Expand The Business with Casey Eberhart
Hey, it's your host, Casey Eberhart, and I am excited to have you join me on the "Expand The Business" Podcast! On the "Expand The Business" show, we concentrate on helping business owners and entrepreneurs with two things: 1. Saving Time 2. Making More Money. This show is 100% focused on "Creating Results for Entrepreneurs Through Obvious and Strategic Marketing." We are a content rich environment and we only bring on guests that have been personally vetted and will provide you with massive value. Our guests will be provide practical and tactical marketing advice to help you expand your business. Also, you may or may not know that I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results and adding value, it might be a good fit. Happy to chat with you about it. Reach out and let's have a conversation.
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Networking Riches โ April 23: Day 2 (Part 2)
05/23/2023
Networking Riches โ April 23: Day 2 (Part 2)
As entrepreneurs, we aren't just playing a game for ourselves โ we are responsible to our customers, vendors, employees, and their families. We have the capacity to create a monumental shift and make a lasting impact. We're all in this together! ๐ช๐ป Watch this new episode of ๐ฒ๐ซ๐ฝ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ โ Get Inside "Networking Riches." โ๏ธ I truly believe in my core that we, as business owners, will shift the world. To all our talented and ambitious friends who are entrepreneurs or changemakers, we salute you. You deserve all the support in your relentless pursuit of bettering the world. โ๏ธ Helping business owners grow is an honor and a phenomenal opportunity. To all of our Platinum Inner Circle members, past and present โ you guys are seriously the reason I do what I do. It's such an honor to be a part of your journey and watch as you grow, impact your communities, and build successful businesses. I love seeing you guys triple, quadruple, and beyond your business goals. โ๏ธ To us โ your business, freedom, and choice are paramount. We always strive to make your business our top priority during our conversationsโyour pursuit of freedom and drive to create lasting impact compels us to be better. I am grateful for the opportunity to connect with you and be alongside you in changing lives. Key Points: [00:00:01] Learn to grow a brand without showing your face [00:02:20] Casey's phenomenal crew [00:07:16] Building businesses while having fun with the Platinum Inner Circle members [00:09:13] Business owners are changing lives [00:10:43] Kudos to "The Ideal Networker" --------------- We are here to help business owners, and affiliate marketers simply Expand The Business. I have been in the business consulting, training investing world for over 30 years and am here to add value by helping you do the 2 things all business owners look to do: 1. Save Time 2. Make More Money We have several different pillars that I teach and train on, so this is a place for you to plug into tools, systems, and processes that will allow you to save time and make more money in your business. ๐ฅ --------------- Connect with Casey Eberhart: Join the Facebook Expand The Business Community for FREE: Instagram: Website: YouTube: Expand the Business Website: TikTok:
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Networking Riches โ April 23: Day 2 (Part 1)
05/16/2023
Networking Riches โ April 23: Day 2 (Part 1)
Connecting with the right people can open doors to new opportunities and meaningful relationships. If you're ready to increase your NET WORTH by amping up your NETWORKING skills, I have insider information from one of our exclusive training that will help you make a significant difference. Don't miss out on this opportunity to boost your income. ๐ Watch this new episode of ๐ฒ๐ซ๐ฝ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ โ Networking Basics: What You Need To Do Daily. โ๏ธ Connectivity is today's new currency. Do you make a commitment to stay in touch with your clients and prospects regularly to keep your relationships strong? I teach tested and proven strategies so simple you wish you'd known to do sooner. Trust me, the effort you put in now will pay off in the long run. โ๏ธ Every month that you don't contact a client or a prospect โ you lose 10% of your influence. That's why I strongly recommend an old yet proven quick exercise that can turn your contacts into currency. For just 5 minutes, connect with people on your phone by sending them a text message that shows you care. Relevancy is key, so take the extra step to really personalize each message. โ๏ธ Recognize the value in the feedback โ whether good, neutral, or bad. If you are starting out, I urge you to go out and practice, practice, practice! This is especially important if you want to make a name for yourself in your industry. Attend every meetup & small group, stages, and even speaker summits where you can workshop your content and perfect your craft. It's like being a comedian trying out new jokes- you want to see what works and what doesn't. โ๏ธ Create success while having fun! At Platinum Inner Circle, we believe in the power of experience. We want our members to have a blast while building their businesses. Join today and become a part of a community that is up to meaningful and impactful things! Key Points: [00:00:01] Introduction: Day 2 of Networking Riches training event [00:05:40] What to do in networking events [00:14:05] 5-minute text messaging exercise [00:24:13] Daily Method of Operation (DMO) best tips [00:30:43] Protect your time: assess buoys that lift you up vs. anchors take you down [01:19:45] Your KLTR List and potential dream clients [01:23:27] Business lessons from dad's veterinary clinic [01:27:37] Formula for success: Network + Data base x Leverage = Profit [01:55:22] Selling $1 books for lead generation [02:05:07] Hot seat zone and actual coaching by Casey [02:14:16] Whoever your mentors are, get them on your podcast [02:29:02] How to create snackable, bite-sized content [03:16:03] Dabbling in the affiliate world, generating a lead for somebody else's product, good or service --------------- We are here to help business owners, and affiliate marketers simply Expand The Business. I have been in the business consulting, training investing world for over 30 years and am here to add value by helping you do the 2 things all business owners look to do: 1. Save Time 2. Make More Money We have several different pillars that I teach and train on, so this is a place for you to plug into tools, systems, and processes that will allow you to save time and make more money in your business. ๐ฅ Connect with Casey Eberhart: Join the Facebook Expand The Business Community for FREE: Instagram: Website: YouTube: Expand the Business Website: TikTok: #expandthebusiness #caseyeberhart #networking
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A Blueprint for Higher Sales with Ryan Begley
05/09/2023
A Blueprint for Higher Sales with Ryan Begley
It's no secret that the success of lead generation heavily relies on an effective process for handling leads, yet many companies still struggle with this fundamental aspect. FACTโ๐ป Without a well-coordinated system in place, your business risks missing out on valuable opportunities to convert leads into loyal customers. Make sure that you prioritize this critical component and take the necessary steps to streamline your lead-handling process. Your bottom line will thank you. โ๏ธ Your leads do not like to be kept waiting. Here's the deal - we don't want to lose potential buyers, so we must keep them in purchase mode. How do we do this? By following up with them swiftly and automatically. My friend, marketing & tech expert Ryan Begley, reminds us that we need to assume prospects are always eager and ready to buy, even though some might not be. But for those who aren't, we need top-notch support and guidance to give them for next steps. โ๏ธ The landing page without a process is just not scalable โ it's not sustainable either. If you're still skeptical about implementing a lead generation system, it's time to stop making excuses. Yes, setting it up may seem complicated, and there may be a mismatch between your message and your market. But these are small hurdles compared to the potential return on investment. โ๏ธ Access deliverables that take 0 seconds to create. Instead of obsessing over what a potential customer or client may want, racking up your brain for the best lead magnets your business needs, let's simplify things and focus on providing them exactly what they desire. Here's a great tip: access ready-made content to use as your own without breaking the bank. Check out CaseysPick.com, an affiliate link that takes you to a private label rights site with tons of pre-made ebooks, webinars, slide decks, and executive reports โ all for a super affordable price. โ๏ธ Getting your ideal clients' interest and capturing that OPT-IN requires a wealth of science and strategy. That's exactly what we teach in our successful Lead Generation process - a foundation and blueprint that will allow you to remove any fears or objections your potential customers may have. WATCH ๐ฒ๐ซ๐ฝ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ โ A Blueprint for Higher Sales with Casey Eberhart Host and Ryan Begley. Key Points: [00:02:44] Introduction: A lead generation blueprint allows people to come into your ecosystem for you & removes the โscaryโ for them. [00:05:59] Meet Ryan Begley, one of the most creative sales reps and technology guys on the planet [00:09:14] Preview: the Higher Sales Blueprint [00:14:27] The beginnings of the direct mail kind of industry [00:20:01] What is a landing page? (Fact: it's not your website!) [00:22:01] TIPS with publishing your landing page [00:29:42] Make money with PLR content [00:33:25] Lead generation & marketing - it's not about YOU [00:39:56] Best samples to get that opt in [00:43:56] Leads do not like to be kept waiting. Surprising HBR stats! [00:52:58] Reasons why the lead generation systems fail? ---------------- We are here to help business owners, and affiliate marketers simply Expand The Business. I have been in the business consulting, training investing world for over 30 years and am here to add value by helping you do the 2 things all business owners look to do: 1. Save Time 2. Make More Money We have several different pillars that I teach and train on, so this is a place for you to plug into tools, systems, and processes that will allow you to save time and make more money in your business. ๐ฅ Connect with Casey Eberhart: Join the Facebook Expand The Business Community for FREE: http://joinetb.com/ Instagram: https://www.instagram.com/casey.eberhart/ Website: https://caseyeberhart.com/ YouTube: http://caseyonvideo.com/ Expand the Business Website: https://expandthebusiness.com/ TikTok: https://www.tiktok.com/@expandthebusiness #expandthebusiness #caseyeberhart #leadgeneration
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Adding Some LEVERAGE to Your Business!
04/25/2023
Adding Some LEVERAGE to Your Business!
