World of Marketing
This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
info_outline
Women of Power Episode 10: Tenacious Empathy in Your Work With Samantha Sbrocchi
03/21/2025
Women of Power Episode 10: Tenacious Empathy in Your Work With Samantha Sbrocchi
Samantha M. Sbrocchi is a distinguished partner at Antonelli & Antonelli, specializing in probate and estate litigation in the NYC Metro Area. With a practice focused on contested wills, fiduciary misconduct, wrongful death proceedings, and complex kinship matters, Samantha has rapidly established herself as a formidable advocate in the New York trusts and estates legal community. After joining Antonelli & Antonelli before her bar admission and being admitted to practice in 2019, she quickly rose to become a partner in January 2025. Samantha is known for her unwavering dedication to clients, exceptional work ethic, and impressive track record of results. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Compassion in Estate Law 1:29 Introduction 3:20 Samantha’s Keys to Success 5:21 How Samantha Got into Law 8:15 Be Tenacious 9:58 The Value of Self-Care 12:30 A Step-By-Step Approach 15:03 Compassion in Estate Law 19:09 A Court Appointed Empath 21:52 Changes in Estate Law 24:20 Samantha’s Outlook 26:28 Wrap Up Antonelli & Antonelli is a family-owned law firm specializing in probate and estate litigation services. The firm prioritizes building strong client relationships while helping with estate planning, tax issues, and probate navigation. They deliberately maintain a limited caseload to provide personalized attention and quality legal representation to each client. Their probate services focus on managing decedents' estates to transfer assets to beneficiaries, while their estate litigation expertise covers contested wills, accountings, wrongful death proceedings, kinship matters, and fiduciary issues. Recognizing that these legal matters can be stressful and complicated, their attorneys work to eliminate anxiety while addressing all concerns. They serve clients throughout New York City and northern New Jersey, offering free consultations for those needing assistance with probate or estate litigation. Speakers Featured in This Episode - Tom Foster of - Samantha Sbrocchi of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/35807380
info_outline
Women of Power Episode 9: From Stage Curtains to Center Stage With Nia Al-Kilany
03/14/2025
Women of Power Episode 9: From Stage Curtains to Center Stage With Nia Al-Kilany
Nia Al-Kilany is Foster Consulting’s very own COO! Nia has had quite a career, starting out as an SEO strategist in our Client Services department, stepping away to work as a contractor, and then coming back to take over Project Management. After a few years in that position, she was promoted to Chief Operations Officer, a position in which she contributes directly to our agency’s trajectory and progression in the strategy and consulting space. We're going to explore what makes her tick, where she gets her drive from, and how she built herself up to the C-suite. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Nia’s Life Prior to Foster 1:21 Introduction 4:23 The Foster culture 12:07 Nia’s Life Prior to Foster 16:51 What Inspired Nia to Pivot 18:40 Nia’s Trajectory Upward 22:20 The Perfect Practice System 29:41 Going Through a Rebrand 33:12 When Nia is Out of Office 36:39 Wrap Up Foster Web Marketing is rebranding to Foster Consulting to illustrate our agency’s fit within the wider spectrum of business operations for our clients. This shift is happening under the guidance and control of Nia Al-Kilany. She has played an instrumental role in developing the rebranding strategy we’re currently undertaking. Nia’s journey is far from over here. Learn more about her vision for Foster by visiting our site today. Speakers Featured in This Episode - Tom Foster of - Nia Al-Kilany of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/35698570
info_outline
Episode 261: Unlocking the Direct Pay Solution to Insurance With Dr. Joel Foster
03/07/2025
Episode 261: Unlocking the Direct Pay Solution to Insurance With Dr. Joel Foster
Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee’s Summit, Missouri. Whether he’s treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally! Today, we’ll talk about his journey, his approach to patient care, and why he’s chosen to go the “Direct Care” route. We’ll also be joined by one of Foster’s very own, John Spare, who works with Dr. Foster on his marketing, website, and SEO. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Get Well, Not Bogged Down 1:23 Introduction 2:51 Joel’s Origin Story 3:43 The Insurance Problem 8:22 The Direct Care Solution 12:28 How We Were Conditioned 13:36 A Real World Example 16:10 Educating the People 18:54 The Value of Marketing 23:17 Get Well, Not Bogged Down 25:34 Social Proof Changes Minds 27:48 Starting Direct Care is Hard 30:34 People Like Direct Care 33:23 Work With Those Who Get It 43:00 Wrap Up Dr. Foster has developed a practice that puts patient care at the forefront of its operations. From custom orthotics to foot surgery, you get the medical treatment that is right for you, not your insurance. He’s able to provide this level of quality care through a direct pay structure instead of working with insurance companies. Long-term, this saves you money and allows for a more prosperous medical industry designed around the people and not the corporations. Speakers Featured in This Episode - Tom Foster of - Dr. Joel Foster of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/35575000
info_outline
