Discourse in Magic
Jonah Babins interviews the world’s top magicians getting the best advice in performance, business, and all things magic. Topics like practice, scripting, learning, morality, creativity, getting started, adding comedy, originality, and getting booked. All to provide you with the advice and resources you need to become a better magician, get yourself out there, and enjoy this amazing art we’re a part of...all without buying any more tricks.
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Leah Orleans: Pushing Boundaries in Magic
03/30/2025
Leah Orleans: Pushing Boundaries in Magic
In this episode of Discourse in Magic, Jonah Babins sits down with magician, circus performer, and entertainer to discuss her unique journey in magic, her experiences blending circus arts with illusion, and how she pushes the boundaries of traditional performance. Leah shares insights into how she found her place in the magic world, her approach to creating engaging and original performances, and the lessons she's learned along the way. Finding Magic in the Circus Leah’s entry into the world of magic was anything but conventional. She started as a circus performer, mastering aerial arts, juggling, and acrobatics before discovering how magic could enhance her performances. Her background in physical theater and movement helped her develop a distinctive performance style that captivates audiences in a way few traditional magicians can. Standing Out in a Male-Dominated Industry As a female performer in both circus and magic, Leah has navigated challenges and misconceptions while forging her own path. She discusses the importance of representation, the struggles of being underestimated, and how she has turned those obstacles into strengths. By bringing a fresh perspective and a multidisciplinary approach to her craft, she continues to inspire others to think outside the box. Creating Unique and Immersive Experiences Leah shares her process for designing routines that seamlessly blend magic with circus arts. From crafting new illusions to reimagining classic tricks, she explains how movement and storytelling play a crucial role in her work. She also dives into the creative risks she takes to ensure each performance is not only visually stunning but also deeply engaging for her audiences. Advice for Performers and Magicians For those looking to break into the world of performance, Leah offers practical advice on developing a distinct style, building confidence on stage, and continuously refining one’s craft. She emphasizes the importance of perseverance, experimentation, and finding one’s unique voice in an industry that often leans toward tradition. Endless Chain Where to Find Leah Orleans To learn more about Leah Orleans, her performances, and upcoming projects, follow her on social media and check out her website: Website: Instagram: Facebook:
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Jonah Babins: Magic's Business Whisperer
03/15/2025
Jonah Babins: Magic's Business Whisperer
This week on Discourse in Magic, we're bringing you a special repost of Jonah Babins' appearance on the , hosted by . Jonah, the long-time host of Discourse in Magic, takes the guest seat and shares insights on the world of magic, business, and podcasting. How Jonah Built Discourse in Magic Jonah shares the journey of how has grown over the years. He discusses the evolution of the show, the challenges of maintaining a podcast in the magic space, and what has kept him going for nearly a decade. Jonah explains his strategy for selecting guests, emphasizing the importance of personal interest. He shares how being genuinely curious about a guest’s work leads to more engaging and meaningful conversations. The Evolution of His Magic Career Jonah reflects on how his interests have changed over time. While Discourse in Magic initially focused on deep philosophical discussions, his passion has shifted toward the practical aspects of magic, especially business growth and performance. Jonah shares insights into his Mastermind program, where he helps magicians grow their businesses. He talks about the structure of the program, its benefits, and the transformative results that many of his students have experienced. The Three Key Pillars of a Successful Magic Business Jonah breaks down the fundamental elements necessary to build a thriving magic business. He details how generating leads, improving sales techniques, and optimizing business systems can help magicians increase their income and efficiency. Jonah emphasizes the power of having a supportive network. He explains how magicians in his Mastermind program benefit from shared knowledge, accountability, and expert guidance to help them achieve their business goals. Mentions Enjoy the episode and don’t forget to subscribe for more deep dives into the art and business of magic!
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Public Shows and Upcoming Tour Dates
03/07/2025
Public Shows and Upcoming Tour Dates
In this solo episode of Discourse in Magic, Jonah Babins dives into the world of public shows, sharing his insights on why every magician should consider doing them. He also provides a sneak peek into his upcoming shows across North America and highlights a special event happening at the end of April. Why Do Public Shows? 1. Promo Material: Public shows are an excellent opportunity to get high-quality promotional material. By hiring a photographer or videographer, you can capture footage of your performance that can be used to market yourself and book more gigs in the future. 2. Friends and Family: Public shows provide a chance for your friends and family to see you perform. They are your biggest supporters, and this is a great way for them to experience your magic without the high cost of private or corporate events. 3. Client Engagement: Offering free tickets to past and potential clients is a fantastic way to maintain relationships and generate new business. It gives you a reason to reach out and offer something valuable, which can lead to future bookings. Upcoming Shows Jonah shares his tour dates and locations for the next two months: - March 6th: Boston, performing at the . - March 7th-9th: Connecticut, performing and lecturing at Mcon. - March 18th-20th: Austin, Texas, performing a show with . - March 25th-28th: Montreal, performing a show with . - April 8th-11th: St. Louis, performing a show with . - April 28th-May 2nd: L Summit in Mexico, a special event for Mastermind members. Mentions
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Magic and Mystery with Jonathan Levitt
02/28/2025
Magic and Mystery with Jonathan Levitt
In this episode of , Jonah Babins sits down with to discuss his multifaceted career in the entertainment industry, from acting and hosting to creating innovative magic tricks and apps. Jonathan shares his journey, insights, and the magic behind his successful projects, including his Vegas show and The Stranger app. Early Magic Journey Jonathan discusses how he discovered magic through his father's props and the magical community in St. Louis that shaped his early years. He reflects on the importance of mentorship and friendships in his development as a magician. Acting and Hosting Career Jonathan talks about his transition to acting and hosting in Los Angeles, sharing the challenges and rewards of working in front of the camera. He emphasizes the skills he gained from acting and hosting that have enhanced his magic performances. Consulting on Films Jonathan recounts his experience consulting on films like "," working with actors like Steve Carell and Jim Carrey. He shares memorable moments from the set and the unique challenges of bringing magic to the big screen. Vegas Show Jonathan provides insights into his at the Venetian in Las Vegas, describing its intimate and theatrical format. He discusses the journey of getting the show to Vegas and the dynamics of running a successful production in a competitive environment. The Stranger App Jonathan explains the creation and functionality of , a powerful magic trick that combines technology and community. He highlights the app's impact on his performances and the global community of magicians it has fostered. Nexus Project Jonathan introduces his latest project, Nexus, which serves as a digital hub for creating innovative magic routines. He details the features of Nexus and how it allows magicians to integrate various inputs and outputs seamlessly into their performances. Endless Chain Jonathan recommends as a future guest for the podcast, noting his expertise and contributions to the world of magic. Mentions
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Running Ads to Get Gigs
02/20/2025
Running Ads to Get Gigs
Welcome to another insightful episode of Discourse in Magic with your host, Jonah Babins! This week, Jonah shares his journey and lessons learned from running Google ads in his magic business. Unlike tactical episodes, this one dives deep into the mental game and personal experiences that paved the way for success. Perseverance and Mindset Jonah's initial attempts with Google ads led to small gigs and disappointment, making him nearly give up on the idea. However, he emphasizes the importance of persistence and learning from failures. Understanding that hard things may not work the first time is crucial for growth. Learning and Commitment After a five-year hiatus, Jonah revisited ad campaigns with a dedicated effort to learn and improve. He spent significant time understanding the basics of running ads, leading to better results. The significance of investing time in learning cannot be understated. Hiring Experts Jonah's decision to hire professionals transformed his ad campaigns and led to significant business growth. He highlights the value of expert knowledge and continuous improvement. Collaborating with experts allowed Jonah to scale and optimize his ad campaigns effectively. Scaling and Growth Taking successful ad campaigns to the next level involved hiring the right people. Jonah discusses the impact of mentorship and expert guidance in achieving business growth. He emphasizes the importance of investing in education and professional support to unlock new levels of success. Stay Connected: Website: Instagram: Facebook:
