World of Marketing
This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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The 6 Pillars of Marketing That Built 20 Clinics From Scratch | Tyson Franklin
10/08/2026
The 6 Pillars of Marketing That Built 20 Clinics From Scratch | Tyson Franklin
Most marketing advice tells you to spend more. Tyson Franklin says the smarter move is to be first. Whoever markets a service or a piece of equipment first owns that space. Tyson is one of the sharpest marketing minds I know. He is a business coach, best-selling author of It's No Secret There's Money in Podiatry, and host of the Podiatry Legends podcast. Over 30 years, he built, scaled, and sold more than 20 podiatry practices across Australia before moving into coaching and podcasting full time. If you're looking for practical growth advice, this is an episode worth witnessing. Listen now, and subscribe so you never miss an episode.
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The Flying Podiatrist Pilot | Dr. Sunshein
10/01/2026
The Flying Podiatrist Pilot | Dr. Sunshein
He's a podiatric surgeon, an Army veteran, and a private pilot who flies his own airplane across the country, and he's built Sunshein Podiatry one of Ohio's most trusted foot-and-ankle practices without ever chasing the biggest patient numbers. Dr. Sunshein has stood out for over 30 years: he treats marketing the same way he treats patients: comprehensively, personally, and always looking for the "why." In this episode, he shares how a refreshed website, patient reviews, video content, and serious investment in treatment technology have kept his practice thriving, and why he actually decided to see fewer patients per day. If you're looking for practical growth advice for an independent practice, this is an episode worth witnessing. Listen now, and subscribe so you never miss an episode.
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How Clark & Steinhorn Built a Google Magnet Without Paid Ads | Bob Clark
09/24/2026
How Clark & Steinhorn Built a Google Magnet Without Paid Ads | Bob Clark
Bob Clark and his partner Alan Steinhorn of Clark & Steinhorn are finally retiring after almost 46 years, and we sat down to talk about what actually built their practice… and what happens next. Here's the part every business owner should hear: Bob never paid a dime for ads. No PPC, no SEO, no AdWords. Instead, he built one of the most respected personal injury and malpractice firms in his community the durable way: caring deeply about clients, earning referrals, writing nearly all his own content, and recording 125+ podcast episodes over the last decade. The result is a body of work that keeps bringing the right people to his door. The result is a genuine Google magnet. If you're building something you want to last, this one's worth your time. Listen now, and subscribe so you never miss an episode.
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How Michael Patrick Strauch Took a Law Firm From 50% to 84% Close Rate in 90 Days
09/17/2026
How Michael Patrick Strauch Took a Law Firm From 50% to 84% Close Rate in 90 Days
He's not an attorney, he's never worked inside a law firm, and yet he walked in and took their close rate from 50% to 84% in 90 days. I don't know exactly how long I've known Michael Patrick Strauch but every time we talk, he challenges the way I think about sales and growth. In this episode of Tom's World of Marketing, Michael - co-architect of Your Practice Mastered and leader of "The Closing Room” - and I sit down as he shares how he's helped law firms go from a 50% close rate to 84% in just 90 days, and how he and his team have generated north of $20 million in additional revenue for firms without adding a single new lead. His message is simple: You don't always need more leads. You need a better process for the leads you already have. If you're looking for practical growth advice, this is an episode worth witnessing. Listen now, and subscribe so you never miss an episode.
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How Michael Increased the Closing Rate
06/16/2026
How Michael Increased the Closing Rate
I don’t know how long I’ve known Michael, but every time we talk, he challenges the way I think about growth. In this episode of Tom's World of Marketing, Michael and I sit down as he shares how he’s helped a law firm go from a 50% close rate to 84% in just 90 days. His message is simple: You don't always need more leads. Sometimes you need a better process. We talked about sales, leadership, scaling a firm, and why the best business owners learn to stop doing everything themselves. If you're looking for practical growth advice, this is an episode worth witnessing.