Women of Power Episode 8: Getting in the Zone With Traci Scudder
02/28/2025
Women of Power Episode 8: Getting in the Zone With Traci Scudder
Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Business Zoning Blues 1:07 Introduction 2:54 Traci’s Start in Zoning Law 5:18 The Path Not Taken 6:45 Traci’s Differentiators 8:11 Location, Location… 10:25 Zoning Law Misconceptions 12:49 The Business Zoning Blues 17:29 When Traci Went Solo 20:57 A Country Girl in the City 22:54 The Promise 25:15 The Announcement Traci, with all her years of experience, brings a level of sophistication and professionalism to her field of law. That’s not to ignore her commitment to fair and compassionate treatment for her clients. When you work with Traci, you’re working with a powerhouse who can get things done and get your real estate zoning issues resolved. She explains to Tom that zoning can be a long-term process, so it only makes sense you work with a lawyer you respect and appreciate. You will get that exact experience with Traci. Step forward in life by contacting her about your real estate legal needs today. Speakers Featured in This Episode - Tom Foster of - Traci Scudder of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/35482295
info_outline
Episode 259: Winning The Battle Within With Justin Hoover
02/21/2025
Episode 259: Winning The Battle Within With Justin Hoover
This episode of World of Marketing discusses sensitive topics that may be difficult for some audience members to hear. Justin Hoover is CEO of The Battle Within. A Veteran himself, Justin went through numerous traumatic situations which led him to seek help later after service. During his conversation with Tom, he explains his own journey and how he felt the call to bring the same help to those who are dealing with similar ordeals in their own lives. Here’s a Glimpse of What You’ll Learn 0:00 Preview - No Time to Grieve 1:08 Introduction 2:36 What is the Battle Within? 4:32 Understanding Trauma 6:30 How Outreach Works 9:24 The 5-Day Retreat 13:25 No Time to Grieve 16:40 Letting Go of the Past 19:09 Why Justin Began This Work 22:18 The Value of Community 27:08 The Heroes Journey Dinner 29:47 Embrace the Suck 31:45 Wrap Up The Battle Within was founded to help veterans and first responders overcome the trauma they have experienced in their line of work. The goal is to heal which is often overlooked or boxed away within the psyches of military service members and first responders. These individuals are wired to appear and serve in times of crisis. They have trained themselves to push further into traumatic and terrifying situations only to struggle with the internal consequences later in life. The Battle Within understands what they have and continue to go through on a daily basis. If you or a loved one struggles with the mental health ramifications of service, please get in contact with Justin and The Battle Within today. Speakers Featured in This Episode - Tom Foster of - Justin Hoover of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/35377895
info_outline
Episode 258: The Philosophy of the Sole Practitioner With Jason Schultz
02/14/2025
Episode 258: The Philosophy of the Sole Practitioner With Jason Schultz
Jason Schultz is a personal injury lawyer based in Peachtree City, Georgia, and a long-time client of Foster Consulting. His strong spirit and ability to go it alone as a sole practitioner makes him an inspiration for everyone he meets and works with. We'll dive into the nuances of his work life and the philosophies and mindsets he brings with him into the courtroom. Let's dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Likeable vs. Unlikeable 1:10 Introduction 3:00 Getting to Know Jason 7:08 What Challenges Jason 11:55 The Value of Marketing 14:04 A Unique Selling Proposition 16:08 Looking Toward the Future 18:24 The Value Jason Provides 22:27 Likeable vs. Unlikeable 24:54 Letting the Client Drive 31:30 What You Should Take Away 36:30 Wrap Up Jason has kept his practice small for the sake of creating personally-made results for his clients. His experience matches that of attorneys in larger firms. He’s seen it all but has the overhead and practice structure to ensure you get his undivided attention. You won’t be pawned off on an associate attorney. Jason and his paralegal will work directly with you so your case gets the treatment and value it deserves. Contact Jason today to discuss your injury case. Speakers Featured in This Episode - Tom Foster of - Jason Schultz of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/35285280
info_outline
Episode 257: Outsourcing HR Correctly With Mark Sinatra
02/07/2025
Episode 257: Outsourcing HR Correctly With Mark Sinatra
Mark Sinatra is the CEO of Aspen HR. Mark has an extensive track record of leadership in the HR and business world. With an MBA from the Wharton School and a background in consulting and investment banking, Mark has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mark’s professional journey and leadership views. Let’s get started! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Risk Mitigation With HR 1:08 Introduction 3:07 Mark’s Life Prior to Aspen 4:57 The Unemployable MBA 7:56 From Sale to Acquisition 11:50 The Value of Good Leaders 14:30 Risk Mitigation With HR 16:05 Aspen HR’s Differentiators 22:33 Aspen HR’s Website 23:47 Hiring the Right Workers 26:40 The Hiring Mindset 30:06 Wrap Up Aspen HR provides white-glove service with a commitment to providing the best experience for clients and their employees. Having served businesses across all verticals from life sciences to fintech, Aspen HR has a solution catered to your business needs and situation. Contact them today to learn more about how they can get your company’s gears running efficiently. Speakers Featured in This Episode - Tom Foster of - Mark Sinatra of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/35191110