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Magic and Mystery in New York with Rachel Wax
02/08/2025
Magic and Mystery in New York with Rachel Wax
In this episode, Jonah sits down with Rachel Wax to discuss her journey from fashion to full-time magic, performing at Speakeasy Magic, and her creative process for developing new routines. Getting Into Magic Rachel’s introduction to magic came from her father, a surgeon with a passion for tricks. At 15, she learned a self-working card trick, sparking a lifelong fascination. Despite initially pursuing fashion design at in New York, Rachel found herself drawn into the city's magic scene, demoing magic kits at FAO Schwarz and Toys ‘R’ Us. This led her to The Magnets, a group of magicians who jammed and performed together, helping her refine her craft. The New York Magic Scene Rachel shares insights into what makes the New York magic scene unique, from its competitive nature to the high expectations of its audiences. She highlights how performing in such a dynamic city pushes magicians to be better and why close-up magic is having a moment right now. Speakeasy Magic and Performing in Immersive Environments As a regular performer at Rachel describes the challenges and rewards of working in an immersive, up-close environment. She explains how the show is structured, what makes it special, and how it has shaped her as a performer. Creative Process and Mind Mapping Rachel breaks down her approach to creating new magic, including how she uses mind mapping to develop tricks that align with her character. She also walks through her process for refining routines, incorporating audience feedback, and continuously evolving her material. Being a Woman in Magic Rachel candidly discusses her experiences as a woman in the magic industry, from dealing with audience perceptions to navigating sexism at conventions. She shares how she turns low expectations into an advantage and the importance of fostering an inclusive and supportive magic community. The Business of Magic in New York Jonah and Rachel discuss the business side of magic, including how private gigs and ticketed shows shape a magician’s career in New York. Rachel also touches on why having multiple great magic shows in a city helps grow the industry rather than creating competition. Mentions (Mind Mapping project) Endless Chain Rachel recommends checking out:
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The Art and Science of Illusions with Matt Pritchard
01/31/2025
The Art and Science of Illusions with Matt Pritchard
In this episode of Discourse in Magic, Jonah Babins sits down with magician, science communicator, and viral illusion creator . Matt’s unique approach blends his background in physics with a passion for magic, leading to mesmerizing optical illusions and science-based performances that captivate audiences worldwide. How Matt Got Into Magic Matt shares his journey into magic, starting with escapology as a teenager before evolving into a love for illusions. He discusses how his studies in physics and early performances in bars and student events led to a deeper appreciation for the overlap between magic and science. The Intersection of Magic and Science Jonah and Matt explore the shared sense of wonder in both disciplines. Matt explains how science and magic both challenge our understanding of reality—one by uncovering truths and the other by deliberately concealing them. He also touches on his work in science communication, where he teaches students using illusions to explain scientific concepts. The Rise of Matt’s Viral Illusions During the pandemic, Matt started sharing his optical illusions online, quickly gaining traction. He details how his illusions evolved through audience feedback and meticulous experimentation. One of his standout viral creations—an elephant disappearing from a moving train track—attracted major attention from magicians and illusionists worldwide. Creativity and Problem-Solving in Illusions Matt offers insight into his creative process, from finding inspiration in old magic books and science experiments to refining illusions through trial and error. He discusses the fusion of stage and close-up magic techniques in his work, making them especially deceptive—even to seasoned magicians. The Business of Science Magic Matt talks about transitioning from working in a science museum to performing independently in schools and festivals. He shares how word-of-mouth, smart branding (switching from "Lab Monkey Productions" to "Science Magic Shows"), and strategic partnerships helped grow his business. The Ethics of Magic and Social Media Jonah and Matt debate the challenges of posting illusions online, particularly dealing with exposure and explanations in comment sections. Matt embraces engagement, often encouraging audiences to theorize about his illusions while maintaining a sense of mystery. Final Thoughts and Recommendations Matt reflects on his favorite aspects of modern magic, emphasizing performances that focus on human connection and wonder. He also shares his least favorite trend: exposure videos that diminish the mystery and artistry of magic. Guest Recommendations Matt suggests two fascinating guests for future episodes: – A highly skilled street performer from Edinburgh. – A talented stage magician and psychologist, offering insights into the psychology behind magic. Where to Find Matt Pritchard Instagram & Twitter: Website: Other Magicians and Products Mentioned Derren Brown’s Show – Twist Museum, London – Robert Harbin’s Work – Lawrence Hass’ Paper Ball Act – Tune in for an insightful discussion on the artistry, psychology, and science behind magic, and don’t forget to subscribe for more amazing conversations!
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The Preloaded Year
01/10/2025
The Preloaded Year
In this week’s episode of Discourse in Magic, Jonah Babbins kicks off the new year with an insightful discussion about the January slump—a reality for many magicians—and how to turn it into an opportunity for growth. With the rush of holiday gigs behind us, Jonah explains how January offers a unique chance to focus on improving your magic business. The January Slump: A Common Challenge As Jonah points out, January can feel like a shock after the busiest month of the year. December brings a whirlwind of gigs, inquiries, and emails, but when the clock strikes midnight on New Year’s Eve, everything seems to come to a halt. Jonah reassures listeners that this is entirely normal—not just for you, but for magicians everywhere. In fact, it’s the slowest month of the year for most performers, as evidenced by the revenue data he tracks for his mastermind group of magicians. Rather than feeling discouraged, Jonah invites you to see this slow season as a gift. Instead of scrambling to keep up with gigs and inquiries, you now have the time to work on your business rather than in your business. Three Big Projects to Tackle in January Jonah highlights three key areas to focus on during this quieter season to set yourself up for long-term success: Revamp Your Website January is the perfect time to improve your website. Whether it’s upgrading the design, adding a booking form, or updating images, this is the time to make changes. With less traffic coming in, you don’t have to worry about downtime, giving you the freedom to experiment and improve. Create a New Promo Video If you captured video footage from your holiday gigs, now is the time to turn it into a standout promo video. Jonah emphasizes the importance of crafting a video that showcases your best moments—whether it’s a trick with fire, a big audience reaction, or a beautifully staged performance. With January’s slower pace, you can give this project the time and attention it deserves. Set Up or Upgrade Your CRM If you’ve started booking gigs regularly, it might be time to implement a CRM (Customer Relationship Management) system to organize your client data. Jonah shares his thoughts on different CRM options and explains why this is a task best tackled during a slower season, rather than in the chaos of the holiday rush. The One Thing You Must Do in January Planning your entire year is Jonah’s top recommendation for January. He explains how having a roadmap for your goals, projects, and marketing efforts can keep you on track throughout the year. Without a plan, it’s easy for big projects—like setting up Google ads or improving your SEO—to fall by the wayside. Jonah also encourages listeners to reflect on the previous year. What types of gigs did you enjoy most? What areas of your business could be improved? This self-assessment will help you prioritize your efforts and make 2025 your best year yet. Join the “Preloaded Year” Workshop To help magicians plan their year, Jonah is hosting a free workshop called T on January 15th. In just 75 minutes, he’ll guide participants through creating a comprehensive plan for their magic business. Whether it’s marketing, business development, or personal goals, you’ll walk away with a clear strategy for the year ahead. Can’t make the live session? No problem! Jonah is offering a recording of the workshop for a limited time to those who sign up. Click the link in the episode description to secure your spot. Final Thoughts This episode is packed with actionable advice for magicians looking to make the most of January. By embracing the slower season and focusing on big-picture projects, you can set yourself up for success in 2025. Links and Resources Sign up for the Preloaded Year workshop . Follow Jonah on Instagram: . We’d love to hear your thoughts on this episode. What projects are you tackling this January? Share your plans in the comments or on social media, and let’s make 2025 a year to remember! Be sure to subscribe to Discourse in Magic for more insights, tips, and strategies to elevate your magic business.
