Ep 355 The Business of Injecting (Chapter 23) | Dr Manav Bawa & Yogeeta Bawa
Release Date: 07/02/2026
Inside Aesthetics Podcast
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Episode 355 hosts (Cosmetic Physician from London, UK) & (Practice Manager & Business Consultant from London, UK) In ‘The Business of Injecting’ episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 23 we discuss how Manav and Yogeetha built a thriving aesthetics business from the ground up. We explore their transition from medicine and corporate...
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Episode 354 hosts (Aesthetic Consultant & Business Advisor, USA) In this episode, we welcome Terri Ross (founder of Terri Ross Consulting) for her insights into how clinics can improve their profitability, patient retention, and operational efficiency. We explore common business mistakes, the importance of strong consultation and sales frameworks, financial literacy for clinic owners, and how practices can differentiate themselves in an increasingly competitive market. Terri also shares practical advice on treatment planning, team performance, and creating sustainable growth in...
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Episode 353 hosts Dr John Delaney (Co-founder of ) In this episode we explore the introduction of a new model of services for Australian aesthetic clinics called 'Fresh Health' - and its potential to reshape the landscape of aesthetics and primary care medicine. Fresh Clinics already support injectors with technology to ensure compliance, training and higher standards. But Fresh Health is their next evolution that allows cosmetic clinics to offer additional medical services including for weight loss, menopause and hair loss consultations. This model is referred to as 'hybrid healthcare',...
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Episode 352 hosts (Head of Medical & Education for & ANZ) In this episode we go on a deep dive into what actually works when it comes to skincare - whilst debunking what might just be good marketing. Tania cuts through an oversaturated market to explain why ingredient quality, concentration and pH matter far more than what some labels usually advertise. She then makes the evidence-based case for the some of the active ingredients that patient should consider using daily: Vitamin C and retinoids Our conversation demystifies antioxidants and free radicals, the science behind...
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Episode 351 hosts (Registered Nurse from Perth, Australia) In this episode we discuss how to best integrate skin treatments and devices into your aesthetic clinic or medispa - with a focus on NanoFractional RF technology by . Our conversation highlights some of the key tools to patient conversion when it comes to skin treatments - including a systematic consultation and having tools to examine skin quality objectively. Sara outlines the modalities she uses in her clinic and explains how and why she chose these devices. She then shares her insights about NanoFractional Radiofrequency using the...
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Episode 350 hosts (Co-Founder at Aesthetic Nurse Software) from England, UK. In this podcast we talk about the evolution of an all-in-one clinic management platform for medical aesthetics professionals - . Max explains the origins of ANS and how he and their developer solved his mother's need for a better clinical notes and documentation solution. We cover why having a proper patient journey mapped out leads to better compliance and how ANS has been adapted for both UK and the Australian requirements. We cover ANS's key features and how it has evolved with beta testing and user...
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Episode 349 hosts (Oculoplastic & Reconstructive Surgeon) from Beverly Hills, California. Kami joins us in the 33nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00...
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Episode 348 (Part 1) hosts (President & CEO of Evolus from California, USA). In this podcast we cover Evolus’ global vision and strategy - based on shifting from a traditional pharma model toward “performance beauty”. Our conversation with David discusses market differences by country, rapid trend cycles and the need for continuing clinical evidence. We address the drop in global HA fillers, macroeconomics, pipeline strategy and future modalities. 00:00 Aesthetics Industry Shift Ahead 00:52 Show Introduction and Two-Part Format 02:14 Meet David and the Evolus Story 03:35...
info_outlineEpisode 355 hosts Dr Manav Bawa (Cosmetic Physician from London, UK) & Yogeetha Bawa (Practice Manager & Business Consultant from London, UK)
In ‘The Business of Injecting’ episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.
In Chapter 23 we discuss how Manav and Yogeetha built a thriving aesthetics business from the ground up. We explore their transition from medicine and corporate careers into founding an aesthetic clinic, expansion to a second location, and the key lessons they learned. Our guests share their practical insights into the challenges they faced and balancing business success with a busy family life.
00:00 Introduction
02:03 Meet Our Special Guests: Dr Manav And Yogeeta Bawa
03:53 From Corporate Careers To Aesthetics
11:27 Building Thyme Clinic
13:25 Branding And Rebranding
17:05 Growing After COVID
21:39 Marketing And Business Growth
28:07 Scaling Multiple Clinics
32:45 Hiring And Maintaining Quality
37:02 ROI And Smarter Business Decisions
41:12 Key Revenue Drivers
45:04 Expanding To A Second Clinic
47:00 Leadership And Exit Planning
48:56 Biggest Business Mistakes
54:41 Marketing Investment Strategy
57:07 Balancing Parenthood And Business
01:04:35 Rapid Fire Questions
01:09:39 Final Thanks And Wrap Up
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