info_outline
Episode 256: Developing “SOLEutions” With Dr. Michael Graham
01/30/2025
Episode 256: Developing “SOLEutions” With Dr. Michael Graham
Dr. Graham is a 1994 graduate of TUSPM and the Founder/President of SOLEutions. He is dedicated to providing solutions to help those suffering with foot & ankle conditions. Mike has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mike’s professional journey and leadership views. Let’s get started! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Mission 0:50 Introduction 3:19 Studying Podiatry 5:25 Starting the Practice 8:16 Innovation and Entrepreneurship 12:22 The Mission 13:59 The Insurance System 20:07 The Importance of Training 23:02 Improving the Business Model 23:54 Marketing and Websites 27:50 Improving Earnings 29:35 The Upcoming Training Event 32:04 Wrap Up SOLEutions is centered around implementing direct patient pay programs for podiatry practices. Members are granted everything they need to begin a revolutionized pay program within their private practice to allow for traditional insurance payments or shift to an insurance-free business model. Reach out to Dr. Graham and his team by visiting their website today! Speakers Featured in This Episode - Tom Foster of - Dr. Michael Graham of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/35089885
info_outline
Episode 255: Fostering a Growth Mindset With Dr. Peter Wishnie
01/24/2025
Episode 255: Fostering a Growth Mindset With Dr. Peter Wishnie
Dr. Peter Wishnie founded Family Foot & Ankle Specialists and is a renowned healthcare practice consultant. With 30 years of experience as a podiatrist, Peter has built an extraordinary career combining clinical excellence with innovative practice management strategies. Through consulting, he's helped countless health care providers transform their practices by implementing patient-centered systems while significantly improving operational efficiency and profitability. We have heard many of Peter’s clients rave at his expertise and ability to really dive into the practice to look for areas of opportunities. Let's dive into his experiences, insights, and the philosophy that guides his approach to health care practice success. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Fighting Burnout at 40 0:54 Introduction 3:58 Peter’s Post-Medicine Life 7:38 Fighting Burnout at 40 11:34 Gaining Value from Mindset 14:27 Get Help: Coach vs Mentor 19:15 Practice Owners’ Dilemma 22:03 Peter’s Goal for You At 29 years old, Dr. Peter Wishnie decided to purchase his own practice in New Jersey instead of working for another doctor in Rhode Island, despite having no business experience and starting $300,000 in debt. Initially struggling with a declining patient base and losing $7,500 monthly, he turned to business coaching, implemented new systems, and studied key performance indicators. His dedication paid off, as he surpassed the previous owner's earnings within a year and maintained multiple seven-figure earnings for 30 consecutive years, placing him in the top 1% of his field. After 33 years, Dr. Wishnie sold the practice for $2 million more than the purchase price in 2022, transitioning to help other business owners achieve success while maintaining work-life balance. Speakers Featured in This Episode - Tom Foster of - Dr. Peter Wishnie of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/34999670
info_outline
Women of Power Episode 7: Taking Command of Your Career With Diana Cupps
01/17/2025
Women of Power Episode 7: Taking Command of Your Career With Diana Cupps
This episode, which originally premiered in March 2024, is another highlight of a former guest who strongly embodies the values of our Women of Power series. If you missed Diana Cupps’ interview the first time around, be sure to listen to this! Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. Together, they bring Diana’s experience as a U.S. veteran into every aspect of their business. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Military Teamwork vs Legal Teamwork 1:01 Introduction 7:31 Military Experience 8:53 Why Diana Enlisted 10:46 Vets Supporting Vets 12:00 Why Go Into Law? 13:10 Personal Experiences With Lawyers 16:38 Informal Legal Training 18:15 Military Lessons Learned 21:53 Military Teamwork vs. Legal Teamwork 24:44 Advice for Vets Considering Law School 25:20 Pitfalls of Becoming a Lawyer 26:55 Unique Perspective as a Veteran 29:49 Mentorship & Assistance for Vets 30:35 Biggest Legal Marketing Mistake 32:24 Biggest Marketing Success Story 33:35 Closing Thoughts Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can. Speakers Featured in This Episode - Tom Foster of - Diana and Troy Cupps of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/34897125
info_outline
Women of Power Episode 6: Maximizing Law Firm Profitability With Brooke Lively
01/10/2025
Women of Power Episode 6: Maximizing Law Firm Profitability With Brooke Lively
We originally released this episode on July 5, 2024, but our guest, Brooke Lively, perfectly encapsulates the essence of the Women of Power series, so if you missed her the first time around, listen to her conversation with Tom now! Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt. Here’s a Glimpse of What You’ll Learn 0:00 Preview - What Profit Actually Consists of 1:18 Introduction 3:15 How CathCap Got Started 4:54 What Do Fractional CFOs Do? 9:15 CathCap’s Ideal Clients 10:19 A Case Study on How CathCap Works 14:50 Understanding the Value of a True CFO 18:32 Book Alert: Exit On Top by Brooke Lively 23:38 The Key to Valuing a Law Firm 31:30 Me Inc. vs. A Branded Company 36:10 What Profit Actually Consists of 37:27 Wrapping Up CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently. Speakers Featured in This Episode - Tom Foster of - Brooke Lively of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/34805925