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Jeremy Alters Was a Top Lawyer… Then Blew It All Up and Built This Instead
04/22/2026
Jeremy Alters Was a Top Lawyer… Then Blew It All Up and Built This Instead
“The legal funding industry has been predatory for decades.” So what happens when someone from inside the system decides to fix it? On this episode of The World of Marketing, Tom Foster sits down with Jeremy Alters, former top trial lawyer turned founder of Claim Angel. He’s on a mission to bring transparency to a broken industry. The problem: A $5,000 advance turning into $30,000 owed The solution: A marketplace model that forces competition, lowers rates, and protects clients The result: Faster access to funding (sometimes in minutes) Transparent pricing (no more “wild west” rates) More leverage against insurance companies Jeremy is all about accountability, reinvention, and building something better after failure. His approach? Use technology to eliminate inefficiencies Empower attorneys to act ethically Give plaintiffs time so they don’t settle for less “Time in lawsuits is power.” If you’re interested in disrupting broken industries, turning setbacks into opportunities, building a product that actually solves a real problem, this one’s for you. The World of Marketing Featuring
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Dirk Derrick - One Room Practice to a 35 Attorney Powerhouse
04/15/2026
Dirk Derrick - One Room Practice to a 35 Attorney Powerhouse
“For 30 years… I was guessing what a case was worth.” That’s how Dirk Derrick describes his experience before he had data. On this episode of The World of Marketing, Tom Foster sits down with Dirk Derrick, founder of Derrick Law Firm - who went from a one room practice to a 35 attorney powerhouse. But the real story? How he flipped the legal system on its head. After decades of relying on “what insurance companies might pay”, Dirk built something radically different: Real jury focus groups 26,000+ jurors worth of data AI-powered case analysis Predictable outcomes (instead of guesswork) The result? Average case value up 150% Revenue up 800% More leverage. More truth. Better outcomes for clients. “We use truth to flip leverage.” If you’re still making decisions based on assumptions… this one will challenge how you think about value, positioning, and leverage. Listen to the full episode of The World of Marketing Featuring Dirk Derrick, “The information discussed in this podcast is provided to the general public and does not in any manner constitute an attorney‐client relationship between Derrick Law Firm Injury Lawyers and the listener. While the information in this podcast is about legal issues, it is not intended as legal advice or as a substitute for the particularized advice of your own counsel in your state. Anyone seeking specific legal advice or assistance should retain an attorney.”
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What if the secret to better marketing… was hidden in your brain chemistry?
03/10/2026
What if the secret to better marketing… was hidden in your brain chemistry?
In the latest episode of Tom’s World of Marketing, I sat down with Dawn Apuan, founder of Copy Queens, who went from ministry work and nonprofit leadership to becoming a powerhouse copywriter helping businesses generate sales—sometimes within 24 hours. Her journey started with one powerful moment. After being told she had to put her daughter in daycare and questioning her future, Dawn made a decision: “I will figure this out.” That decision led her into digital marketing… and eventually to mastering the psychology behind persuasive copy. Insights she shared: Great marketing triggers five key neurochemicals in the brain: Cortisol – grabs attention by identifying the problem Dopamine – gives the audience hope and aspiration Oxytocin – builds trust and authority Serotonin – creates empathy and connection Endorphins – delivers relief and the feeling of resolution When your message follows that sequence, your audience naturally moves toward action. We also talk about: How small copy changes can dramatically increase conversions Why most marketers miss the most important emotional trigger The surprising connection between faith, neuroscience, and storytelling And one wild example: A client changed just two elements on a sales page and increased revenue from $45K to $450K. Listen to the full episode of Tom’s World of Marketing to discover how better messaging can transform your marketing results.
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Pain Comes From a Nerve
02/03/2026
Pain Comes From a Nerve
And for thousands of patients, that simple truth changes everything. On this episode of Tom’s World of Marketing, Tom Foster sits down with Dr. Eric Williams, a board-certified plastic & reconstructive surgeon specializing in peripheral nerve surgery—one of the most complex and misunderstood areas of medicine. Dr. Williams shares powerful stories of patients who spent years—sometimes decades—living with chronic pain, told repeatedly that “nothing could be done”… until the right specialist looked at the problem through a different lens. In one case, a patient suffered 30 years of leg pain. In under a minute, the real cause was identified. The pain was eliminated completely. This episode is more than just medicine—it’s about education, mindset, and marketing: ✔ Why many patients fall through the cracks ✔ How specialized expertise changes outcomes ✔ Why great medicine needs great marketing to reach the people who need it most If you or someone you know has been told to “just live with the pain,” this conversation might change how you think about what’s possible. Listen to the full episode of Tom’s World of Marketing Featuring Dr. Eric Williams,
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Marketing, Law & Trust with Peter Hoppenfeld
01/13/2026
Marketing, Law & Trust with Peter Hoppenfeld
What happens when a top-tier attorney thinks like a marketer? On the latest episode of Tom’s World of Marketing, I sat down with Peter Hoppenfeld — the “marketer who happens to be a lawyer” behind some of the biggest names in direct response and info marketing. Peter has spent 40+ years helping entrepreneurs, health professionals, and thought leaders grow without crossing legal lines — and in this conversation, he breaks down what actually works. In this episode, we cover: Why strategy comes before lawyering How compliance can be a competitive advantage The #1 mistake professionals make when marketing their expertise Why trust, integrity, and clarity still outperform every new tool How to scale without giving away your “golden egg” (your equity) “There’s no shortcut to smart. The most effective marketing has always been the trusted advisor.” If you’re a lawyer, doctor, consultant, or expert trying to grow your practice without risking your license or reputation, then this episode is a must-watch. Or listen now: [link to episode] Host: Tom Foster Guest: Peter Hoppenfeld #WorldOfMarketing #TrustedAdvisor #MarketingStrategy #Compliance #ProfessionalServices #Entrepreneurship #DirectResponse #PersonalBrand
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Streaming TV. AI. Attribution that actually makes sense.