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UNO REVERSE: Jonah Babins gets interviewed by Eric Leclerc
12/12/2024
UNO REVERSE: Jonah Babins gets interviewed by Eric Leclerc
Join us for a unique twist as Eric Leclerc takes over as host to interview the usual host, Jonah Babins, on his own podcast, Discourse in Magic. This engaging conversation uncovers Jonah's journey into the world of magic and podcasting, revealing how his love for both has enriched his life. Jonah shares his early experiences with magic, sparked by his uncle's D lights, and reflects on how podcasts have become a source of daily inspiration and learning. Meanwhile, Eric, who is new to podcasting, talks about how this medium has transformed everyday activities like driving and working out into enjoyable experiences. Together, they explore the irresistible allure of magic and the power of podcasts. As we travel back in time, Jonah takes us through his formative years at the in Canada, where he forged lasting friendships and found mentorship under . These experiences, from summer camps to visits to magic shops, marked a transition from youthful fascination to a deeper appreciation of the craft. The episode also explores Jonah's entrepreneurial journey, where he transformed his passion for magic into a successful career. He recounts the pivotal moment that led him to pursue magic professionally and shares the role his family played in supporting his dreams, even when they had their reservations. Finally, listen in as Jonah shares insights into building a successful business in the magic industry. From mastering marketing strategies and building an online presence to embracing the power of mastermind groups, Jonah emphasizes the importance of community and support. The episode also touches on overcoming ego and the significance of work ethic and motivation in achieving success. Throughout, Jonah reflects on the evolving nature of modern magic, the impact of social media, and the joy of mentoring emerging magicians. With heartwarming stories and practical advice, this episode is a testament to the enduring passion for magic and the transformative power of community and creativity. Entrepreneurial Journey in Magic Industry We take a journey through the early career of a magician who transitioned from working at a day camp to performing magic full-time. It all began with a pivotal moment in 2011 when, despite an initial lack of interest in marketing and business, he realized the potential of pursuing magic as a profession after seeing a poorly received magic show at a camp. With the encouragement and help of his entrepreneurial mother, he contacted 150 camp directors and started booking magic workshops, initially underpricing his services due to inexperience. Over the years, he expanded his network, refined his approach, and grew his summer business to earn significant income. By the time he graduated with a math degree in 2016, he had already established a successful career in magic, choosing to follow his passion rather than a traditional path in mathematics. Marketing Strategies and Business Success We explore the journey of building an online presence and leveraging it for success in marketing and business. Starting with inspiration from various marketing podcasts, I highlight the power of having a large audience to sell products or services, even without a clear initial idea of what those might be. Through experimenting with affiliate links and merchandise, I learned the value of sharing knowledge and creating content. During the COVID pandemic, I recognized an opportunity to expand into virtual shows and workshops, which led to the development of the Magicians Accountability Group in Quarantine (MAGIQ). This chapter illustrates how perseverance and seizing opportunities can lead to unexpected growth, eventually establishing a coaching and mastermind format that has continued to evolve since its inception during the pandemic. The Importance of Work Ethic We discuss the intricacies of work ethic and motivation, particularly in the context of pursuing a career in magic. I share personal anecdotes about the expectations set by my parents and the necessity of having a strong work ethic to succeed. We examine the idea that understanding how to work hard is a learned skill, emphasizing the importance of having a compelling 'why' behind one's efforts. The conversation touches on the concept of motivation being driven by either the pursuit of rewards or the avoidance of negative outcomes. We discuss setting goals that are both selfish and selfless, to find a balance that drives success. Additionally, I express confusion over people who desire growth in their careers but do not take actionable steps, highlighting the necessity of effort, such as consistently creating content or trying new strategies. Mentions
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Reimagining Magic Performance with Taylor Hughes
12/05/2024
Reimagining Magic Performance with Taylor Hughes
Renowned magician and captivating storyteller joins us for an insightful exploration of his magical journey. We unravel Taylor's innovative blend of storytelling and illusion, a unique approach shaped by early influences like the Taylor opens up about crafting acts that not only mesmerize but also resonate deeply with audiences, highlighting the impact of social media and digital platforms like Amazon on broadening his reach and redefining success in modern magic. We discuss the art of evolution in performance, drawing parallels between the worlds of magic and comedy. Taylor shares how his career took a transformative turn, fueled by a pivotal conversation with his wife that encouraged the integration of personal stories into his acts. This shift not only revitalized his performances but also deepened audience connections, demonstrating the power of authenticity and personal expression in creating memorable experiences. The conversation also touches on the practicalities of rebuilding a career and the necessity of embracing change to avoid creative stagnation. Taylor also offers valuable insights into the business side of magic, from mastering the art of emceeing to crafting a comedy magic special. He discusses the strategic use of social media and touring techniques to maximize exposure and reach new audiences. With anecdotes about pivotal career moments and the importance of a digital footprint, this episode is a treasure trove of advice for magicians and performers aspiring to expand their horizons in today's ever-evolving entertainment landscape. Join us for this inspiring dialogue that illuminates the path to success in the art of magic and beyond. Rebuilding Magic Career Through Hustle We explore the journey of a magician who started his career in the Junior Society, inspired by advice to embrace their unique desire to perform and to always accept opportunities. Despite a successful start, a shift to working as a youth pastor led to a temporary pause in performing magic. Returning to magic full-time required starting from scratch, borrowing props, and reaching out to old contacts, driven by the need to support his family. Evolution of Magic Performance Styles We discuss the philosophy of magic, particularly the tendency of magicians to polish their acts to the point where they lose their original charm. Drawing comparisons to comedians who create, refine, and then release new material, the conversation highlights the importance of evolving one's act to prevent stagnation and maintain engagement. We discuss how magicians often perform the same routine for decades, which can become stale both for the performer and the audience Crafting Relatable Stories in Magic We talk about how the key to resonating with people lies in sharing universal themes and experiences, even if they stem from personal and unique stories. Drawing inspiration from the success of shows like "," where personal anecdotes became universally relatable, we highlight the challenge in magic where the focus on skill can create a disconnect. Touring Strategies for Magicians Taylor shares insights borrowed from fellow comedians, like , on how to effectively use Facebook and Instagram ads to target specific areas and the importance of having compelling content, such as videos, to engage potential audiences. The concept of "four walling" is explained, where comedians rent venues independently, similar to how promoters operate. I discuss leveraging corporate gigs to cover travel expenses, allowing for the testing of new markets with additional performances. Key tactics include collaborating with venues that have established mailing lists, growing a personal mailing list tagged by city, and using creative content to entice and inform audiences. The emphasis is on using multiple tools, such as ads, mailing lists, and local connections, to build a fan base and ensure successful shows. Endless Chain Mentions
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Rider or Die
11/14/2024
Rider or Die
In this episode of Discourse in Magic, I explore the art of crafting the perfect artist rider for your magic performances. I break down the essentials of what a rider is and why it is crucial for your event's success. We'll go over the key elements you should include, from sound and lighting to stage setup and seating arrangements, ensuring that every detail is covered. I'll share insights on specifying microphone and lighting requirements, as well as how seating arrangements can make or break a show. Additionally, we'll discuss recording policies to clarify media usage and explore how hospitality needs can vary depending on the event type. To make sure nothing is forgotten, I'll offer tips on using a notes app to keep track of these requirements, making your rider comprehensive and effective. Listen in as we explore how a well-crafted rider can enhance event execution, emphasizing that while it's an essential tool, it shouldn't replace thorough planning. I'll provide advice on engaging directly with the booker to confirm all details and ensure seamless event execution. Plus, you'll hear a handy tip about maintaining a dynamic document called "Rider or Die" on your phone to update your requirements based on past events. If you're interested in booking larger gigs and understanding pricing strategies, I'll also offer my services for further guidance. Tune in to uncover the nuances of creating a standout event experience that leaves a lasting impression on your audience. Advice on Riders What goes in it? Sound, light, stage, seating, recording, and hospitality. How to make it epic! Create a doc on your phone called Rider or Die that you keep always adding things to based on the events that you go to. Riders are important but… It is not a replacement for proper planning to make sure that you knock the event out of the park. Mentions Send an email to magic(at)TorontoMagicCompany(dot)com. We can talk about what the mastermind is like and see if I can help you!