info_outline
Women of Power Episode 5: Building Value Out of Passion With Chasity Stratton
01/03/2025
Women of Power Episode 5: Building Value Out of Passion With Chasity Stratton
Chasity Stratton is the Co-Founder of Stratton & Reynolds, a firm dedicated to providing compassionate, client-focused legal services across South Carolina. With over 14 years of experience, Chasity has built a thriving practice that prioritizes kindness and expertise, customizing estate plans for each client and even involving family members to ensure everyone understands the journey ahead. They opened two new offices and increased revenue by over 30% in 2024 alone! Let’s dive into her experiences, insights, and the mission that drives her work. Here’s a Glimpse of What You’ll Learn 0:00 Preview: Marketing a New Firm 0:49 Introduction 2:42 Chastity’s Background 5:43 The Passion for Estate Planning 8:32 Launching the Business 11:08 Marketing a New Firm 14:16 Building Relationships With Clients 16:22 The Importance of Estate Planning 17:54 Growing the Firm 20:50 Future Plans 22:46 Wrap Up Stratton & Reynolds, LLC, is a law firm based in South Carolina specializing in estate planning, asset preservation, and elder law services. The firm has a team of five dedicated attorneys who prioritize personal service and compassionate legal representation, particularly for elderly and aging populations. Their experienced legal team leverages cutting-edge technology and deep knowledge of South Carolina law to create customized estate and business plans, helping clients protect their assets and prepare for the future. They address many client needs, from providing for minor children and disabled family members to managing complex business succession planning and blended family situations. By focusing on building long-term relationships and delivering comprehensive legal services, Stratton & Reynolds helps clients achieve peace of mind knowing their assets, independence, and loved ones are protected through thoughtful planning and expert guidance. Speakers Featured in This Episode - Tom Foster of - Chasity Stratton of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/34709795
info_outline
Women of Power Episode 4: Finding Opportunities to Break Down Borders With Linda Rahal
12/16/2024
Women of Power Episode 4: Finding Opportunities to Break Down Borders With Linda Rahal
Linda Rahal is the managing shareholder at Trow & Rahal, and an expert in visa and immigration services for companies and foreign nationals. With a commitment to excellence, expertise, and empathy, Linda stands out in her field, advocating tirelessly for her clients. Her journey of resilience includes conquering the Ironman World Championship in Hawaii, showcasing her determination both in and out of the office. A true Renaissance woman if there ever was one. Here’s a Glimpse of What You’ll Learn 0:00 - Preview: Sports and Running 0:48 Introduction 3:30 Being an Immigration Lawyer 6:44 Linda’s Successes 7:57 A Passion for Immigration Law 10:25 Becoming a Managing Partner 12:32 Sports and Running 15:14 Challenging Yourself 16:35 Marketing and Promotion 18:12 A Client Success Story 20:38 Wrap Up Trow & Rahal is the go-to practice when it comes to immigration matters for businesses and professional needs. It’s hard to find a related issue they have no experience or expertise in, and their team of attorneys is filled with compassion and empathy for clients. Whether you’re seeking work visas and green cards for international employees, bringing new investment and business professionals into the States, or even looking to bring an athlete or entertainer stateside, the immigration lawyers at Trow & Rahal have your back. Speakers Featured in This Episode - Tom Foster of - Linda Rahal of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/34472275
info_outline
Women of Power Episode 3: Unrelenting Tenacity in Medicine and Life With Dr. Pardis Kelly
12/09/2024
Women of Power Episode 3: Unrelenting Tenacity in Medicine and Life With Dr. Pardis Kelly
Dr. Pardis Kelly is a dedicated foot care specialist and the founder of Las Vegas Footcare. Dr. Kelly has built her practice around a philosophy of addressing the root causes of foot issues often experimenting with treatments herself before recommending them to her patients. Dr. Kelly’s journey to where she is now wasn’t easy; as an immigrant who endured war and revolution, she’s overcome immense challenges, emerging with resilience and compassion that shape her patient care every day. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Getting the Visa 0:50 Introduction 3:24 The Passion for Medicine 7:20 Studying in Iran 14:10 Getting the Visa 21:35 Starting Over in the U.S. 23:51 Building a Family 25:16 Career Path 26:30 Moving to Vegas 31:58 Rebuilding the Practice 35:28 Having the Right Support 38:44 Wrap Up Las Vegas Footcare offers personalized treatment in a welcoming environment. Known for their patient-centered approach, Dr. Kelly takes time to thoroughly explain treatment options and develop customized care plans based on each patient's unique needs, lifestyle, and medical history. She specializes in various conditions, from foot pain to diabetic care, employing conservative treatment methods to promote quick recovery. Dr. Kelly is also an innovator in her field with her patented product, PS Polish, an antifungal nail polish containing antioxidants and non-toxic ingredients. Speakers Featured in This Episode - Tom Foster of - Dr. Pardis Kelly of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/34355910
