zimmerman here for you) and watching with a critical eye not just what they’re saying but what they’re doing is GOLD for you!

How often do they post? How often do they make a CTA? How often do they post a story? If you realize… they aren’t after being an “INFLUENCER” as much as getting clients, too, it changes everything!

Listen to the end to hear the rapid fire questions I ask!

Interested in the WELLPROS mastermind & mentorship to kickstart your business? It’s how to get more support from a community of coaches just like you and a coach who’s gone from 0 to 6-figure months.

My Guest:

Imagine your immigrant parents uprooting you in highschool at 16 and moving to a brand new highschool. My guest, Yesenia Lara Garcia grew up in Phoenix and Flaggstaff Arizona and attended NAU studying Strategic Communications and PR. She’s been an associate producer at Fox 10 News while simultaneously juggling roles of mother, wife, and began exploring content creation and became a notable influencer.

Her passion, very possibly your nemesis, is social media. She started her current business, Social Outfit Marketing to empower businesses and influencers to stand out on social media with custom strategies, creative content and engaging copy.

And… she is the most positive person…. With a face that belongs in FRONT of the camera… you’re going to love this!

Be sure you stay til the end of this social media strategy interview where I ask some rapid fire questions you may not know to ask.

Questions We Answer in This Episode:

Let’s do a couple things before we even begin - define influencer and business for me- is there a difference for you and if how do you distinguish the strategies for each? What inspires you? Like any entrepreneur, do you ever have a hard time doing the work/get stuck in terms of creative ways to say the same thing over and over again?
How did you start your business and why?
What did you most want from it?
How do you measure success for your clients? What are you using for metrics?
How do you decide to pivot or test a new strategy?
Let’s talk about trending post types and trending audio, can using trending audio backfire if it’s not music that your demographic likes?
How do you come up with creative ideas?
Is Instagram your primary platform or do you create content for across platform use? Does a REEL on Instagram double as a TikTock or YouTube short for instance?
What mistakes do you see most often that we might be able to let listeners know how to flip?
Is it posting frequency(too much/too little), use of hashtags (too many too few), key words, use of CTA (too much/too little)