Inside Aesthetics
Inside Aesthetics is the world's most listened-to aesthetics podcast. Hosted by Dr Jake Sloane (IA Co-founder & Facial Aesthetic Doctor) and David Segal (IA Co-founder & Business Consultant), each episode features injectors, doctors, nurses, scientists, marketers and aesthetic business experts from around the world. We cover everything aesthetic professionals need to know: injectable products, skincare, devices, safety and complications, regulation, digital marketing, and the business side of running a successful clinic or medispa. Our mini-series return to recurring themes, including The Injector Diaries, The Business of Injecting, The Tox Talks, Masterclass Series, Disasters & Solutions, What's Trending in Aesthetics and The Beauty of the World. Watch, listen and search every episode at www.insideaesthetics.com New episodes are published every Friday. Join IA Community, the app for aesthetics: www.insideaesthetics.com/app Brands and partners: www.insideaesthetics.com/partner-with-us Apply to be a guest: www.insideaesthetics.com/guest The Inside Aesthetics Podcast is made specifically for Healthcare Professionals, and our content is not medical advice. Full disclaimer: www.insideaesthetics.com/disclaimer
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Ep 372 Cosmeceutical Skincare: Building Ultraceuticals and Choosing Products That Work | Dr Geoffrey Heber
11/05/2026
Ep 372 Cosmeceutical Skincare: Building Ultraceuticals and Choosing Products That Work | Dr Geoffrey Heber
How do you know if a skincare product actually works? Dr Geoffrey Heber is a Sydney doctor, former GP and founder of Ultraceuticals, the Australian cosmeceutical skincare brand. One of the pioneers of cosmetic medicine in Australia, he started with collagen fillers and peels in a plastic surgery practice before co-founding an integrated cosmetic medical clinic in 1988. He shares why he built a professional-only skincare brand with its own lab and chemists, how a product goes from idea to market, and his views on PDRN, K-beauty, protecting partner clinics from online competition and what skin can add to clinic revenue. This episode was made in partnership with Ultraceuticals. Special Give away and Offer: For clinics in Australia, New Zealand and the USA - two lucky clinics will win the Ultra MD range & apply for 25% off your opening order for clinics approved as stockists: Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: What you'll learn: How to judge whether a skincare product works, and why clinical testing of the finished product matters The evidence-based basics: daily broad-spectrum sunscreen, retinoids, niacinamide and vitamin C Why before and after photos are the best tool for keeping patients on their skincare How a cosmeceutical goes from concept to market: formulation, stability and clinical testing Why the marketing of topical PDRN ran ahead of the science How skin products and treatments can reach 10 to 30% of clinic revenue Guest: Dr Geoffrey Heber, Founder of Ultraceuticals, Sydney, Australia Hosts: Dr Jake Sloane, IA Co-founder & Facial Aesthetic Doctor. Instagram: . Website: David Segal, IA Co-founder & Business Consultant. Instagram: . IA Business: Chapters: 00:00 Introduction 01:41 How Did Dr Geoffrey Heber Start in Cosmetic Medicine? 07:48 What Were the Early Days of Botulinum Toxin Like? 10:29 Why Start a Skincare Company? 14:14 What Is the Difference Between a Cosmetic and a Cosmeceutical? 17:59 How Should Clinicians Choose Skincare That Works? 20:20 Is Topical PDRN Marketing Ahead of the Science? 21:51 What Are the Evidence-Based Skincare Basics? 26:39 How Does a Cosmeceutical Go from Concept to Market? 32:32 What Should Patients Use at Home? 38:26 How Do Ultraceuticals, Ultra MD and Ultra Professional Differ? 40:04 How Does Ultraceuticals Protect Partner Clinics? 44:35 What Can Skin Add to Clinic Revenue? 47:17 What's Next for Ultraceuticals? Follow the Inside Aesthetics Podcast on Instagram: Links from this episode: Full show notes and transcript: Disclaimer:
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Ep 371 Accountant Errors, Quiet Weeks & New Product FOMO | Dr Jake Sloane & David Segal
10/29/2026
Ep 371 Accountant Errors, Quiet Weeks & New Product FOMO | Dr Jake Sloane & David Segal
Would you spot it if your accountant got your numbers wrong? Do you get FOMO when new toxins, fillers or other products launch? Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: Dr Jake Sloane and David Segal tackle some common themes and questions that keep coming up in their work. Hear how a doctor's accounts revealed GST (Australia's goods and services tax) missing from his treatment pricing and accounts left unreconciled for months, and why every clinic owner needs a basic understanding of their own numbers. They then cover staying even-keeled through quiet weeks, why there is no need to rush into new products, and how to judge who to trust when everyone in the industry seems to be selling something. Chapters: 00:00 Introduction 01:15 What Are Today's Topics? 04:37 What Happens When Your Accountant Gets It Wrong? 12:58 What Should You Ask Your Accountant? 16:15 How Do You Stay Even-Keeled Through Quiet Weeks? 18:59 What Is Your Plan If You Fall Below the Red Line? 25:09 What Does a Clinic Actually Need to Stock? 27:01 Why Do Clinics Rush Into New Products? 30:25 How Do You Assess a New Product? 33:26 Can You Trust Company-Funded Studies? 37:58 What Should You Plan Before Switching Toxins? 39:57 Is the Industry Becoming a Pyramid Selling Scheme? 42:01 How Do You Choose a Business Coach? What you'll learn: What to ask your accountant so you can sanity check your profit and loss and balance sheet Why bulk stock buys distort monthly profit, and why your accountant needs a monthly stock report How to set a weekly red line and plan for quiet weeks before panic sets in What a clinic actually needs to stock, and why fewer products can mean better margins How to assess a new product, and company-funded studies, before you buy How to check the track record of business coaches and educators Hosts: Dr Jake Sloane, IA Co-founder & Facial Aesthetic Doctor. Instagram: . Website: David Segal, IA Co-founder & Business Consultant. Instagram: . IA Business: Follow IA Podcast on Instagram: Full show notes and transcript: Disclaimer:
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Ep 370 What's Trending in Aesthetics (Chapter 20) | Dr Jake Sloane & David Segal
10/22/2026
Ep 370 What's Trending in Aesthetics (Chapter 20) | Dr Jake Sloane & David Segal
Episode 370 showcases our hosts Dr Jake Sloane & David Segal. In our ‘What’s trending in Aesthetics?’ episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We’ll cover controversies, big stories and themes that have got injectors and our industry talking.