info_outline
Women of Power Episode 2: How to Bring Empathy to Law With Allyson Kitchel
11/29/2024
Women of Power Episode 2: How to Bring Empathy to Law With Allyson Kitchel
Allyson Kitchel is a passionate attorney with a heart for justice, joining us. Allyson specializes in catastrophic brain injuries and bicycle crash cases, offering a truly client-first approach. We’ll dive into Allyson’s inspiring journey—from overcoming personal loss to building a thriving law firm—and explore how she’s changing the game in personal injury law with empathy and dedication. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Emotions and Empathy 0:57 Introduction 3:29 Allyson’s Career Path 6:08 Working in a Corporate Environment 9:46 A Traumatic Accident 11:30 Emotions and Empathy 13:49 A 13 Million Dollar Verdict 16:17 Client Acquisition 19:14 The Importance of Diversity 20:57 The Uniqueness of Allyson’s Firm 23:16 How to Contact Allyson 25:10 Wrap Up Kitchel Law, PLLC, emphasizes a personalized approach to handling injury cases. They acknowledge the difficulties injury victims face and promise direct attorney-client contact rather than delegation to paralegals. The firm operates on the principles of empathy and diversity to bring the greatest range of perspectives and understandings to its cases. They take on the duty of bringing justice to your situation so you can focus on recovery through personalized attention, direct communication, and a commitment to client care. Speakers Featured in This Episode - Tom Foster of - Allyson Kitchel of
/episode/index/show/fosterweb/id/34202805
info_outline
Women of Power Episode 1: Forging Your Path With Jill Bollwerk
11/22/2024
Women of Power Episode 1: Forging Your Path With Jill Bollwerk
Jill Bollwerk is the founder of her own litigation firm with over 33 years of experience. Jill has built her practice from the ground up, starting without money or clients, and has navigated significant changes this year. Join us as we delve into her inspiring journey, discuss the importance of resilience, and learn how she balances her professional life with spoiling her grandkids in her personal life. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Positive Mindset 0:57 Introduction 3:07 Get to Know Jill 5:56 Jill’s Background Story 9:47 How Jill Got into Law 11:19 Jill’s First Experience in a Law Office 15:14 Jill’s Family Life 18:27 Jill’s Career Progression 20:50 Winning Cases 22:18 Changing Jobs 24:11 Legal Marketing 25:54 How Jill Started Her Firm 29:27 Leadership 31:55 Client Acquisition 34:14 Positive Mindset 38:59 Free Time and Activities 41:32 Recommended Books 42:37 Wrap Up Bollwerk & Associates, LLC, is a St. Louis-based personal injury law firm specializing in accidents (car, truck, motorcycle), workplace injuries, nursing home cases, and premises liability. Their attorneys, with over 40 years of combined experience, emphasize a client-friendly approach with modern, welcoming offices and clear communication without legal jargon. They pride themselves on being accessible, prompt with communications, and keeping clients informed throughout their cases. If you are in need of representation in the St. Louis area, be sure to reach out to Jill and her team today. Speakers Featured in This Episode - Tom Foster of - Jill Bollwerk of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/34108721
info_outline
Episode 247: The Five Lies Lawyers Need to Move Past With John Kormanik
11/15/2024
Episode 247: The Five Lies Lawyers Need to Move Past With John Kormanik
John Kormanik is a performance and leadership coach who brings nearly 25 years of legal experience to his coaching practice. He recently authored the book Break The Law: A Story of a Remained Legal Career and a Reclaimed Life, which focuses on helping attorneys break free from the toxic work culture that often leads to burnout. John is passionate about helping lawyers reclaim their lives and thrive without sacrificing their well-being. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Success Isn’t Comfortable 1:04 Introduction 3:05 Getting to Know John 6:17 Break the Law With John Kormanik 8:35 John’s Beginnings as a Coach 10:33 Do I Always Need to Be Grinding? 11:54 I’m Not Busy… Am I Being Lazy? 14:12 Do I Always Need to Be Available? 18:40 Will Money Actually Make Me Happy? 21:13 Am I Weak If I Ask For Help? 26:30 Lawyers Think Differently 29:05 Success Isn’t Comfortable 31:10 How John Works With Lawyers 33:25 Wrapping Up Many lawyers express the same concerns: they’re burnt out, they question themselves, and they aren’t sure of the next step of their career when they go into business for themselves. Coaches are all different, but John Kormanik brings the truth to the table. There are five lies that every lawyer seems to believe, the secret to success (and happiness along the way) is to learn to ignore them and move past with a renewed sense of purpose and life. Understand what you need to know, and what you probably haven’t been told yet, by listening to John Kormanik’s wisdom today! Speakers Featured in This Episode - Tom Foster of - John Kormanik of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/33948327
info_outline
Episode 207 REMASTERED: Legal Marketing Done Right With Alexander Scott
11/08/2024