As an entrepreneur, you'll want to focus on communicating your message to many. How do you go about doing this? I've put together a detailed list of effective methods for you to explore and touch on how you can be the center of influence wherever you are โ full of conviction and confidence! Watch this new episode of ๐ฒ๐ซ๐ฝ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ โ Adding Some LEVERAGE to Your Business! with Casey Eberhart. Key Points: [00:00:02] Introduction: Creating leverage in your messaging [01:10] Tip #1: Leveraging social media communities [02:18] Tip #2: Leveraging YouTube channels [03:36] Tip #3: Leveraging podcasts [04:45] Tip #4: Leveraging meetup groups in your local community for your ideal clients [06:06] Tip #5: Leveraging pay-to-play opportunities --------------- We are here to help business owners, and affiliate marketers simply Expand The Business. I have been in the business consulting, training investing world for over 30 years and am here to add value by helping you do the 2 things all business owners look to do: 1. Save Time 2. Make More Money We have several different pillars that I teach and train on, so this is a place for you to plug into tools, systems, and processes that will allow you to save time and make more money in your business. ๐ฅ Connect with Casey Eberhart: Join the Facebook Expand The Business Community for FREE: Instagram: Website: YouTube: Expand the Business Website: TikTok: #expandthebusiness #caseyeberhart #leverageyourmessaging
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Building the BRAND of YOU
04/18/2023
Building the BRAND of YOU
In this episode, Casey Eberhart talks about the importance of building the brand of YOU to create more profit in your bank account. He suggests shifting your thinking and making yourself the hub of your own wheel and everything else a spoke. This episode is a useful guide for anyone looking to build their personal brand and establish themselves as an indispensable asset to themselves. Tune in! โถ๏ธ Building the BRAND of YOU Key takeaways: 00:00:00 - Building the brand of YOU 00:01:00 - Shift your thinking and make yourself the hub of your own wheel and everything else a spoke. 00:01:28 - Put yourself first and the product, goods, or services you represent second. 00:01:46 - Build your own database, something that you control. 00:02:35 - He or she who controls the data controls the game. 00:02:47 - Brand yourself instead of attaching your name to some company product or service outside the organization. 00:03:29 - Casey shares the lesson he learned in 2008, back when he started successfully creating his personal brand. 00:04:59 - Building the business of you is about building your own brand first, putting yourself in the center of the wheel, and letting the spokes be the things that you represent and that you stand for. --------------- What will you put on your KLTR list? Leave it in the comments! ๐๐๐ Get in touch with Casey Eberhart: Instagram: Website: YouTube: Expand the Business Website: Grow Your Network and Your Net-Worth with 120 Tips for Power Networking! We have developed a streamlined process for monetizing your networking efforts. Download here:
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Use K.L.T.R. Lists To Grow Your Business Like Crazy
04/11/2023
Use K.L.T.R. Lists To Grow Your Business Like Crazy
On this episode of the Expand the Business podcast, Casey Eberhart emphasizes the significance of KLTR (know, like, trust, and remember) Lists in expanding your network of contacts. Using KLTR, you can build stronger relationships with the people in your network and streamline your networking efforts. Casey provides actionable tips for creating and utilizing these lists effectively, including having a list of top prospects, top 100 people of influence, investors, vendors, and GSDers (people who get stuff done). Take advantage of this valuable insight to expand your business network! โถ๏ธ Use K.L.T.R. Lists To Grow Your Business Like Crazy Key Points: 00:00:00 - Casey Eberhart introduces the concept of KLTR Lists and explains why they are essential to building a network of people. 00:01:17 - Casey explains how to create KLTR Lists and offers examples such as top prospects, top 100 people of influence, and a KLTR list of investors. 00:02:38 - Casey advises business owners to create a KLTR list of vendors and explains how this list can help them connect with people easily. 00:03:34 - Casey shares his favorite KLTR list, the GSD (Get Stuff Done) list, which includes people in your network who are high energy and always getting things done. 00:04:17 - Casey emphasizes the importance of staying connected with the people on your KLTR lists and suggests texting them periodically to keep the conversation flowing. --------------- What will you put on your KLTR list? Leave it in the comments! ๐๐๐ Get in touch with Casey Eberhart: Instagram: Website: YouTube: Expand the Business Website: Grow Your Network and Your Net-Worth with 120 Tips for Power Networking! We have developed a streamlined process for monetizing your networking efforts. Download here:
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The Formula to Create Instant Influence
04/04/2023
The Formula to Create Instant Influence
Welcome to Expand The Business podcast! It's Casey Eberhart, and today I'm going to share with you a simple step-by-step formula that you can use to increase influence and build instant rapport with anyone at any event. It's all about making lasting connections. So, let's get started! Key Points: [00:00:00] Introduction to the simple step-by-step formula to increase influence and create friendships at any event. [00:00:42] Step 1: Take a selfie with the person and text it to them with a message open to put their phone number in. [00:02:16] Step 2: Follow up within seven days with a video text that includes your name, how to pronounce and spell it, where you met, and any follow-up or agreement made at the event. [00:02:29] The video text is powerful because it provides extra reference points, making it easier for the person to remember you. [00:04:15] The critical component is to talk to the prospect with a picture, providing both an audio and visual representation, making it easier for them to spell your name and refer you. [00:04:58] Humor can be added by asking the person to program your name in their phone. [00:05:21] The follow-up video also provides an opportunity to re-watch and remember who the person is. So there you have it, a simple formula for building instant rapport and influence at networking events. Try it out and let me know how it goes. Thanks for watching! --------------- Do you have any other creative ideas to reignite the flame of your business? Leave it in the comments! ๐๐๐ Grow Your Network and Your Net-Worth with 120 Tips for Power Networking! We have developed a streamlined process for monetizing your networking efforts. Download here: Get in touch with Casey Eberhart: Instagram: Website: YouTube: Expand the Business Website:
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5 Easy Network Marketing Reboot Tips
02/28/2023
5 Easy Network Marketing Reboot Tips
Welcome to Expand The Business podcast! If you want to come back and reignite that flame that got you super excited about starting your own network marketing or direct sales business, this episode is for you! In this episode, Casey Eberhart shares the formula he uses to get out of a slump and restart his business. Tune in to also learn the steps that you can do if you are in the same situation. โถ๏ธ 5 Easy Network Marketing Reboot Tips Key Points: 01:28 - Make 30-second calls - Call all the people front line to you. A positive response is a green light to connect; if itโs not, finish the conversation within 30 seconds. 03:26 - Re-join your Facebook corporate group - Comment on every post that was done the day before and add positivity and value! 04:31 - Repeat the process in the corporate customer group 05:12 - Be a copycat! - Find someone on top of the food chain that is building the way that you want to build. Monkey-see-monkey-do! 06:56 - List 15 names - Re-engage with 15 people who you think are going to be good for your business. --------------- Do you have any other creative ideas to reignite the flame of your business? Leave it in the comments! ๐๐๐ Grow Your Network and Your Net-Worth with...120 Tips for Power Networking. We have developed a streamlined process for monetizing your networking efforts. Get in touch with Casey Eberhart: Instagram: Website: YouTube: Expand the Business Website:
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How to Build Relationships With Customers
02/07/2023
How to Build Relationships With Customers
How to Build Relationships With Customers! Business is so often thought about in terms of dollars and cents. But you can change the game by cultivating a strong relationship with the customer. Casey Eberhart shares his tried-and-tested ways of building relationships with customers, such as sending out unique birthday cards, hand-picked magazine articles, putting the spotlight on customers, and having a rewards program that you donโt have to build from scratch. โถ๏ธ How to Build Relationships With Customers! Key Points: 00:13 Why build relationships with customers? 01:28 Ensure youโre in each otherโs space online 03:02 A simple birthday card can mean a lot 06:16 Hereโs a unique spin on the birthday card 07:31 Send magazine articles through mail 10:04 Promote kids the right way 11:21 Set up a pre-existing rewards program 12:17 Select a customer of the month (or the week!) 13:08 Write blog posts about your customers 13:35 Video interviews as a spotlight Grow Your Network and Your Net-Worth with... 120 Tips for Power Networking. We have developed a streamlined process for monetizing your networking efforts. https://www.PowerNetworkingTips.com
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Must-Read Books About Networking That You'll Totally Love
01/24/2023
Must-Read Books About Networking That You'll Totally Love
Must-Read Books About Networking That You'll Totally Love Building our network is one of the most important assets we can create. That's why I'm excited to share with you some resources from my personal bookshelf that have helped me build my network and enabled my clients to increase their sales. ๐ Little Black Book of Connections by Jeffrey Gitomer I love this book because it just literally has no fluff in here. This is a great way to get down to the business of building connections. If you have ever been to one of my events where we talk about networking, there are specific passages I love that I have put my complete spin on. The author talks about the secret and the fundamentals of ensuring that a contact blossoms into a relationship. ๐ Raving Referrals by Brandon Barnum This book is the perfect resource to help you accomplish your goals. This is a comprehensive guide that is absolutely fantastic. I highlighted two sections here, and one of them is so powerful that I adopted it years ago. On page 68, Brandon provides valuable, actionable advice that will teach you all you need to succeed. ๐ 151 Quick Ideas to Get New Customers by Jerry Wilson This book conveys very easy, simple ways to help people get new customers. A great tool you can use to share with people in your network to build that connectivity. You can take one of those and send it as a message, email, or even a Facebook message to somebody. Just say, "Hey, I thought of this idea that might help you get more customers." I love this book and its ways of networking and bringing people together. ๐ Get More Referrals Now by Bill Cates This book was so influential to me. When I learned and started down the pathway in the skill set of building a network, I literally created a CD and DVD product around this years ago. And in fact, I used to run around on stages all over the world, and we would sell this CD for a thousand bucks. That video unlocked referral generation for many businesses. And so it was literally based on this book. Chapter 13 is one of my favorite chapters. It talks about building the perfect referral profile. Your best referrals will come from people who get the most out of your product, good, or service. ๐ Little Red Book of Selling by Jeffrey Gitomer If you want to achieve sales greatness, this is the bible you need to read. Any person in business will significantly benefit from the short, easy-to-read golden nuggets of knowledge you can apply every day. โถ๏ธ Must-Read Books About Networking That You'll Totally Love with Casey Eberhart Key Points: [00:03] Hello and welcome! Casey introduces his favorite networking books you'll absolutely love [02:47] Little Black Book of Connections by Jeffrey Gitomer [06:48] Raving Referrals by Brandon Barnum [08:21] The power of sending personal one-on-one video text messages [08:58] How client appreciation events [11:11] Get More Referrals Now by Bill Cates [13:53] Get More Referrals Now by Bill Cates [17:53] Little Red Book of Selling by Jeffrey Gitomer [20:48] Casey's FREE GIFT Unlock the power of networking with these 120 tips! โก๏ธ
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S02E12 - The 3 Buckets of Customers and Where You Should Focus Your Time as a Business Owner...
01/21/2020
S02E12 - The 3 Buckets of Customers and Where You Should Focus Your Time as a Business Owner...
In today's episode, I break down the 3 buckets of customers and where entrepreneurs should focus their time to get results. Listen in and be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.
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Richelle Tamu Shaw - World Renowned Speaker, Business Owner, and Author of "The Million Dollar Equation"
10/23/2019
Richelle Tamu Shaw - World Renowned Speaker, Business Owner, and Author of "The Million Dollar Equation"
Super excited and honored to be recording this edition of my Expand The Business podcast with Richelle Tamu Shaw author of "Million Dollar Equation" and world renowned speaker, trainer, mother AND business owner! Here we go! Follow Richelle Tamu Shaw and Learn More: Website: LinkedIn: Facebook: Also, be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.
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My All-Natural Solution for a Full Night's Sleep WITHOUT Having to Sell Your Own Mother!
10/09/2019
My All-Natural Solution for a Full Night's Sleep WITHOUT Having to Sell Your Own Mother!
Anyone who has sleeping issues will agree with me that we would sell our own mothers to get a full night's sleep! If you've been battling insomnia, sleep problems, or restlessness each night, you don't have to anymore. There's a better way, it's an all-natural solution, and I will reveal it in this podcast episode. Listen to hear this sleep solution that has FINALLY let me sleep through the night after year's of failing to do so. To explore the sleep solution I describe, visit the website: Send me a private message on Facebook as well to let me know that you heard the episode and want to give this sleep solution a try for yourself. Facebook: Also, be sure to visit for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.
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How to Get Virtually Any Tool on the Internet for FREE... Entreprneur Hack!
10/08/2019
How to Get Virtually Any Tool on the Internet for FREE... Entreprneur Hack!
Ep #9 - In today's episode, I'm going to teach you how you can get almost any tool on the internet for FREE. Whether it's your vitamins, your marketing, or even your house, let me reveal the path to FREE! Today is all about "HACKING"... Listen in and let me explain! This episode mentions several tools which I will provide links for below. Listen in for the description of each tool in the episode. Also, be sure to visit for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.
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How to Generate More Referrals in Your Business
09/26/2019
How to Generate More Referrals in Your Business
In this episode, I am sharing a live recording from my networking group in southern California where I shared how to grow referrals for your business and how to set yourself up as an authority in your field that people need to know. If your business is built on referrals and you don't have a system for creating them, this discussion is for you. Listen in and please make sure to rate and review the podcast. Also, check out the website and register to receive bonus material and free gifts. You can also connect with me on Facebook at:
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Vanessa Hunter- The Founder and CEO of The Brand Muse, a branding and marketing consulting agency out of Carlsbad California!
09/13/2019
Vanessa Hunter- The Founder and CEO of The Brand Muse, a branding and marketing consulting agency out of Carlsbad California!