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The Heart of Magic With Dustin Tavella
11/07/2024
The Heart of Magic With Dustin Tavella
Join us as we sit down with the incredibly talented , winner of the 2021 season of America's Got Talent, who shares his inspiring journey from a young magician dressed as a clown to a celebrated performer captivating audiences worldwide. Dustin recounts how his passion for magic began with a simple magic kit and a special trick gifted by his uncle, setting him on a path of discovery and performance. His story takes a fascinating turn as he explores the music industry, producing and writing for significant projects before rediscovering his love for magic through a serendipitous encounter. Dustin’s experiences highlight the importance of storytelling and connection in making magic meaningful, and he generously shares how his creative process is influenced by his wife's intuition and his involvement in a homeless ministry. Explore the intersection of music and magic as Dustin reflects on his artistic journey and the challenges of finding a singular style. Despite his success in the music industry, he grappled with the desire for deeper fulfillment, leading him back to the enchanting world of magic. Drawing parallels between these two art forms, Dustin emphasizes the importance of audience engagement over technical perfection, both in music and magic. Through personal anecdotes, he offers valuable insights into balancing skill with the ability to connect and resonate with audiences, a theme that resonates throughout his performances. Listen in as we explore the power of authenticity and originality in magic, particularly in the high-stakes environment of . Dustin discusses the challenges of crafting unique acts and how personal storytelling sets performers apart. We touch on the influence of mentorship and collaboration, highlighting how diverse perspectives from friends and mentors enriched Dustin’s magic. Finally, Dustin shares his experiences performing in Branson, Missouri, a vibrant backdrop for his evolving magic show. Whether discussing the creative freedom found in Branson or the importance of genuine connection, this episode offers an inspiring look at how personal experiences and feedback shape a truly authentic magic performance. Music, Magic, and Finding Style Dustin takes us through a fascinating journey of transitioning between two artistic realms: music and magic. He reflects on his experiences in the music industry, where he had the chance to work with producers and contribute to significant projects like ESPN and the 100th anniversary of the Rose Bowl. Despite his success, Dustin grappled with the challenge of not finding a singular style due to his diverse interests in various music genres, which, while a hindrance as an artist, proved beneficial from a production perspective. This reflection led him to a crossroads, where he realized that neither end of the music industry's spectrum were fulfilling. Transitioning into magic, Dustin drew parallels between the two art forms, emphasizing the importance of connecting with audiences. Authenticity and Originality in Magic We unpack the unique challenges and opportunities of performing magic on a platform like America's Got Talent (AGT). We discuss the difficulty of creating new and unique acts in a space where many iconic magicians have already set high standards. The conversation highlights the importance of authenticity and personal storytelling as key differentiators in magic, emphasizing that while many can purchase tricks, the real magic lies in who the magician is as a person. We touch on the notion that people can sense authenticity, which becomes crucial for magicians who inherently deal in illusion. By embracing individuality and honesty, performers can resonate more deeply with their audience. This discussion offers valuable insights for current performers, underscoring the significance of being genuine and how that authenticity can become the defining element of a magician's act. Authenticity in Gospel Magic We discuss the intricate balance of performing authentic magic that conveys meaningful messages, particularly within the realm of gospel and inspirational magic. We discuss the challenges that arise when magic feels forced or inauthentic, drawing parallels to scripted and impersonal experiences often felt in churches. Emphasizing the importance of starting with a genuine story, I highlight the need for the message to stand alone, even without the magic trick. The conversation underscores the significance of sharing personal struggles and emotions to connect with audiences, rather than projecting an image of perfection. By revealing our own vulnerabilities and journeys, we aim to resonate more deeply with people, making the magic a supportive element rather than the sole focus. Endless Chain Mentions
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The Lead Machine
10/31/2024
The Lead Machine
Today we're unpacking the secrets of creating a successful lead machine for your magic business. Many magicians believe generating leads is the key to success, but there's so much more to it. In this episode, we explore three essential systems that will ensure your business not only flourishes but also thrives year after year. We'll discuss how to effectively generate new leads through various methods like SEO, Google ads, and social media, tailoring these strategies to find the perfect fit for your unique market. But that's not all! Listen in as we discuss the importance of nurturing relationships with past clients, ensuring they remember your outstanding performances and come back for more. We share proven techniques, including quarterly emails, to keep you on their radar. Plus, we cover the often-overlooked potential of almost-clients—the ones who expressed interest but didn't book. By maintaining contact with these prospects, you'll keep your pipeline flowing and seize future opportunities. Join us as we share insights and practical tips to build a robust lead machine, keeping your calendar full and your magic business thriving. Three lead machines you need You need a way to get new leads. You need a way to keep in touch with past clients. You need a way to keep in touch with your almost clients.
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The Secrets of a Master Illusionist with Reza Borchardt
10/24/2024
The Secrets of a Master Illusionist with Reza Borchardt
Get ready to be amazed by the world of grand illusions with our extraordinary guest, , as we explore his magical journey from a passionate young enthusiast to a leading illusionist in Branson, Missouri. Reza takes us behind the curtain, sharing how his early exposure to magic through TV shows and the generous mentorship of magicians like and fueled his love for the craft. Discover the secrets behind his mind-blowing performances, where large illusions transform into spellbinding stories that captivate audiences, each show bringing something new and exciting through the power of storytelling and audience interaction. Embark on a fascinating journey through Reza's rise to success, revealing the innovative ways he turned his dream into a thriving career. From transforming old buses into tour vehicles to navigating the vibrant entertainment scene of , Reza opens up about the challenges and triumphs of establishing a dedicated theater and performing hundreds of shows a year. Learn how the blend of music and magic, inspired by live concerts and collaborations with bands like , enhances his performances, creating a unique and exhilarating experience that continues to draw audiences in. In the age of technology, Reza offers insights into the evolving landscape of magic, sharing how the digital era poses both challenges and opportunities for magicians. As he reflects on the intricate process of crafting new illusions and managing a talented team, Reza emphasizes the importance of innovation and feedback in keeping his shows fresh and engaging. Whether you're a budding magician or a seasoned fan, this episode provides a captivating look at the synergy between tradition and modernity in magic, and the endless possibilities that lie ahead for those daring enough to explore them. Growing Success in Magic Show Tours The fascinating journey of a magician who turned his passion into a professional career, highlighting the pivotal moments and strategies that paved his way to success. Starting with a personal story about learning tricks from a master illusionist in a parking lot, we explore the initial struggles and innovative methods employed to fund his dream of touring with a magic show. From transforming an old school bus into a tour vehicle to engaging in unique side hustles like selling candles door-to-door, the determination to achieve his vision is palpable. We also examine the challenges of marketing shows without established notoriety and the gradual growth in audience numbers through word-of-mouth. The chapter concludes with a reflection on the financial and logistical hurdles of running a grand illusion show, revealing the complexities of managing a crew and renting theaters while navigating the risks of potential financial losses. How to Conquer Branson Expolore the heart of Branson, Missouri, where the unique dynamics of establishing a theater are explored. Known for its diverse entertainment offerings, Branson attracts millions of visitors annually, providing a stage for both rising stars and top-tier performers. We uncover the challenges of setting up a successful show in this bustling yet intimate city, highlighting the importance of patience and perseverance. The journey from leasing theater spaces to owning a dedicated 1,000-seat venue is shared, alongside insights into the seasonal ebb and flow of show schedules. The balance between performing hundreds of shows a year and maintaining passion for the craft is examined, with strategies like audience participation playing a key role in keeping performances fresh. We also get a glimpse into the lifestyle of living near the theater, offering a blend of high-paced work with tranquil home life by the lake. Continuous Improvement in Magic Performance We discuss the collaborative and creative process behind crafting a successful magic show. We discuss how a blend of personal innovation, industry collaboration, and feedback from laypeople contributes to the development of compelling magic tricks. I highlight the importance of external perspectives, explaining how industry friends and regular audience members provide invaluable insights that help shape the performance to better connect with viewers. I share anecdotes about specific tricks, like the Oreo and card tricks, emphasizing how initial concepts are transformed into original pieces through experimentation and refinement. By testing these tricks on fellow magicians and gauging their reactions, I gauge the effectiveness and potential of new ideas. This chapter underscores the dynamic and iterative nature of creating magic that captivates and entertains audiences. Endless Chain Mentions
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Marketing vs. Sales
10/14/2024
Marketing vs. Sales
Transform your magic career by distinguishing between the flashy allure of marketing and the powerhouse of sales. Join me as I unravel the myth that appearing on big shows like or is the golden ticket to success. Instead, discover how the real breakthroughs lie in mastering sales tactics such as SEO, ads, and strategic cold emailing. This episode promises to equip you with actionable insights to effectively convert interest into bookings and sustain a thriving magic business in the digital age. Through engaging stories and real-world examples, I share how even magicians with impressive media exposure rely on fundamental sales strategies to keep their calendars full. Reflecting on the evolution of media influence, from the heyday of late-night TV to today's digital platforms, the discussion reveals why honing your sales skills is crucial for long-term success. Whether you're an up-and-coming magician or a seasoned performer, this episode offers a fresh perspective on prioritizing the right strategies to ensure consistent growth and recognition in the magic industry.
