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217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast]

Copy That Pops: Writing Tips and Psychology Hacks for Business

Release Date: 05/19/2025

217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast]

Copy That Pops: Writing Tips and Psychology Hacks for Business

Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : ) Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things: A tagline. “Can you say what you do in 10 words or fewer?” The “how” she accomplishes her “why.” Here are the notes showing what we came up with together: That Mental Shit with Lauren Fritts TAGLINE:I inspire women...

003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"

Copy That Pops: Writing Tips and Psychology Hacks for Business

Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve conversions. What future pacing can do for your business. How to use future pacing in your headlines and landing pages. How my business coach used future pacing to get me to work with her. Read More:

228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA

Copy That Pops: Writing Tips and Psychology Hacks for Business

Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works. First interview with Jonathan: --> Jonathan's new workbook: --> --- For the full shownotes for this episode, visit us here:

227: Live Blog Consult: Helpful Advice to Improve Your Writing (with Eric Piccione of Financial Freedom and Me)

Copy That Pops: Writing Tips and Psychology Hacks for Business

Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!). This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy! Head back to the for more info on this episode and others!

226: How to Use ChatGPT and 11.ai to Create an Entire Podcast Without Speaking or Writing a Word

Copy That Pops: Writing Tips and Psychology Hacks for Business

Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me! STEP 1: Have ChatGPT Generate a Script Background info: The podcast is called Copy That Pops. The host is LaptopLaura. Laura always closes the podcast by saying, "And remember to keep finding ways to write copy that pops!" I want...

225: Free Kids Audiobook -- Duck Buddies: The Secret Clubhouse by LaptopLaura

Copy That Pops: Writing Tips and Psychology Hacks for Business

Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genre. It's a departure from 95% of the content on this show so far, but something more and more of my clients have been asking for help with. To learn more about children's book writing, publishing, and marketing check out the following past episodes: 1. Marketing Your Books to Parents AND Kids with Podcasts, Live Events, and Collaborations from Childrens’ Book Author...

224: Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!)

Copy That Pops: Writing Tips and Psychology Hacks for Business

Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector. Laura wrote Duck Buddies: The Secret Clubhouse with gorgeous illustrations based off of artwork from well-know Ethereum blockchain projects including SupDucks and Bored Ape Yacht Club. Links to more: • Episode 223 with April Cox for more on how to write, illustrate, publish, and...

223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple

Copy That Pops: Writing Tips and Psychology Hacks for Business

Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits of joining a writing group, marketing strategies, and the role of graphic design and layout...

222: ChatGPT - How to Write Great Content with AI (Part 3: Books)

Copy That Pops: Writing Tips and Psychology Hacks for Business

Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing. For nonfiction books: You can use Open AI's ChatGPT in just seconds to conduct detailed research, write out a book outline, and craft the first draft of your book. For fiction books: You can use Open AI's ChatGPT to ideate on characters, research information for your book's setting, write a...

221: ChatGPT - How to Write Great Content with AI (Part 2: Social Media Posts)

Copy That Pops: Writing Tips and Psychology Hacks for Business

Can we use ChatGPT to write social media posts in seconds? Yep, we sure can! AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online. Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write great social media posts. Using ChatGPT, we write social media posts for: Twitter, Facebook, LinkedIn, Instagram (with hashtags), scripts for TikTok videos, Pinterest, and more! This...

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Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )

Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things:

A tagline. “Can you say what you do in 10 words or fewer?”
The “how” she accomplishes her “why.”

Here are the notes showing what we came up with together:

That Mental Shit with Lauren Fritts

TAGLINE:
I inspire women to embrace and work through their mental shit to cultivate the life they deserve.

HOW:

Embrace your inner 5-year-old
1. Be curious, ask why to keep digging deeper, and don’t accept the status quo
Be like Mike!
1. Example: Michael Jordan story. Work hard to overcome ‘no.’ Prove them wrong.
Feelings aren’t facts and they’re not forever.
1. There is light at the end of this struggle you are in now.
2. Really examine and question the feelings and thoughts from your mind.
Share everything. Openness leads to empathy.
1. Example: Those with the brightest lights have the darkest shadows.
2. Example: 8-mile rap at end of the movie.
You are not alone.
Your flaws are actually your fire.
1. “Feel your feelings, then let them fuel your fire!”
2. Example: David and Goliath
3. It’s all perception…you can be the victim or the victor…it’s your choice.
You have the power.
1. Everything starts in your mind.
2. It’s scary to think that you have the control to change your life, but it’s true.
3. Jim Carrey: Wrote himself a check for $2 million
Confidence begins with courage
1. Be 100% yourself
Purpose emerges through pain

After the episode, Lauren will definitely take more time to revise, edit, condense, and/or expand on these items above, but they are a great jumping off point for her to keep as foundations to her brand and what’s she’s all about.

I hope by listening to our conversation that you not only pick up some tips and tricks for working through your own copywriting creative session, but that you feel inspired into more courageous action. Lauren is living her truth and helping others to dare to do the same.

Prefer to watch the conversation?

Here’s the video from our talk!

https://www.youtube.com/watch?v=oixLX7Y4gwY

Want to be on the show doing a copy consultation like this?

Email me at [email protected] and you could be on a future episode!

Lauren Links:

More Shownotes and Podcast Episodes Here:
CopyThatPops.com/217

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