This week on the Expand the Business Podcast with Casey Eberhart, I sit down with Vanessa Hunter, the founder and CEO of The Brand Muse. Vanessa's company is a marketing consulting agency out of Carlsbad California! Vanessa Hunter is a dynamic sales, marketing, and operations professional, with over 25 years of experience in network marketing, including consumer product development, sales, marketing, field leadership, and public relations. Learn More About Vanessa Hunter Visit Vanessa Hunter's Agency Website for The Brand Muse at: Connect with Vanessa on Facebook at:
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Free Tool to legally and ethically follow anything on the internet you like
08/20/2019
Free Tool to legally and ethically follow anything on the internet you like
Welcome to another edition of the Expand the Business Podcast. I am your host Casey Eberhart and, in this episode, we will examine a free tool that will allow you to legally and ethically follow anything on the internet you like. This tool is called Google Alerts and when used properly it can keep you up to date on important concepts, topics, and mentions for your brand and business. Listen to the full episode to learn all the applications of Google Alerts for your business. Be sure to visit to learn more and when you enter your contact details, we will send you out several goodies as a welcome bonus. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening. Episode Transcript Below: Casey Eberhart: Well, good morning, evening, afternoon, wherever you are in the world. I want to welcome you to a short form version of expandthebusiness.com. So if you are into podcasting and listening to podcasts, please check out Expand the Business wherever you download your podcasting. And if you want some free goodies, head over to expandthebusiness.com. We've got some great freebies over there, some great goodies for you over there. And again that is at expandthebusiness.com. Casey Eberhart: Hello everybody, my name is Casey Eberhart, hailing from Los Angeles, California. And it is my pleasure and honor to hang out with you a little bit today and just talk about one of the tools that you can use in your arsenal of tools to grow and expand your business. Casey Eberhart: So today I want to talk to you about a simple, easy tool that is free, favorite four-letter word that will allow you to essentially spy on legally and ethically anything going on all over the Internet in real time. Well, almost real time. Maybe about a 12-hour lag. So here is the tool. Casey Eberhart: The tool and the resource are Google Alerts. So Google Alerts are simply a tool that allows you to put in key words, competitors' names, things like that. And it will send you an email every single day or weekly, combined with everything that came out on the Internet the previous day. Casey Eberhart: So we actually made a list of things that we use Google Alerts for across our portfolio of businesses. And so let's just go through the things that you can use Google Alerts for to spy on your competition, to spy on your own business. I hate the word spy, but it allows you to take a peak in what's being put on the Internet about whatever topic you want. Casey Eberhart: So for example, if you are going to write a blog post or you want to see when your blog post shows up on Google or shows up on the Internet, you might put the keywords for your article. I one time did a blog post on creating a thank you note after a job interview. So what I did was I set up a Google Alert to go in and say, "Thank you card after interview," and I was able to see when that article actually hit Google two or three days later simply because I had already set up a Google Alert for that. Casey Eberhart: You could put in your hobbies in Google Alerts. So if your hobby is beekeeping, you could put in beekeeping and every day Google will send you an email that says, "Hey, here are all the new things that happened on the Internet today about beekeeping," and you could do that for any hobby. Paddleboarding, beekeeping, Harley Davidson's, whatever your hobby is, you could put that in a Google Alert. Casey Eberhart: Then next up, if you are a speaker, trainer, or coach, you could use Google Alerts to generate leads for your business. Let me give you an example. As a speaker, one of the Google Alerts I have set up for myself is 'Call for Speakers'. Okay? Because in the association world, a lot of times when people are looking for speakers, they'll do a post and they'll say, "Hey, we're doing a generic call for this type of speaker in this type of profession," and I'll get those alerts in real time. So by the time somebody else spends a month or two searching Google for all of those, we get those in real time. It saves you massive amounts of time. Casey Eberhart: You can set up Google Alerts for specific companies. So we do this if we are looking at making an investment in a company, we'll set up a Google Alert ahead of time so we see what's being posted about that company in real time over the course of the due diligence period for that. Casey Eberhart: If you're in a network marketing organization, you could actually put your own company or the company that you represent in Google Alerts as well and you'll be able to see what is being written about that company or videos that are being created. Anything that's coming into Google in real time, simply a day behind. Casey Eberhart: If you are an investor and you are investing in a particular type of investment, it might be good for you to use Google Alerts to save you time here as well. For example, let's say you wanted to start investing in Bitcoin. You didn't understand Bitcoin, you didn't understand how it's utilized, how the investment outside of it works. You could go simply create a Google Alerts on Bitcoin and every article and video that's created that day would be emailed to you the following day. So any type of investment idea. Casey Eberhart: Two last ideas on how to use Google Alerts are number one, your competition. You can simply go into Google Alerts, type in your competitors' names, and anything that's presented on the Internet the day before would again get emailed you the next day. So if you are a local plumber for example, and your competitor is just down the street and you want to see what Yelp reviews are written, what other type of reviews are written, those types of things, you would simply created a Google Alert for your competitor and you could do that for all types of competitors or things or people that you wanted to sort of see what's being written about. Casey Eberhart: And finally, this is key and critical and so super important. You want to create a Google Alert for yourself, for your own name. And the reason you want to be able to do that is because it catches anything both good or maybe not so good in literally almost real time. So many times people have no idea what's actually being written about them on the Internet. That a simple Google Alert would allow you to not have to go back to Google and search your name or search different things. It simply allows you to tell Google what you'd like to be notified when new things occur and it will simply send you that email once a day or once a week. It can do it in real time. It's very, very flexible. Casey Eberhart: So in order to do that, you just go to Google and type in Google Alerts. There's a bazillion things. It's absolutely simple and easy to set up and it will save you massive amounts of time. If you are a business owner looking to save time and/or make more money in your business, I highly recommend that you head over to expandthebusiness.com, grab your name and email or put your name and email inside that little box there. We'll send you out some goodies. We've got some special surprises that we work with over there. So again, if you want to save time and make more money in your business, head over to expandthebusiness.com and we'll get you all set up. Casey Eberhart: So with that, I hope you've enjoyed this episode of Expand the Business where we help entrepreneurs do the two things that almost all entrepreneurs are always looking to do, which is save time and/or make more money. So with that, I hope you have an absolutely amazing day. Now, let's go out and give somebody else an absolutely awesome day.
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How a Sharpie Can Save You Hours and Make You Millions!
08/07/2019
How a Sharpie Can Save You Hours and Make You Millions!
Welcome to another episode of the Expand the Business Podcast with Casey Eberhart. Today's episode is a short form piece of content where I will be revealing "How a Sharpie can save you hours and make you millions" Intrigued? Tune in to the episode for the full explanation and details. Also, be sure to visit for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening. Episode transcript below: Casey Eberhart (Speaker and Host): Hey, hey, hey everybody. Welcome to today's episode of the Expand the Business podcast. My name... My name? My name is is Casey Eberhart, I am calling in from Los Angeles, California today, with a short-form episode, just a little quick tip, a little thing to help you save time and make more money when you are out networking. And we're going to talk about the 99 cent tool that you probably have in your purse or your junk drawer, that'll help you do the two things that we aim to teach and train on the Expand the Business show, which is save time and/or make more money. So if you are in a position where you need and/or your businesses is being built on referrals, then head on over to ExpandTheBusiness.com, we've got a free download for you over there on getting more referrals. We've got some goodies for you over there, but just happy to have you jump on the show today. And again, you can head over to ExpandTheBusiness.com for your free goodies. So look, let me set the scene for you for just a moment. You get in your car, you put your makeup on, you drive to a networking event, and those networking events are either super early in the morning, maybe you're going to them at lunch, maybe you're going to them in the evening, and it's a Chamber of Commerce event or BNI, LeTip team, Referral Network, eWomen network. Maybe it's even Kiwanis or Lions Club, maybe it's your local chamber. Maybe it's just a networking group where you get together with a group of people and have referral exchanges. Maybe you're headed to a mastermind event. All of these networking events are designed to help connect you with potential referral partners, referral... Of course the phone rings right inside there, right? But it allows you to connect with other people that can produce business and/or referrals and/or relationships for you. But here's what happens most of the time. Most of the time people go there and they are exchanging business cards. And does business really get done that way anymore? No, let's be real. How many times have you got some business cards and you bring them home from that event, and then they go in the trashcan or they sit on your desk for five or six months and then they go on the trashcan. Well, here's the thing, at Expand the Business, we really try to give you the tools and techniques that allow you to cement relationships and move forward with those people that you feel are going to be the best in your connection and best in your network. So here is the 99 cent tool that you should carry with you every single time you go to a networking event. It is a Sharpie. Now, there is a very specific reason why I am suggesting a Sharpie and not just a regular ballpoint or a pencil. Here's the deal, so many people now are carrying glossy business cards to a networking event. And what happens is if you write on a business card with a pencil or a ballpoint pen, very few of those glossy cards are gonna allow you to actually make an imprint on the business card itself. So all you gotta do is go to your local store, your purse, your junk drawer, maybe it's in the seat cushions of your couch, maybe it is in the seat cushions of your car, grab a Sharpie and take it with you to the networking event. Now since you've probably already gone to ExpandTheBusiness.com and got yourself a copy of Get More Referrals, you'll notice that I talk about this exact technique inside that audio, which obviously you're more than welcome to go grab a download of, again, at ExpandTheBusiness.com. But here's what you can do with this Sharpie, when you go to a networking event, you want to be able to decide as you're meeting and connecting with different people, who it's actually worth connecting with and moving forward in a relationship with right there at the event. Okay? And so what you're going to be able to do now is when somebody gives you a business card, which by the way, one of the easy ways to get out of a conversation with somebody is to simply get their business card and say that you will follow up with them later or that you're connecting with folks or whatever your line is that allows you to connect with folks. But you want to take your Sharpie out, and as they hand you your business card, I'm going to suggest two different things that you do with that. Number one is that you code your business card. Now, I have a code that I use for myself and it's really a call or no call symbol. So for me, I used to write that I didn't want to respond to somebody on their business card. And I'm not going to tell you what I used to write, but if you've heard me speak live, you know exactly what that is. And if it's something that I want to follow up with or someone that I feel is a good connection for me, I'm going to put a star right there on the business card with my sharpie pen. Now, if you want to do C no-C, for call and no call, if you want to do FU, for follow up or NFU for not follow up, whatever you want to do, my suggestion is that you use a code so that in the event the other person actually sees what you wrote on their card, they're not going to actually know what it means. Now, for me, what I do is I'll take that business card and while I'm talking to the person in real time, in real conversation, what I'm going to do is I'm going to make some notes on the back of their business card, even if I'm writing over the top of their information, usually on the back that's less vital than what they have on the front. And I might write some things like, "This is going to be a good connection from a referral partner. This might be a prospect, this might be somebody that I just feel is influential and I want to stay in touch with." If they give me some tidbit that's going to help me later on connect with them on a deeper more meaningful relationship, then I'm going to mark that on the business card itself as well. Now, the reason that we use a Sharpie versus a pencil or a ballpoint pen is quite frankly because if you use a ballpoint pen or a pencil, you're going to be like carving into that business card like you are a cave person scraping into a rock. It just doesn't work, there's newer better ways. Now this doesn't mean that you can't do your other things in kind of the relationship building process, like maybe take a picture of the two of you and text it to the person. Maybe you want to connect with them on social media. But remember that followup and the relationship building networking, the onus is on us. So what you're gonna do is you're gonna do two things for this technique to work: Number one, you're going to head over to ExpandTheBusiness.com, grab yourself Get More Referrals, so you can listen to that on your way to a networking event. That's going to give you some great tips, strategies, and things you can say to help you generate more referrals. And number two, you're going to dig around in your purse, you're going to dig around in your junk drawer, and you're going to simply throw a Sharpie either in your car or in your pocket, in your purse, wherever. And the next networking event you head out to, you simply take that in there, and that becomes your tool of choice right there in the conversation. You can write notes on there. Make sure that you understand going in, by the way, that not every person at that event is going to be worthy. And I don't mean that as a person, but from a business perspective, of following up with, staying in touch with them, putting in place your process to help drive and deepen those relationships. So we all have those things where we talk to somebody and they just aren't going to be a good fit. We don't want to be rude, so we just simply mark that as non follow up with whatever code we use with our Sharpie, give them the respect and the time to finish out the conversation and simply move on. Now when you get home, the great thing is the people that you aren't going to follow up with, simply just go to the trashcan, which they would anyways. And number two, the people that you are gonna follow up with, you are going to connect with, now you have a sift and sort mechanism. So you guys, this is Casey Eberhart with another episode of Expand the Business, and again, final offer if you want to head over and generate more referrals, head over to ExpandTheBusiness.com, and there we've got some free goodies for you, we're happy to have you join in the fun. So with that, give somebody else an awesome day. Follow up with a Sharpie as your tool at your next networking event. Until next time, guys, have an amazing day! Ciao, ciao!