In Chapter 20 we delve into: A serious complication following periorbital filler in a 26-year-old woman - rupture of the globe of the eye. An alleged firebombing at a cosmetic clinic in Bundoora, Melbourne - and the importance of insurance, business interruption cover and crisis communication. The fatal shooting of Marbella cosmetic surgeon Dr Alexander Aslani - raising questions around practitioner safety, complaints escalation, life insurance and wills. The growing influence of lay influencers in skincare marketing - and the tensions between professional expertise, advertising restrictions and misinformation. 00:00 Introduction 00:42 Hosts And IA Community 01:45 Episode Preview Warning 02:52 Eyeball Rupture Case 09:19 Takeaways And Referral Plans 11:06 IA Community App Break 11:42 Melbourne Clinic Firebombing 14:15 Insurance And Business Continuity 21:30 Doctor Shot In Clinic 23:11 Murder Motive Speculation 23:59 Life And Income Protection 27:00 Clinic After A Death 27:53 Wills And Probate Basics 31:00 Complaints And Safety Plans 34:00 AI Notes And Clinic Tools 35:08 Influencers Vs Professionals 37:35 Regulation And Free Speech 46:01 AI Truth And New Era 47:52 Wrap Up And Community DOWNLOAD OUR APP IA COMMUNITY: THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up:
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Ep 369 The Nurse who took the regulator to a tribunal - and won | Nicky Tzimas
10/15/2026
Ep 369 The Nurse who took the regulator to a tribunal - and won | Nicky Tzimas
Episode 369 hosts (Nurse Practitioner from Melbourne, Australia) In this episode we learn about Nicky's unprecedented battle towards achieving Nurse Practitioner (NP) endorsement in aesthetic medicine. With more than 35 years in nursing and 18 years in aesthetics, Nicky shares the struggles she faced when the Nursing & Midwifery Board refused to accept that an aesthetics background was suitable for a NP endorsement. Nicky challenged this decision at a tribunal and won, seemingly now establishing a pathway for more Nurse Practitioners to graduate within the aesthetics field. 00:00 Introduction 00:41 IA Community App Update 02:09 Meet Our Special Guest: Nicky Tzimas 04:49 NP Pathway Basics 06:17 Costs Hours Advanced Practice 07:52 AHPRA Delay And Reversal 09:47 Appeal To VCAT 11:04 Why Aesthetics Was Dismissed 12:35 Why Become An NP 14:54 Withheld Endorsement Evidence 18:35 Emotional Toll And Impact 20:15 Taking On The Regulator 22:38 Aesthetics Under Fire 24:25 Winning The Tribunal 25:42 University Gatekeeping 28:57 Landmark Case Impact 30:41 Rebuilding Confidence 31:40 Staying Compliant 32:51 Costs And Legal Preparation 34:02 Life As A Nurse Practitioner 35:46 Mental Health In Consults 37:35 Thanks And Next Steps 38:41 Wrap Up DOWNLOAD OUR APP IA COMMUNITY: THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up:
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Ep 368 How AI boosts or hides your brands visibility online | Rick O'Neill
10/08/2026
Ep 368 How AI boosts or hides your brands visibility online | Rick O'Neill
Episode 368 hosts (Digital Marketing Expert from Brighton, UK) In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google’s AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI. We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong this can be. We cover the importance of multi-channel marketing, patient nurturing, 'speed-to-lead', and how AI chat and phone agents could change the way clinics convert enquiries. 00:00 Introduction 01:51 Meet Our Returning Special Guest Rick O’Neill 02:58 RISE Summit Highlights 05:00 What Changed Since Last Time 06:19 Google AI Overviews Impact 13:56 AI Accuracy And Patient Plans 17:45 Google Vs ChatGPT Usage 20:38 New Search Results Layout 24:07 How To Win In AI Search 31:39 Original Content And E-E-A-T 33:13 Reviews And Aussie Rules 34:41 Compliant Content Strategy 36:10 Mining Your Patient List 36:54 Events That Fuel Marketing 39:22 Webinars That Prequalify 41:33 AI CRM And Chat Agents 43:12 Competition And Speed To Lead 53:47 Luxury Positioning Not Commodities 57:32 Avoiding AI Content Slop 01:00:36 Three Actions To Take Today 01:03:28 Future Of Humans And Agents 01:05:54 Services, Resources And Wrap Up DOWNLOAD OUR APP IA COMMUNITY: THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up:
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Ep 367 Are You Just a Commodity? | Dr Jake Sloane & David Segal
10/01/2026
Ep 367 Are You Just a Commodity? | Dr Jake Sloane & David Segal
Episode 367 showcases our hosts Dr Jake Sloane & David Segal. In this episode, we dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. We discuss why injectors and clinics should move beyond competing on products, units and price, and instead focus on the skills, outcomes and experience that they provide. We explore the importance of defining your patient avatar, understanding your patients journey, building trust through every touchpoint, and creating education-led content rather than relying on product-focused marketing. We also share practical ways to improve the clinic experience, strengthen post-care, use automation effectively, and build a brand that feels authentic and consistent. 00:00 Introduction 01:25 Are You A Commodity? 04:53 Brand Over Products 07:17 Skills Not Mls 10:38 Product Marketing Caveats 11:40 IA Community App Break 13:16 Lovemarks And Patient Avatar 21:54 Audit The Patient Journey 25:19 Clinic Experience Fixes 27:59 Front Desk Brand Impact 28:30 Staffing Challenges 29:16 Branding Done Right 32:15 Consultation Wins Trust 34:44 Post Care Touchpoints 37:04 Texts Over Emails 38:03 Social Media Without Products 39:41 Build Slowly, Stay Authentic 41:46 Social Media Vs Word Of Mouth 44:44 Audit Your Patient Journey 46:08 Map Workflow Automations 47:01 Steal From Great Brands 49:45 Wrap Up And Community DOWNLOAD OUR APP IA COMMUNITY: THEN TRY A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up):
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Ep 366 21 Years Running an Aesthetics Clinic: Staffing, Theft and Downsizing | Lisa Price
09/24/2026
Ep 366 21 Years Running an Aesthetics Clinic: Staffing, Theft and Downsizing | Lisa Price