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Mike Hammer's Vegas Adventure
10/07/2024
Mike Hammer's Vegas Adventure
Magician and comedian Mike Hammer takes center stage, unveiling the secrets behind his 13-year run on the Las Vegas strip. From his humble beginnings with a simple magic kit in Chicago to captivating audiences in the entertainment capital of the world, Mike's story is as magical as his performances. With humor and heart, he opens up about the challenges of transitioning from small gigs in restaurants and strip clubs to the bright lights of Vegas, revealing the persistence, networking, and a sprinkle of serendipity that got him there. Mike's candid reflections on the art of blending comedy with magic can’t be missed! Crafting a standout act in Vegas requires more than just tricks; it demands a deep understanding of humor, audience engagement, and a strong stage persona. Mike shares his evolution from collaborating with a partner to performing solo, emphasizing the importance of scripting and developing material that resonates with diverse audiences. His advice for aspiring magicians is as enlightening as his performances: stay true to your style, but never stop refining your craft. Mike provides insights into the unique life of a Vegas performer. He contrasts the stability of a residency with the excitement of touring, highlighting the creative freedoms and logistical headaches that come with each. He offers a glimpse into the magic of performing in one location, where night after night, the show becomes a familiar yet ever-evolving spectacle. Whether you're an aspiring magician, a fan of comedy, or simply curious about the life of a Las Vegas entertainer, Mike Hammer's journey is sure to captivate and inspire! Building a Comedy Show in Vegas We discuss Mike’s early career challenges and successes of a magician breaking into the Las Vegas entertainment sceneMike landed a gig at the Four Queens Hotel and Casino, performing at an unusual time of 3 PM. The challenge of attracting audiences at this time led me to try street magic, a tough endeavor that demanded engaging the public one-on-one. Despite a slow start with small audiences, Mike sustained myself through corporate work and gradually built a larger audience over two years. Crafting Stand-Up Comedy Material We explore Mike’s unique approach to blending comedy and magic by focusing on writing humor that stands independently of the tricks themselves. Mike shares his journey from relying on the humor inherent in magic tricks to crafting jokes that enhance the magic without depending on it. We discuss the importance of writing and how it transforms a performance, moving away from stock jokes to personalized material that aligns with my comedic character. Mike emphasizes the value of recording live shows to capture spontaneous humor, allowing me to refine and build upon these moments. Through anecdotes, I highlight the necessity of balancing improvisation with prepared material to ensure consistent audience engagement, regardless of their reactions. The Realities of Performing in Vegas This chapter explores the contrasting experiences of performing in a fixed location versus touring as a magician. I share my reflections on the idea of owning a magic lounge in Toronto and the allure of corporate gigs that offer a good balance between enjoyment and financial reward. The conversation shifts to the joys and challenges of having a residency in Las Vegas, including the benefits of stability and the opportunity to continually refine material. However, it also touches on the logistical headaches like technical issues, ticketing problems, and traffic delays affecting show timings. Despite these challenges, performing in one place allows for creative improvisation and a stable life. There's also a nostalgic appreciation for touring, where audiences in different cities often provide unique, memorable experiences, highlighting the contrasting excitement of being a special event in a town compared to being one of many entertainment options in Vegas. Endless Chain Mentions Instagram TikTok: Facebook: X: Website:
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3 P's of Magic Sales
09/26/2024
3 P's of Magic Sales
Join me in this holiday-themed episode of Discourse in Magic, where I guide you through maximizing your sales as a magician during this bustling season. I break down the three essential pillars that contribute to successful sales: pricing, promotional material, and the sales process. Learn how to strike the perfect balance in your pricing strategy, craft compelling promotional materials with testimonials and visuals, and streamline your sales process from initial inquiry to post-gig follow-ups. By focusing on these key areas, you'll be set up for a prosperous holiday season and beyond. In the latter part of the episode, I discuss the importance of continuously updating your sales processes and promotional strategies to stay ahead in the game. I also offer my assistance for those needing further help and share a light-hearted personal anecdote about my adventures on Tinder, while also mentioning my lovely girlfriend. The episode wraps up with a heartfelt thank you for tuning in and a teaser for an exciting interview coming next Thursday. Don't miss out on these valuable insights that can elevate your magic business! Maximizing Magic Sales I discuss how to capitalizie on sales during the holiday season as a magician. I discuss the three key P’s that contribute to successful sales: Pricing Find the right balance that fits your market and ensures profitability. Promotional material Show potential clients testimonials and visuals of people similar to them enjoying your performances. Sales process I outline the significance of a smooth sales process from initial inquiry to post-gig follow-ups. By tweaking these three areas, you can significantly boost your sales and set yourself up for success in the coming years! Mentions
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How to Prepare for December
09/19/2024
How to Prepare for December
Unlock the secrets to skyrocketing your holiday bookings this year! Prepare to transform your magic business with our latest episode of Discourse in Magic, where Jonah Babins, guides you through the essential tactics to capitalize on the peak holiday season. Discover why October and early November are the golden months for gig inquiries, and learn how doubling your marketing efforts can yield incredible results. This isn’t just about working harder; it’s about working smarter to ensure a phenomenal end to 2024. In this episode, we break down actionable strategies to boost your visibility and secure more gigs during the holiday rush. From ramping up your ad spend to proactive client outreach, you'll gain insights into maximizing your opportunities when demand is at its highest. Don’t miss out on this crucial window—prepare now and let’s crush those business goals together. For personalized tips, feel free to reach out to me directly through email or social media. Tune in and make the most of this lucrative season! Maximize your client contacts Double your ad spend: Whatever it is that you were spending on ads, double it throughout September, October and November. Contact all of your past clients: Everybody who has ever booked you in the past, send them a message! Double your marketing efforts: If you're running some sort of ads, double it. If you're doing some sort of cold email, double it. If you're DMing people on Instagram, double it. If you're posting on LinkedIn, double it.