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Robert Orfino - One of the Best Real Estate Investors on the Planet
07/30/2019
Robert Orfino - One of the Best Real Estate Investors on the Planet
Robert Orfino, real estate investor and expert, joins Casey Eberhart on the "Expand the Business" podcast for an incredible interview about the present state of real estate, real estate investing, and even house flipping. Robert is a master at leveraging traditional media and social media to expand his brand and marketing message online. Born and raised in New Jersey, Robert spent countless summers on the Jersey Shore. When not vacationing, Robert worked with his father doing construction. Robert later attended Kean and Rutgers University, and set out to find a โgood job.โ Aside from his knack for creating things, he has a life-long relationship with education and is constantly seeking self-improvement. He also readily admits he is a die-hard NY Giants fan and a long-suffering Mets fan. At the age of 42, Robert had been working for someone elseโs fortune for 20 years and began to understand the importance of wealth and how to create it. In 2007, Robert caught the entrepreneurial bug and left his job to start his own green consulting firm. Within the first year of business, the firm was directly impacted by the financial crisis in 2008. However, Robert persevered through the major financial setbacks that followed and began working as a So-Cal contractor rehabbing Freddie and Fannie Homes. In 2012, Robert took an opportunity to work on flipping homes for private investors. During this time, he flipped almost 200 different homes. Robert continued to work in the So-Cal Real Estate Market until 2014 when it made a major comeback and deals became scarce. By 2015, Robert sought out a market gap for flipping houses in New Jersey, the number one foreclosure state in the country at the time, and proactively assembled a team to build business back up again. Although the market had been tumultuous for quite some time, Robert saw an opportunity to raise capital for the New Jersey and New York Real Estate Markets and founded a Distressed Real Estate Investor Fund. Here is the transcript of the podcast interview between Casey Eberhart and Robert Orfino: Casey Eberhart: () And welcome everybody to today's episode of expand the business. My name is Casey Eberhart. I am your show host for this hour of amazing insight in helping you, the business owner expand the business. So we are super excited to bring to you guys, everything that we can come up with to help you expand your business. Whatever business you're in, whether you're in traditional business, brick and mortar, business, network marketing, investing, whatever businesses you this show is designed for you. So as an upfront, if you want to download a quick audio, on getting more referrals, just head over to www.ExpandTheBusiness.com. Oh, we've got some goodies over there, some surprises for you over there. And I'm super happy to have you do that again, go over to expand the business.com so super excited today because we have an amazing interview with one of my favorite people on the planet. Casey Eberhart: () Robert Orofino is one of these guys that you just can't help but to learn stuff from because number one, he's super open and willing to share his ups, his downs, his wins, his breakdowns. In order to help you and I expand our business and really kind of create the life that we all dream of. He is a real estate investor. I've happened to be friends with and have known Robert for several years. I know that Adam, and ask him to go a little bit in depth in this, but you know, one of the things that he and his partners have been able to do in the real estate game as they've made, as far as I know, at least three moves. They've moved from New Jersey to Los Angeles, Los Angeles to Houston. And then from Houston they've really expanded out. They have a radio show that's on drive time in Houston, Texas. Casey Eberhart: () Every single day they've got podcasts, they have webinars, they have meetup groups, they hold live events, they hold live meetings. They've created a real estate investing fund for investors. Maybe you have a little extra money that you're scared of a scaredy cat. I've been in the real estate market. You don't want to, you don't want to get too much exposure. You can talk to Robert and they've created a fun. So people that are scared still have an opportunity. They have their fingers in every piece of the pie in the real estate market that you've probably or possibly could come up with. And if they don't, they're going to go out and really create the network and the relationships to be able to bring that into the fold. So I thought, well we would do today is really have kind of a deep dive in sort of the structure, the blueprint, the layout, the architecture of what Robert has been able to do in the real estate game, especially in the market he happens to live in at the moment. And I say at the moment, which is Houston, Texas. So He's a partner in Mr Texas real estate, which we'll talk about. He and his partner in a minute. And he also runs and owns Dana point marketing. So with that being said, Mr Orofino, welcome to the show was a Robert Orfino: () pretty amazing introduction. I'd like to meet that guy. Right? So that was, thank you very much for all those kind words. And it is certainly, um, I always point out that Steve jobs speech we talks about, you really can't connect the dots looking forward, turn around and look back. You can see them. Well, you're one of the dots. Casey Eberhart: () Well I appreciate that. I appreciate that. But those dots are created by all of us being just connecting, right? So thank you for saying that. You're also one of the dots all and my network, but also many, many others. So Robert, take me back, uh, in the wayback machine to when you were in New Jersey and when I first met you, you were a contract investor slash flipper in, uh, and for those of you that don't know the term flipper, it's somebody that buys a piece of real estate, put some equity into it in terms of capital as well as um, um, not only capital but sweat equity contract or build it out, make it pretty, and then turn it back on the market and sell it off from there. Kind of walk me through how you got started as an entrepreneur back in the flipping days. Robert Orfino: () Sure. So back in New Jersey, I was a, I was a consultant. I was a green consultant, energy efficiency, that type of renewable energy. Um, you know, I was uh, back in for anyone understands it, uh, the uh, green building. But that was, that was I did right. So the US GBC am original member of that. Um, and I did a lot of consulting out there and I said, okay, I want to become an entrepreneur and the green industry's taking off in southern California, so I need to get the southern California. So I left my job there and I started my own consulting business and within the first six months I booked over $300,000 worth of consulting. It was great. And then September, 2008 hit and the whole world got turned upside down financial world. And I was out there alone with not a lot of, of safety net underneath me, just a couple of retirement accounts. Robert Orfino: () And I, uh, I found myself in a very large hole very, very quickly. By 2009, we had some bad deals and we had some bad partners and um, we had a lot of the projects just stopped. There was a bond on those projects, which means you're going to eventually get paid, but the eventually it could be 2012, 13, 14. Right? So here I am, entrepreneur trying to figure this stuff out, working both coasts and it, it wasn't working and we're going down a slope in a whole very, very fast. I remember 2009, everyone's still sort of in denial, right? And in 2010, now, everyone's like freaking out. In 2011 was the bottom of the market. So in 2011, I had no more consulting gig. So maybe one or two right here. But I had a buddy who was doing construction for Fannie Mae at the time. Robert Orfino: () There was tons of foreclosures. They're fixing them up. He says, I have too much work. Can you help me run it? So I came out to California full time, took over the San Fernando Valley, and I started with doing deals, doing rehabs for Fannie Mae, Freddie Mac, um, all those FHA stuff. Um, but by that time I was already 450, $2,000 in personal debt in the, I owed for $52,000. And next to every single one of those, those dollars was my signature. So you can imagine how panicked we were and how crazy everything was. And we got into real estate and started climbing out of the hole. So 2011 wasn't a bad year for us. But then 2012, Fannie Mae says, we're not rehabbing homes anymore. Now back out of business. But I have a construction business. I've gotten loans on that business. I've got employees. And um, I'll just tell you the, the low point for us is we're, I was down to $6,000 in my bank account and I have a $12,000 monthly nut, right? Robert Orfino: () And I don't have any jobs on the horizon. And I think to myself, I'm not the smartest guy. And from this moment on, I'm just going to do what smart people do. So I did a little mantra about wealth and all that stuff coming to me and I won't bore you with that. Um, but right after I did the mantra and I was driving down the four oh five, you know what I'm talking about, I got to go to, I got to get to Ventura Boulevard. That's where my po boxes, I go to the Po box now 10 minutes after the mantra about all good things of being positive and wealth coming to me. I opened up the Po box and there's a check for $6,000 exactly what I needed to get through the month of February. And from that point on, I do not want to figure it out or double think it or overthink it. Robert Orfino: () I just do the mantra. Right? And that turned me on and I got through the month of February, I got a kitchen job, I got a bathroom job. And then later on that year I got picked to work for the best way to call as the clearing house where the hedge funds and for those who don't know the hedge funds, Blackstone is a big one, call me homes. There was another one who worked for, they put billions of dollars of capital on the street buy houses and so we literally could have as much construction work as we can possibly handle. We are doing now 11 jobs, nine 11 jobs a month and we're running through that in 2012 was great. Um, 2013 slowed down, but we had made a name for ourselves. So we are the top two contractors in that clearing house and we kept working all the way through 2013, 2014 I started doing some more green work, slowly climbed out of that hole, but I had always now around real estate business, I'm trying to network with these folks and try to figure out how to get more work. Robert Orfino: () And I started reversing engineering how this whole business works. And in 2015 I said, hey, I'm going to go do this myself, except I go back to New Jersey to do it. And I go and do it in New Jersey for two years. We did fairly well. We flipped a bunch of houses out there. Um, I was all about just creating cash to pay back my debt. They create a little nest egg so that we felt secure. Right? So just like everyone else in 2013, 2014, 2015, everyone's thinking security, right? They want to have security. We're no different. Um, then I started networking and meeting a lot of people we carry on. And then in 2017 I met some friends from Houston. They introduced me to the marketplace. Um, we had a hurricane that came and I was working the opposite and the, all of the leftover deals in New Jersey from superstorm sandy. Robert Orfino: () So I understood how flooded houses and when a wind damage houses work. Uh, when the hurricane came here, I already had a base here I'd already done and started doing some education stuff. So we decided we