01/07/2026
Streaming TV. AI. Attribution that actually makes sense.
In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved—and why lawyers and doctors can no longer afford to treat TV as a “branding-only” channel. This conversation challenges one of the biggest assumptions in marketing: that TV can’t be measured. In this episode, you’ll learn: Why programmatic streaming TV is now more measurable than traditional broadcast How ESB’s AI platform, MACData, tracks performance down to the household level What actually drives ROI beyond cheap CPMs How AI is reshaping media buying, attribution, and even commercial creation Why “How did you hear about us?” is officially outdated If you’ve ever questioned whether streaming TV advertising really works - or struggled to connect ad spend to real revenue - this is a conversation worth your time. 🎧 Listen now to The World of Marketing Smarter ads. Better data. Real results.
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AI, Law Firms & Transformational Wealth with Dave Frees
12/11/2025
AI, Law Firms & Transformational Wealth with Dave Frees
In this powerful episode of The World of Marketing, host Tom Foster sits down with attorney, speaker, and Business Black Ops founder Dave Frees—a nationally recognized expert on implementing AI within real law practices. Dave isn’t theorizing about the future. He’s using AI every single day to create what he calls transformational wealth, reclaim hundreds of hours, and build systems that make small-firm lawyers more profitable, more efficient, and more competitive. Highlights from this episode: Why most lawyers are years behind on AI and what the top 5% are doing differently How AI helps you think better, not just work faster Why mindset, resilience, and “thinking about thinking” are the real competitive edge How firms are slashing 70% of document prep time without risking malpractice The coming split between firms that use AI… and firms that get left behind What the next 12-18 months will look like for AI-powered law practices A behind-the-scenes look at Tom & Dave’s new AI Mastermind for Attorneys If you’re a lawyer who wants more clients, more efficiency, and more clarity about how to use AI strategically, this is a must-listen conversation. Learn more about the Awesome and Amazing AI Mastermind at to get the inside scoop on prompts all lawyers need to know and use to make AI work for you to beat your competition. “AI is changing everything — not someday, but right now. The lawyers who adapt will dominate their markets.” — Dave Frees
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The World of Marketing ft. Paul Greene
11/11/2025
The World of Marketing ft. Paul Greene
What happens when an Olympic athlete’s entire career is on the line? They call Paul Greene one of the world’s leading international sports lawyers. Paul has represented elite athletes from 50+ countries, argued cases before the Court of Arbitration for Sport, taught law internationally, and built a global practice rooted in trust, expertise, and integrity. In this episode, we talk about: Why trust matters more than being the loudest voice How to build a global practice in a specialized field The importance of content-driven marketing over quick fixes Why human connection still beats automation And how Paul rebuilt his entire career from scratch This isn’t just a conversation about law. It’s a conversation about finding your voice, owning your expertise, and building something that matters. Featuring: Tom Foster, The World of Marketing Paul Greene, Founder of Global Sports Advocates
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Vance Morris, “The Disney Guy”!
11/04/2025
Vance Morris, “The Disney Guy”!
From creating Disney’s iconic Chef Mickey’s to transforming customer experiences for NASA and even the Executive Office of the President, Vance Morris knows what it takes to build magic into every moment. In this episode, Vance joins Tom Foster to share: How a near-bankruptcy became the turning point for building lasting business success What Disney taught him about creating unforgettable customer experiences Why “response-required” marketing beats flashy advertising every time And how small businesses can “Disneyfy” their own operations for world-class service If you’ve ever wondered how to make your clients feel like VIP guests, and keep them coming back for years, then this episode is a masterclass in turning service into competitive advantage.
