Is spec work overrated or underrated, with X&O co-founders | Agencies on Record
Ad Age Special Edition
X&O co-founders Brett Banker and Eric Segal play a game of overrated or underrated, dishing on the holding company vs. independents debate, spec work, content creators and more. Check out Ad Age's full conversation with the duo in the first episode of Agencies on Record, a new quarterly podcast from Ad Age.
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How splitting vision from execution powers the sprint model, with X&O | Agencies on Record
Ad Age Special Edition
Develop the strategic idea, then step back—the client can take it in-house, hand it to another agency or bring X&O back to build it themselves. That's the split that co-founders Brett Banker and Eric Segal say powers their sprint model: five-to-six-day timelines, a top-to-top rule that puts C-level talent in the room from day one and a hard “no” on pitching for free, even against a strong prospect. In Agencies on Record, Ad Age’s new quarterly podcast, the pair also break down how their model scales into more complex categories, including an eight-week version built for...
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CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Ad Age Special Edition
Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove, break down how they’re implementing AI into team workflows, and how marketers can start discussing AI implementation with teams mindfully. They also dig into grassroots marketing tactics and the power of bringing your brand to consumers. CMOs on CMOs is a new series from Ad Age. Each episode will feature two marketing leaders, discussing the trends, changes and trials of their work. Stay tuned...
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Uber's VP of global marketing on winging it
Ad Age Special Edition
Thomas Ranese, VP of global marketing at Uber, talks about how a lack of planning can sometimes blow up in your face, at least until you figure out how to make the best of it. He also weighs in on the wisdom he'd like to bring back from the mountaintop and how to avoid running into walls at work.
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YouTube Gaming's global head of marketing on digital dinner parties
Ad Age Special Edition
Elizabeth Del Valle explains how to plan and host a great gathering, even over Zoom. She also weighs in on catching up on peak TV and Caribbean coffee culture.
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Xaxis' U.S president on life as a rabbinical spouse
Ad Age Special Edition
Gila Wilensky never expected to marry a rabbi, but she's settled into duties much like those of a first lady—and adapted to long-distance religious life during the pandemic. She also weighs in on trying out for MasterChef and the lessons we'll all take from forced digital sabbaticals.
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Google's VP of global marketing on loving fast food
Ad Age Special Edition
Marvin Chow talks about his love of chains like McDonald's, Shake Shack and In-N-Out, especially outside the U.S. He also weighs in on working in his mother's 7-Eleven, being married to a chef and the social impact of brands at scale.
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TwentyFirstCenturyBrand's Neil Barrie on playing in indie bands
Ad Age Special Edition
The consultancy's global CEO spent his younger years touring Europe playing indie rock for a share of the door take. He also weighs in on disappointing The National's Matt Berninger and why drummers have so much baggage.
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Lippincott's 'Carrie Dragshaw' on drag, 'Bake Off'—and the personas we all create every day
Ad Age Special Edition
Brand innovation and strategy partner Dan Clay talks about creating his 'Carrie Dragshaw' persona, meeting Sarah Jessica Parker and the drag we all wear every day.
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Tool of North America's founder on driving in the pro racing circuit
Ad Age Special Edition
Erich Joiner, founder of Tool of North America, talks about his side gig, driving a Porsche 911 GT3 R on the professional racing circuit. He also weighs in the benefits of learning filmmaking before digital, running a coffeeshop and crashing into a concrete wall at 120 mph.
info_outlineThomas Ranese, VP of global marketing at Uber, talks about how a lack of planning can sometimes blow up in your face, at least until you figure out how to make the best of it. He also weighs in on the wisdom he'd like to bring back from the mountaintop and how to avoid running into walls at work.