Episode 207 REMASTERED: Legal Marketing Done Right With Alexander Scott
Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We’re re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Importance of a Marketing Team 1:04 Introduction 2:12 Alexander’s Fitness Journey 6:11 Presentation: Helping Clients Succeed 6:46 Baseline Digital Marketing 9:22 Visibility + Gated Content = Leads 11:57 Organic & Local SEO 14:39 Marrying Content With Context 22:32 Finding New Marketing Solutions 23:07 On-Page SEO 30:04 The FMW Marketing Services Team 31:13 The Importance of a Marketing Team 32:40 DSS: The Secret Weapon 35:17 Closing Thoughts No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it’s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice’s growth is its own, and it’s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander’s presentation during this episode. Speakers Featured in This Episode - Tom Foster of - Alexander Scott of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/33850967
info_outline
Episode 216 REMASTERED: Adaptability and Resilience in Podiatry With Nathan Ivey
11/01/2024
Episode 216 REMASTERED: Adaptability and Resilience in Podiatry With Nathan Ivey
Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Obstacles in Taking Over a Practice 1:17 Introduction 4:44 Is There a Secret to Podiatry Growth? 8:48 How Nathan Got Started 11:50 Building Without a Guide 13:28 Nathan’s Background Outside of Work 14:34 Setting Up Shop in Albuquerque 16:38 Obstacles in Taking Over a Practice 21:00 The Necessity of Resilience 23:45 Marketing Before FWM 26:10 Modernizing Marketing With FWM 30:50 Performance Improvements With FWM 33:55 Flying From Practice to Practice 36:29 Dealing With Social Anxiety 41:26 Nathan’s Best Piece of Advice 42:31 Nathan’s Daily Rituals 44:58 Closing Thoughts You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend—and, like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general. Speakers Featured in This Episode - Tom Foster of - Dr. Nathan Ivey of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/33733997
info_outline
Episode 246: Legal Coaching for What You Really Want With Steve Seckler
10/25/2024
Episode 246: Legal Coaching for What You Really Want With Steve Seckler
Steve Seckler is a seasoned lawyer turned marketer and leadership coach for lawyers. He has also authored the book Think Like a Lawyer, Act Like an Entrepreneur, set to be published in 2025. Steve is an expert in teaching lawyers how to balance skepticism and risk aversion with the relationship-building skills needed to grow their practices. Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Power of Being Known 1:04 Introduction 1:56 Getting to Know Steve 3:51 Steve’s Life Right Out of Law School 6:16 Steve’s Experience in Lawyer Recruiting 7:49 The Truth About Recruiting for Firms 10:45 The Power of Being Known 13:25 Discussing Steve’s Book 15:55 A Lawyer’s Job: “Promote Thyself” 18:42 What Sets Steve Apart From Competition 23:00 Get Help That Gets You What You Want 26:32 Wrapping Up A coach is there for you to figure out your goals. They are a mentor. As Steve puts it, they are a “reality check.” Not everyone knows what they actually want in order to achieve success, but that’s the first step. Reach out to Steve today to start your journey on figuring out what it is you need to find greater satisfaction in your life and profession. Speakers Featured in This Episode - Tom Foster of - Steve Seckler of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/33612847
info_outline
Episode 245: Coaching for the “Happy Lawyer” With Philippos Aristotelous
10/18/2024
Episode 245: Coaching for the “Happy Lawyer” With Philippos Aristotelous
Philippos Aristotelous is a coaching extraordinaire from Cyprus! His clients include business executives, law firm leaders, and organizations looking to improve their overall operations. In addition to one-on-one and group coaching sessions, Philippos is an active public speaker and the author of two books: The MARVEL of Happiness and The MARVEL of Engagement. His coaching philosophy is holistic, as he works to adjust clients' mindsets and lifestyles to better suit their goals and needs. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Conducting a Culture X-Ray 1:00 Introduction 2:18 Getting to Know Philippos 4:08 The “Happy Lawyer” Paradox 6:13 Philippos’ Coaching Philosophy 10:43 Philippos’ One-on-One Coaching 12:00 Philippos’ Group Coaching 14:54 Conducting a Culture X-Ray 17:41 How Philippos Gets Clients 20:20 Reaching Clients on a Personal Level 23:14 Finding an Entry Point 25:57 What Philippos Does for Fun 27:40 Past Law Firm Clients 31:13 Wrapping Up We all need to strike a balance between the different facets of our responsibilities and well-being. Enter: Philippos. His work revolves around bringing happiness and fulfillment into clients’ lives. If something seems off-balance in your professional life or your overall outlook, contact Philippos today to learn more about how his program can help you reach a greater level of satisfaction in all that you do. Speakers Featured in This Episode - Tom Foster of - Philippos Aristotelous of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/33516497
info_outline
Episode 244: A Unique Spin on Legal Coaching With Lisa Fraley
10/11/2024
Episode 244: A Unique Spin on Legal Coaching With Lisa Fraley