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Great Implementers No Dreamers with Brian Kurtz
10/24/2025
Great Implementers No Dreamers with Brian Kurtz
This week, after a long voyage away from Earth, I’m thrilled to welcome a legend in the direct response marketing world: Brian Kurtz. Brian has spent over four decades shaping the landscape of direct response marketing. As the former EVP of Boardroom Inc., he helped send more than 1.3 billion pieces of direct mail, driving massive business growth and industry innovation. Today, through Titans Marketing, Brian continues to mentor marketers, lead mastermind groups, and promote ethical, relationship-driven marketing that stands the test of time. I’ve even recently joined his Titans Mastermind, which is composed of some of the brightest minds in marketing. In this episode, we dive into: The timeless principles of direct response marketing How building deep relationships drives long-term success What separates great implementers from dreamers Balancing results-driven marketing with ethics and trust The future of marketing — what’s exciting, and what’s concerning Tune in for a masterclass in marketing wisdom from one of the best in the business.
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Women of Power Episode 10: Tenacious Empathy in Your Work With Samantha Sbrocchi
03/21/2025
Women of Power Episode 10: Tenacious Empathy in Your Work With Samantha Sbrocchi
Samantha M. Sbrocchi is a distinguished partner at Antonelli & Antonelli, specializing in probate and estate litigation in the NYC Metro Area. With a practice focused on contested wills, fiduciary misconduct, wrongful death proceedings, and complex kinship matters, Samantha has rapidly established herself as a formidable advocate in the New York trusts and estates legal community. After joining Antonelli & Antonelli before her bar admission and being admitted to practice in 2019, she quickly rose to become a partner in January 2025. Samantha is known for her unwavering dedication to clients, exceptional work ethic, and impressive track record of results. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Compassion in Estate Law 1:29 Introduction 3:20 Samantha’s Keys to Success 5:21 How Samantha Got into Law 8:15 Be Tenacious 9:58 The Value of Self-Care 12:30 A Step-By-Step Approach 15:03 Compassion in Estate Law 19:09 A Court Appointed Empath 21:52 Changes in Estate Law 24:20 Samantha’s Outlook 26:28 Wrap Up Antonelli & Antonelli is a family-owned law firm specializing in probate and estate litigation services. The firm prioritizes building strong client relationships while helping with estate planning, tax issues, and probate navigation. They deliberately maintain a limited caseload to provide personalized attention and quality legal representation to each client. Their probate services focus on managing decedents' estates to transfer assets to beneficiaries, while their estate litigation expertise covers contested wills, accountings, wrongful death proceedings, kinship matters, and fiduciary issues. Recognizing that these legal matters can be stressful and complicated, their attorneys work to eliminate anxiety while addressing all concerns. They serve clients throughout New York City and northern New Jersey, offering free consultations for those needing assistance with probate or estate litigation. Speakers Featured in This Episode - Tom Foster of - Samantha Sbrocchi of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Women of Power Episode 9: From Stage Curtains to Center Stage With Nia Al-Kilany
03/14/2025
Women of Power Episode 9: From Stage Curtains to Center Stage With Nia Al-Kilany
Nia Al-Kilany is Foster Consulting’s very own COO! Nia has had quite a career, starting out as an SEO strategist in our Client Services department, stepping away to work as a contractor, and then coming back to take over Project Management. After a few years in that position, she was promoted to Chief Operations Officer, a position in which she contributes directly to our agency’s trajectory and progression in the strategy and consulting space. We're going to explore what makes her tick, where she gets her drive from, and how she built herself up to the C-suite. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Nia’s Life Prior to Foster 1:21 Introduction 4:23 The Foster culture 12:07 Nia’s Life Prior to Foster 16:51 What Inspired Nia to Pivot 18:40 Nia’s Trajectory Upward 22:20 The Perfect Practice System 29:41 Going Through a Rebrand 33:12 When Nia is Out of Office 36:39 Wrap Up Foster Web Marketing is rebranding to Foster Consulting to illustrate our agency’s fit within the wider spectrum of business operations for our clients. This shift is happening under the guidance and control of Nia Al-Kilany. She has played an instrumental role in developing the rebranding strategy we’re currently undertaking. Nia’s journey is far from over here. Learn more about her vision for Foster by visiting our site today. Speakers Featured in This Episode - Tom Foster of - Nia Al-Kilany of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Episode 261: Unlocking the Direct Pay Solution to Insurance With Dr. Joel Foster