were going to move to Houston and I moved there about 14 months ago. I've, I've been here in Houston for 14 months. Since then, we're able to acquire about $3 million worth of properties. I've doubled my net worth. I'm using all the things that I learned from quite frankly, failure on my, on my last 10 years of being an entrepreneur. And so we, we definitely believe there's no such thing as failure. It's only learning. Sometimes the lessons are very expensive. Sometimes you can shrug them off, right? But there's only learning in coming out of failure. And, uh, with that mindset, I was able to partner up with Jason Bible out here. Robert Orfino: () He had been very successful. Now we started this new venture and like you said, we have a fund. We have our, our own rehab crews. We have a real estate office, a team that we bought. We work with Keller Williams platinum. So we're able to work on all that stuff, uh, in this marketplace based on all the things I learned. And when I say learn, I'm mostly saying I failed in the past. And I can remember sitting in the lobby in, uh, Gora hills. There's a company out there that nobody knows about. They don't have a website, they don't advertise, but they do $1 billion in real estate transactions every year. They touch every single piece of it. And I sat there and I said, if I ever have the opportunity, meaning of the market opportunity, this is what I'll build. And now I'm here in Houston with the opportunity and we're building a very massive real estate machine. Yeah, it is unbelievable to watch. So I have several that I kind Casey Eberhart: () of want to push in and, and drill a little bit in on. So when you first moved from New Jersey out to Los Angeles, you said that in your first six months or first nine months, I think that you had $300,000 worth of consulting gigs on the books. How, how did that come about? How did, how did moving from New Jersey to Los Angeles, just because we, you know, I live in Los Angeles, we be, we are, uh, we are very, and I'm doing air quotes. For those of you that are listening green out here in California, what, what allowed you to get in the door? What allowed you to book that kind of book of business? Because I think a lot of people are, you know, get so stuck on, oh it, I'm afraid, I'm scared. I don't know where to go. I don't know what to do. I'm terrified of failing. So on and so forth. What allowed you to like break into that $300,000 market? Robert Orfino: () I want to say within the first 90 days of me having my own business, I picked up two mentors, both sales and marketing and Robert Orfino: () they said, Hey, forget this, forget this 30 page proposal and all that. There's all the, all there, all the folks that are collecting those proposals are making do is free work. Yeah. And they said, we've got to figure out a way to get to the decision maker. Once you get to the decision maker, have an honest conversation and they'll say yes or no. And that's, that's where I learned from, from two folks. And so we were able to get to some very big decision makers in the automotive world. Dealerships were one of our bigger clients. We are able to meet with again, really, really big companies like sonic automotive, Penske automotive, auto nation. We want to treacly the manufacturers like Mercedes Benz. Um Oh we worked directly for a Volvo and a lot of those, a lot of the green companies that wanted that for that we were able to go right to the manufacturer and talk to them Hyundai and get real honest conversations. What do you, and then ask them, what are you looking for? How can I help? So going out as an entrepreneur, I learned within the first 90 days to forget what I, what I want and ask how I can help and just give me that. Just how can I help? What are you looking for? Do you want a green, a bigger green footprint rate, I can help you with that. And that's how we land that we forgot the forget the whole sales process, finding the decision maker and help them. Casey Eberhart: () So it was really about building, I mean essentially, you know, uh, I think a lot of people, um, skip the part of building relationships and building out a network of people that you yeah. You know, sir, um, service that network for lack of a, for lack of a better word. You also said something that I think is really interesting and I think a lot of people kind of Miss Nuance, um, because they are being trained and taught by people that went about it the hard way. So you could write a bunch of proposals and you know, you are absolutely right. The people that are receiving those proposals. If you don't know a lot of proposal type, um, work that's given out, the reason those companies send out requests for proposals or RFPs is so that they can get a bunch of ideas from a bunch of different consultants all for free. Yeah. They may ultimately hire one or they may not hire them, but at the end of the day, they've essentially allowed the bigger game players too, give them free advice and may not ever even call them. And what I loved was that you bypassed all of that and really went in and tried to have conversations with people that were meaningful and figure out how to help them when I'm assuming not every single person you are able to help win. But in that event you then went off and figured out how to help them when once they were done. Speaker 3: () Yeah, no, we got, we got, um, a very, um, polite thank you's, but not very many followup calls. Yeah. Casey Eberhart: () Yeah. And so, so Robert, as you were, as you were kind of building out that network with the automotive dealers and, and putting those folks, how important in your success today, if we go all the way back in the wayback machine, how important was it or is it, do you think for entrepreneurs, even if they're just a marketing, not just say, but a marketing firm or a sales firm, or they've got a specific product or maybe somebody just a network marketer or whatever, how valuable is the skillset of building an actual network of people? Speaker 3: () It, it's everything. Well, you know, we all, we hear all the cliches about the network, right? There's a ton of business cliches and we love to post it on Instagram and Facebook, but you have to actually do it right? And you know, your network is your net worth. That is absolutely true. Um, and we just kept building out and out and out. We, we, we would, we would take meetings from seven o'clock in the morning to 11 o'clock at night and we'd be in crazy places. I'd be at five star hotels smoking a cigar on the beach front deck at 10 o'clock at night, and the next morning I'm at someone's, uh, auto body shop, right? And, but it's just constantly taking these meetings and networking and what can I do? Right? Um, what can I bring? How can I bring value to the folks in my network? Speaker 3: () How do I connect people in my network? Right? How do I make them, I mean, I've gotten, I've sat down in front of the general manager who complains that he doesn't have a good sales manager. I go to the, three days later, I'm sitting in front of a sales managers saying, I gotta get out of this, this place. I'm like, Hey, do you know this new tire? And over here, why don't you give them a call? Low and behold, I got a a sales guy, right? Well, let me just connect. And so when you start playing that person, that connector in the middle, it becomes extremely valuable. But here's the key, Casey and we, we just went over to this with our real estate team this week. We said, someone will come up to you and say, uh, Hey, do you have an inspector? Speaker 3: () And what a lot of these big real estate firms do like Keller-Williams and remax on, they say, here's the sheet, here's all our our vendors and just go ahead and call them. And I'm like, that is such a great way, because it took someone time to put all that together to build that relationship with those vendors. And you're just about to just share it and throw it out there. Like it's meaningless, like it's worth nothing. And so, you know, I have a personal rule and I've extended that now to the real estate teams really simply. I just had a guy sitting right...
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Why "Dotcom Secrets" is Among the Best Business Books Ever Written... and How You Can Get It Free!
07/26/2019
Why "Dotcom Secrets" is Among the Best Business Books Ever Written... and How You Can Get It Free!
Todayโs podcast show will be a short-form episode and it will focus on highlighting a rocking resource that I absolutely love. Each week going forward, you can expect a mix of long form interviews and short form content centered around my favorite tools to save you time and make you more money. We are focusing this episode around the powerful book โDotcom Secretsโ by Russell Brunson, the founder of Clickfunnels. This resource provides an underground playbook to get your business online and to achieve online profitability. If you donโt yet have a copy of โDotcom Secrets,โ I highly recommend that you pause the recording and take advantage of a very special offer that Russell Brunson is providing. Right now, you can get a copy of the โDotcom Secretsโ book for FREE when you just cover shipping expenses. To take advantage of this awesome offer, go to the website and order your copy now. Again, simply visit , order your FREE copy of the book, and submit a small payment to cover basic shipping. A special offer to add-on the audio book will also be presented with a deep discount. If you're like me, you may find it much more convenient and manageable to consume this book via audio while on the go. We all have different learning styles and I suggest playing to your strengths. Here are the main reasons I chose to highlight โโ as this episodeโs featured business resource: #1 โ When you read the book or listen to the audio book, you will be developing a high-level understanding of how successful businesses operate to consistently generate revenue online. #2 โ I recommend using this book as a reference point for your social media accounts. If you are someone that teaches and trains your audience, you can use this book to generate valuable content for your social media profile. #3 โ The book is a playbook for building your audience and tribe. The practical techniques and suggestions provided in the book dive into the down and dirty for how to quickly build a large and engaged tribe. Notes: My two favorite business books of all time are Robert Kiyosakiโs โRich Dad, Poor Dadโ and Russell Brunsonโs โ.โ While โRich Dad, Poor Dadโ is a more commonly known book, it is my opinion that these two books are essentially a tie in terms of the value that they provide and the lifelong lessons that they teach. When reading through โ,โ make sure to visit page 20 because this literally is the beginning of an entire chapter focused on a critical concept called the โvalue ladder.โ This flow chart essentially shows how you can bring a customer in at a lower price point and then move them up the ladder in adding value to their purchasing. This secret alone will more than cover the value of the shipping costs of the book. Further in the book, around page 38, Russell Brunson literally describes the process of leveraging the internet to locate and find your dream customers. Towards the end of the playbook, starting on page 78, Russell then pulls back the curtain to reveal how he used a specific type of online funnel with this book and how the funnel can ultimately be profitable in spite of the fact that he just gave away a free book. Remember, I consider โโ to be one of the most valuable business books I have ever read, period! Go to , order your FREE copy of the book after covering shipping, and start diving into the fascinating world of online business development and marketing. This book will change your life if you let it.
