041: Celebration and Behavioral Change: We're so glad you're here! | BJ Fogg
Release Date: 06/03/2020
054-The Future of CRO with Sahil Patel
Intended Consequences
Two roads diverged in the CRO industry. Brian Massey chose to keep his agency small. Sahil Patel runs Spiralize, one of the largest in the field, with more than 170 people. In this conversation, they compare notes across that divide. Sahil shares what he learned the hard way as a first-time CEO in healthcare tech, why CRO's horizontal market changed his thinking, and why a CEO's identity and business are so hard to pull apart. Then the conversation turns to AI. B2B sites have watched 20-30% of their organic traffic evaporate. Agent traffic may soon cross human traffic. And AI test-idea...
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053: Using AI to Generate Copy that Converts
Intended Consequences
AI can write website copy that outperforms 80% of what is online today. You just have to teach it who it is writing for. In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how to use AI to generate website copy that actually converts. The secret is not a better prompt. It is writing for the four ways people make buying decisions. You will learn the Modes of Research framework, first published in "Waiting for Your Cat to Bark," and how to map it onto Myers-Briggs types so any language model speaks your language. Then you will watch live rewrites that...
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052: The Third Partner: Optimizing Your Website for AI Recommendations with Andy Crestodina
Intended Consequences
Digital marketing is undergoing a seismic shift. In this episode, Brian Massey sits down with marketing strategist Andy Crestodina to explore how AI is becoming the "third partner" in every customer relationship—and what that means for your website and content strategy. Discover why traditional SEO tactics are losing effectiveness for top-of-funnel content, while bottom-of-funnel optimization matters more than ever. Andy reveals how to train AI models to recommend your brand, including practical tips on optimizing your website content, leveraging podcast transcripts, and balancing clarity...
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051: The End of Interesting: AI in Experimentation with Deborah O'Malley
Intended Consequences
In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of , to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.
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050: Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts with Joe Putnam
Intended Consequences
Join us for "Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts," a dynamic session exploring AI’s transformative role in eCommerce marketing. Discover how ChatGPT leverages emotional sentiment analysis to go beyond numbers, capturing authentic consumer feelings to inspire creative ad strategies. We will examine real-world examples, demonstrate actionable techniques, and discuss how emotional insights can drive winning ad concepts, compelling copy, and innovative campaign angles. This session empowers marketers to harness advanced AI tools, bridging the gap...
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002: Two Guys on Your Website: The Surprising Link Between CRO and SEO
Intended Consequences
Google’s document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers.
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001: Two Guys on Your Website: The Different Conversion Optimization Techniques You Should Consider
Intended Consequences
Conversion rate optimization (CRO) is important at every stage of your business. But not every website is ready for a full-team all-in conversion optimization team. You may not be able to do the A/B testing that is the hallmark of so many CRO projects. Here are conversion optimization techniques that work no matter where you are on the CRO spectrum.
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049: SEO and CRO Working Together with Jason Fisher
Intended Consequences
Jason Fisher is a search engine optimizer who understands the value of having pages that convert well. He takes us through his strategy of bringing qualified search visitors to our site and then turning them into leads, sales, and revenue.
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048: What The Data Says About Podcasting | Rob Walch
Intended Consequences
What would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in , VP of Podcaster Relations at , the world’s leading podcast hosting site. Rob was one of the earliest podcasters in the industry and a highly sought-after speaker and consultant in the podcasting community. Listen in as he shares some fascinating insights on the world of podcasting, the numbers involved, and how a semi-digital medium fits in a digital marketing context. Quick Links:
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047: What The Data Says About Turning Marketing Leads Into Sales | Sammy James
Intended Consequences
Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of , an automated lead response and follow-up tool. Sammy is a sales and marketing guru with experience in media, radio, tech, and advertising. He understands the nuances of sales and the challenges marketers face when working with their sales teams, most importantly that salespeople are humans too, not cold-calling machines immune to rejection or sales inertia. Listen in to hear the full...
info_outline“The best way to really learn something is to teach it to someone else."
In this episode of Intended Consequences, we’re talking to BJ Fogg, PhD, author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a program for individual behavioral change.
Anyone involved in marketing is involved in what BJ calls "behavioral design.” How can science change your behaviors and your marketing effectiveness?
Habits make time for themselves. Listen in.
Resources and links discussed:
- Connect with BJ: bjfogg.com
- Learn more about Tiny Habits: tinyhabits.com/book
- Follow Brian on Twitter: https://twitter.com/bmassey
- Learn more about Conversion Sciences: https://conversionsciences.com/