03/07/2025
Episode 261: Unlocking the Direct Pay Solution to Insurance With Dr. Joel Foster
Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee’s Summit, Missouri. Whether he’s treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally! Today, we’ll talk about his journey, his approach to patient care, and why he’s chosen to go the “Direct Care” route. We’ll also be joined by one of Foster’s very own, John Spare, who works with Dr. Foster on his marketing, website, and SEO. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Get Well, Not Bogged Down 1:23 Introduction 2:51 Joel’s Origin Story 3:43 The Insurance Problem 8:22 The Direct Care Solution 12:28 How We Were Conditioned 13:36 A Real World Example 16:10 Educating the People 18:54 The Value of Marketing 23:17 Get Well, Not Bogged Down 25:34 Social Proof Changes Minds 27:48 Starting Direct Care is Hard 30:34 People Like Direct Care 33:23 Work With Those Who Get It 43:00 Wrap Up Dr. Foster has developed a practice that puts patient care at the forefront of its operations. From custom orthotics to foot surgery, you get the medical treatment that is right for you, not your insurance. He’s able to provide this level of quality care through a direct pay structure instead of working with insurance companies. Long-term, this saves you money and allows for a more prosperous medical industry designed around the people and not the corporations. Speakers Featured in This Episode - Tom Foster of - Dr. Joel Foster of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Women of Power Episode 8: Getting in the Zone With Traci Scudder
02/28/2025
Women of Power Episode 8: Getting in the Zone With Traci Scudder
Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let’s dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Business Zoning Blues 1:07 Introduction 2:54 Traci’s Start in Zoning Law 5:18 The Path Not Taken 6:45 Traci’s Differentiators 8:11 Location, Location… 10:25 Zoning Law Misconceptions 12:49 The Business Zoning Blues 17:29 When Traci Went Solo 20:57 A Country Girl in the City 22:54 The Promise 25:15 The Announcement Traci, with all her years of experience, brings a level of sophistication and professionalism to her field of law. That’s not to ignore her commitment to fair and compassionate treatment for her clients. When you work with Traci, you’re working with a powerhouse who can get things done and get your real estate zoning issues resolved. She explains to Tom that zoning can be a long-term process, so it only makes sense you work with a lawyer you respect and appreciate. You will get that exact experience with Traci. Step forward in life by contacting her about your real estate legal needs today. Speakers Featured in This Episode - Tom Foster of - Traci Scudder of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Episode 259: Winning The Battle Within With Justin Hoover
02/21/2025
Episode 259: Winning The Battle Within With Justin Hoover
This episode of World of Marketing discusses sensitive topics that may be difficult for some audience members to hear. Justin Hoover is CEO of The Battle Within. A Veteran himself, Justin went through numerous traumatic situations which led him to seek help later after service. During his conversation with Tom, he explains his own journey and how he felt the call to bring the same help to those who are dealing with similar ordeals in their own lives. Here’s a Glimpse of What You’ll Learn 0:00 Preview - No Time to Grieve 1:08 Introduction 2:36 What is the Battle Within? 4:32 Understanding Trauma 6:30 How Outreach Works 9:24 The 5-Day Retreat 13:25 No Time to Grieve 16:40 Letting Go of the Past 19:09 Why Justin Began This Work 22:18 The Value of Community 27:08 The Heroes Journey Dinner 29:47 Embrace the Suck 31:45 Wrap Up The Battle Within was founded to help veterans and first responders overcome the trauma they have experienced in their line of work. The goal is to heal which is often overlooked or boxed away within the psyches of military service members and first responders. These individuals are wired to appear and serve in times of crisis. They have trained themselves to push further into traumatic and terrifying situations only to struggle with the internal consequences later in life. The Battle Within understands what they have and continue to go through on a daily basis. If you or a loved one struggles with the mental health ramifications of service, please get in contact with Justin and The Battle Within today. Speakers Featured in This Episode - Tom Foster of - Justin Hoover of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Episode 258: The Philosophy of the Sole Practitioner With Jason Schultz
02/14/2025
Episode 258: The Philosophy of the Sole Practitioner With Jason Schultz
