Weaponize Your Show
Discourse in Magic
In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create momentum in your business, this episode is packed with actionable advice you can implement right away. Mention What You Do Onstage Audiences rarely know whether magic is your hobby or your full-time...
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Thoughts on FISM
Discourse in Magic
Thoughts on FISM: The Good, The Bad, and The Overwhelming In this solo episode of Discourse in Magic, Jonah Babins shares his raw and honest reflections on FISM 2025. From mind-blowing performances to marathon-length competitions, Jonah walks through the highs and lows of the world’s biggest and most prestigious magic convention and competition. Whether you attended or are just curious about how FISM functions, this episode offers a candid inside look. Highlights from the World Stage Jonah opens with praise for the best of the best—performers whose acts left audiences stunned. Standout...
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Jamie Allan: Building Big Magic With Authenticity
Discourse in Magic
In this episode of Discourse in Magic, Jonah sits down with Jamie Allan, a pioneering illusionist and producer known for blending large-scale magic with theatrical storytelling. From growing up in a showbiz family in the UK to launching Broadway-scale productions in New York, Jamie shares the ups and downs of his journey—offering invaluable lessons about reinvention, creative resilience, and staying authentic in a world of illusions. From Red Coats to Broadway Jamie traces his early days performing in holiday parks and on cruise ships, where he learned to love the stage and reject the grind...
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The Art and Hustle of Modern Magic with Xavier Mortimer
Discourse in Magic
Jonah sits down with viral magician to trace an unlikely journey—from learning back‑and‑front palming out of a gas‑station booklet to topping “Best Family‑Friendly Show” lists on the Las Vegas Strip and amassing billions of social‑video views. Along the way they dig into creative misfires, the treadmill of nightly shows, and why rehearsing a TikTok illusion can cost $20 K. From Gas‑Station Book to Barn‑Built Show Xavier’s origin story starts with a coincidence: his father picked up a sleight‑of‑hand booklet as a fuel‑pump freebie. Two weeks of rural...
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The Business of Fringe Magic with Luke Oseland
Discourse in Magic
In this episode, Jonah Babins is joined by rising UK magic star to explore a journey that spans from toy magic sets and teenage tinkering to sellouts and cruise ship stints. From co-creating to redefining how young magicians build their brands, Luke shares the behind-the-scenes of developing shows, finding your performance voice, and building a magic career from scratch. You’ll learn how to structure a magic show, when to take creative risks, and why sometimes the best marketing strategy is just putting on a killer show. How Luke Got Started in Magic Luke’s magic journey began like...
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Summit, AI and Where I Am
Discourse in Magic
In this week’s episode of Discourse in Magic, Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s next for the magic community. After a brief hiatus, Jonah shares the lessons, breakthroughs, and future plans that are shaping his approach to magic and business in 2024. The Summit Experience: Magic, Community, and Growth Jonah kicks things off by recapping the recent Mastermind Summit in Cancun, where 40 magicians gathered for a week of learning, jamming, and business breakthroughs. Unlike traditional conventions, this...
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Pioneering Corporate Magic with Bill Herz
Discourse in Magic
In this episode, Jonah Babins is joined by corporate magic legend to unpack a career that spans summer camps, corporate boardrooms, and headline features in . From his early days performing with to founding Magicorp and representing world-class talent, Bill shares the highs, the hustle, and the hilarious behind-the-scenes of building a career in corporate magic. You’ll learn what makes a magician bookable, how to navigate pricing, and why a magician’s greatest asset might be understanding the client better than they understand themselves. How Bill Got Started in Magic Like many...
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Leah Orleans: Pushing Boundaries in Magic
Discourse in Magic
In this episode of Discourse in Magic, Jonah Babins sits down with magician, circus performer, and entertainer to discuss her unique journey in magic, her experiences blending circus arts with illusion, and how she pushes the boundaries of traditional performance. Leah shares insights into how she found her place in the magic world, her approach to creating engaging and original performances, and the lessons she's learned along the way. Finding Magic in the Circus Leah’s entry into the world of magic was anything but conventional. She started as a circus performer, mastering aerial arts,...
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Jonah Babins: Magic's Business Whisperer
Discourse in Magic
This week on Discourse in Magic, we're bringing you a special repost of Jonah Babins' appearance on the , hosted by . Jonah, the long-time host of Discourse in Magic, takes the guest seat and shares insights on the world of magic, business, and podcasting. How Jonah Built Discourse in Magic Jonah shares the journey of how has grown over the years. He discusses the evolution of the show, the challenges of maintaining a podcast in the magic space, and what has kept him going for nearly a decade. Jonah explains his strategy for selecting guests, emphasizing the importance of personal...
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Public Shows and Upcoming Tour Dates
Discourse in Magic
In this solo episode of Discourse in Magic, Jonah Babins dives into the world of public shows, sharing his insights on why every magician should consider doing them. He also provides a sneak peek into his upcoming shows across North America and highlights a special event happening at the end of April. Why Do Public Shows? 1. Promo Material: Public shows are an excellent opportunity to get high-quality promotional material. By hiring a photographer or videographer, you can capture footage of your performance that can be used to market yourself and book more gigs in the future. 2. Friends and...
info_outlineThis week on Discourse in Magic, we're bringing you a special repost of Jonah Babins' appearance on the Penguin Magic Podcast, hosted by Erik Tait. Jonah, the long-time host of Discourse in Magic, takes the guest seat and shares insights on the world of magic, business, and podcasting.
How Jonah Built Discourse in Magic
Jonah shares the journey of how Discourse in Magic has grown over the years. He discusses the evolution of the show, the challenges of maintaining a podcast in the magic space, and what has kept him going for nearly a decade. Jonah explains his strategy for selecting guests, emphasizing the importance of personal interest. He shares how being genuinely curious about a guest’s work leads to more engaging and meaningful conversations.
The Evolution of His Magic Career
Jonah reflects on how his interests have changed over time. While Discourse in Magic initially focused on deep philosophical discussions, his passion has shifted toward the practical aspects of magic, especially business growth and performance. Jonah shares insights into his Mastermind program, where he helps magicians grow their businesses. He talks about the structure of the program, its benefits, and the transformative results that many of his students have experienced.
The Three Key Pillars of a Successful Magic Business
Jonah breaks down the fundamental elements necessary to build a thriving magic business. He details how generating leads, improving sales techniques, and optimizing business systems can help magicians increase their income and efficiency. Jonah emphasizes the power of having a supportive network. He explains how magicians in his Mastermind program benefit from shared knowledge, accountability, and expert guidance to help them achieve their business goals.
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