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The Magic Behind Campers Playing Cards
09/12/2024
The Magic Behind Campers Playing Cards
Join us for an exciting episode of Discourse in Magic as we welcome back Ben Train to discuss the launch of our latest project, the Campers Playing Cards. We explore our motivations behind creating this unique deck, our shared love for playing cards, and our desire to contribute something special to the magic community. We also touch on the practical enhancements designed to make these cards versatile for magicians, and the joy of seeing others use and appreciate our creations. In this episode, we take you through the creative journey behind the card deck’s design. From initial brainstorming sessions to the final camping-themed concept, we share the inspiration and artistic evolution that led to the deck's unique aesthetic. Listen in as we recount personal stories and inspirations, and walk you through the practical steps of bringing our ideas to life with the help of industry giants like Bicycle. Finally, we discuss the innovative marking system we've developed for these cards, designed to enhance magic performances. We also introduce our free PDF guide and an interactive Zoom session, tailored for both beginners and seasoned magicians. With our Kickstarter campaign well underway, we emphasize the importance of community support to make this project a reality and share our excitement for the upcoming launch. Don't miss out on this behind-the-scenes look at the making of the Campers Playing Cards! Card Deck Launch Behind the Scenes We welcome back Ben Train to Discourse in Magic, where we shift our focus from magic performances to the exciting launch of our new project, the Campers Playing Cards. We explore our personal motivations behind creating a deck of cards, touching on our shared love for playing cards and our desire to contribute something tangible to the magic community. We discuss the functional enhancements we've included to make these cards more versatile for magicians, as well as the benefits of having custom decks for events, gifts, and personal use. Additionally, we reflect on the joy of seeing others use our creations and the practical aspects of distributing something that truly represents our brand. Design Inspiration for Card Deck We take us on a journey through the creative process behind designing a unique deck of playing cards. We explore the initial motivation for creating the cards, emphasizing the importance of having a clear purpose and concept. The discussion reveals the inspiration and brainstorming sessions that led to the final camping-themed design. Along the way, we recount how initial ideas, such as using a spray paint can or a dog shaking off water, evolved into the concept of using reflections in water for a naturally symmetrical and aesthetically pleasing back design. The narrative also touches on personal inspirations, like a commissioned artwork of a woman blowing dandelions, before settling on the final concept. Finally, we highlight the practical steps involved in bringing these ideas to life with the help of companies like Bicycle. Deck of Cards Aesthetic Design Discussion We explore the essential qualities of a perfect deck of cards for magic and cardistry. We discuss the importance of reflective back designs that maintain consistency across the deck, while avoiding symmetrical patterns that reveal reversed cards. Borders, particularly white ones, are a dealbreaker due to their potential to reveal card orientation and fraying issues. The color scheme for card faces should stick closely to traditional black and red for clarity, avoiding confusing variations. We emphasize the need for recognizable and distinguishable royal cards to facilitate easy performance and gameplay. Additionally, the aesthetics of a deck play a crucial role, as the design should resonate personally and fit various contexts, whether matching an outfit or evoking nostalgia. Lastly, we touch on our own approach to creating a deck that meets these criteria, encouraging listeners to check out our Kickstarter for visual details. Magician's Guide and Camping Tricks We reveal our offer for a free PDF, "The Magician's Guide to Camping and Card Tricks," which is tailored for beginners and laypeople, providing instructions on card tricks, marking systems, and camping games. We discuss the interactive Zoom video session where we will perform, teach, and engage in a Q&A, ensuring a tailored experience based on the attendees. Additionally, we introduce our premium $1,000 package, which includes two bricks of cards, the PDF, Zoom call, uncut sheet, recording of the session, and an exclusive all-expenses-covered cottage trip (excluding flight) with us and special guests, designed for an immersive magic experience with great amenities and magic jams.
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The Art of Blending Comedy and Magic with Bruce Gold
09/05/2024
The Art of Blending Comedy and Magic with Bruce Gold
Magician, comedian, and consultant joins us for an enthralling chat about his dynamic journey from a childhood fascination with magic to an influential career in Hollywood. Starting with a magic set he received as a kid, Bruce shares his path through the comedy club scene, where he learned invaluable lessons by observing both triumphs and failures. He talks about the gritty reality of being overworked and underpaid in the early stages of a performer's career, emphasizing how these experiences helped shape his unique style that blends magic and comedy. Transitioning from the comedy club circuit to the Hollywood entertainment industry posed numerous challenges for Bruce, which he navigated through relentless networking and adaptability. He shares personal anecdotes about the balancing act of performing magic and stand-up, finding an agent, and eventually carving out a niche in the cruise ship entertainment circuit. This part of the conversation sheds light on the perseverance required to make a sustainable living as a performer, and the strategic choices necessary to avoid being typecast in an industry that often discourages showcasing a diverse skill set. As the discussion progresses, Bruce delves into the evolution of magic performance, the significance of originality, and the art of developing a compelling stage persona. From the choreographed elegance of to the gritty street magic of , Bruce offers a fascinating perspective on how magic has transformed over the years. He shares insights from his role as a talent booker for 's House of Magic in Macau and provides practical advice on maintaining audience engagement and refining acts. Wrapping up, Bruce highlights the success of his coaching clients and encourages aspiring magicians and comedians to reach out for consulting sessions, underscoring the value of continuous improvement and mentorship in the entertainment world. Transitioning From Comedy Clubs to Hollywood Explore the intricate journey of transitioning from being seen as a magician to establishing a financially sustainable career as an actor and comedian. We discuss the challenges faced when first moving to California, where advice often discourages showcasing magic skills to avoid being typecast. By sharing personal experiences, including keeping magic on the down low, performing at comedy clubs, and gradually securing gigs through diligent networking, we uncover the hurdles and strategies for making a living in the entertainment industry. The narrative covers the balance of performing both magic and standup, landing an agent, hosting pilots and game shows, and ultimately finding a niche in the cruise ship entertainment circuit. This chapter provides insights into the perseverance and adaptability required to thrive as a performer in Hollywood. Developing Originality and Persona in Magic We discuss the evolution of magic performance, highlighting the shift from the clean, choreographed styles of Doug Henning and to David Blaine's gritty, urban street magic. We examine the importance of originality in magic, emphasizing how a unique persona like 's can make familiar tricks feel fresh. The discussion underscores the role of character in both magic and acting, noting that developing a stage persona is a journey of self-discovery influenced by admired figures. Additionally, I share insights on coaching magicians, identifying common gaps such as reliance on rote performance and encouraging choices that maximize engagement and entertainment. We also touch on exercises to help magicians find their unique style by comparing themselves to other performers. Maximizing Audience Engagement Through Performance This chapter focuses on the unique perspective of a performance coach, highlighting the crucial role of external observation in enhancing a performer's act. We explore how creators, deeply immersed in their work, often miss elements visible to an audience, and how having a trusted outsider can reveal these hidden aspects. Techniques for maintaining audience engagement are discussed, including the "IU" storytelling method, which encourages audience participation and connection. Additionally, we address the importance of viewing the audience as individuals rather than a collective group, and the significance of direct eye contact in fostering a stronger connection. Practical advice for performers, especially those transitioning from close-up magic to stage performance, is also provided to help them understand and master stagecraft. Endless Chain Mentions
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Why Not Corporate?
08/29/2024
Why Not Corporate?
