The Lead Generation from Leadpages
Business growth conversations with today's entrepreneurs willing to tell the truth about what it takes to be your own boss and transform the lives of your audience. Hosted by Bob Sparkins from Leadpages. Show notes and more at Leadpages.net/podcast
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Personalize Your Marketing Automation (Brennan Dunn)
10/06/2023
Personalize Your Marketing Automation (Brennan Dunn)
Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, , and the author of the new book This Is Personal. During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right from the beginning. It’s time to get personal!
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Champion Your Community (Lloyed Lobo)
09/21/2023
Champion Your Community (Lloyed Lobo)
, an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which recently received over $100 million in growth equity funding. His new book, From Grassroots to Greatness, reveals 13 rules to build iconic brands with community led growth. In this conversation, Lloyed shares the lessons he's learned from the ups and downs of life, both personal and entrepreneurial, providing you with a straighter path to your own version of success. For the show, notes, transcripts, and more from this and other episodes, go to .
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Get Consistent Health & Wellness Clients (Lauren Armes)
08/31/2023
Get Consistent Health & Wellness Clients (Lauren Armes)
If you love to transform the lives of your clients, you'll particularly enjoy this episode. My guest is Lauren Armes, the creator of Beyond Seven business coaching for wellness experts. She's also the founder of Well To Do, which was acquired by Fitt Insider in 2022. In our conversation, Lauren shares lessons she's learned as a startup founder and global traveler, marketing mistakes to avoid, and strategies for getting consistent clients. For the show notes, transcripts, and resources mentioned in this and other episodes go to .
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Lessons from the SaaS Playbook (Rob Walling)
08/17/2023
Lessons from the SaaS Playbook (Rob Walling)
Rob Walling is a passionate evangelist and mentor for founders of bootstrapped SaaS (software-as-a-service) companies whom he serves through the TinySeed business accelerator and the MicroConf community. He's also the voice behind the podcast Startups for the Rest of Us, with over 600 weekly episodes. He's captured much of his 20 plus years in the industry in his fourth book, The SaaS Playbook. In this episode, Rob digs into lessons he's learned as a father, husband, founder and investor, tips that will support your business growth in the months and years ahead. .
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Living a Brighter Life (Sherry Walling)
08/03/2023
Living a Brighter Life (Sherry Walling)
is a clinical psychologist serving startup founders, and the creator of ZenFounder.com. She's also the author of Touching Two Worlds: A Guide for Finding Hope in the Landscape of Loss. In this episode, Sherry shares her perspective and strategies for becoming a high achieving human up to cool things in our world. She also addresses how to avoid entrepreneurial burnout, and how to process grief and achievement within your personal and professional life. Get the transcripts and show notes for this episode:
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Seeking Success through Bite-Size Entrepreneurship (Damon Brown)
07/28/2023
Seeking Success through Bite-Size Entrepreneurship (Damon Brown)
Our guest this week is . A prolific author, keynote speaker, and business coach, Damon uses his various platforms to encourage nontraditional creatives to build their businesses on their own terms and timelines. In this episode, Damon shares his journey as a social and tech journalist to Bootstrapping and then selling two apps. We talk about how fatherhood influenced his approach to business and how you can craft your path within bite-sized entrepreneurship. For show notes, transcripts, and more, visit
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Make More Videos, Not Excuses (Lou Bortone)
07/06/2023
Make More Videos, Not Excuses (Lou Bortone)
My guest today is , the video marketing godfather. For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video creation resources, tips on utilizing AI in your business, and a variety of ways you can reach and serve your ideal clients. You'll definitely want to get the show notes for today's episode. For all the resources and tips that Lou shares, you can get those at . Let's dig into it.
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Speak Your Way to More Clients (Krista Martin)
06/30/2023
Speak Your Way to More Clients (Krista Martin)
If you're a coach or consultant wanting to get more clients through speaking, you are in the right spot. Our guest today is , the founder of Six Figure Impact Academy. She shows coaches how to fill their programs through virtual and in person speaking. In this episode, we talk about her jump from pharmaceutical sales to entrepreneurship, strategies for getting audiences to take action, and what to include in your talks to get more people to say yes to your coaching. For the show notes, transcripts, and more, visit .