Episode 366 hosts (Founder and Director of ) In ‘The Business of Injecting’ episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 24 we discuss Lisa's 21-year journey building Jade Cosmetic Clinic. We learn how she moved into aesthetics after a career in midwifery to opening her first clinic in Cairns - then eventually expanding to two and then three clinics. Lisa shares the brutal realities of growing an aesthetics business, including the challenges of staffing, scaling, theft and deciding to closing one of her locations. We also talk about leadership, knowing your numbers, getting the right business support, and how marketing and patient acquisition have changed over the years. Lisa opens up about the personal side of running a business, including family, boundaries and planning for the future. 00:00 Introduction 00:58 Meet Our Special Guest: Lisa Price 02:28 Podcast App Chat Feature 03:19 From Midwife To Aesthetics 07:06 Opening Her First Cairns Clinic 08:19 Early Clients And Privacy 10:39 Learning Injectables Safely 13:16 Business Basics And Mentors 15:21 Scaling Up And Staff Risks 17:59 Closing A Clinic Location 20:32 Staffing Challenges And Leadership 22:33 How Business Changes You 26:29 Managing Younger Staff 28:35 Coaching Benchmarks 29:35 Boss Vs Friend 30:33 Management Style Tips 32:41 Building A Client Base 34:50 Social Media Limits 35:57 Regulator Raid Story 40:59 Aftermath And Rights 43:02 Biggest Business Lessons 44:39 Family And Boundaries 47:20 Exit And Succession Plan 48:39 Choosing A Business Coach 50:48 Start Again Advice 52:51 Final Thanks And Community DOWNLOAD OUR APP IA COMMUNITY: THEN TRY A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up):
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Ep 365 ‘Regenerative Aesthetics is bullshit’ | Dr Steven Harris
09/17/2026
Ep 365 ‘Regenerative Aesthetics is bullshit’ | Dr Steven Harris
Episode 365 hosts (Cosmetic Physician from London, UK) In this episode, we discuss the growing use of the term “regenerative aesthetics” and what regeneration actually means from a scientific perspective. Steven challenges the terms “collagen stimulation”, “biostimulation” and the claims made about common treatments including polynucleotides and exosomes. We also discuss industry hype, conference sponsorship, his concept of ”collective drift”, the importance of independent research, accurate before-and-after photography and what better research should look like. 00:00 Introduction 01:17 Meet Our Special Guest: Dr Steven Harris 04:56 Conference Sponsorship Debate 08:59 Defining Regenerative Medicine 11:03 App Plug And Live Chat 12:04 Collagen Vs Regeneration 16:06 Who Fuels The Hype? 18:59 Hierarchy Of Hype Breakdown 21:43 Evidence Quality And Clinic Choices 24:34 Hyalase Analogy And Evidence Bar 29:20 Collective Drift And Anecdotes 30:42 Rejuran Evidence Problems 31:28 Commerce Vs Science 33:31 Exosomes And PN Risks 35:20 Consent And Placebo 37:45 Bad Before And After Photos 41:01 What Studies Are Needed 45:33 Brand Loyalty And Discounts 50:08 Patients Requesting Brands 55:30 Rethinking Regenerative Aesthetics 56:33 Ultrasound Filler Research 58:33 Wrap Up And Call To Action 59:40 Community App Outro DOWNLOAD OUR NEW APP IA COMMUNITY TO JOIN OUR NEW IA PODCAST CHAT : ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and created a profile):
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Ep 364 What's Trending in Aesthetics (Chapter 19) | Dr Jake Sloane & David Segal
09/10/2026
Ep 364 What's Trending in Aesthetics (Chapter 19) | Dr Jake Sloane & David Segal
Episode 364 showcases our hosts Dr Jake Sloane & David Segal. In our ‘What’s trending in Aesthetics?’ episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We’ll cover controversies, big stories and themes that have got injectors and our industry talking.
In Chapter 19 we delve into five topics: The growing influence of private equity in aesthetics and what Obagi Medical’s sale could mean for clinics Allergan’s “Undetectable Era” and the evolving definition of natural-looking results Patient education and clinical photography Counterfeit toxin concerns and patient safety following an FDA warning letter AI-accelerated longevity research and what emerging technology could mean for the future of aesthetics 00:00 Introduction 01:28 IA Community Explained 04:08 Obagi Sold To PE 05:42 Private Equity Pros And Cons 14:44 Clinic Stocking Concerns 16:40 Allergan And The Natural Look 19:27 What Natural Really Means 21:46 Patient Education Basics 22:15 Biostimulators Vs Fillers 23:13 Consultation Photos That Sell 24:17 FDA Toxin Warning Letter 26:33 Counterfeit Product Risks 28:28 How Patients Verify Safety 30:05 David Sinclair And Longevity 32:29 AI Accelerating Research 38:30 What It Means For Aesthetics 41:09 Would You Take It? 41:41 Live Event And Wrap Up DOWNLOAD OUR NEW APP IA COMMUNITY: Our free content includes: Inside Aesthetics podcast - listen to or watch every episode inside the app Conference Diary - browse every major event and booking links Aesthetic News - keep up to date with the latest stories Invites to our live stream events - THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):
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Ep 363 The Business of Consultation | Dr Jake Sloane & David Segal
09/03/2026
Ep 363 The Business of Consultation | Dr Jake Sloane & David Segal
Episode 363 showcases our hosts Dr Jake Sloane & David Segal. In this episode, we dive into the business side of the consultation and why communication, rapport and trust are such a big part of what we do in aesthetic practice. We talk about some of the practical ways we build rapport with patients, adapting our communication to different personalities, and understanding the different “currencies of trust” that influence how patients make decisions. We get into: Setting the agenda early The use clinical photography to educate patients Talking through treatment plans and budgets Managing toxin dosing expectations Running better clinical reviews The rebooking process The idea of a “reset consultation” for long-term patients How to handle common objections and treatment requests driven by social media Some of the challenges that come with anxious patients. Critiquing own consultation skills by recording them 00:00 Introduction 01:24 The Business of Consultation 02:59 Want-Based Medicine 05:31 The Communication X Factor 10:13 Trust, Rapport and “Vibes” 13:49 The FACE Rapport Framework 15:30 Adapting to Different Patient Styles 17:43 Currencies of Trust 20:51 Setting the Consult Agenda 23:37 Photography Over Mirrors 26:37 Treatment Plans and Budget 29:44 Treating the Whole Picture 30:45 Highlighting Individual Beauty 31:30 Positive Patient Framing 32:17 Setting Realistic Expectations 32:58 Toxin Dosing Expectations 34:47 The Clinical Review 37:42 Rebooking and Next Steps 40:21 Toxin Wear-Off Education 41:15 The Reset Consultation 43:26 Self-Critique and Reviewing Consultations 46:13 Handling Common Objections 48:59 Managing TikTok Treatment Requests 51:35 Managing Anxious Patients 53:42 Team Consistency and Trust 55:36 Marginal Gains 56:47 Outro DOWNLOAD OUR NEW APP IA COMMUNITY: THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):