Lisa Fraley is not your run-of-the-mill attorney. She’s held many titles and acclaims, but above all else, she’s considered to have “legal love.” With decades of legal experience under her belt, her journey is anything but conventional. Starting at a prestigious corporate law firm working in healthcare and bioethics, she evolved into a life coach in 2003 and a health coach in 2012 with 72 corporate wellness seminars under her belt in just over a year. Lisa’s passions have led to her being a Legal Coach® and Holistic Lawyer® in her own personal niche. Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Secret to Entrepreneurialism 1:00 Introduction 4:00 Lisa’s Background 11:03 Lisa’s Mentors 12:11 The Variety Found in Healthcare Law 14:19 Practicing Law VS. Being a Coach 17:03 How Lisa’s Coaching Program Works 20:26 Teaching People How to Operate Online 23:22 The Secret to Entrepreneurialism 26:12 The Complexity of Healthcare Law 29:13 Lisa’s Lack of Rituals and Routines 31:07 The Craziest Thing Lisa’s Ever Done 33:07 Who Lisa Finds Inspiring 35:05 Lisa’s Book Suggestions 26:50 Aligning Your Practice’s Chakras 39:50 Wrapping Up Lisa Fraley’s coaching program aids online entrepreneurs, operations, and even other coaches through holistic legal education. Her clients discover what they need to know about the legal side of running a business. Get yourself and your business covered with legal protections by working with Lisa Fraley today! Speakers Featured in This Episode - Tom Foster of - Lisa Fraley the This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/33418397
info_outline
Episode 212 REMASTERED: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker
10/04/2024
Episode 212 REMASTERED: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker
This episode of World of Marketing Podcast was originally released December 26, 2023. Carolyn Walker is the CEO and Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Experienced-Based Branding 1:04 Introduction 3:40 Response Marketing 6:37 Working With CorelDRAW 7:47 Working With McAfee 11:08 The Hackable? Podcast 14:05 Attracting Big Brands 15:38 Marketing Professional Services 19:47 Experience-Based Branding 20:58 Performance Marketing 23:05 Experience and Memory 27:06 Creating Excitement 29:37 Developing a Branded Podcast 36:00 Marketing Is an Investment 37:27 Past Mistakes 38:43 Mentors 40:31 Podcast Recommendations 41:23 Conference Recommendations 43:22 Rituals and Routines 47:51 Closing Thoughts Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say. Speakers Featured in This Episode - Tom Foster of - Carolyn Walker of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/33330492
info_outline
Episode 206 REMASTERED: Local Visibility From Community-Based Marketing With Len Spada
09/27/2024
Episode 206 REMASTERED: Local Visibility From Community-Based Marketing With Len Spada
Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing not only to make a difference in his neighborhood but also to make a name for himself both locally and throughout legal marketing circles across the country. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Starting a Law Firm 1:20 Introduction 2:57 How Len Got Started 6:00 Working With Insurance Companies 7:53 Importance of Varied Experience 9:37 Len’s Mentors 12:04 Starting a Law Firm 14:47 Rituals and Routines 17:04 Podcast Recommendations 19:17 Book Recommendations 20:19 Len’s Past Mistakes 23:53 Community-Based Marketing 31:20 Closing Thoughts Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It’s an excellent way of getting your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that if you want to succeed, you should start at the basics and community-based marketing is definitely the ABCs of building a local presence in the most impactful way. Speakers Featured in This Episode - Tom Foster of - Len Spada of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what sets us apart from everyone else.
/episode/index/show/fosterweb/id/33237177
info_outline
Episode 243: Getting Back on Track in Business Development With Heather Moulder
09/13/2024
Episode 243: Getting Back on Track in Business Development With Heather Moulder
Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Marketing for the Introverted Lawyer 1:11 Introduction 3:31 Thinking Like a Lawyer 7:32 The Value of a Basic Understanding 10:11 What Keeps Lawyers From Leadership 13:53 Changes in Legal Business Development 17:56 Marketing for the Introverted Lawyer 22:10 The Value of a Good Mastermind Group 27:12 Getting Clients Self-Sufficient Quickly 30:13 Wrapping Up Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world around them. Course Correction Coaching—with its unique framework—takes attorneys’ success a step further to help them figure out a work-life balance that adds happiness to their list of successes. Reach out today to see how Heather and her team can make their own impact in your world. Speakers Featured in This Episode - Tom Foster of - Heather Moulder of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/33039387
info_outline
Episode 242: Finding the Path Forward to Growth With Gary Mitchell
09/06/2024
Episode 242: Finding the Path Forward to Growth With Gary Mitchell
Gary Mitchell is a seasoned business coach that specializes in helping lawyers build the careers of their dreams. His entrepreneurial mindset and approach help empower traditional lawyers to think beyond traditional practices and embrace innovative strategies for success. His guidance and coaching are available to all through his company, OnTrac Coach. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Gary’s Philosophy on Helping Lawyers 1:19 Introduction 5:31 Gary’s Approach to Coaching 8:21 How Gary Got Started 12:59 When a Coach Is a Fractional CEO 16:09 Staying Consistent Amidst Change 19:00 Gary’s Philosophy on Helping Lawyers 25:52 Taking Legal Coaching Digital 27:28 If You Feel Stuck, There IS a Path Ahead 30:41 Wrapping Up Since 2006, OnTrac Coach has been helping lawyers obtain more of what they want and need: time, freedom, control, fulfillment, and revenue. Their clientele consists of solo practitioners and senior partners at international firms, and the wisdom they’ve built over the years is available to you in three tiers: generalized legal coaching, group coaching, and 1-on-1 coaching with Gary himself. Be sure to check out their services and reach out today! Speakers Featured in This Episode - Tom Foster of - Gary Mitchell of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/32943817
