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B.S.ers Are SOL in Copywriter Jeff Putnam's World

The Sales Podcast

Release Date: 02/10/2024

How a Pandemic Pivot Made $5,000,000 a Month—Adam Pisk show art How a Pandemic Pivot Made $5,000,000 a Month—Adam Pisk

The Sales Podcast

https://blog.thesaleswhisperer.com/p/adam-pisk Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes   Takeaways Pivoting during a crisis can lead to unexpected opportunities and growth. Outsourcing and global employment can be effective solutions for businesses looking to scale and save costs. Maintaining authenticity and human connection is crucial in a world increasingly driven by AI and automation. Hiring globally can provide access to a talented workforce...

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Benjamin John on The Sales Podcast show art Benjamin John on The Sales Podcast

The Sales Podcast

https://blog.thesaleswhisperer.com/p/ben-john Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk Sound Bites "As long as you're not out here being a douche and you actually care about people." "They're pretty much teaching business in a very immature way." "There's a huge problem here that I've noticed." "Why are we using middle school behavior and strategies in business and sales?" "You try that crap with my wife, she would tear you apart" "Probing and hard questions in sales feel immature." Takeaways Being opinionated is important as long as it...

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How This Foster Child Became Extraordinary, Meet Misty Kortes show art How This Foster Child Became Extraordinary, Meet Misty Kortes

The Sales Podcast

Misty shares her journey of becoming an author and the inspiration behind her book “Becoming Extraordinary,” which you can pre-order now. She grew up in foster care, which helped her develop her entrepreneurial mindset from a young age. We also get into her introduction to marketing and the role of AI in content creation today. Hint: personalize what the robot gives ya! We also discuss the reason why “Field of Dreams” is a great movie but why “If You Build It, They Will Come” is a recipe for disaster for your business. Along the way we get into the… complexity of building a...

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Money Makes Life Easier Says Copywriter Ben Settle show art Money Makes Life Easier Says Copywriter Ben Settle

The Sales Podcast

Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast --...

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Changing Misconceptions: The Truth About Sales Planning for Life After the Military | John Renken show art Changing Misconceptions: The Truth About Sales Planning for Life After the Military | John Renken

The Sales Podcast

https://blog.thesaleswhisperer.com/p/john-renken John Renken, a former Army veteran and professional fighter, shares his journey in sales training and his passion for helping military personnel transition into civilian careers. He discusses his background in sales, his experience in the military, and the challenges faced by veterans in finding employment. John emphasizes the importance of sales skills and provides insights into the misconceptions about sales. He also highlights the need for better support and resources for veterans during their transition.  In this conversation, John...

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Why Millennials should Buy a Business to Grow their Wealth Fast | Josh Tolley on The Sales Podcast show art Why Millennials should Buy a Business to Grow their Wealth Fast | Josh Tolley on The Sales Podcast

The Sales Podcast

In this conversation, Wes interviews Josh Tolley, an experienced entrepreneur and author.  They discuss the misconceptions of buying and selling businesses, the importance of critical thinking and logical deduction, and the challenges of having rational discussions.  Josh shares his journey as an entrepreneur and the value of creativity and thinking outside the box. He also explains the process of buying profitable businesses and the scalability of managing multiple businesses.  The conversation highlights the importance of selling businesses at the right time and the table...

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Facebook Ads in Four Hours Per Week, Eric Saar on The Sales Podcast show art Facebook Ads in Four Hours Per Week, Eric Saar on The Sales Podcast

The Sales Podcast

  Eric Saar, the Facebook ad guru, discusses his expertise in Facebook advertising and his company, Slingshot Media Consulting. He explains the importance of setting the right foundation before shooting for success, just like a slingshot. Saar focuses on Facebook and Instagram ads, also known as Meta ads. He discusses the impact of Apple's changes on Facebook's ability to track users and the importance of understanding analytics and metrics. Saar emphasizes the need for nuance and expertise in Facebook advertising and warns against agencies that overpromise and underdeliver. In this...

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Get Booked to Speak, Air Force Veteran and TedX Professional Speaker, Sean Douglas show art Get Booked to Speak, Air Force Veteran and TedX Professional Speaker, Sean Douglas

The Sales Podcast

Summary In this podcast interview, Sean Douglas, a former Air Force member turned speaker and coach, shares his journey from the military to becoming a professional speaker. He discusses his background in the Air Force, including his experience as a drill instructor and his involvement in the resilience program. Sean explains how he transitioned into speaking and the process of getting booked for TEDx talks. He also highlights the benefits of giving a TEDx talk and shares insights on balancing speaking engagements and coaching. He emphasizes the importance of building contacts and gaining...

