CarlGould-#70secondCEO-Make it EASY for Your Customers -Part 1
Release Date: 01/15/2020
Carl Gould-#70secondCEO-Open Your Eyes to New Perspectives
Carl Gould #70secondCEO
Open Your Eyes to New Perspectives Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So if you're a big picture driver type person and you're results-focused, you need to get around people who enjoy process. So get around professional organizers, go take that class, you know, go take that lean manufacturing, or Six Sigma class online. Get around process people, and learn how they think. If you're a sales and marketing relationship type person, you really don't like the numbers and detail bugs you down, go take that...
info_outline
Carl Gould-#70secondCEO-Productize all of Your Operations
Carl Gould #70secondCEO
Hi Everyone, this is Carl Gould I am your #70secondCEO, a 70 second investment each day for a lifetime of results. Today’s topic is - Intellectual Property, where to look for it in your business and how to build it. You know you’re a phenomenal business, you're a visionary entrepreneur, you get things done, you have great ideas. We now need to make them into concrete programs and products. That’s right we’re gonna productize all of your operations. So, look at these areas: Sales Order fulfillment Employee onboarding Your guiding...
info_outline
Carl Gould-#70secondCEO- Find Yourself and Lose Yourself in Your Work
Carl Gould #70secondCEO
Find Yourself and Lose Yourself in Your Work Hi Everybody, Carl Gould here with your #70secondCEO, just a one minute investment per day for a lifetime of results. Today's talk is all about find yourself in your work and lose yourself in your work. Find yourself in your work meaning, what are you passionate about? What are the things that are going to stretch you and are going to make you into the next chapter of the best version of yourself? OK, in order to do that, in order to find yourself when you work, you have to lose yourself IN your work, in other words, you have to find...
info_outline
Carl-Gould-#70secondCEO-The Power and The Risk and The Danger of Your Business
Carl Gould #70secondCEO
Hi everybody, Carl Gould here with your #70secondCEO - just a minute investment for a lifetime of results. Today's topic is - Your Business as a Table. Imagine your business was a table. How sturdy are those legs? Let's imagine there are four legs under your tables and its: Strategies Business development Operations Finance Okay, those are your four. Imagine I walked up to your table and I pulled one of the legs out. What would happen to your table? Would it fall over right away or would it be a little wobbly but no one would notice? That's...
info_outline
Carl-Gould-#70SecondCEO-What is Your Standard That You're Living By
Carl Gould #70secondCEO
What is Your Standard That You're Living By Hi Everybody, Carl Gould here with your #70secondCEO - just 70 seconds a day for a lifetime of results. Today's topic is - Playing Above the Line - living, working and playing above the line. What is the line? The line is your standard. You create your metrics, your dashboard, your goals your ranking, your score or rating that you give yourself. And once you agree on certain standards, you do not negotiate those standards. You can negotiate the terms and conditions, but never the standards. So, what is your standard...
info_outline
Carl-Gould-#70SecondCEO-ConvenientorNecessary. What are You Doing in Your Business?
Carl Gould #70secondCEO
Doing What’s Convenient or Necessary? Hi everyone, this is Carl Gould and this is your #70secondCEO - just a minute or so investment each day for a lifetime of results. Here’s our topic today - Are you doing what's Convenient for your business or are you doing what's Necessary in your business? Are you staying in your comfort zone? Or are you doing what's necessary? In other words, think of all the things that need to be done in your business right now. What are the areas that are really struggling? Any frustration you have in your business is because you lack a...
info_outline
Carl-Gould-#70secondCEO-Client Agreements...At Will Part 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer, I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36, whatever. Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something...
info_outline
Carl-Gould-#70secondCEO-Client Agreements...At Will
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. So how long are your agreements with your clients? But what if, taking a page out of Paul's book, you say, look, we're at will, you can do whatever you want. You're just offering. You're not making them do anything. We love you when you're at will. Now you think that that's a benefit, that it's at will. If I'm the buyer, it's not necessarily a benefit to me. You like it. And the clients will say, I don't want to be locked into a contract. But they would love to be locked into a good contract. They just don't want to be locked into a crappy...
info_outline
Carl-Gould-#70secondCEO-Can You Keep The Base Price
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your good clients expect your prices to go up. So put them up, right? And I get you might have a certain cadence to it, but I would encourage you all, and if you wanna talk offline about how to do it, I'm happy to do it, but I would encourage you guys today, look at what segment of clientele or what segment of services or what segment of product and raise those prices today. I don't care if you just did them in September or January 1,...
info_outline
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price Part 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Fast forward 10 years, I do a fair amount of public speaking. I hire a PR agent and they're like, Carl, it's time for some new suits. So they're like, where'd you get those two from? They look pretty good. Great, go back to Joseph A Bank. I want you to get four this time. So I go in 10 years later. I walked in, Joseph A. Bank in Mars Town, New Jersey, and I said, I'm back. You know, obviously, nobody knows who the hell I am. And I said, like,...
info_outlineAre you making it easy to say yes? If you're not it could cost you a sale or client. Don't make that mistake again...listen to Carl Gould your #70secondCEO
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, ugh, my sales cycle’s taking too long Dad, I’m not getting the clients I want, they’re not paying what I want. He said, “Carl, Carl, it’s really simple, you’re not making it easy enough for them to say yes. You make it easy for them to say yes, they’re going to say, yes. If you’re not getting the results you want in business, you’re not making it easy enough to say yes. You’re making it too complicated.” Good one Dad. Alright, so, I’ve got to go back and I’ve got to look at my product and service offering. How can I make it easier to say - YES! Well, here’s a few ways to do it:
- Bundle your services together. You know if I walk into a restaurant and say I’d just like an omelet. What kind of egg? I don’t know, you know you can have a brown egg, you can have a big egg, you can have a jumbo egg. Ok, ehhh, brown. What kind of cheese do you want? You want mozzarella, you want parmesan? Eh, you know, if it’s that hard to order an omelette, I don’t want to come here anymore! Make it easy for me! Alright? Give me a few easy choices so I can just walk in and say, OMELETTE, and it shows up.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.