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Ep 362 What is K Beauty? | Dr Eunice Park & Sun Lee
08/20/2026
Ep 362 What is K Beauty? | Dr Eunice Park & Sun Lee
Episode 362 hosts (Facial Plastic & Reconstructive Surgeon and founder of , USA) & (CEO of , USA) In this episode we do a deep dive into “K-Beauty“. We first unpack the concept of “Gwallee” - the Korean philosophy and priniciple of self-nuturing and learn about the cultural pressures behind Korea’s beauty standards. We then try to get to the bottom of what K-Beauty actually is, distinguishing simple skincare trends and contrast these with “clinical K-Beauty” - built around strategic business principles, sequenced in-clinic protocols and continual device innovation. 00:00 Introduction 01:53 Meet Our Special Guests Dr Eunice Park and Sun Lee 08:59 Gwaellee Origins And Innovation 12:29 Genetics Vs Skincare Frequency 17:17 Beauty Pressure And Technology 22:55 What K Beauty Really Means 29:14 Protocols And Provider Education 32:38 Building AIREM And Scaling 40:14 Building Brand Demand 43:48 Research Over Trends 46:16 Defining Regenerative Aesthetics 48:27 Future Technology And Robots 51:01 AI Skin Analysis 53:23 Access Beyond Big Cities 56:07 Private Equity Pros And Cons 59:55 Biggest Wrong Bets 01:04:38 IA Competition 01:09:59 Outro IA COMPETITION: In this episode we annouce our latest huge giveaway - an all-inclusive trip to South Korea to take part in the 'Vera Fellowship in association with AIREM Academy'. This is a once in a lifetime prize for one lucky winner for a five day immersion into Korean clinical and business education. - then use the links below to download and sign up to our app (part of the application!) DOWNLOAD OUR APP IA COMMUNITY: THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):
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Ep 361 Medicine 3.0 & How to Improve Longevity | Dr Alexandra Curran
08/13/2026
Ep 361 Medicine 3.0 & How to Improve Longevity | Dr Alexandra Curran
Episode 361 hosts (Aesthetic Medicine Doctor and co-founder of , Australia) Alex shares her journey from hospital to aesthetic medicine and the launch of her clinic in 2024. We explore what longevity medicine actually means and what services her clinic offers. We discuss the roles of advanced screening, imaging, blood testing, strength, mobility and cognitive assessments for diagnostic purposes and how these are interpreted to create personalised treatment plans for patients. We also ask about the evidence for some of the services provided, the impact of finding 'incidentalomas' in patients and debate the economics of investigating seemingly healthy patients. Chapters: 00:00 Introduction 00:41 Longevity Episode Overview 02:03 Meet Dr Alexandra Curran 02:59 From Hospital To Aesthetics 06:40 Building A Longevity Clinic 08:59 Choosing Devices And Treatments 16:42 Longevity Packages And Pricing 20:25 Hormones And Peptides 22:46 Training As A Longevity Doctor 27:30 Evidence And The NAD Debate 34:07 Growing A Longevity Clinic 35:20 Longevity Scans And Success Stories 40:43 Biohacking And Supplements 43:23 Future Of Longevity Medicine 46:19 Business Lessons And Knowing The Numbers 48:58 Regenerative Aesthetics Debate 50:16 Polynucleotides And Exosomes 51:01 AI In Medicine And Clinics 54:26 Burnout And Delegation 57:10 Wrap Up And Community Plug DOWNLOAD OUR NEW APP IA COMMUNITY: THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free): EXPLORE OUR WEBSITE:
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Ep 360 Instagram for Injectors: Educating Patients on Realistic Complications | Rachel Jarrell
08/07/2026
Ep 360 Instagram for Injectors: Educating Patients on Realistic Complications | Rachel Jarrell
Episode 360 hosts ('Ms Glowtox', Board-Certified Nurse Practitioner, co-founder of , USA) Rachel joins us in the 34th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Welcome and Guest Intro 01:20 Meet Rachel Jarrell 02:49 Early Aesthetics Inspiration 05:56 Nursing Path and Forensics 07:25 Why Clinical Foundation Matters 10:51 Breaking Into Aesthetics 12:19 First Injecting Training Reality 15:30 Designing Better Training 17:34 Starting Her Own Practice 20:55 Employee Value and Business Mindset 27:10 Injection Philosophy and Ethics 30:15 Education Content and DIY Risks 35:09 Consultations vs Online Advice 36:45 Nuance vs AI Advice 37:37 Growing an Instagram 38:35 Viral Reel Breakthrough 41:16 Followers vs Real Patients 43:48 Burnout and Boundaries 45:45 Content Under Regulations 48:51 Biostims and Product Picks 51:28 Debunking TikTok Trends 55:25 Ethics and Industry Standards 57:34 Rapid Fire Favorites 01:01:05 Best Anatomy Resources 01:02:28 Using AI in Practice 01:05:21 Next Guest Question 01:06:28 Wrap Up and Thanks DOWNLOAD OUR NEW APP IA COMMUNITY: THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):
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Ep 359 What's Trending in Aesthetics (Chapter 18) | Dr Jake Sloane & David Segal
08/02/2026
Ep 359 What's Trending in Aesthetics (Chapter 18) | Dr Jake Sloane & David Segal
Episode 359 showcases our hosts Dr Jake Sloane & David Segal. In our ‘What’s trending in Aesthetics?’ episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We’ll cover controversies, big stories and themes that have got injectors and our industry talking.