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Justin Womack - Podcast Host, Copywriter, and Fiverr Pro
07/25/2019
Justin Womack - Podcast Host, Copywriter, and Fiverr Pro
Justin Womack, the owner of JMack Media LLC, a digital marketer, copywriter, podcast manager, and Fiverr Pro joins Casey Eberhart for an interview on Casey's "Expand the Business" Podcast. In this interview, Justin discusses how earning the Fiverr Pro designation has impacted his business as well as how becoming a podcast host of two shows has moved the needle. Justin Womack is the co-host of the Marketing Geeks Podcast along with Andros Sturgeon. Marketing Geeks is a top 100 Business - Management & Marketing Podcast on Apple Podcasts and has hit as high as #1 in the category of management & marketing. Justin is also the host of a podcast that he runs for the company BannerSeason where he interviews top promoters within the company about how they leverage the company's technology to grow their businesses. If you'd like to connect with Justin Womack and take him up on a few of his offers if they are still available, check out the links below: Visit Justin Womack's website for JMack Media LLC: https://jmackmedia.com View Justin Womack's Fiverr Pro Gigs at: https://www.fiverr.com/justinwomack1 Listen to the Marketing Geeks Podcast by searching "Marketing Geeks" on your favorite podcast platform or by visiting the website: https://marketinggeekspodcast.com Register for the Marketing Geeks Podcast Launchpad Webinar on July 31st, 2019 by going to: http://podcastmasterycourse.com If you have missed the webinar, the recording will be made available to all people that donate $5 or more to the Marketing Geeks Podcast. If you'd like to make a donation to receive access to this webinar replay, please visit: https://anchor.fm/marketing-geeks/support After making a $5+ donation, please send an email to [email protected] so that we receive your email address and can delivered your webinar replay files. Justin Womack is also a promoter of BannerSeason, a marketing company that aids to improve customer relationships, incentivize referrals, and improve customer retention. With BannerSeason, users can mail automated direct mail campaigns that include personalized cards, gifts, and swag items that are triggered through CRM actions or mobile triggers. Check Out BannerSeason and Start an Account by Visiting the Website and Using Invitation Code "START" Go to https://bannerseason.com and enter the invitation code "START" in order to create your free account. Note: Using the BannerSeason service will require depositing and spending money, but you can create a basic account free of charge by going to the site and using invite code "START." This way you can explore the platform a bit before using. Want to listen to Justin Womack's BannerSeason Podcast? Find it on Apple Podcasts at: Podcast Interview Transcript: Speaker 1: () Hey everybody. Welcome. Welcome. Welcome to today's show of expand the business. I am your host Casey Everhart and I am so excited and thrilled about today's show. You guys, we are in for a huge, huge, unbelievable treat today. Um, you know, here at expand the business, what we really try to do is bring together experts, thought leaders, people that are out in the marketplace influencing and on the verge of well on the bleeding edge of not only technology but what's working now to help people really expand their business. So we're all about marketing and we're all about like kind of on the ground knuckles in really working on what's working now to help you expand the business. And today is awesome. I have been looking forward to this episode for many, many weeks. I'm actually really surprised I was able to squeeze our guest in for the time to record this just simply because his own agency is rocking and rolling. Speaker 1: () There's so much stuff going on. So let me tell you a little bit about Justin Womack, who is our very, very special guest today. So Justin is not only is he one of the kind of guys on the bleeding edge of diff technology and the bleeding edge of digital agencies and what's working now, he works with businesses and companies all over the world, really helping them focus on generating leads, ultimately making more money for those businesses. So he has a digital agency named, uh, you know, j Mack media. You can find [email protected]. He is a cohost of a podcast called the marketing gigs, which we'll talk about, uh, throughout this. If you're not, um, if you're not subscribed to the marketing Geeks podcast, I highly recommend it. We were joking today that, uh, you know, he goes with me every morning on a, on a walk. I literally am in obsessed with their podcasts and I'm listening to an episode every day, um, over at, uh, the marketing gigs. Speaker 1: () He also has another podcast that he is a host of for a company called banner season. We'll tell, we'll get a little bit inside of that. But this dude is all over the place. He's got, um, a lot of his business comes from fiber. He's actually a fiber pro, which simply means that he's vetted by them. Uh, really they got under the hood of the business and making sure that [inaudible] delivers and drives massive value to his clients. Otherwise he would never get that designation, which gives him some unique things to market his business and market his agency on five or so. We May, we may touch on that. Um, and uh, he's got a really cool podcast course coming up that you can find out more about out podcast mastery course.com. And of course I'll put the show notes, we'll put all these links and stuff inside the show notes. Speaker 1: () So without further ado, I don't have some fancy a clapping and, and sound effect here. So let me just welcome you to do the show. So Justin, welcome buddy. Thank you Casey. I love the introduction and thank you for having me and yeah, well we are, we are thrilled to have you here. And Justin of the things that, um, I always love talking to people about is kind of a multipronged approach to marketing and generating leads for your business. And I know that, you know, you do email creation and email automation, you know, you do copywriting, you've got podcast consulting and mass, Ya know, and, and management. Uh, in fact, uh, you know, if you're listening this, this is really kind of cool because Justin actually manages our podcasts here and is really putting this show on the map. So if you're listening to this on iTunes, Spotify, stitcher, or whatever it is completely in fact, um, basically all due to Justin and his team and his organizations kind of managing and producing the whole thing. Um, not only that, he is a, an infusionsoft partner as well as a banner season automation specialist. And we'll talk a little bit about that. So Justin, let's just, uh, let's just dive right into it. I would love to know your kind of, your core philosophy when it comes to marketing and how that relates to your client's businesses. Speaker 2: () I think it starts with visibility and, um, I think if I want to give it like a few resources that I kind of base my philosophies on a great, great book influence by Robert Cialdini. Um, one of my favorite books out there that's going to hit you with all the principles of how to influence people. And I, I'm all my marketing's really based on those principles. I mean things like scarcity, social proof, um, things, just ways of, of validating your expertise. One of the things that I like to tell people is, um, Fiverr's an interesting medium because a lot of people will get on Fiverr and you might have several gigs on there, but you'll never make a sale. And when I got, when I got recruited, I was one of the first five or pros recruited on the platform. Uh, they found me because I was a partner with infusion soft. Speaker 2: () So they brought me on. Um, I did, I went through an interview process. I had to take a few, uh, like exams kind of things to just validate my skills. But once they approved me, it was interesting because all of a sudden I was getting so much traffic and so much, um, so much attention only because they had gone ahead and validated me and they were a well known resource. So this, uh, this ability to leverage social proof from high end sources like a fiber like, um, like a Casey Eberhart or like, like people, you know, like influencers out there, it's powerful, powerful stuff. So if you're able to leverage other people's, um, other people that have more influence than you do and borrow some of their credibility, that's one of the biggest ways for people to get started, especially in the beginning. Speaker 1: () Yeah. So let's, let's spend a few minutes on that. So let's take a step back. Um, just for those folks that don't know about Fiverr and what it is and kind of the platform. Okay. Talk to me a little bit about what fiber is and what the platform is and what kind of things people can find all over fiber. Speaker 2: () So fiber was started as, it's a freelancing website, number one. And it was, it was created as a way for entrepreneurs and business owners to find cheap freelance, um, services that started at $5 from the platform, watched pretty much every gig was $5 and they slowly kind of evolved. Now we're able to add upsells to their $5 gigs and then eventually now with Fiverr pro, um, the minimum I'm allowed to charge is $100 for a Gig. And I think, I believe I'm up, I'm allowed to charge up to, I believe it's five or $10,000. I haven't attempted to do that. Um, but we're, we're able to charge big bucks for five or pro gigs because they validated our skills and they understand the value of not only finding somebody that can get the job done, but somebody that actually is validated, that has good reviews because there's a lot of, um, charlatans in the internet marketing space up there, especially I'll use the word charlatans. So having somebody validate you and being able to look at reviews and things like that adds a ton of credence to, um, to getting the job done. Speaker 1: () Yeah. Yeah. And for those of you that have never been on fiber, it is a like grab a glass of wine or a beer or a cigar or whatever your vices and just sit down and go check out fibers. F I v E R r.com. I joke that and I talk about this in presentations all the time, that I once paid a guy $5 in London to wear a hot dog suit, put my website on a piece of cardboard, go stand out in the middle of an intersection and spin around screaming my website for five bucks. And I only did that. I never used it as a marketing piece or anything. I just thought if some guy's going to do that for five bucks like I'm in, right? Yeah. I have used fiber for many things. I, you know, for $5 you can go on there and get 50 business quotes with your website printed on them. Speaker 1: () You can have. Um, you can, there are, when I was in the wayback machine and I was just trying to get my name and some practice being a podcast interviewee, I went on and paid several podcasts, five bucks to be a guest on their podcast. I mean there are so many different things that you can leverage. Five or four. So Justin, let's talk about fiber pro and then I want to come back to this influence and leverage thing. What types of things, and it's all based on a review system. So when you do a Gig, you get reviewed by your [inaudible] customers, correct? Correct, yes. And so what types of things does your agency promote on Fiverr pro? Where are you finding that or what are you finding that people are coming to you, that audience of Fiverr pro? What are they looking for and what are you able to bring to the table? Speaker 2: () Well, I can tell you that the best selling gigs that I have out there are four copywriting. So people that want a both, they're like a welcome sequence written for them. Or they want a sales sequence written because they have a, they have a product that they're introducing and they have a way for people to opt in on their website, but they don't have the creativity or they don't want to spend the time to actually write the copy and set up the automation. So my team will actually go in there, set up the automation, going to a site like MailChimp or active campaign, convert kit, infusion soft, whatever, whatever they're using, we can set that automation up for them and we actually write the emails so we have a complete package to get all that done. Um, beyond that, the other Gig that's the most popular would be a podcast consulting. Speaker 2: () A lot of people are starting podcasts. They, that medium is exploding, especially in 2019 it's been, it's been growing massively for the last about five years. Podcasting has been around for probably 15 plus years, but only in the last, I'd say three to five years have they really nailed down the advertising abilities on podcasts. And because of that, uh, that's why I see this as this massive, massive growth. And plus people are just understand now how important it is to have a platform where you can be visible and get your message out directly to people. Um, there's a ton of value in that and you're building a brand reputation about yourself. So it's a way of uh, creating credibility and just getting, getting your message out there. Just having a podcast is, um, people will look at you in a different light just because you have a show. It doesn't matter how good it is or what, I mean, a lot of people won't even listen to it. They'll just see that you have a show and we'll just think higher of you because you do that Speaker 1: () well. So let's, let's push in a little bit on this, this idea of leveraging influence and we'll kind of couch out around podcasting. I'll come back to copywriting a little bit later. So with marketing gigs podcast and the other podcasts that you do, how do you use that to leverage other people's influence? Like, like let's start, let's start back in the way beginning. Why would somebody who doesn't necessarily have the credibility to consider themselves? And a quote unquote expert, why would they consider using a podcast as a way to, or what are the benefits of starting a podcast? Maybe we'll start there. Speaker 2: () Yeah. So first and foremost, there's the perceived benefit that I just kind of mentioned earlier. The PR, the perception is that anyone that has a podcast is a greater authority than somebody that does not have one. Or if you have a book, you're perceived as a greater authority, things like that. So in a lot of ways, I compare podcasting to kind of like writing an ebook was five years ago where everybody had an ebook and that added credibility. Now podcasting is the new ebook, in my opinion. It's like you have to have a podcast to have that credibility. Now, plus if you want to build relationships with high powered people in the industry, having a podcast is one of the best ways to cold outreach to big names in your industry and get them to actually to want to be on your show. So, uh, is this coming Friday we're releasing an episode of Marketing Geeks where we interviewed Ryan Laveck and he's a, he's a pretty big name. I mean he spoken on stages like traffic and conversion is huge. Yeah, he's a big name this he's written, he's the creator of the ask method. He wrote the books, ask and choose. And so we actually have him on the show. We've had Pat Flynn on the show and Lewis, Speaker 1: () one of my, Speaker 2: () one of my favorite episodes. If you guys know pat, then you have to go listen to the marketing geeks episode where he's, where he's on there. If you don't know who pat is, you have to go listen to this episode because he is a fantastic affiliate and internet marketer. He's a love's back to the future. He's a super fun guy and uh, he really just kind of keeps it real and keeps it down and dirty in terms of really talking about concepts that people don't understand. You guys did a fantastic job of having pat on the show. What was really cool is I'm, I met pat in person at social media marketing world and one of the reasons that I even got like introduced and brought up to him was because we had one of the social media marketing world reps on our show first. Speaker 2: () Uh, she happened to be from my exact hometown that I'm from, which was like a cool, uh, icebreaker. And so I found out we actually went to the same high school, different years, but which the same high school. And then when I went to social media marketing world, she came and met me and then she walked me up to Pat Flynn, introduced me, told them about my show a he, he kind of recognized my cover art. You didn't, he had never listened to the show up. But because of that introduction I was able to get him to agree to be on, to be on my podcast. So because of the podcast, that led to an introduction that got me access to Pat Flynn. And then by having him on the show, it's now opened the doors to tons of other guests that want to be on. Because, uh, I have had pamphlet on the show now, and that's probably one of the reasons Ryan Laveck came on the show because he saw that I've had guests like John lead do, most of them had flame. Speaker 2: () So, um, as you build in, as you attract some of these higher names, uh, you're, you're gonna get tons of people wanting to be on your show. Um, and, and that provides opportunities to either monetize because these are people that might want to buy programs directly from you. The guests themselves might, or their audience might want to do something with it. So if you're, if you're doing this correctly, every time you have a guest on, you shouldn't have a system set up so that they are agreeing to promote your episode and that each and every time somebody comes on, you're borrowing a portion of their audience. And if the show is good enough, some of that a portion is going to stick and they're going to become a fan of your show in a, in a subscriber. And we'll listen. Speaker 1: () Yeah. You know, it's kind of funny because when I'm out speaking in and on stages, I kind of train on this idea of why is Oprah the most powerful woman in the world? Right? And I ask audiences, Justin, you've been in the audience gives zillion times when I've asked this question, who's the most powerful woman in the world? And Oprah is always in the one or two spot, like hundred percent of the time. And really if you look at her philosophy or her formula, it's exactly what Justin is talking about. It's essentially other people's content, which is your guests plus their reach, which is their audience equals more listeners or more people in your sort of space. So you know, when Justin Interviews Pat Flynn, he's using Pat's content, Pat's reach to bring more listeners to his show, to Justin show, and pat at the same time is doing the same thing. Speaker 1: () He gets to be leveraging the marketing geeks audience, the marketing geeks content, their reach to bring people over to him. So the listeners that listen to Justin show may not have known who Patflynn was, but once they listened to that episode, they're like, oh my gosh, that dude is just awesome. I'm going to go sign up for his podcast, which is smart passive income. He is [email protected]. Uh, pat. Awesome. So you really do get to sort of leverage that audience. So Justin, I can, I can hear, um, I can already hear people kind of emailing in and talking about, well, you know, I'm a network marketer or I own a roofing business, our own and massage, uh, you know, a day spa or I own a small landscaping business. Why would little oh me want to have a podcast? Why would a little owe me a need to do things like social proof and have, um, emails written? Like, why would, why would you know Bob from Bob's roofing company consider using a podcast? Speaker 2: () Excuse me. Um, I think that the main reason is that it doesn't matter how small your niches, what matters is that you're perceived as the expert in the industry. And if, if someone's going to hire a roofer and their review in between the various options of...
