29: Academic turns entrepreneur, with Jonathan Pincas
Release Date: 08/12/2014
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info_outlineJonathan Pincas co-founded The Tapas Lunch Company, a food importing business while pursuing his Ph.D around 10 years ago. He had no idea what he was in for. He admits if he knew what he was getting into, he wouldn't have started the business in the first place.
He and his co-founder Jessica jumped in the deep end without knowing it and learned how to swim, or not drown.
Today the business is closing in on £1,000,000 in revenues.
His new book, More: The Self-investment Mentality describes the mindset he's cultivated over the years.
Here's what you will learn in this case study:
- How Jonathan lives in Spain and manages Tapas Lunch Company that is primarily based in the U.K.
- How Jonathan and his co-founder re-imagined their product portfolio after making the wrong choices in the beginning.
- The biggest mistake Jonathan made, and you can avoid making a similar one (no matter which business you are in or are interested to start).
- How Jonathan learns about business, and about life; how he manages his time and gets things done.
- Key challenges you will face if you want to start a food importing business.
- What you absolutely must know if you'd like to start a location independent ecommerce company in the next 4-6 weeks.