In Chapter 18 we delve into four main topics: A new Australian study putting data behind the value of a proper patient consultation. The emerging research on GLP-1 agonists and their effect on facial fat and skin structure. The rise of 'treatment regret' - from filler dissolving to BBL and breast implant reversals, as the industry swings back toward more natural results. The practice of 'backfilling' or 'decanting' filler into smaller syringes, and the legal and safety risks injectors may not be considering. 00:00 Introduction 01:34 Four Trending Topics 02:52 Consultation Study And Key Findings 08:40 What Makes An Effective Consultation 11:13 Patient Psychology And Rapport 16:21 Full Face Assessment 19:29 GLP-1 Face Study Explained 24:06 Managing GLP-1 Patients 27:33 Fillers Vs Biostimulators 30:32 The Rise Of Buyer's Regret 32:48 Natural Results And Filler Perception 36:05 Social Media And Treatment Risks 38:08 Decanting And Backfilling Debate 40:18 Sterility, Ethics And Insurance 48:29 Wrap Up & Outro LINKS FROM THIS EPISODE: DOWNLOAD OUR NEW APP IA COMMUNITY: THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):
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Ep 358 What Exactly Are Peptides? | Dr Rob Weiss
07/23/2026
Ep 358 What Exactly Are Peptides? | Dr Rob Weiss
Episode 358 hosts Dr Rob Weiss (GP from Melbourne, Australia) In this episode we explore the trending but highly controversial topic of peptides. We discuss the background to these products, the growing demand from the general public and address the significant dangers of black-market peptides. Our guest explains how he educated himself about this niche speciality and his thoughts about why no significant studies or evidence exists for most commonly used peptides. We learn about his approach to using peptides in patients with musculoskeletal injuries and his clear distinction between this approach vs people using peptides for self-prescribed 'looksmaxing' and within the ‘gym bro’ culture. 00:00 Introduction 00:41 Peptides Episode Overview 02:06 IA Community App Updates 03:47 Meet Our Special Guest, Dr Robert Weiss 05:41 What Peptides Are 10:50 Why Peptides Went Mainstream 17:46 Evidence and Prescribing 22:59 GLP-1 Breakthroughs 28:41 Clinical Uses and Protocols 33:06 Safety and Misuse 34:55 Retatrutide Explained 37:20 Safety vs Hype 38:59 Black Market Risks 40:58 Compounding and Quality Standards 44:58 Biohacking and Peptide Trends 47:04 Regulation and Oversight 52:11 GHK-Cu and Skin Rejuvenation 58:27 The Future of Peptides 01:02:05 Evidence vs Anecdotes 01:06:09 Learning Resources 01:07:07 Wrap Up and Outro DOWNLOAD OUR NEW APP IA COMMUNITY FOR FREE: Our free content includes: Inside Aesthetics podcast - listen to or watch every episode inside the app Conference Diary - browse every major event and booking links Aesthetic News - keep up to date with the latest stories Invites to our live stream events - THEN GET A FREE 30 DAY SUBSCRIPTION:
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Ep 357 The Tox Talks (Chapter 13) | Dr Jake Sloane & David Segal
07/16/2026
Ep 357 The Tox Talks (Chapter 13) | Dr Jake Sloane & David Segal
Episode 357 showcases our hosts Dr Jake Sloane & David Segal In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In Chapter 13 we review where we're at in the toxin market and what the implications are of having more choice. In Australia we've quickly moved from only three traditional choices (Botox, Dysport,and Xeomin) to seven (adding Letybo, Nuceiva, Relfydess, and Daxxify). This has resulted in clinical and commercial complexity for clinics and we delve into this new problem. Patient demand, marketing pressures and questionable business choices have led some injectors to stock multiple brands - but maybe at the expense of reducing mastery, inconsistent results, poorer patient satisfaction and less profitability. We outline the common issues encountered when introducing new toxin brands whilst covering the business angles including inventory management, buying power, pricing, and communicating change with patients. 00:00 Introduction 00:41 Seven Toxins Overview 01:58 IA Community App Update 03:30 The Evolution Of Neurotoxins 05:01 Patient Demand And Choice 07:12 Comparing Seven Toxin Brands 11:13 Regulation And Off Label Use 13:54 Do Brand Differences Matter? 18:57 Stocking One Vs Multiple Brands 23:58 Switching Between Toxins 26:15 Preparing Patients For A Switch 31:09 Pricing, Bias And Value 32:52 Dose And Dilution Basics 35:39 Hyper Concentrated Treatments 38:06 Injection Technique And Anatomy 39:10 Business And Stock Management 44:02 Inventory And Cashflow Tips 48:52 Key Takeaways And Wrap Up DOWNLOAD OUR NEW APP IA COMMUNITY FOR FREE: Our free content includes: Inside Aesthetics podcast - listen to or watch every episode inside the app Conference Diary - browse every major event and booking links Aesthetic News - keep up to date with the latest stories Invites to our live stream events - THEN GET A FREE 30 DAY SUBSCRIPTION:
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Ep 356 Adding Weight Loss, Menopause & Hair Loss Consultations | Angela Winters
07/09/2026
Ep 356 Adding Weight Loss, Menopause & Hair Loss Consultations | Angela Winters
Episode 356 hosts (Registered Nurse from Mudgee, Australia) In this podcast we learn how aesthetic clinics in Australia are partnering with to introduce new services for their patients - weight loss, menopause and hair loss consultations under the '' model. This episode builds on what we learnt in episode 353 with Dr John Delaney (Co-Founder of Fresh Clinics) and why Fresh Health was launched. Angela first shares her own weight-loss journey before we learn about how hybrid nurse & prescriber consultations work in practice. We discuss the typical in clinic approach for these services and cover some of the key steps including screening tools, blood testing, prescriptions, follow-ups and patient education. 00:00 Welcome 01:03 IA Community App 02:49 Meet our Special Guest: Angela Winters 04:57 Regional Clinic Realities 06:44 Business Trends In 2026 08:32 Wellness As A Growth Strategy 11:22 Rising Demand For Perimenopause Care 12:26 Angela's Weight Loss Journey 19:13 Nutrition And Protein During Weight Loss 24:48 Hybrid Healthcare Models 28:20 Telehealth Best Practices 31:11 Weight Loss Program Workflow 34:54 Aesthetic Changes During Weight Loss 38:24 Menopause Care And Patient Trust 42:22 Hormones, Mood And Relationships 47:36 Building A Sustainable Business Model 50:46 Pricing And Patient Retention 54:59 Advice For Clinics Getting Started 58:22 The Future Of Preventative Healthcare 59:42 Wrap Up DOWNLOAD OUR NEW APP IA COMMUNITY: THEN GET A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):