Learn how to diversify your magic career and discover why corporate gigs might not be the golden ticket they're often made out to be. Join host Jonah Babins as he guides you through the captivating world of alternative markets for magicians in this episode of Discourse in Magic. We'll dissect the allure of corporate events and uncover the real challenges that come with them, from their seasonal nature to the complexities of rebooking. This is an eye-opener for anyone who believes that corporate shows are the pinnacle of a magician's career. But that's not all—we'll broaden your horizons by exploring other lucrative avenues. Imagine securing a restaurant residency with nightly performances, or entertaining at weddings where magic makes the evening unforgettable. Theaters offer the chance to perform for large audiences, often with impressive earnings, while colleges provide vibrant and enthusiastic crowds. House parties can lead to multiple bookings, and performing at religious establishments like churches and synagogues opens up yet another realm of possibilities. Whether you're a seasoned performer or just starting out, this episode will inspire you to think outside the corporate box and find success in diverse markets. Reasons for Performing at Corporate Events Bigger dollars for corporate events They are classy and awesome looking events They feel great Reasons for Not Performing at Corporate Events The gigs are inconsistent They want a new show every time Endless logistics to manage
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Trade Show Magic with Danny Orleans
08/22/2024
Trade Show Magic with Danny Orleans
Unlock the secrets of trade show magic with , a master magician whose career spans from children's theater to corporate stages. You'll gain actionable insights into how Danny transitioned from performing at kids' birthday parties to captivating professional audiences at trade shows. Listen as he shares his journey, highlighting key strategies and influential mentors like r and who helped shape his career. Discover the often-overlooked opportunities in trade show magic, and learn how Danny navigated this niche market to secure and maintain high-profile bookings. From his initial break with a Canadian printer company to his successful techniques for integrating marketing messages with magic routines, Danny offers invaluable advice for magicians aspiring to thrive in the trade show arena. This episode is packed with tips on using technology for lead capture and the importance of blending seamlessly into the business environment. Finally, we discuss the evolving landscape of modern magic, including the impact of social media and televised magic shows on the industry. Danny shares his thoughts on the challenges of performing in high-stakes environments like trade shows, where rejection is common and resilience is key. Additionally, you'll hear about quality resources and communities, like a dedicated , that can support your growth in trade show magic. Whether you're a budding magician or a seasoned performer, this episode is a treasure trove of wisdom and practical advice. Trade Show Magic Danny Orleans is a versatile magician renowned for his expertise in trade show magic.. Danny discusses the challenges and strategies for making a career in magic, highlighting his early successes and the affordability of education and living costs in the past. We explore his journey from birthday parties to becoming a professional magician, emphasizing the opportunities in trade show magic and providing insights into marketing and pricing for aspiring magicians. Successful Trade Show Magic Strategies We focus on the unique attributes and strategies of successful trade show magicians. We discuss how integrating seamlessly into the business environment, both in appearance and demeanor, is crucial for attracting corporate clients. The conversation highlights the importance of blending a marketing message with magic routines to captivate and qualify leads without overwhelming the audience. Secrets of Trade Show Magic We examine the evolution of magic tricks and the practicality of incorporating them into a magician's repertoire. We explore the criteria for evaluating a magic trick's effectiveness, such as its ease of use, portability, and suitability for various performance settings like Instagram or live gigs. Additionally, we discuss the importance of understanding the intended audience and context when purchasing magic tricks. Endless Chain Mentions
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How to Start Getting Gigs
08/15/2024
How to Start Getting Gigs
What if you could transform your passion for magic into a steady stream of gigs without quitting your day job? On this episode of Discourse in Magic, join me, Jonah Babins, as I reveal the secrets to getting your first paid magic performances. We’ll dissect the three pillars of a successful magician's business: establishing authority, mastering basic sales techniques, and generating leads. Learn how to create proof of your magical prowess with just a simple webpage or PDF, and understand the critical role of photos, testimonials, and logos in building your credibility. Tune in to discover creative, actionable strategies to gather the all-important proof of your skills, even if you've never performed professionally before. From calling in favors to performing free shows, I'll guide you through leveraging your network effectively. This episode is a must-listen for anyone eager to book their first gigs and lay down the foundation for a successful career in magic. Whether you're an aspiring magician or looking to refine your booking approach, this episode offers invaluable tips and confidence to help you shine. Three critical components: Authority: Establish credibility with photos, testimonials, and logos from past performances. Sales: Convert inquiries into bookings with basic sales techniques and reasonable pricing to build momentum. Leads: Generate opportunities through cold emailing potential venues and using gig sites. Jonah encourages new magicians to take proactive steps, build a portfolio, and reach out for help if needed, aiming to inspire and assist them in launching their magic careers.
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Captivating Audiences with Chris Michael
08/08/2024
Captivating Audiences with Chris Michael
Prepare to be amazed as we sit down with the extraordinary magician, ! From his early days inspired by a local librarian magician to captivating audiences at high-profile corporate events, Chris's journey is nothing short of magical. He shares heartfelt stories about the emotional bonds formed through magic, particularly with his mother, and offers aspiring magicians invaluable advice on securing gigs and captivating audiences with charisma and close-up magic. Chris reveals the power of storytelling in his craft, emphasizing how compelling, truthful narratives from one's life can create memorable connections with the audience. By sharing vivid childhood memories and encounters with famous magicians, Chris illustrates how these stories enhance a magician's persona and engagement. The episode also dives into the business side of magic, exploring strategies for recognizing and capitalizing on the true value of a magician's craft, building genuine relationships, and growing a strong support team. Magician's Journey and Impact on Audience Exploree the journey of Chris Michael, an extraordinary magician whose career has skyrocketed over the past decade. We discuss his humble beginnings, from being inspired by a local librarian magician named to learning tricks from his grandfather and uncle. Chris shares a touching story about how magic helped him bond with his mother, revealing the deeper emotional connections that magic can foster. Additionally, we cover the evolution of his career from local and library shows to high-profile corporate events, offering invaluable insights for aspiring magicians on how to secure gigs and captivate audiences with charisma and close-up magic. Enhancing Stage Presence and Connection Chris offers practical advice for magicians looking to enhance their stage presence and charisma. We explore the importance of delivery in magic performances, emphasizing the need for clarity and self-awareness. Drawing from personal experience and insights from working with directors like Scott Neary, we highlight the significance of appearing seasoned and composed on stage. Through relatable anecdotes, such as an unexpected performance and a challenging live auction at the Embassy of Argentina, we illustrate the value of addressing audience concerns directly and maintaining honesty during unexpected situations. By setting clear expectations and acknowledging any mishaps, magicians can create a more engaging and authentic experience for their audience. Building Relationships and Growing Teams The importance of building genuine relationships in business, particularly through casual, friendly interactions rather than immediately focusing on transactions. Chris share strategies on how to remember personal details about people, maintain connections, and make others feel valued. We discuss the role of teamwork, emphasizing the need to hire help, even when it seems financially challenging, to grow the business. By creating a seamless blend between professional and personal interactions, I highlight how clients can become friends and how this approach fosters long-term success. Additionally, we touch on the logistical aspects of managing contacts and leveraging a CRM system, facilitated by gis team to ensure efficient follow-up and relationship management. Creative Fulfillment in Modern Magic Chris's creative journey as a magician who transitions from feeling cathartic fulfillment in performing a repeated story to seeking new projects. We discuss the distinct experiences between theater and corporate shows and the evolving role of technology in modern magic. There's a love-hate relationship with technology's impact on magic tricks, particularly with updates from companies like Apple. Endless Chain Mentions
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Touring and Cold Emails
08/01/2024
Touring and Cold Emails
Unlock the secrets to booking your own magic shows and lectures as you follow my whirlwind journey through August! In this episode of Discourse in Magic I'll take you on a thrilling tour that begins at the Magic Live convention in Las Vegas, sweeps through a performance in LA, includes a business convention in Fiji, and features lectures in both Sydney and Melbourne. Whether you're just curious about life on the road as a magician or looking to share tricks and drinks with me along the way, there's something magical here for everyone. But that's not all! I'll also reveal my tried-and-true strategies for booking gigs through the power of cold emails. Learn step-by-step how to connect with lecture clubs and venue owners, showcasing your past experiences and marketing materials to secure successful bookings. If you're an aspiring magician eager to expand your reach or simply interested in the behind-the-scenes workings of a magic tour, this episode is packed with practical advice and insider tips that are sure to enchant. Come hang out with me! I am going to be at the convention in Las Vegas In LA, August 4-7, 2024. Then I'm headed to LA to meet with a mastermind client and to do a show together August 9-11, 2024 Then I'm going to Fiji for a business conenvention. If you're Fijian we should hang out! After Fiji I will be in Hawwaii for a business convention FInally I will by in Sydney and Melbourne for a lecture in each of those cities. Three things that you need to start sending some cold emails. You need proof, something to actually send them. Send is context of other examples that you've done that. You need who to send the stuff to. Links Email me at Magic(at)TorontoMagicCompany(dot)com if you want to connect!