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Create Online Courses that People Love (Nathalie Lussier)
06/15/2023
Create Online Courses that People Love (Nathalie Lussier)
If you want to have a positive impact on more people, you've likely created or thought about creating an online course. Introducing Nathalie Lussier, the founder and creator of , one of the best course and membership platforms available for WordPress. During our discussion, Nathalie shares lessons from her journey as a software developer turned marketing consultant turned SaaS founder, strategies to create and sell your own online courses, and how to help your students get more value from your programs. You can check out the show notes, transcripts and resources for this and other episodes , and if you'd like to learn more about Accessally, head over to . Now let's get into the conversation.
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Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
04/13/2023
Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
The words that you use to convince people that what you have is what they need, is what copywriting is all about. My guest this episode is , the founder of . Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, transcripts, and more.
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YouTube Growth: Video Strategies to Expand Your Audience (Matt Giovanisci)
03/31/2023
YouTube Growth: Video Strategies to Expand Your Audience (Matt Giovanisci)
If you've been trying to grow your business online with YouTube but haven't quite cracked the code, you've tuned into the right episode. My guest today is , the founder of Swim University, Brew Cabin, and Money Lab. In this episode, Matt shares some of his best strategies for growing a YouTube channel and building your email list from your video content. We also dig into his entrepreneurial journey and the lessons he's learned along the way.
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Engineering Success: Design Your Business with Group Coaching (Jereshia Hawk)
03/22/2023
Engineering Success: Design Your Business with Group Coaching (Jereshia Hawk)
If you are an expert or a coach who's wanting to add group coaching to your business, you have tuned into the right episode. teaches her clients how to use their expertise and turn it into a curriculum-based group coaching program that has a high impact on the lives of your clients. In this episode, Jereshia shares how she uses her professional background as a civil engineer to design group programs through frameworks and high levels of curriculum to have that high impact on the lives of her clients. She also breaks down how to think through what you put into your offer and what to charge for your group program, and how to think differently about that so that you can have the best results for your own business. About Leadpages Leadpages is the top conversion-first , which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs.
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Course Creator: Serve a Wider Audience Teaching What You Know (Gemma Bonham-Carter)
03/16/2023
Course Creator: Serve a Wider Audience Teaching What You Know (Gemma Bonham-Carter)
Have you been thinking about creating an online course, but you're just not quite sure where to begin? Well, you're in luck with this episode. My guest today is , the founder of Course Creator School, where she helps smart people like you turn your knowledge and expertise into a course that generates some really great revenue for your business. During this episode, Gemma shares her best advice on what to include in your course, how to stay focused on the success of your students, and how to price your course. She also shares the tools that she's using to create and deliver her programs. For more episodes of the podcast, visit . About Leadpages Leadpages is the top conversion-first , which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs.
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YouTube Success: Grow Your Business with Video (Laurie Wang)
03/09/2023
YouTube Success: Grow Your Business with Video (Laurie Wang)
Our brilliant guest today is , a business strategist, keynote speaker, and consultant who helps businesses harness the power of social media to grow their bottom lines. In this episode, you'll hear some of Laurie's best advice for growing your YouTube channel, leveraging the power of various social media platforms, taking social media followers and turning them into email subscribers, and becoming a known expert in your field. Show notes to this and other episodes available at .
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Communicating Magic: Creating Videos and Emails That Convert (Alex Cattoni
03/02/2023
Communicating Magic: Creating Videos and Emails That Convert (Alex Cattoni
Turning your marketing ideas into words that convert strangers into customers can be a real struggle—but it doesn't have to be. We’re excited to share an interview with , the founder of and one of the leading voices in online direct response copywriting. Last year, she won the prestigious Digital Marketer of the Year award at Traffic & Conversion Summit, and she educates a quarter million subscribers on . In this episode, Alex shares insights from her journey from customer success intern to freelancer to entrepreneur. She shares her perspective on the role of AI in copywriting and discusses how to write effective emails that get readers to become customers.
