223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple
Copy That Pops: Writing Tips and Psychology Hacks for Business
Release Date: 04/19/2023
Copy That Pops: Writing Tips and Psychology Hacks for Business
Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : ) Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things: A tagline. “Can you say what you do in 10 words or fewer?” The “how” she accomplishes her “why.” Here are the notes showing what we came up with together: That Mental Shit with Lauren Fritts TAGLINE:I inspire women...
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Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve conversions. What future pacing can do for your business. How to use future pacing in your headlines and landing pages. How my business coach used future pacing to get me to work with her. Read More:
info_outlineCopy That Pops: Writing Tips and Psychology Hacks for Business
Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works. First interview with Jonathan: --> Jonathan's new workbook: --> --- For the full shownotes for this episode, visit us here:
info_outlineCopy That Pops: Writing Tips and Psychology Hacks for Business
Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!). This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy! Head back to the for more info on this episode and others!
info_outlineCopy That Pops: Writing Tips and Psychology Hacks for Business
Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me! STEP 1: Have ChatGPT Generate a Script Background info: The podcast is called Copy That Pops. The host is LaptopLaura. Laura always closes the podcast by saying, "And remember to keep finding ways to write copy that pops!" I want...
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Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genre. It's a departure from 95% of the content on this show so far, but something more and more of my clients have been asking for help with. To learn more about children's book writing, publishing, and marketing check out the following past episodes: 1. Marketing Your Books to Parents AND Kids with Podcasts, Live Events, and Collaborations from Childrens’ Book Author...
info_outlineCopy That Pops: Writing Tips and Psychology Hacks for Business
Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector. Laura wrote Duck Buddies: The Secret Clubhouse with gorgeous illustrations based off of artwork from well-know Ethereum blockchain projects including SupDucks and Bored Ape Yacht Club. Links to more: • Episode 223 with April Cox for more on how to write, illustrate, publish, and...
info_outlineCopy That Pops: Writing Tips and Psychology Hacks for Business
Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits of joining a writing group, marketing strategies, and the role of graphic design and layout...
info_outlineCopy That Pops: Writing Tips and Psychology Hacks for Business
Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing. For nonfiction books: You can use Open AI's ChatGPT in just seconds to conduct detailed research, write out a book outline, and craft the first draft of your book. For fiction books: You can use Open AI's ChatGPT to ideate on characters, research information for your book's setting, write a...
info_outlineCopy That Pops: Writing Tips and Psychology Hacks for Business
Can we use ChatGPT to write social media posts in seconds? Yep, we sure can! AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online. Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write great social media posts. Using ChatGPT, we write social media posts for: Twitter, Facebook, LinkedIn, Instagram (with hashtags), scripts for TikTok videos, Pinterest, and more! This...
info_outlineHave a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation!
Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits of joining a writing group, marketing strategies, and the role of graphic design and layout in producing a high-quality book.
Throughout the conversation, you will hear practical advice and personal anecdotes and experiences in self-publishing to help with your goals of becoming a children’s book author.
A Few Children’s Book Creation Highlights:
A Few Children’s Book Creation Highlights:
- April Cox was inspired to write her first children’s book when she had grandkids and spent time reading stories with them.
- Soon, they made up stories of their own.
- April’s passion for the project was driven by a desire to leave behind some values and virtues as a legacy for her future generations to read.
- April’s first children’s book creation, written for kids 4-8, was about her little labradoodle puppy and his journey to self-confidence
- Fiction books can lead to serendipitous events or opportunities that can touch, inspire or make a difference in someone’s life (her book resonated with a mother whose son is autistic and has a hard time with fine motor skills!)
- Writing your children’s book is very doable, but make sure you are aware of what different ages of kids you are writing for
- Laura wrote her first children’s book (called Duck Buddies) using a Google Sheet to keep track of the syllables on each line to ensure the rhyming was correct
- Write using the tool that makes you the most comfortable
- Aprile Cox created a self-publishing program that includes checklists, budget spreadsheets, and templates
- Pen names can be useful for authors who write in multiple genres, to keep their names and audiences separate.
- Using a pen name is a personal preference and some authors prefer to keep their personal information out of the public eye
- Authors can promote their work on social media, but it can be tricky when trying to promote a pen name
- Editing a kid’s book is important to turn a good story into a great story, especially if it has rhyming
- Bobby Hinman ([email protected]) is recommended as a great editor for children’s books who specializes in rhyming
- Illustrating a children’s book is a very important part of the creation process
- Provide notes to the illustrator from the beginning to end of the book
- Before selecting an illustrator, send sample requests to three different illustrators
- Paying $50 for a full-color image is common
- It’s important to assess the illustrator’s communication style and ability to take direction
- Investing in quality illustrations for a 32-page children’s book can cost around $3,000, with $1,000 being the minimum for high-quality work
- Make sure to have a clear agreement in place with any illustrator you hire to avoid future misunderstandings or issues.
- There are resources available for authors to learn how to create illustrations themselves, but April recommends having a trusted coach or mentor provide honest feedback and help improve the quality of the work
- A client of Laura’s wrote a chapter book with black and white illustrations for each chapter to keep the cost of children’s book creation low
- Marketing is an important piece of the children’s book creation puzzle
- Getting the community involved in the illustration selection process can be a great marketing opportunity
- Building an email list and social media following is important for children’s book authors (social media platforms can change their algorithms or even ban authors, whereas an email list is under their control)
- Including a free bonus or read in exchange for an email address is a good way for authors to build their mailing list, which is their number one asset
- Teachers guides, children’s activity books, and coloring and activity books are great bonus items that can entice readers to join an author’s mailing list
- Publishing your children’s book should start with Amazon
- It is important to have the appropriate keywords and categories for your book on Amazon, including some less competitive categories to increase visibility
- High-quality covers, book blurbs, and descriptions are important for selling books, regardless of how much money is spent on them.
- Paid ads can help getting more sales and audience members for your kids’ book
- Amazon ads are preferred for most books, but there are some books that are better suited for Facebook or TikTok ads depending on the audience
- It’s important to go where the audience is, for example, if a book is perfect for crochet lovers, ads on Pinterest would be better than Amazon ads.
- There is no one-size-fits-all strategy for advertising, and it’s a matter of trial and error to see what works.
- Amazon brand ads are really good and perform well.
- Video ads perform well, but you need an advantage account or a vendor account to run them.
- It’s important to monitor and dial in your ads each week, stop keywords that are spending money but not converting and foster ones that are working well.
- Searching through Amazon search terms will help to learn what is working and what needs to expand.
- It can take two to three months to dial in ads and get them clicking.
- Publishing on IngramSpark is recommended as a second step since Amazon ads can also drive sales for hardcover children’s books.
Want More?
Full shownotes for this episode and the video version of Laura and April's conversation about Children's Book Creation.