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How To Start Over and Crush Your Goals | Angela Duncan show art How To Start Over and Crush Your Goals | Angela Duncan

The Sales Podcast

https://blog.thesaleswhisperer.com/p/p/angela-duncan-empower-your-money In this conversation, Wes and Angela Duncan discuss various topics related to real estate investing and entrepreneurship.  Angela shares her experience in the real estate industry, including owning a successful Remax office and selling over $2 billion in real estate.  She also talks about her transition from real estate to starting an insurance company and eventually pivoting back to real estate investing.  Angela provides insights into the current real estate market and emphasizes the importance of...

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If You Don't Train Your Sales Leaders, You Can't Blame Them: Alan Versteeg show art If You Don't Train Your Sales Leaders, You Can't Blame Them: Alan Versteeg

The Sales Podcast

Alan Versteeg discusses the importance of training sales managers and the challenges they face in transitioning from salesperson to manager. He emphasizes the need for nurturing healthy pipeline, dealing with prima donna salespeople, and building a sales bench.   Alan also highlights the importance of changing mindsets in sales and the role of coaching in sales management. He stresses the need for sales managers to unlock the potential of their teams and the importance of selling with a noble purpose.   Alan concludes by emphasizing the need for investment in sales managers and their...

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More Episodes

Professional Sales Tips you'll learn today on The Sales Podcast ...

  • Listen to Jeff Putnam’s first interview on The Sales Podcast, episode 510, back on June 23, 2021, and see the change he’s made

  • Deep down, he always wanted to be a writer

  • He did a project as a kid on Ernest Hemingway and saw a picture of him smoking a cigar and hunting a shark with a machine gun that lit a fire

  • In December 2018, he got the idea for Rugged Legacy and launched it in early 2019

  • He didn’t want to work for anyone else

  • He had to learn copywriting so his business wouldn’t die

  • Then, he started teaching people how to do it

  • Wrote two books, and he reads all the time


Related episodes and posts


  • Working on a novel and is about 1/3rd complete

  • Most people suck at writing so they pay him to write

  • Now 99% of his income comes from writing for others

  • He focused on Twitter rather than building a “personal brand”

  • He got so busy with work that he didn’t have the time or interest in building a brand

  • He no longer promotes himself online

  • People know who he is

  • He has a great network now

  • He has some coaching clients

  • He wakes up at five am, takes his huskie for a walk, gets some coffee, reads for four hours, then starts his day writing for clients

  • Vince Flynn/Mitch Rapp series

  • Jack Reacher series by Lee Child

  • Loves Musashi by Eiji Yoshikawa

  • Will reference a business book but doesn’t sit and read them

  • Does not like the appeal of the “digital nomad” lifestyle

  • He doesn’t want to live out of seven suitcases

  • He spent nearly five years hustling and grinding and perfecting his writing craft

  • A customer of his asked him if he’d help with their website, and that became his first paying copywriting client, but he was visible and active online and on Twitter, so they knew him

  • He Googled typical prices for copywriting and added 20% to that

  • Then he raised his prices until people balked, and then he dropped his prices 5%

  • He’ll include three revisions, but the fourth is 50% of the original invoice

  • He doesn’t design websites, but he writes the copy

  • He loves writing long-form content like 80-page white papers

  • He’ll write 16k-20k words every ten days or so

  • Many people confuse niche and industry

  • He can research any industry and write about it

  • A Web 3 startup paid him $60k upfront ($5k/mo) to do all of their content, and he had no experience in that space

  • The Web 3 client saw an article Jeff wrote on marriage and reached out to him

  • If clients are jerks, he cuts them loose

  • He charges 6-7 cents per word

  • He just does words

  • He uses AI as a style guide by uploading something like a five-paragraph description the client provides

  • “Additionally…in a fast-paced world…”

  • He loves 3-piece suits

  • Anchoring…

  • He’ll sometimes wear his suit to write to anchor himself

  • “Okay”

  • Zuby

  • “I’m a serious Catholic”

  • Adoration and Holy Hours and Mass

  • He carries his rosary always

  • He has Catholic cigars, Incensum Cigars

  • He converted to Catholicism last year

  • There are only 450 TLM churches in the U.S.

  • His wife is Hispanic who grew up in New England and is Catholic

  • He spent 18 months writing a book on Catholic masculinity

  • He decided to go to Mass May 7, 2023, which was two months after he launched the book

  • His wife was a lapsed Catholic, but now they go weekly

  • He’s in RCIA and entering the Catholic Church fully this Easter

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