Jason Schultz is a personal injury lawyer based in Peachtree City, Georgia, and a long-time client of Foster Consulting. His strong spirit and ability to go it alone as a sole practitioner makes him an inspiration for everyone he meets and works with. We'll dive into the nuances of his work life and the philosophies and mindsets he brings with him into the courtroom. Let's dive in! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Likeable vs. Unlikeable 1:10 Introduction 3:00 Getting to Know Jason 7:08 What Challenges Jason 11:55 The Value of Marketing 14:04 A Unique Selling Proposition 16:08 Looking Toward the Future 18:24 The Value Jason Provides 22:27 Likeable vs. Unlikeable 24:54 Letting the Client Drive 31:30 What You Should Take Away 36:30 Wrap Up Jason has kept his practice small for the sake of creating personally-made results for his clients. His experience matches that of attorneys in larger firms. He’s seen it all but has the overhead and practice structure to ensure you get his undivided attention. You won’t be pawned off on an associate attorney. Jason and his paralegal will work directly with you so your case gets the treatment and value it deserves. Contact Jason today to discuss your injury case. Speakers Featured in This Episode - Tom Foster of - Jason Schultz of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Episode 257: Outsourcing HR Correctly With Mark Sinatra
02/07/2025
Episode 257: Outsourcing HR Correctly With Mark Sinatra
Mark Sinatra is the CEO of Aspen HR. Mark has an extensive track record of leadership in the HR and business world. With an MBA from the Wharton School and a background in consulting and investment banking, Mark has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mark’s professional journey and leadership views. Let’s get started! Here’s a Glimpse of What You’ll Learn 0:00 Preview - Risk Mitigation With HR 1:08 Introduction 3:07 Mark’s Life Prior to Aspen 4:57 The Unemployable MBA 7:56 From Sale to Acquisition 11:50 The Value of Good Leaders 14:30 Risk Mitigation With HR 16:05 Aspen HR’s Differentiators 22:33 Aspen HR’s Website 23:47 Hiring the Right Workers 26:40 The Hiring Mindset 30:06 Wrap Up Aspen HR provides white-glove service with a commitment to providing the best experience for clients and their employees. Having served businesses across all verticals from life sciences to fintech, Aspen HR has a solution catered to your business needs and situation. Contact them today to learn more about how they can get your company’s gears running efficiently. Speakers Featured in This Episode - Tom Foster of - Mark Sinatra of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Episode 256: Developing “SOLEutions” With Dr. Michael Graham
01/30/2025
Episode 256: Developing “SOLEutions” With Dr. Michael Graham
Dr. Graham is a 1994 graduate of TUSPM and the Founder/President of SOLEutions. He is dedicated to providing solutions to help those suffering with foot & ankle conditions. Mike has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mike’s professional journey and leadership views. Let’s get started! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Mission 0:50 Introduction 3:19 Studying Podiatry 5:25 Starting the Practice 8:16 Innovation and Entrepreneurship 12:22 The Mission 13:59 The Insurance System 20:07 The Importance of Training 23:02 Improving the Business Model 23:54 Marketing and Websites 27:50 Improving Earnings 29:35 The Upcoming Training Event 32:04 Wrap Up SOLEutions is centered around implementing direct patient pay programs for podiatry practices. Members are granted everything they need to begin a revolutionized pay program within their private practice to allow for traditional insurance payments or shift to an insurance-free business model. Reach out to Dr. Graham and his team by visiting their website today! Speakers Featured in This Episode - Tom Foster of - Dr. Michael Graham of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Episode 255: Fostering a Growth Mindset With Dr. Peter Wishnie
01/24/2025
Episode 255: Fostering a Growth Mindset With Dr. Peter Wishnie
Dr. Peter Wishnie founded Family Foot & Ankle Specialists and is a renowned healthcare practice consultant. With 30 years of experience as a podiatrist, Peter has built an extraordinary career combining clinical excellence with innovative practice management strategies. Through consulting, he's helped countless health care providers transform their practices by implementing patient-centered systems while significantly improving operational efficiency and profitability. We have heard many of Peter’s clients rave at his expertise and ability to really dive into the practice to look for areas of opportunities. Let's dive into his experiences, insights, and the philosophy that guides his approach to health care practice success. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Fighting Burnout at 40 0:54 Introduction 3:58 Peter’s Post-Medicine Life 7:38 Fighting Burnout at 40 11:34 Gaining Value from Mindset 14:27 Get Help: Coach vs Mentor 19:15 Practice Owners’ Dilemma 22:03 Peter’s Goal for You At 29 years old, Dr. Peter Wishnie decided to purchase his own practice in New Jersey instead of working for another doctor in Rhode Island, despite having no business experience and starting $300,000 in debt. Initially struggling with a declining patient base and losing $7,500 monthly, he turned to business coaching, implemented new systems, and studied key performance indicators. His dedication paid off, as he surpassed the previous owner's earnings within a year and maintained multiple seven-figure earnings for 30 consecutive years, placing him in the top 1% of his field. After 33 years, Dr. Wishnie sold the practice for $2 million more than the purchase price in 2022, transitioning to help other business owners achieve success while maintaining work-life balance. Speakers Featured in This Episode - Tom Foster of - Dr. Peter Wishnie of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Women of Power Episode 7: Taking Command of Your Career With Diana Cupps