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Earning Trust: Driving Revenue as a Serve-First Business (Miles Beckler)
02/23/2023
Earning Trust: Driving Revenue as a Serve-First Business (Miles Beckler)
This week’s guest on The Lead Generation podcast is . He just recently crossed the 200,000 subscriber mark on his eponymous YouTube channel where he shares strategies, tactics, and resources for online marketing success. Separately, he and his wife Melanie have a 12-year track record in the meditation and spirituality niche. In this episode, he and I discuss his journey from Discount Tire mounter to entrepreneur, the importance of delivering value at every turn, and how to combine email and affiliate marketing into a lucrative business. Show Notes for this and other episodes at .
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Skyrocket Your Conversions: Key Elements of Landing Pages (Oliver Kenyon)
02/16/2023
Skyrocket Your Conversions: Key Elements of Landing Pages (Oliver Kenyon)
Oliver Kenyon is the co-founder of ConversionWise and has been skyrocketing conversion rates for his clients and students for well over a decade. In this episode of the Lead Generation Podcast, Oliver discusses the lessons he's learned during his journey as a serial entrepreneur, shares his key elements for a high-converting landing page, and highlights a few surprising tools he uses in his daily life. For show notes, transcripts and more, visit . To take advantage of Oliver's offer, visit and use the code Leadpages to get 50% off your first month.
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Email Endorsements: Increase Revenue with Affiliate Marketing (Igor Kheifets)
01/26/2023
Email Endorsements: Increase Revenue with Affiliate Marketing (Igor Kheifets)
Have you incorporated affiliate marketing into your business yet? Today’s guest is , the author of and a podcast of the same name. His expertise in email strategy and affiliate marketing fueled his achievement as the number one Leadpages affiliate for 2022. In today's episode, we dig into the impact online marketing has had on his family (including a delightful comic book project for his daughter). We also discuss how to leverage email in your business and how to use email solo ads to take control of the growth of your income.
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Advertising Tips: How to Succeed with Facebook Ads on a Limited Budget (Jenn Possick)
01/18/2023
Advertising Tips: How to Succeed with Facebook Ads on a Limited Budget (Jenn Possick)
Advertising your business online can be tricky, expensive, and frustrating. Here to help is this week's guest, Jenn Possick. Jenn helps coaches and course creators run Facebook and Instagram ads that convert. In today's episode, we dig into Jenn's discovery of online marketing as an elementary school teacher, what to include on your landing pages for easier list building, and what's working right now when it comes to advertising on Facebook and Instagram. Show notes for this and other episodes available at .
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Content Engine: Rise Above the Noise (Tracey Wallace)
01/12/2023
Content Engine: Rise Above the Noise (Tracey Wallace)
is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire. In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial intelligence, how to think more strategically about your content marketing plan, and how to set your brand apart to attract more business in the year ahead. For show notes to this and other episodes, go to .
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Prioritizing Value: Accelerate Success with Customer Led Growth (Gia Laudi)
12/22/2022
Prioritizing Value: Accelerate Success with Customer Led Growth (Gia Laudi)
On this week’s episode of the Lead Generation, we’re excited to introduce you to Gia (Giorgiana) Laudi, a marketing and growth advisor for SaaS who has helped companies like MeetEdgar, SparkToro, MarketerHire and Wistia, grow sustainably. She's the co-author of Forget The Funnel, and in this episode she dives into her journey to entrepreneurship, why customer-led growth is essential for recurring revenue companies, and how to get your ideal customers to fuel your marketing.
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Strategic Automation: Accurately Scale the Right Things in Your Business (Chris Davis)
12/15/2022
Strategic Automation: Accurately Scale the Right Things in Your Business (Chris Davis)
Chris Davis (an alumni of the early days of Leadpages) is the founder of , a training, consulting, and certification community for automation service professionals and entrepreneurs who are ready to put marketing automation to work the right way. He's also the host of the All Systems Go podcast. In this episode, we dive into his journey from electrical engineer and startup employee, to a successful entrepreneur. We also get his take on marketing automation strategies, tactics, and tools that you can put to use right away.
