Social Media Business by Laurel Papworth

The Business of Being Social - social media video podcast

Social Media Mentoring via Zoom 01/10/2022

Social Media Mentoring via Zoom A short video on how my social media mentoring works. Either private lessons or else online Zoom sessions. Let me know if you have any questions! * fix your Business Suite or Facebook Business Manager, Ad Accounts, Facebook and Instagram ads, pixel apps and more * how to create content calendars and engagement and subscriber growth * writing and understanding Social Media analytics and Insights reports, analysing and using the benchmarks * helping you to research, write and publish Reports, Social Media Strategy and Campaign documents /episode/index/show/socialmediabusiness/id/21722441

4 Status Updates for Social Media Engagement on Facebook and Twitter 04/17/2013

4 Status Updates for Social Media Engagement on Facebook and Twitter Just because you’ve got a Facebook Page and Twitter Account doesn’t mean anyone is interested in what you have to say. Or your content is interesting but you feel you aren’t positioning it correctly. Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects or status updates for you to consider. Which one do you use most? http://laurelpapworth.com/four-types-of-status-updates-for-improving-social-media-engagement-on-facebook-and-twitter/ on iTunes, Vimeo and YouTube. /episode/index/show/socialmediabusiness/id/2290722

Corporate Owned Media vs Social Earned Media 04/10/2013

Corporate Owned Media vs Social Earned Media The sacking of a journalist who wrote about corporate columns invading traditional media and my censored corporate article canned by a coompany media unit. What do you prefer? Product journalism from traditional media? Marketing articles from Corporate Media or Process journalism from social media? How does the censorship promotional nature of corporate owned media sit with the impartial articles from broadcast media and the passionate opinions of social media? /episode/index/show/socialmediabusiness/id/2281893

Democracry is Dead Long Live Social Media 02/27/2012

Democracry is Dead Long Live Social Media How will social media change democracy? Do we need representational democracy (voting in a mediator) or can we run a direct democracy on Government-as-a-platform. Given that the biggest issues that faced Australia's prime ministerial battle was lack of communication from Government AND Media, should social media be utilised more? For oversease subscribers, this morning Australia's Prime Minister faced a battle against her ex Prime Minister for leadership. /episode/index/show/socialmediabusiness/id/1871558

Social Media Panel with Shel Israel - SMB 13 01/21/2012

Social Media Panel with Shel Israel - SMB 13 We talk about Facebook and the cruise ship sinking, Wikipedia blackout and SOPA/PIPA and how local government is doing social media. Guest is Shel Israel this week , along with Stephen Johnson (@huxley) Lee Hopkins (@leehopkins) Teå (@tealou) & me. Laurel Papworth @SilkCharm /episode/index/show/socialmediabusiness/id/1851264

Mary Poppins - Social Media Business Ep 012 VIDEO 08/25/2011

Mary Poppins - Social Media Business Ep 012 VIDEO Chatting with Leah Howard who plays Mrs Corrie in Mary Poppins - and is the Mary Poppins community manager (Facebook and Twitter) /episode/index/show/socialmediabusiness/id/1851265

Funny and Tagging Fans in Facebook Pages- Social Media Business Rp 011 VIDEO 06/08/2011

Funny and Tagging Fans in Facebook Pages- Social Media Business Rp 011 VIDEO Social Media Q and A - what's the funniest thing I've seen in an online community (fr FullCirc) and how Admins can tag fans in photos in Facebook Fanpages (from communitycrew.com/forum) /episode/index/show/socialmediabusiness/id/1851266

Dealing With Negative Comments - Social Media Business Ep 010 VIDEO 06/02/2011

Dealing With Negative Comments - Social Media Business Ep 010 VIDEO Different ways to deal with negative comments in online communities. Which would you choose? /episode/index/show/socialmediabusiness/id/1851267

8 Steps to Building an Online Community - Social Media Business Ep 009 VIDEO 05/14/2011

8 Steps to Building an Online Community - Social Media Business Ep 009 VIDEO I am speaking at Augmented Reality Event (a conference in Santa Clara on May 17-18 2011). The 8 steps outlined here cover creating and maintaining communities online that are critical to growing business around many online services such as Augmented Reality Mobile Social Networks. /episode/index/show/socialmediabusiness/id/1851268

When a Con Artist Comes Calling - Social Media Business EP 008 VIDEO 04/15/2011

When a Con Artist Comes Calling - Social Media Business EP 008 VIDEO Trust is earned in an online community, but what happens when a trusted member steals from other members? How can companies that host social networks heal the damage caused? /episode/index/show/socialmediabusiness/id/1851269

Police and Social Media News - Social Media Business EP 007 VIDEO 04/11/2011

Police and Social Media News - Social Media Business EP 007 VIDEO The South Australian Police have opened up a social media news site they call an online newspaper. Government and online community management. Building distributed communities online in Facebook and Twitter social media newsrooms. /episode/index/show/socialmediabusiness/id/1851270

Online Community Manager 1 - Social Media Business Ep 006 VIDEO 04/06/2011

Online Community Manager 1 - Social Media Business Ep 006 VIDEO Social Media Revenue for Etsy.com, World of Warcraft Customer Service, Keeping young members in online communities safe online - Junior Masterchef, Who controls your community - Facebook Personal Profile to Business Page Migration, Q&A forum April 6th 2011 /episode/index/show/socialmediabusiness/id/1851271

Media140 - Social Media Business Ep 005 VIDEO 11/16/2009

Media140 - Social Media Business Ep 005 VIDEO Recorded at the ABC-TV studios, my 5 minute Media140 presentation to journalists and media organisations on how community perceives journalism, and changing values in newsgathering. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia. /episode/index/show/socialmediabusiness/id/1851272

Freemium - Social Media Business Ep 004 VIDEO 11/16/2009

Freemium - Social Media Business Ep 004 VIDEO Revenues in social networks from free services with a premium subscription tier. We look at Flckr, LinkedIn, SecondLife and of course Wired (home of the Free). Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia. /episode/index/show/socialmediabusiness/id/1851273

API Widget Economy - Social Media Business Ep 003 VIDEO 11/01/2009

API Widget Economy - Social Media Business Ep 003 VIDEO Revenue from APIs and widgets - where's the money? explore Amazon and eBay shoplets, transactional settlements in widgets, Salesforce, Get Tailgate, Alvenda, Paypal. Monetizing API and the widget economy. 3rd party devs, customers selling to customers. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia. /episode/index/show/socialmediabusiness/id/1851274

Donations and Online Communities - Social Media Business Ep 002 VIDEO 10/22/2009

Donations and Online Communities - Social Media Business Ep 002 VIDEO Donations in social networks: explore voluntary donations in shareware, freeware, open source using ChipIn, Fundable for films, Wikipedia, Pligg, and social media development. Members want to show what they value. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia. /episode/index/show/socialmediabusiness/id/1851275

Experiential Economy - Social Media Business Ep 001 VIDEO 10/12/2009

Experiential Economy - Social Media Business Ep 001 VIDEO Real life events and activities in online communities: explore revenue from MySpace Secret Shows, Friendster Pinoy in Philippines, Nuffnang awards night in Singapore, Ted:Talks, and other social networks. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia. /episode/index/show/socialmediabusiness/id/1851276

Social Media Business by Laurel Papworth

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