01/17/2025
Women of Power Episode 7: Taking Command of Your Career With Diana Cupps
This episode, which originally premiered in March 2024, is another highlight of a former guest who strongly embodies the values of our Women of Power series. If you missed Diana Cupps’ interview the first time around, be sure to listen to this! Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. Together, they bring Diana’s experience as a U.S. veteran into every aspect of their business. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Military Teamwork vs Legal Teamwork 1:01 Introduction 7:31 Military Experience 8:53 Why Diana Enlisted 10:46 Vets Supporting Vets 12:00 Why Go Into Law? 13:10 Personal Experiences With Lawyers 16:38 Informal Legal Training 18:15 Military Lessons Learned 21:53 Military Teamwork vs. Legal Teamwork 24:44 Advice for Vets Considering Law School 25:20 Pitfalls of Becoming a Lawyer 26:55 Unique Perspective as a Veteran 29:49 Mentorship & Assistance for Vets 30:35 Biggest Legal Marketing Mistake 32:24 Biggest Marketing Success Story 33:35 Closing Thoughts Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can. Speakers Featured in This Episode - Tom Foster of - Diana and Troy Cupps of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Women of Power Episode 6: Maximizing Law Firm Profitability With Brooke Lively
01/10/2025
Women of Power Episode 6: Maximizing Law Firm Profitability With Brooke Lively
We originally released this episode on July 5, 2024, but our guest, Brooke Lively, perfectly encapsulates the essence of the Women of Power series, so if you missed her the first time around, listen to her conversation with Tom now! Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt. Here’s a Glimpse of What You’ll Learn 0:00 Preview - What Profit Actually Consists of 1:18 Introduction 3:15 How CathCap Got Started 4:54 What Do Fractional CFOs Do? 9:15 CathCap’s Ideal Clients 10:19 A Case Study on How CathCap Works 14:50 Understanding the Value of a True CFO 18:32 Book Alert: Exit On Top by Brooke Lively 23:38 The Key to Valuing a Law Firm 31:30 Me Inc. vs. A Branded Company 36:10 What Profit Actually Consists of 37:27 Wrapping Up CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently. Speakers Featured in This Episode - Tom Foster of - Brooke Lively of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Women of Power Episode 5: Building Value Out of Passion With Chasity Stratton
01/03/2025
Women of Power Episode 5: Building Value Out of Passion With Chasity Stratton
Chasity Stratton is the Co-Founder of Stratton & Reynolds, a firm dedicated to providing compassionate, client-focused legal services across South Carolina. With over 14 years of experience, Chasity has built a thriving practice that prioritizes kindness and expertise, customizing estate plans for each client and even involving family members to ensure everyone understands the journey ahead. They opened two new offices and increased revenue by over 30% in 2024 alone! Let’s dive into her experiences, insights, and the mission that drives her work. Here’s a Glimpse of What You’ll Learn 0:00 Preview: Marketing a New Firm 0:49 Introduction 2:42 Chastity’s Background 5:43 The Passion for Estate Planning 8:32 Launching the Business 11:08 Marketing a New Firm 14:16 Building Relationships With Clients 16:22 The Importance of Estate Planning 17:54 Growing the Firm 20:50 Future Plans 22:46 Wrap Up Stratton & Reynolds, LLC, is a law firm based in South Carolina specializing in estate planning, asset preservation, and elder law services. The firm has a team of five dedicated attorneys who prioritize personal service and compassionate legal representation, particularly for elderly and aging populations. Their experienced legal team leverages cutting-edge technology and deep knowledge of South Carolina law to create customized estate and business plans, helping clients protect their assets and prepare for the future. They address many client needs, from providing for minor children and disabled family members to managing complex business succession planning and blended family situations. By focusing on building long-term relationships and delivering comprehensive legal services, Stratton & Reynolds helps clients achieve peace of mind knowing their assets, independence, and loved ones are protected through thoughtful planning and expert guidance. Speakers Featured in This Episode - Tom Foster of - Chasity Stratton of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Women of Power Episode 4: Finding Opportunities to Break Down Borders With Linda Rahal