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Pursuing a Pivot: When Taking a Detour is the Next Right Thing (Ruth Soukup)
12/08/2022
Pursuing a Pivot: When Taking a Detour is the Next Right Thing (Ruth Soukup)
Are you an entrepreneur who has another great idea to pursue, but you’re scared of taking the risk? This episode of The Lead Generation podcast is for you. Ruth Soukup is the founder of Ruth Soukup Omnimedia, which includes the brands Living Well, Spending Less, Elite Blog Academy, and Thinlicious. She's also a New York Times bestselling author of Do It Scared and six other books. In this episode, Ruth shares lessons she's learned in her entrepreneurial pursuits, her new venture in helping women with their health and wellness, and an update on how her community is doing after her Hurricane Ian.
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Business Breakthroughs: Attract Clients Through Greater Clarity (Vanessa Cabrera)
10/20/2022
Business Breakthroughs: Attract Clients Through Greater Clarity (Vanessa Cabrera)
This week, learn from , a business coach who helps her clients clear up their marketing mindset so they can attract clients more easily with their social media strategy. Vanessa shares lessons she's learned on her entrepreneurial journey, the four key ingredients to enacting positive change and methods for getting out of your own way so you can have a greater impact on the lives of the people you serve.
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Freelancing Kickstart: Find Success Working with (or as) a Freelancer (Brooke Markevicius)
10/12/2022
Freelancing Kickstart: Find Success Working with (or as) a Freelancer (Brooke Markevicius)
This episode features the two sides of freelancing—working as a freelancer or working with a freelancer. Our guest is Brooke Markevicius. She’s the founder of Allobee (recently acquired by ), a freelancer marketplace that serves parents who want to support their families with flexible freelance careers, and the micro small businesses that hire them. Brooke shares the lessons she's learned while creating the Allobee platform. She also discusses how people can start and grow their own freelance businesses and how small business owners can earn the greatest ROI working with the right people at the right time.
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Win-Win Services: Create a Service-Based Business Loved by You and Your Clients (Emylee Williams)
10/07/2022
Win-Win Services: Create a Service-Based Business Loved by You and Your Clients (Emylee Williams)
If you run a service-based business serving clients, you're going to love this week's episode. Emylee Williams is the co-founder of (along with Abagail Pumphrey). She shares her path to a profitable partnership, how to build a life-first business, and tips for taking your service offerings to the next level.
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Confidence Mindset: Uncovering the Best Version of Your Life and Business (Rachel Luna)
09/28/2022
Confidence Mindset: Uncovering the Best Version of Your Life and Business (Rachel Luna)
In this episode of The Lead Generation, we're talking about mindset, motivations, and money with Rachel Luna. Rachel is the host of the upcoming , as well as the host of the Permission to Offend podcast. She’s also a veteran of the US Marine Corps and a breast cancer survivor. As a powerful coach, Rachel serves women who want to stop letting cultural norms and invisible obstacles get in their way of living amazing lives of impact and wealth. Our conversation digs into Rachel's own history and the lessons she's learned while pursuing dreams that others told her were impossible.
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Automated Webinars: Serve Your Audience While Saving Your Time (Melissa Kwan)
09/22/2022
Automated Webinars: Serve Your Audience While Saving Your Time (Melissa Kwan)
Melissa Kwan is the founder of , a software platform that marketers and teams use to deliver engaging evergreen webinars to their prospects and customers without spending all their time doing demos. In this episode, Melissa shares her journey to nomadic entrepreneurship. She also discusses how creating a SaaS company is different from other types of businesses and what's working right now in the world of automated webinars. If you'd like to see how automated webinars could benefit your business, check out a . Show notes for this and previous episodes are .
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Pt. 1 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin)
09/15/2022
Pt. 1 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin)
The Personal Part For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence. This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you. In part one, we explore Rand's thoughts on issues that impact our human experience beyond the world of business. In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.
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Pt. 2 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin)
09/15/2022
Pt. 2 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin)
The Business Part For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence. This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you. This is the second part of the interview. In part one, we explored Rand's thoughts on issues that impact our human experience beyond the world of business. In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.
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