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Public Magic Shows
07/18/2024
Public Magic Shows
Unlock the secrets to producing successful public ticketed magic shows with me, Jonah Babins. This episode pulls back the curtain on the often unseen challenges and rewards of organizing these captivating events. From the intensive workload involved in venue selection, marketing, and ticket sales to the financial realities that can make or break your efforts, you'll gain a thorough understanding of what it truly takes to bring your magic to the public eye. We share the three primary hurdles that can make producing magic shows a daunting task, alongside three compelling reasons why the challenge might be worth your while. This isn't about persuading you to take one path or the other—it's about giving you the honest, unvarnished truth so you can make an informed decision. Whether you're an aspiring magician or a seasoned pro, don’t miss this candid exploration of the highs and lows of producing public magic shows. Reasons for not doing public magic shows 1. They are a lot of work! 2. They are not the profitable. 3. It is rarely a booking audience Reasons for doing public magic shows 1. They are really fun! 2. They are a great environment to try new material 3. They are something to offer for free to past clients and your peers Links
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Jandro's Magical Evolution
07/11/2024
Jandro's Magical Evolution
Discover the remarkable journey of Spanish magician in this captivating episode of Discourse in Magic. Inspired by the legendary , Jandro recounts his serendipitous discovery of a local magician's academy in Valencia and his evolution into a renowned magician and TV personality. With anecdotes from his 15-year tenure on a Spanish late-night show, where he performed magic and wrote comedy for celebrities like Will Smith and Taylor Swift, this episode offers an enthralling peek behind the curtain into the world of magic and entertainment. Creativity and Technique in MagicWe explore the importance of joke writing and daily practice in honing one's craft, whether it's magic or comedy. Jandro shares experiences from working on a magic TV show, emphasising the need for creativity when resources are limited. He recounts how rigorous practice with card techniques gave way to innovative, intuitive performance styles when working on live TV. We also discuss the concept of using jokes and situational techniques as alternatives to traditional magic methods, highlighting the blend of technical skill and creative thinking in successful magic performances. Fooling Penn and TellerJandro shares an amusing anecdote about wanting to perform a "car trick" on , playing on language misunderstandings and breaking assumptions. We explore how the use of unexpected elements, such as shooting in a remote landscape with a printed background and utilising a drone instead of a webcam, enhances the performance. Additionally, the concept of integrating deeper messages into tricks is discussed, exemplified by a routine involving the consequences of lying, where each falsehood results in a cat's "explosion." The chapter concludes with insights into the strategies used to consistently fool seasoned magicians like Penn and Teller by always thinking ahead and presenting tricks designed specifically for one-time performances on the show. Magical Masters and Creative InfluencesWe discuss the joy and growth that comes from collaborating with iconic figures like Penn and Teller, and how their innovative ideas elevate each other's work. The conversation highlights the profound impact of Spanish magicians like Juan Tamariz and his mentors, including and , on the art of magic. We emphasise the importance of understanding the deep psychological and philosophical aspects behind magical performances, as well as the legacy left by these masters. The discussion also touches on the evolution of magic through the contributions of newer magicians who continue to build on the foundations laid by their predecessors, stressing the necessity of studying the masters to truly appreciate and advance the craft. Endless Chain Links
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My Top 3 Magic Projects
07/04/2024
My Top 3 Magic Projects
Unlock the secrets to making your magic performances more natural and convincing. Join Jonah Babins as he reveals his three favorite magic projects that have profoundly influenced his approach to magic and performance. From magic theory to practical techniques, these projects have reshaped his understanding and execution of the craft. Whether you're a seasoned magician or just starting out, this episode is packed with practical tips and theoretical gems that will inspire you to rethink and refine your magical chops! Dani DaOrtiz’s Utopia We start with ’s groundbreaking . Learn the transformative lessons contained in this four-DVD collection, produced by . Dani’s emphasis on clarity and naturalness has reshaped his approach to close-up card magic, and why replacing suspicious maneuvers with straightforward actions can make your tricks more believable. Discover how these priceless insights have not only enhanced Jonah's performances but can also revolutionize your own magic acts. Whether you're a seasoned magician or just starting out, these DVD’s are packed with practical tips and theoretical gems that will inspire you to rethink and refine your magical craft. Asi Win’s Repertoire presents an extensive collection of repertoire that stretches over the last two decades. Asi's style of performance has led him to devise magic that seems as fair as it gets and magic almost happens by itself. These routines that have been kept under wraps for many years are laid out here for the first time in great detail. Asi also revisits several routines he published in the past and brings them up to date with added details and features that he developed over the years while performing them. Magic Rainbow by Juan Tamariz is the fruit of more than forty years of thought, study and analysis by , considered a genius of magic the world over. In 1988, Tamariz published The Magic Way, which became an immediate classic. In it he revealed a brilliant system for making the secret methods of magic effects impossible to detect. In The Magic Rainbow, Tamariz takes his readers and their audiences farther up The Magic Way until they are delivered to the ultimate destination, where logical analysis is abandoned to emotions of amazement, fascination and wonder; where the feeling of magic becomes, for a while, an impossibility firmly rooted in reality. MentionsDani DaOrtiz’s Asi Win’s by Juan Tamariz
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Reimagining Magic with Gaetan Bloom
06/27/2024
Reimagining Magic with Gaetan Bloom
Legendary magician joins us to share his journey from a curious child to becoming an iconic figure in the world of magic. Throughout our conversation, Gaetan opens up about the pivotal mentors who shaped his path and how these relationships inspired his most famous tricks. He discusses his innovative approach to magic, which involves transforming everyday objects through curiosity and problem-solving. Whether you're an aspiring magician or simply enchanted by the art of illusion, Gaetan's insights are sure to captivate and inspire. Magical Beginnings and Creative Insights Explore the fascinating journey of Gaetan Bloom, an incredible magician and creator. We discuss how he got started in magic, inspired by a magician he saw at a hotel show as a child. Gaetan shares his early experiences, including his first magic kit and his discovery of the legendary Mayette magic shop in Paris. He recounts his unwavering passion for magic despite his parents' conventional careers and the influence of a well-known lawyer whose passion for magic helped Gaetan's parents support his magical aspirations. Influential Mentors and Creative Insight We discuss how Gaetan proactively became known in magic clubs as a teenager and formed significant relationships with influential figures like and . These mentors played crucial roles in advancing his career. Notable highlights include his interactions with prominent magicians and the development of his famous standing card trick. We also touch on the impactful guidance from mentors such as , , and , each contributing uniquely to his growth and success in the world of magic. The Magic of Object Presentation We learn about the fascinating interplay between magic and objects, with a focus on the creativity involved in incorporating unusual props like boxing gloves. We discuss the inspiration behind using such unconventional items, tracing back to a comedic performance by the French entertainer , who played the violin with boxing gloves. We consider the approach to scripting and rehearsing, emphasizing the organic development of dialogue and presentation in magic routines. Simplicity in Magical Inventions We explore the balance between originality and tradition in magic. I share my passion for fooling magicians by reinventing standard effects with new methods, emphasizing the importance of personal creativity over instant solutions available online. We touch upon the early inspiration from the , where Gaetan challenged himself to develop unique methods for existing tricks. Endless Chain Mentions Links
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The Math of $100k
06/20/2024
The Math of $100k
What if charging $250 per show is the very thing holding you back from building a $100,000 magic business? This episode of Discourse in Magic, hosted by Jonah Babins, dives into the powerful strategy of reverse engineering your way to a six-figure income in the magic industry. Do the math! Drawing from his unique background in pure math and his experience running a successful magic mastermind, Jonah breaks down the essential numbers and strategies you need to elevate your magic career. Whether you're curious about the ideal number of bookings or questioning the feasibility of your current rates, this episode is packed with actionable insights that will transform your business approach. Learn from the best Join Jonah as he shares enlightening conversations with fellow magicians during strategy sessions and mastermind meetings. Discover why sticking to rates like $250 or $400 per show could be the very obstacle in your path to financial success. From understanding your market positioning to identifying the right niche, Jonah provides practical math and strategic advice to help you hit — and surpass — the $100k mark. If you're serious about refining your business strategy and making your magic career flourish, this episode is a must-listen! Mentions https://discourseinmagic.com/mastermind-invitation/
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