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Caren Glasser - The Super Boomer Lifestyle
07/16/2019
Caren Glasser - The Super Boomer Lifestyle
My guest today is Caren Glasser, host of "The Super Boomer Lifestyle" show and founder of TheSuperBoomerLifestyle.com. Caren is also the author of 4 hit books, founder of the Spark It Network, and creator of the global movement called "The Little White Lie." Caren has invested the past 40+ years being of service to the community by sharing her gift of song and media. Learn more about Caren Glasser: Visit her website: Follow Caren Glasser on Social Media: Facebook: Twitter: Instagram: Remember to subscribe, rate, and review the "Expand the Business" podcast. The show is available on all major podcast platforms! Follow Casey Eberhart on Social Media: Facebook: LinkedIn: Join the Resource Club Facebook Group: Learn More and Get Your Free Referral Generating Gift at: Episode Transcription: Casey: () Yeah. Well good afternoon. Good morning, good evening, good day everybody. I want to welcome you to this episode of expand the business where we help entrepreneurs take a deeper dive into all things in expanding the business. So today I am so beyond thrilled and excited for today's episode and I think you're going to get to see why I'm so excited as throughout the entire episode on this show, we really aim to bring to you guys valuable tips, techniques, tools, and a deeper dive into marketing processes, products, people, all things that are really going to help you expand whatever business you're in, whether you're in a traditional brick and mortar business and network marketing business or a digital business. And so I am so thrilled and excited for today. I can hardly stand it. So let's jump right into it. Today. I am so beyond, I'm honored to have Caren Glasser as our guests. Casey: () Now Karen is and you're going to see what's going to be funny about this is so often Karen and I talk a lot and we'll probably actually forget that this is a podcast that as we take a deeper dive, so I will try to keep us, I'll try to keep this on track and in a in scope. So Caren Glasser is one of my very best friends slash confidence slash therapist slash mentors slash people that I look up to learn from, collaborate with, partner with fight with, scream at, get screamed at by a, she's very much a sort of like my sister and your mother. I was very clear, very clear. If you guys, Karen has an amazing background and I can't wait to kind of share her with you, um, in how her mind works. So Karen was a child singing sensation. She traveled around the world singing when she was a kid with some very famous musicians all around the world and became a performer. Casey: () She's a cantor at a synagogue was, I should say. She is no longer there, but she still sings and has a career. And I know that's one of the things she loves to do. And here we are today and she is literally known around the planet as the digital diva. And so I can't wait to get in and really kind of dive in and really ask her and uh, dig deeper and why we even have the digital diva brand name. Um, but, uh, I feel very fortunate in that I get to nickname her or I had the pleasure of kind of coining her mama minutia, which we kind of known, uh, no as m squared. And so we'll, we'll kind of touch on that. So Karen, welcome to the show. Well, after an intro like that, I think we're all done. I don't know. Casey: () Well, awesome. So Karen, you and I have obviously been friends for many, many years. We've been through some ups and downs together. We've worked together on projects, we, we've helped each other out. We've kind of consulted on each other's projects. And so I, I kind of want to just go to the wayback machine and really kind of just talked to you about where you got your start. Because I think as entrepreneurs we all have a journey. We all have a story that we start on. What kind of brought you into the entrepreneurial experience in the very beginning? Caren Glasser: () Well, I like to say that I was an accidental entrepreneur in the very beginning because when I left my position as the candor of a synagogue in Los Angeles and moved up north, I found myself without a job, without knowing anybody and really struggled as to how I was going to get to know people. And so I did what any normal person would do not. I started going to networking events actually with no business. I had no business at that point. I just went to networking events so that I can meet people and from that point on, and I would introduce myself as I'm an accidental entrepreneur because I don't have a job right now and that's how I would introduce myself. And I think that because I was so vulnerable that way by actually saying I don't have a job, a lot of people are embarrassed to say that. And I just said I don't have a job and I'm looking for my next, next. And I got involved with digital technology and I like to say the rest is kind of a history because from that point on I was able to use this technology for everything that I do moving forward, which is why I got my name digital diva. Casey: () Well, so let's talk about that. So if we go back in the, in the way back machine, when you were going to those networking events, um, well I have two, two distinct pals. I want to go down with this. So I think a lot of people would, like you said, be a little bit scared to just roll into a networking event and go, I got nothing. I'm just going to here like looking for my next path or looking for my next opportunity. Would you say that back then you were going, I'm looking to help build out a network maybe that didn't exist at the time? Caren Glasser: () Yeah, I think that because I didn't have something going on, I actually was in a good place because I could listen. And I know that's what you teach is that we should go to a networking event more as the, um, the buyer, not the seller. And so when I went to these events, I literally was looking to enhance and enlarge my network, which there was nobody there at that point. I had people in friends down in Los Angeles, but certainly nobody up there. So I went to these events with the intention to expand my network and therefore maybe hear what was going on out there, see what the needs were, what were the problems. So when I came back to the table, however, months later I could have some solutions. And by that time I had a relationship with these people. And we know relationships are what so Casey: () absolutely. I mean relationships and, and the network and the influence that we build, obviously usually important. So back in that at that time, um, I know that you had a huge success in a network marketing opportunity that no longer no longer is there. Yeah. Was that what you kind of found when you went on that quest or it had that already wrapped up by the time you were looking for something? Caren Glasser: () I actually had just started. I, so I, I kinda told a fair, I said I didn't have anything going on. I had this, I had just jumped into a company at that point. It was called comment by, and it was a digital technology company, which of course that was my thing. I loved it. And I was an, as I moved into that, I saw that I was able to help people because of that. So I did have a little something, but I wasn't even sure that, that my, that little something was going to actually solve a problem because if you're not going to solve a problem, why are you even doing right? Casey: () Yeah. So one of the big takeaways from Karen already is, um, understanding the problem that you solve. If, if what you are doing and bringing to the marketplace doesn't solve a problem, it becomes much more difficult. Caren Glasser: () Yes, yes, exactly. Exactly. And because I was dealing in technology at that point, um, I actually was an, it's not smart to be the smartest person in the room, but I was actually the smartest person in the room because it was so new too to all of us out there. Although in the early nineties, Casey, I was live streaming my temple services to the shut-ins. So I, I had already dipped my toe into the whole technology thing. So I was, but I was in a great position because I could, uh, introduce people to something they had never heard about before. Casey: () Okay. So let's, let me take a deeper dive. Let me take a deeper dive in that. So when you were a cantor and you were at the synagogue, you said that you were live streaming way back. Yes. So, so obviously that was really when kind of live streaming and being able to broadcast over the Internet was literally, I mean, I remember back in those days, it was, it was, it was, it was amniotic fluid. It wasn't even an embryo yet. Exactly. Um, how, how did that and that experience and that, um, rush up and handholding with technology help you kind of make that transition into the next, into the next stage of technology? Caren Glasser: () Well, back in the 90s, it wasn't like right now, right now, you can literally pick up your, your Facebook, right and you can on your phone, put click a button and you're live, or you can go to youtube and you can go to periscope. There's so many different platforms. Back in those days, none of that existed. So I wish I had taken some pictures. We literally had these humongous, uh, hard drive computers. We had, um, wiring that went all around the sanctuary so that it would hook up into the cameras and then it would bounce off somebody else's computer and somebody else's place. All of this just so that we could reach, um, uh, an audience that couldn't get to the temple when I move forward and actually moved up north. And then I got into comment five, I realized, oh my gosh, if we had only had this technology, um, almost 20 years prior, it would have been a whole lot easier. And so for me it literally was the entry for me. So when I saw how easy it was now that was easier. What we do now is like a breath of fresh air. Literally we push a button and we go live. So I have seen, and we all have seen those of us in the, in the technology where we have seen the growth. It has been and it's growing faster and faster now. So you don't have to wait as long for the next thing to come. Casey: () Well, so let, let me still stick in the synagogue a for just a minute. When you were livestreaming and you were figuring that out, it sounds like it was kind of a, a patchwork of solutions. Like it feels like it was very much staple of chaps and glue stick and Caren Glasser: () yes, it very much was and it was actually really funny because even there was actually a time that they live stream. I was sick, didn't go to services that night, so they were live streaming and I got on my computer and watch the services and you could text and comment just like we can do on Facebook now, but it was a little, obviously a whole lot more clunkier and I could talk to the person that was sitting there in the booth live streaming and it was, it was pretty cool to be able to see the other end of it, but certainly it was clunky. It was, it was, you're right. Bandaids, we band aided it together Casey: () and so I know that you were a cantor in that role, but I know that there was an entrepreneurial spirit already burning inside. You say that that technology and your fighting through the problems and fighting through the headaches and fighting through all of that was more accident or on purpose? Caren Glasser: () I think it's actually on purpose. I think that I was very focused on and I've always been very focused on learning as much as I can about the technology and where we are in that moment. I pride myself on always being at least 10 steps ahead of where everything else is. And as I get older, I'm not ashamed to say it is harder to stay 10 steps ascent 10 steps ahead. But I think it was really very much on purpose that I, that I did this. Um, Casey: () well let me ask a, let me, let me go down and kind of maybe just a different question. Okay. It would seem to me that folks in that space that may even have been entrepreneurial may not have embraced technology in a way that you guys did. I mean, it seems like it's, you know, it seems like some people either are scared of technology that makes a little nervous. They don't really know, you know, can you teach a dog old dog new tricks type thing? What was it inside you that was like, look, we're a, we're trying to Caren Glasser: () get the message out. We're trying to, we're, we're getting, we're going to fight through this and we're going to play in the digital space rather than fold back to, you know what, we're just going to fold paper envelopes and we're just going to kind of go the traditional route that I think a lot of businesses kind of get stuck in. I think we, I think a lot of people get scared. They get scared and they're afraid to take the risk and I like to say, and I do everything this way. I asked myself the question before I take that risk and I step into something new. I say, what's the worst thing that can happen? Let's just get down to brass tacks. What is the worst thing could happen if I do this? If I take that next step, if I jump into the technology, if I do whatever it is, and then the next question I ask is, can I live with it? Casey: () Can you live with, can you live with the worst case scenario? Caren Glasser: () Exactly. And if I can, I'm full board ahead. I will just jump in with both feet and I will do whatever it takes with knowing that if it doesn't work, I'm okay because I've already decided I can live with it. If though, on the other hand I say, this is just too uncomfortable, I don't think that this makes sense, I will walk away and never take another step forward in that direction. It doesn't happen very often because I tended to say yes and then figure it out later. I know you do the same thing, but I found this, I found first of all, exciting to be first to the party, exciting that we were going to be able to provide something to people that really, really needed something like this. They couldn't get out of their hospital rooms, they weren't assisted living. So for me, I really felt from a clergy position, I was providing something that nobody else could. Now, if you go out now and look at all the synagogues out there, every single one of them to a person is live streaming their services. So I feel like I was kind of like ahead of the curve. We kind of started it and now people stepped in and did it. Casey: () And so the first time that