info_outline
Episode 241: The Power of Persuasion With Dr. Yaniv Zaid
08/30/2024
Episode 241: The Power of Persuasion With Dr. Yaniv Zaid
Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and persuasion. He also ranked third in the 2003 World Ranking of Public Speakers. Further, he’s authored eleven bestselling books and has been asked to speak to audiences worldwide. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Professional Services Need Psychology 1:04 Introduction 3:54 A Day in the Life in Israel 5:17 Getting to Know Dr. Zaid 8:48 Professional Services Need Psychology 10:44 The Know-Like-Trust Model 15:03 Important Aspects of Online Content 19:22 The Value of Becoming an “Expert” 25:38 American vs. Israeli Legal Fields 28:08 Be Valuable, Keep Client Data 28:48 Contacting Dr. Yaniv Zaid 30:02 Wrapping Up Dr. Zaid’s profession takes him around the world to profess his knowledge and understanding of law, economy, and the basis of human psychology for everything we do in business. Be sure to contact him about any upcoming workshops and consultation opportunities! Speakers Featured in This Episode - Tom Foster of - Dr. Zaid Yaniv AKA This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/32809472
info_outline
Episode 240: Reaching an Elite Performance With Deb Bilbao
08/23/2024
Episode 240: Reaching an Elite Performance With Deb Bilbao
Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and leadership team development. With a career spanning over 25 years, Deb combines unparalleled expertise in human performance with a passion for unlocking potential in every individual and organization she works with. Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Value of Living in the Moment 1:08 Introduction 3:09 Getting to Know Deb 4:15 From the Field to the Courthouse 10:10 An Overview of Law Firm Mentor 12:08 How Law Firm Mentor Does Its Thing 18:53 Overcoming Your Trained Limitations 22:15 Law Firm Mentor’s Clientele 27:31 Deb’s Best Client Experiences 32:11 The Value of Living in the Moment 37:38 Deb’s Background in Athletics 39:38 Contacting Deb and Law Firm Mentor 41:14 Wrapping Up Law Firm Mentor’s diverse team works with practices across all practice areas to train them in the practices needed to become multimillion-dollar businesses. In an exciting opportunity for all World of Marketing listeners, Law Firm Mentor is offering a free video course series called ! Listeners are also welcome to contact Deb and her team or stay up-to-date with Law Firm Mentor on , , , and . Speakers Featured in This Episode - Tom Foster of - Deb Bilbao of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/32712392
info_outline
Episode 239: Finding Your Voice With Dia Bondi
08/16/2024
Episode 239: Finding Your Voice With Dia Bondi
Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundraising auctioneering stage into a program, a TEDx Talk, and a book to help women ask for more in their careers and lives. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:00 Dia’s Backstory 8:43 What It’s Like Working With Dia 16:39 Dia’s Greatest Client Experience 22:07 Dia’s Ideal Clients and Workflow 23:54 Providing a Structure for Your Voice 27:11 Leaders’ Duty to “Lend Their Voice” 28:34 How to Find Your Voice With Dia 29:13 Wrapping Up Dia has worked with cities placing their bid for hosting the Olympics, Nobel Prize winners, and business leaders everywhere to figure out how to use their true voice to push the messages they need to drive success for themselves and their organizations. She has developed a structure to make her process accessible to anyone looking to highlight their true selves in their work and communication. Be sure to contact her online today and check her website for intensive course opportunities. Speakers Featured in This Episode - Tom Foster of - Dia Bondi of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/32605902
info_outline
Episode 238: The Cutting Edge of Law Firm Growth With Elise Holtzman of The Lawyer’s Edge
08/09/2024
Episode 238: The Cutting Edge of Law Firm Growth With Elise Holtzman of The Lawyer’s Edge
Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:53 How Elise Got Started 5:34 The Lawyer’s Edge vs. Other Coaches 8:20 The Ignite Program 12:50 How to Get Referrals 17:01 Types of Coaching Clients 18:48 Universal Law Firm Issues 24:03 Trusted Relationship Referrals 28:09 Client Experience vs. Client Service 32:21 Legal Marketing Research 34:39 Closing Thoughts The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. It provides various professional growth programs and business development services that cater to the unique needs of its ideal clientele. The Lawyer’s Edge distills its deliverables down to several programs that teach and reinforce the soft skills lawyers need to make the transition from being solely an attorney to being a charismatic and effective business leader. Speakers Featured in This Episode - Tom Foster of - Elise Holtzman of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
/episode/index/show/fosterweb/id/32512437