12/16/2024
Women of Power Episode 4: Finding Opportunities to Break Down Borders With Linda Rahal
Linda Rahal is the managing shareholder at Trow & Rahal, and an expert in visa and immigration services for companies and foreign nationals. With a commitment to excellence, expertise, and empathy, Linda stands out in her field, advocating tirelessly for her clients. Her journey of resilience includes conquering the Ironman World Championship in Hawaii, showcasing her determination both in and out of the office. A true Renaissance woman if there ever was one. Here’s a Glimpse of What You’ll Learn 0:00 - Preview: Sports and Running 0:48 Introduction 3:30 Being an Immigration Lawyer 6:44 Linda’s Successes 7:57 A Passion for Immigration Law 10:25 Becoming a Managing Partner 12:32 Sports and Running 15:14 Challenging Yourself 16:35 Marketing and Promotion 18:12 A Client Success Story 20:38 Wrap Up Trow & Rahal is the go-to practice when it comes to immigration matters for businesses and professional needs. It’s hard to find a related issue they have no experience or expertise in, and their team of attorneys is filled with compassion and empathy for clients. Whether you’re seeking work visas and green cards for international employees, bringing new investment and business professionals into the States, or even looking to bring an athlete or entertainer stateside, the immigration lawyers at Trow & Rahal have your back. Speakers Featured in This Episode - Tom Foster of - Linda Rahal of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Women of Power Episode 3: Unrelenting Tenacity in Medicine and Life With Dr. Pardis Kelly
12/09/2024
Women of Power Episode 3: Unrelenting Tenacity in Medicine and Life With Dr. Pardis Kelly
Dr. Pardis Kelly is a dedicated foot care specialist and the founder of Las Vegas Footcare. Dr. Kelly has built her practice around a philosophy of addressing the root causes of foot issues often experimenting with treatments herself before recommending them to her patients. Dr. Kelly’s journey to where she is now wasn’t easy; as an immigrant who endured war and revolution, she’s overcome immense challenges, emerging with resilience and compassion that shape her patient care every day. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Getting the Visa 0:50 Introduction 3:24 The Passion for Medicine 7:20 Studying in Iran 14:10 Getting the Visa 21:35 Starting Over in the U.S. 23:51 Building a Family 25:16 Career Path 26:30 Moving to Vegas 31:58 Rebuilding the Practice 35:28 Having the Right Support 38:44 Wrap Up Las Vegas Footcare offers personalized treatment in a welcoming environment. Known for their patient-centered approach, Dr. Kelly takes time to thoroughly explain treatment options and develop customized care plans based on each patient's unique needs, lifestyle, and medical history. She specializes in various conditions, from foot pain to diabetic care, employing conservative treatment methods to promote quick recovery. Dr. Kelly is also an innovator in her field with her patented product, PS Polish, an antifungal nail polish containing antioxidants and non-toxic ingredients. Speakers Featured in This Episode - Tom Foster of - Dr. Pardis Kelly of This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Women of Power Episode 2: How to Bring Empathy to Law With Allyson Kitchel
11/29/2024
Women of Power Episode 2: How to Bring Empathy to Law With Allyson Kitchel
Allyson Kitchel is a passionate attorney with a heart for justice, joining us. Allyson specializes in catastrophic brain injuries and bicycle crash cases, offering a truly client-first approach. We’ll dive into Allyson’s inspiring journey—from overcoming personal loss to building a thriving law firm—and explore how she’s changing the game in personal injury law with empathy and dedication. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Emotions and Empathy 0:57 Introduction 3:29 Allyson’s Career Path 6:08 Working in a Corporate Environment 9:46 A Traumatic Accident 11:30 Emotions and Empathy 13:49 A 13 Million Dollar Verdict 16:17 Client Acquisition 19:14 The Importance of Diversity 20:57 The Uniqueness of Allyson’s Firm 23:16 How to Contact Allyson 25:10 Wrap Up Kitchel Law, PLLC, emphasizes a personalized approach to handling injury cases. They acknowledge the difficulties injury victims face and promise direct attorney-client contact rather than delegation to paralegals. The firm operates on the principles of empathy and diversity to bring the greatest range of perspectives and understandings to its cases. They take on the duty of bringing justice to your situation so you can focus on recovery through personalized attention, direct communication, and a commitment to client care. Speakers Featured in This Episode - Tom Foster of - Allyson Kitchel of
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