you kind of use scotch tape and duct tape and glue sticks and kind of got the thing by, I'm assuming that, well, I was going to go the opposite. I was gonna say, I assumed that it was perfectly lit. Everybody sounded looked amazing. The camera took 30 pounds off and everything just worked absolutely smoothly. And you guys were dynamic and amazing and there were no flaws or mess up. Caren Glasser: () No. Yeah, right. Not so much. We, we, we fumbled the constantly. We fumbled constantly, but it didn't matter because the people on the other end, the, the end user was so appreciative that we were even attempting to reach out to them. So it was a win win any way you did it. And as we move forward, we tightened it up and I wish I was, sometimes I wish I was back there because it would be so easy right now just to say, okay guys, let's go live right now. Yeah. Casey: () Yeah. I mean it really being able to broadcast one's message over the Internet in any way, whether it was through social media or just on a platform that's really sort of leveled the playing field and make everybody have the same opportunity internally, publishing content and finding a tribe and engaging the tribe, marketing to the tribe. So, so we left, we left the synagogue, we kind of just brought it out on our own. We, you had built a network marketing team and an organization and lots of customers and lots of folks. How important was that in the journey moving forward for you looking back? Caren Glasser: () So important because in doing that, I also wanted to find a, a unique way to educate and to ultimately sell. When that happened, this technology and the only way that I felt that we could do that was to show people the value. And so I did a couple of things. I volunteered to go to other people's events and I would live stream for them. I would take the technology, I'd sit in the back of the room, I would live stream. We actually would sell packages online for the people. So just to show people what could happen. But then as you know, my next step was, okay, how do I use this technology to build the business and also give more people visibility and promote. Your passion was born from that. Casey: () Absolutely. And I want to move to promote your passion and Biz bantering in a second. One of the things that was a light bulb for me in knowing you was when our good friend and colleague Bruce Waterman, uh, used the technology of live streaming to live stream of all things a pampered chef party. And I remember this clear as it was like I, even though it was more than a decade ago, uh, I, I remember watching the live stream and watching the little number of how many people were watching it live versus how many people were in the room. And if you don't know what pampered chef is, it is a direct sales party plan organization where they sell amazing kitchen, your texts. I'm a huge fan of pamper chef kitchen. I feel like it's a pampered chef kitchen owned by Warren buffet of all things. So, um, I just remember thinking, oh my gosh, here was a way for a party that had the hostess, um, the presenter and there were probably five to 10 people in the room as I remember. Right. And over time, the last time I had asked Bruce, and this was probably, you know, a decade ago, there had been over 400 views of that same, of that same party. And that's when I think for me, kind of hitching my, my wagon to you and just saying, okay, here is a, here's a really smart entrepreneur that understands how to break that message into a larger audience. Casey: () This is where we're going. Caren Glasser: () Well absolutely. And I remember back in the day you would say, I'm low tech. Big Check, right? That was your thing. And I, I remember we would have, not arguments but serious discussions about, yeah, that's all good. However you can reach more people and you can do more good and you can create more relationships when you are reaching more people at the same time. And that was the live stream. And I know you don't say that anymore. You actually say high-tech, even bigger checks. Right. I think that's what you say now. And it's, but it's true. It is true because you are reaching the masses. And I know you and I went and did a Tupperware party, didn't we? I think we streamed a Tupperware event. You were the, I think you were the speaker. You did the event and I ly stigma for a bunch of Tupperware ladies and men. I think it wasn't just ladies what an experience that was, but it goes to the point. That's the whole thing with pampered chef and Tupperware. And I did, I mean this is what we did. Bruce did it a lot. We did it for the promote your passion events. That became the mainstay of what we did. People could buy tickets and I know you do this now. People could buy tickets and attend in person or they could watch it live. How amazing is that? Casey: () I mean, everything that we do now, um, is live streams. So our groups, we sell tickets, so people, we can have people kind of watch over our shoulder as we do a live meetup group and we usually charge 10 bucks or whatever. But that essentially allows us to broaden the audience and at the same time get the message to people that don't have access to it, number one. And number two frankly, it also helps, um, cover a cost and cover cover some of the stuff we do. So before we talk about before, well let's talk about promote your passion. So promote your passion was um, a multipronged approach. I think...
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10 Ways to Save and/Manage Time on ETB Episode 16
04/19/2017
10 Ways to Save and/Manage Time on ETB Episode 16
Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. This call is going to be awesome!! I will be going over 10 Ways to Save and/or Manage Time! We can always be more efficient with the most valuable commodity we have.... OUR TIME. Let me give you just one of the ways you can save time. Learn to say "NO" quickly. Now, I am all about saying YES but once you have bunches of things to go over, learn to move through them without emotion. We are gonna go more in depth tonight, be there! It WILL be a good use of your time! ;) We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up. Here are the details: Casey P.S. In keeping with the theme of tonight, I found a great podcast and the host (Russel Brunson) has put 257 short episodes on a preloaded mp3 player and is willing to send one to your home or office for just shipping! (10 bucks) No more need to go find valuable info that will help you create serious results! Take 2 minutes and go tell him where to send it! (I am a reader so I added a couple of bucks and got the transcripts as well)
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Your Reputation is All You Have! Expand Biz! Episode 15
04/19/2017
Your Reputation is All You Have! Expand Biz! Episode 15
Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. We will be doing this podcast live and would love to have your energy with us!! Your reputation is all you have! What is your reputation and do you even have one? Well, tonight we are going to talk about some ways that you can quickly and easily build YOUR reputation! I will be doing this call via the phone (call in details here), via the web (listen in link below) and even as a facebook live on my personal fb page if you would like to watch on fb! Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up. Casey P.S. As you know, I am all about learning from the best and am always on the lookout for cool stuff for you to check out as well! You can get a preloaded MP3 player with 257 episodes of one of the best business podcasts I have ever heard! All you do is cover shipping and for my money it is one the best ROI investments I have EVER made! Check it out and get yours ASAP! http://www.PreLoadedMp3.com Replay is Available
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6 Marketing Tidbits to Grow Your Business! Episode 14
03/14/2017
6 Marketing Tidbits to Grow Your Business! Episode 14
Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. We will be doing this podcast live and would love to have your energy with us!! I will also be doing this on facebook LIVE! Marketing is Money IF done right! In this ACTION based episode we will be talking about at least 6 Marketing Tidbits that will be quick and easy to achieve a positive return! Marketing does not have to be scary or unprofitable! Join me on this podcast and see what I mean! Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up. Give someone an AWESOME day! Casey P.S. I found a really cool resource if you have ANY desire to sell through webinars! Most people have not yet discovered this very profitable way to get your message out. Well, here is a FREE script to put together your PERFECT webinar! This is what I am personally studying. You can get a free script, you just invest LESS than a cup of coffee for shipping! Go grab your copy, it will be the BEST micro investment you will make this year! http://www.AwesomeWebinarScript.com
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The 3 parts of EVERY sale.... A-P-A Episode 13
03/03/2017
The 3 parts of EVERY sale.... A-P-A Episode 13
Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. This podcast LIVE podcast is going to be quite good if I do say so myself. We are going to increase your SALES! There are 3 parts to every sale and tonight I will break each one down and give you some examples on each section. A-P-A Ask Present Ask "ASK" is Step 1. You must ASK your prospect if they are even interested in hearing about your product, good or service. (We will go deeper tonight on all 3) We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up. Casey P.S. If I could show you a way to make money with your smart phone by sharing an APP that everyone LOVES to use, would you want to see it? If YES, replay back here and I will show you in 15 minutes. ;)
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10 Fundamentals for Profitable Networking! Episode 12
03/03/2017
10 Fundamentals for Profitable Networking! Episode 12
Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. There are some serious rules and fundamentals that almost all SUPER CONNECTORS use and follow. This call is all about them. 10 Simple things to follow as you are out networking that will generate a MASSIVE number of referrals and ultimately more profit is what we will be talking about tonight! Let me give you just one of the ten as a THANK YOU for giving this a read. ;) ALWAYS walk into an event KNOWING that you will be giving at least 1 referral to someone at the event. This can be a lead or a true referral that YOU make happen. We will discuss more on the "why" on the podcast! We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up. Casey P.S. If I could show you a way to make money with your smart phone by sharing an APP that everyone LOVES to use, would you want to see it? If YES, replay back here and I will show you in 15 minutes. ;)
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Expand The Business: 4 Ways to Get More Customers! Episode 11
02/09/2017
Expand The Business: 4 Ways to Get More Customers! Episode 11
Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. We will be doing this podcast live and would love to have your energy with us!! We are excited to be back after taking a few weeks off. This podcast is designed to help you MAKE MORE MONEY by getting some more customers for your business! The title of this show is "4 Ways to GET more CUSTOMERS" and that is exactly what we are going to deliver! Take 30 minutes and let's add some more $$ to your bottom line. ;) Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up. Casey P.S. I am all about learning as much as possible and I found a book that talks about the secrets of how the big kids play using the web. Russel will ship the book to you for FREE, you just invest a couple of bucks for shipping! Take 1 minute and go see if this book is something that would help you make more money! http://www.FreeCoolBook.com
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Expand the Business Episode 10
12/18/2016
Expand the Business Episode 10
Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. Tonight is all about small investments in your business with almost UNLIMITED returns! I am going to spend 30 minutes going through as many resources and tools I know have HUGE impact on my business and I want to share them with you. Some are FREE and some are very low investment (under 50 bucks) but they are ALL will help you Save Time and Make More Money in your business! Grab a pen and jump on this call! Your BANK account will send you a thank you card! We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up. Give someone an AWESOME day! Casey P.S. I will talk about this book tonight, it is one of the BEST books I have ever read on business and it is FREE if you invest 7 bucks for shipping! (I bought the audio as well because I am in my car all the time) Grab this before he takes this down! http://www.FreeCoolBook.com (Dot Com Secrets is a playbook for how to make more money on the web! http://www.FreeCoolBook.com
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Expand the Business Episode 9
12/18/2016
Expand the Business Episode 9
Howdy~~ I am really excited to have you join me tonight on The Expand The Business Podcast! Well, here at Expand The Business we concentrate on two things. 1. Saving People Time and 2. Making people/businesses more money. Tonight I am going to talk about how to get into MASSIVE action in building YOUR business. We might talk a little tools, calendars, action plans, working in groups..... etc. This is a MONEY MAKING CALL! We will be doing this podcast live and would love to have your energy with us!! Also, you might know this already but I run a private mastermind/training/coaching/accountability group. If you are committed to producing EXTRAORDINARY results, it might be a good fit. Happy to chat with you about it, just respond here and hit me up. tteleseminar.com/?eventid=92356896 Give someone an AWESOME day! Casey P.S. I an reading the coolest book on creating sales funnels and online businesses and I can't put it down! One of the BEST books I have read in years!! Well, I got it for FREE and all I had to do was pay a couple of bucks for shipping! Grab your copy of "Dot Com Secrets!" at http://www.FreeCoolBook.com (I actually got the book and the audio. ;)
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