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Ep 355 Opening a Second Aesthetics Clinic: Husband & Wife Owners in the UK | Dr Manav Bawa & Yogeeta Bawa
07/02/2026
Ep 355 Opening a Second Aesthetics Clinic: Husband & Wife Owners in the UK | Dr Manav Bawa & Yogeeta Bawa
Episode 355 hosts (Cosmetic Physician from London, UK) & (Practice Manager & Business Consultant from London, UK) In ‘The Business of Injecting’ episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 23 we discuss how Manav and Yogeetha built a thriving aesthetics business from the ground up. We explore their transition from medicine and corporate careers into founding an aesthetic clinic, expansion to a second location, and the key lessons they learned. Our guests share their practical insights into the challenges they faced and balancing business success with a busy family life. 00:00 Introduction 02:03 Meet Our Special Guests: Dr Manav And Yogeeta Bawa 03:53 From Corporate Careers To Aesthetics 11:27 Building Thyme Clinic 13:25 Branding And Rebranding 17:05 Growing After COVID 21:39 Marketing And Business Growth 28:07 Scaling Multiple Clinics 32:45 Hiring And Maintaining Quality 37:02 ROI And Smarter Business Decisions 41:12 Key Revenue Drivers 45:04 Expanding To A Second Clinic 47:00 Leadership And Exit Planning 48:56 Biggest Business Mistakes 54:41 Marketing Investment Strategy 57:07 Balancing Parenthood And Business 01:04:35 Rapid Fire Questions 01:09:39 Final Thanks And Wrap Up DOWNLOAD OUR NEW APP IA COMMUNITY: THEN GET A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):
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Ep 354 What The Most Successful Medispas & Clinics Are Doing Right | Terri Ross
06/25/2026
Ep 354 What The Most Successful Medispas & Clinics Are Doing Right | Terri Ross
Episode 354 hosts (Aesthetic Consultant & Business Advisor, USA) In this episode, we welcome Terri Ross (founder of Terri Ross Consulting) for her insights into how clinics can improve their profitability, patient retention, and operational efficiency. We explore common business mistakes, the importance of strong consultation and sales frameworks, financial literacy for clinic owners, and how practices can differentiate themselves in an increasingly competitive market. Terri also shares practical advice on treatment planning, team performance, and creating sustainable growth in aesthetics. 00:00 Introduction 01:36 Meet our Special Guest: Terri Ross 03:03 Consulting Services Explained 04:00 Common Practice Pitfalls 06:17 Sales Vs Education Mindset 10:53 Consultation Psychology 14:42 Industry Shifts And The Wellness Boom 17:51 Standing Out Through Safety And Trust 19:54 Gen Z Trends And Looksmaxing 22:20 Pricing And Profitability 23:20 Private Equity And Exit Strategies 24:50 Fixing Practice Finances And Reporting 29:16 How Consulting Engagements Work 31:49 Patient Retention Through Better Consultations 34:42 Full Face Treatment Planning 40:42 Early Practice Mistakes To Avoid 42:31 Wrap Up And Listener Callouts DOWNLOAD OUR NEW APP IA COMMUNITY: THEN GET A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):
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Ep 353 The Next Chapter For Aesthetic Clinics: Fresh Health | Dr John Delaney
06/18/2026
Ep 353 The Next Chapter For Aesthetic Clinics: Fresh Health | Dr John Delaney
Episode 353 hosts Dr John Delaney (Co-founder of ) In this episode we explore the introduction of a new model of services for Australian aesthetic clinics called 'Fresh Health' - and its potential to reshape the landscape of aesthetics and primary care medicine. Fresh Clinics already support injectors with technology to ensure compliance, training and higher standards. But Fresh Health is their next evolution that allows cosmetic clinics to offer additional medical services including for weight loss, menopause and hair loss consultations. This model is referred to as 'hybrid healthcare', blending in-person nurse-led consultations with telehealth specialists. We discuss why Fresh Health was launched and how it will help improve holistic patient care - whilst reinforcing the business success of existing clinics. 00:00 Welcome and Guest Intro 00:32 What Fresh Clinics Does 01:29 Disrupting the Industry 04:01 Aesthetics Market in 2026 06:43 Trends Tox Filler Biostims 08:39 Why Fresh Health Started 11:08 Business Support Beyond Clinical 13:19 Fresh Health Explained 14:17 Hybrid Care and Patient Trust 25:23 Medicine 3.0 Optimization 29:33 HRT History and Misconceptions 32:38 How Hybrid Care Works 33:29 Nurse Telehealth Workflow 35:25 Wellness Meets Aesthetics 36:39 Whole Body Consultation Shift 38:22 Hybrid Care vs Online Only 40:12 Criticism and Governance 43:01 Peptides and Black Market Risks 46:44 Pricing and Subscriptions 49:51 Clinic Economics and Retention 51:54 Access and Rural Impact 54:50 Future Services Roadmap 57:30 Joining Fresh Network 01:00:11 Fresh Summit Wrap Up Links: DOWNLOAD OUR NEW APP IA COMMUNITY: THEN GET A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):
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Ep 352 Understanding Ingredients in Skincare | Dr Tania Romano
06/11/2026
Ep 352 Understanding Ingredients in Skincare | Dr Tania Romano
