Women of Power Episode 6: Maximizing Law Firm Profitability With Brooke Lively
Release Date: 01/10/2025
The World of Marketing ft. Paul Greene
World of Marketing
What happens when an Olympic athlete’s entire career is on the line? They call Paul Greene one of the world’s leading international sports lawyers. Paul has represented elite athletes from 50+ countries, argued cases before the Court of Arbitration for Sport, taught law internationally, and built a global practice rooted in trust, expertise, and integrity. In this episode, we talk about: Why trust matters more than being the loudest voice How to build a global practice in a specialized field The importance of content-driven marketing over quick fixes Why human connection still...
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Vance Morris, “The Disney Guy”!
World of Marketing
From creating Disney’s iconic Chef Mickey’s to transforming customer experiences for NASA and even the Executive Office of the President, Vance Morris knows what it takes to build magic into every moment. In this episode, Vance joins Tom Foster to share: How a near-bankruptcy became the turning point for building lasting business success What Disney taught him about creating unforgettable customer experiences Why “response-required” marketing beats flashy advertising every time And how small businesses can “Disneyfy” their own operations for world-class service If...
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Great Implementers No Dreamers with Brian Kurtz
World of Marketing
This week, after a long voyage away from Earth, I’m thrilled to welcome a legend in the direct response marketing world: Brian Kurtz. Brian has spent over four decades shaping the landscape of direct response marketing. As the former EVP of Boardroom Inc., he helped send more than 1.3 billion pieces of direct mail, driving massive business growth and industry innovation. Today, through Titans Marketing, Brian continues to mentor marketers, lead mastermind groups, and promote ethical, relationship-driven marketing that stands the test of time. I’ve even recently joined his Titans...
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Women of Power Episode 10: Tenacious Empathy in Your Work With Samantha Sbrocchi
World of Marketing
Samantha M. Sbrocchi is a distinguished partner at Antonelli & Antonelli, specializing in probate and estate litigation in the NYC Metro Area. With a practice focused on contested wills, fiduciary misconduct, wrongful death proceedings, and complex kinship matters, Samantha has rapidly established herself as a formidable advocate in the New York trusts and estates legal community. After joining Antonelli & Antonelli before her bar admission and being admitted to practice in 2019, she quickly rose to become a partner in January 2025. Samantha is known for her unwavering dedication...
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Women of Power Episode 9: From Stage Curtains to Center Stage With Nia Al-Kilany
World of Marketing
Nia Al-Kilany is Foster Consulting’s very own COO! Nia has had quite a career, starting out as an SEO strategist in our Client Services department, stepping away to work as a contractor, and then coming back to take over Project Management. After a few years in that position, she was promoted to Chief Operations Officer, a position in which she contributes directly to our agency’s trajectory and progression in the strategy and consulting space. We're going to explore what makes her tick, where she gets her drive from, and how she built herself up to the C-suite. Let’s dive in! Here’s a...
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Episode 261: Unlocking the Direct Pay Solution to Insurance With Dr. Joel Foster
World of Marketing
Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee’s Summit, Missouri. Whether he’s treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally! Today, we’ll talk about his journey, his approach to patient care, and why he’s chosen to go the “Direct Care” route. We’ll also be joined by one of Foster’s very own, John Spare, who works with Dr. Foster on his...
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Women of Power Episode 8: Getting in the Zone With Traci Scudder
World of Marketing
Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Business Zoning Blues 1:07 Introduction 2:54 Traci’s Start in Zoning Law 5:18 The Path Not Taken 6:45 Traci’s...
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Episode 259: Winning The Battle Within With Justin Hoover
World of Marketing
This episode of World of Marketing discusses sensitive topics that may be difficult for some audience members to hear. Justin Hoover is CEO of The Battle Within. A Veteran himself, Justin went through numerous traumatic situations which led him to seek help later after service. During his conversation with Tom, he explains his own journey and how he felt the call to bring the same help to those who are dealing with similar ordeals in their own lives. Here’s a Glimpse of What You’ll Learn 0:00 Preview - No Time to Grieve 1:08 Introduction 2:36 What is the Battle Within? 4:32 Understanding...
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Episode 258: The Philosophy of the Sole Practitioner With Jason Schultz
World of Marketing
Jason Schultz is a personal injury lawyer based in Peachtree City, Georgia, and a long-time client of Foster Consulting. His strong spirit and ability to go it alone as a sole practitioner makes him an inspiration for everyone he meets and works with. We'll dive into the nuances of his work life and the philosophies and mindsets he brings with him into the courtroom. Let's dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Likeable vs. Unlikeable 1:10 Introduction 3:00 Getting to Know Jason 7:08 What Challenges Jason 11:55 The Value of Marketing 14:04 A Unique Selling...
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Episode 257: Outsourcing HR Correctly With Mark Sinatra
World of Marketing
Mark Sinatra is the CEO of Aspen HR. Mark has an extensive track record of leadership in the HR and business world. With an MBA from the Wharton School and a background in consulting and investment banking, Mark has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mark’s professional journey and leadership views. Let’s get started! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Risk Mitigation With HR 1:08 Introduction 3:07 Mark’s Life Prior to Aspen 4:57 The...
info_outlineWe originally released this episode on July 5, 2024, but our guest, Brooke Lively, perfectly encapsulates the essence of the Women of Power series, so if you missed her the first time around, listen to her conversation with Tom now!
Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.
Here’s a Glimpse of What You’ll Learn
0:00 Preview - What Profit Actually Consists of
1:18 Introduction
3:15 How CathCap Got Started
4:54 What Do Fractional CFOs Do?
9:15 CathCap’s Ideal Clients
10:19 A Case Study on How CathCap Works
14:50 Understanding the Value of a True CFO
18:32 Book Alert: Exit On Top by Brooke Lively
23:38 The Key to Valuing a Law Firm
31:30 Me Inc. vs. A Branded Company
36:10 What Profit Actually Consists of
37:27 Wrapping Up
CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.
Speakers Featured in This Episode
- Tom Foster of Foster Web Marketing
- Brooke Lively of CathCap
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.