Episode 352 hosts (Head of Medical & Education for & ANZ) In this episode we go on a deep dive into what actually works when it comes to skincare - whilst debunking what might just be good marketing. Tania cuts through an oversaturated market to explain why ingredient quality, concentration and pH matter far more than what some labels usually advertise. She then makes the evidence-based case for the some of the active ingredients that patient should consider using daily: Vitamin C and retinoids Our conversation demystifies antioxidants and free radicals, the science behind both (made by SkinCeuticals) & (made by Skinbetter Science), and why using a combination of ingredients and antioxidants trumps using Vitamin C on its own. Tania then explains the retinoid ladder and how retinoids drive collagen synthesis at the cellular level. She sheds light on why (made by Skinbetter Science) wasn't available for several years in Australia and how to best use this product. We reframe the patient consult to improve patient compliance with home skincare and finally - David admits he uses beef tallow! 00:00 Introduction 01:20 Meet our Special Guest: Tania Romano 04:27 Skincare Market Overload 06:10 Cosmeceutical Vs Cosmetic 08:00 Vitamin C Formulation Secrets 09:26 Kids And TikTok Skincare 10:31 Education Vs Marketing 16:58 Top Three Evidence Based Actives 20:23 The Role Of Antioxidants 27:11 How To Use Vitamin C Correctly 32:02 Sunscreen And Skin Aging 35:14 Alpharet Returns To Australia 38:35 Understanding Retinoids 42:09 How Retinoids Build Collagen 44:35 How To Use Alpharet 46:02 Skincare As A Long Term Routine 48:00 How To Tell If A Brand's Science Is Real 49:28 Choosing Science Backed Brands 50:52 Conference Wrap And Outro DOWNLOAD OUR NEW APP IA COMMUNITY: THEN GET A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):
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Ep 351 Converting Patients to Skin Treatments & NanoFractional Skin Resurfacing | Sara Lavis
06/04/2026
Ep 351 Converting Patients to Skin Treatments & NanoFractional Skin Resurfacing | Sara Lavis
Episode 351 hosts (Registered Nurse from Perth, Australia) In this episode we discuss how to best integrate skin treatments and devices into your aesthetic clinic or medispa - with a focus on NanoFractional RF technology by . Our conversation highlights some of the key tools to patient conversion when it comes to skin treatments - including a systematic consultation and having tools to examine skin quality objectively. Sara outlines the modalities she uses in her clinic and explains how and why she chose these devices. She then shares her insights about NanoFractional Radiofrequency using the platform. We discuss the indications for it, ideal patient selection, the procedure and expectations. We also cover the concept of 'stacking' treatments with RF including polynucleotides, exosomes, PRP and insulin. 00:00 Introduction 01:39 Meet our Special Guest: Sara Lavis 05:42 Holistic Skin Shift 07:00 Learning Skin Confidence 09:46 Clinic Team And Workflow 10:49 Skin Assessment Tools 12:46 Non Pushy Skin Conversations 15:46 Devices In The Clinic 17:16 Choosing The Right Device 19:36 RF Basics And Candidates 23:32 Venus Versa Heads Explained 25:34 Multimodality Business Logic 28:16 RF Treatment Journey 31:03 Surface RF Explained 31:25 Ablation Vs Coagulation 32:13 RF Vs CO2 Downtime 33:03 Stacking Polynucleotides 34:16 All Skin Types Safety 35:02 Under Eye Skin Prep 36:06 PRP Exosomes And Insulin 38:02 Pores Texture And Resurfacing 39:06 Pigment Protocols And Melasma 41:44 Overtreatment Scope And Referrals 44:24 Consumables Pricing And Timing 47:34 Vendor Support And Upgrades 50:35 Clinic Future And Acne Bridge 53:30 Why Stacking Works 55:55 Wrap Up DOWNLOAD OUR NEW APP IA COMMUNITY: THEN GET A FREE 30 DAY SUBSCRIPTION (After you've downloaded the app and signed up for free):
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Ep 350 Aesthetic Nurse Software | Max Hayward
05/28/2026
Ep 350 Aesthetic Nurse Software | Max Hayward
Episode 350 hosts (Co-Founder at Aesthetic Nurse Software) from England, UK. In this podcast we talk about the evolution of an all-in-one clinic management platform for medical aesthetics professionals - . Max explains the origins of ANS and how he and their developer solved his mother's need for a better clinical notes and documentation solution. We cover why having a proper patient journey mapped out leads to better compliance and how ANS has been adapted for both UK and the Australian requirements. We cover ANS's key features and how it has evolved with beta testing and user feedback. Tools we touch on include automations, rich reporting features, segmentation, email marketing, memberships and Klarna/Afterpay functionality. 00:00 Introduction 00:31 Max Hayward 02:17 Origin Story With His Mum 04:13 Working Mother Son Duo 07:02 Compliance First Design 08:58 Paper And Phone Risks 12:14 Australia Regulation Tweaks 13:44 Simple Yet Powerful UX 16:21 Building And Feature Growth 19:35 Naming Beyond Nurses 21:18 Automation Reports Marketing 23:46 Consultants And Retention Metrics 25:13 Measuring Patient Retention 26:02 Trial and Error Growth 26:47 Memberships for Recurring Revenue 29:35 Compliance and S4 Limits 31:42 Product Feedback Loop 33:50 Security and Support Promise 35:29 Buy Now Pay Later Options 36:57 All in One Feature Recap 37:49 AI for Data Insights 39:30 Chatbots After Hours Leads 41:20 US and Canada Expansion 42:21 Switching Systems Data Import 43:54 Pricing Plans and Offer 45:28 Wrap Up and Events IA Listeners can get a (& please click IA Podcast as the referrer!) DOWNLOAD OUR NEW APP IA COMMUNITY: THEN GET A FREE 30 DAY SUBSCRIPTION (After you've downloaded the app and signed up for free):
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Ep 349 Oculoplastic Surgeon on Nutrition, Healing and a Widow Maker Heart Scare | Dr Kami Parsa
05/21/2026
Ep 349 Oculoplastic Surgeon on Nutrition, Healing and a Widow Maker Heart Scare | Dr Kami Parsa
Episode 349 (Part 1) hosts (Oculoplastic & Reconstructive Surgeon) from Beverly Hills, California. Kami joins us in the 33nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 00:36 Meet Dr Kami Parsa 01:56 From Iran To Medicine 05:43 Oculoplastics And Early Fillers 08:31 Beverly Hills Practice Roots 10:11 Fat Grafting Shapes Technique 12:08 Filler Complications Era 12:47 What His Practice Looks Like 14:52 Not Anti Filler 18:58 Future Of Aesthetics 22:21 Nutrition And Inflammation 26:58 Injury Sparks Healing Deep Dive 30:38 Biohacking Finds Heart Blockage 33:19 Surgery Recovery Mindset 34:56 Wellness Advice Basics 37:11 Cholesterol Genetics Statins 39:34 Fear Practice Logistics 42:54 App Competition Break 43:48 New Work Life Balance 45:02 Book Nutrition In Practice 47:33 Surgery Nutrition Supplements 51:10 Injector Favorites Safety 54:28 Tech Ultrasound MRI Future 58:22 Wrap Up & Next Episode Tease DOWNLOAD OUR NEW APP IA COMMUNITY: THEN GET A FREE 30 DAY SUBSCRIPTION (After you've downloaded the app and signed up for free): OTHER LINKS
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Ep 348 Part 1 The CEO of Evolus | David Moatazedi
05/14/2026
Ep 348 Part 1 The CEO of Evolus | David Moatazedi
Episode 348 (Part 1) hosts (President & CEO of Evolus from California, USA). In this podcast we cover Evolus’ global vision and strategy - based on shifting from a traditional pharma model toward “performance beauty”. Our conversation with David discusses market differences by country, rapid trend cycles and the need for continuing clinical evidence. We address the drop in global HA fillers, macroeconomics, pipeline strategy and future modalities. 00:00 Aesthetics Industry Shift Ahead 00:52 Show Introduction and Two-Part Format 02:14 Meet David and the Evolus Story 03:35 Evolus’ North Star for Growth 05:08 Beauty Lens vs Medical Risk 08:34 How the Industry Is Maturing Worldwide 10:36 Hype Cycles and Long-Term Staying Power 13:56 The “Natural Look” and Trend Drivers 17:37 Why Evolus Went Public 19:34 Macro Risks and Pipeline Bets 22:21 The Future of HA Fillers 22:48 Why HA Fillers Have Slowed Down 24:12 Rebranding the Filler Category 26:22 Staying Customer-Centric 28:53 The Next Waves of Innovation 31:49 Robots and AI Injectors 33:05 Helping Clinics Grow 37:31 Launching in Australia 38:45 What Aesthetics Could Look Like in 2035 41:33 Pipeline Updates and New HA Technology 43:07 Wrap-Up and Where to Watch Part 2 will be available on our new app IA Community for free very soon! DOWNLOAD OUR NEW APP IA COMMUNITY: THEN GET A FREE 30 DAY SUBSCRIPTION (After you've downloaded the app and signed up for free): ALL OF OUR OTHER LINKS & CONTACT INFORMATION:
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Ep 347 Introducing Our New App - IA Community | Dr Jake Sloane & David Segal
05/08/2026
Ep 347 Introducing Our New App - IA Community | Dr Jake Sloane & David Segal
Episode 347 showcases our hosts Dr Jake Sloane & David Segal We're proud to finally reveal the launch of our long-awaited project 'IA Community' - the social media app for aesthetic professionals! This project has been years in the making and we've spent the last 18-months secretly building a platform designed for you guys. In this podcast we discuss the background to IA Community and why aesthetic professionals should download it. We touch on the main features of the app including: Member profiles and powerful networking features Live Chat groups for instant connection, networking, support and advice Our podcast library - every episode is available to stream, new search features and the ability to like, comment and continue the podcast conversations in the app Introducing our new Exclusive Episodes - podcast that can't be found on any other podcast app Our Aesthetics Newsfeed - showcasing global features, stories and insights Conference Diary - information and ticket booking links for every major event event + secret event chat groups Partner spaces - showcasing the best brands in aesthetics IA-Gram - our very own HCP-only social media feed Business Education - Learn to understand your numbers And much, much more Look our for our HUGE launch competition tonight at 7pm 00:00 Introduction 01:21 Why Build Our Own Platform 01:58 From Patreon To IA Community 04:35 Who It’s For And Compliance 07:22 Verification And Transparency 09:36 Launch Giveaway Details 11:45 Why Join The Community 14:34 Safe Space Beyond Social Media 16:19 Membership Tiers Overview 16:43 Podcast Hub And Exclusives 18:25 Newsfeed And Conference Diary 21:02 Networking Over Content 21:29 Podcast Q&A Features 22:29 IA Gram Case Sharing 25:29 Member Directory Map 26:26 Partner Spaces Explained 29:18 Live Events Inside App 30:31 Business Tier Tools 32:55 AI Summaries And Notifications 34:58 Premium HCP Chats 36:46 Clinical Library With AI 38:47 Pricing And Memberships 39:53 Competition And Farewell
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Ep 346 What Injectors Can Learn From a Cadaver Course | Dr Lucas de Siqueira
04/16/2026
Ep 346 What Injectors Can Learn From a Cadaver Course | Dr Lucas de Siqueira
Episode 346 hosts Lucas de Siqueira (Cosmetic Physician from Melbourne, Australia) We discuss the purpose of cadaver learning for injectors and how these courses are typically run. Lucas explains his background in anatomy and how he became a cadaver course educator. We highlight how this type of learning is usually run, with interactive practical sessions that incorporate practical injectable concepts and techniques. Importantly we also cover the themes of ethics, the respectful handling of donated human tissue and recognising how special this resource is. We end with details of the upcoming cadaver course linked to the AAS conference in Perth, Australia in May. 00:00 Introduction 01:14 Meet Dr Lucas de Siqueira 04:13 From GP To Injectables 06:19 Who Can Teach Cadavers 07:31 Medical School Dissection Days 10:34 Fresh Vs Preserved Specimens 13:43 What Cadaver Workshops Teach 20:54 Creating A Safe Learning Space 24:26 Changing Clinical Practice 25:05 Anatomy Meets Technique 26:47 Depth Over Memorization 27:51 Dissection Makes It Stick 28:54 Course Logistics Explained 32:02 Pre Reading For Success 33:14 Hands On Injection Practice 34:47 Beginners Vs Experts 36:30 Respecting Donated Specimens 40:52 Culture And Cadaver Ethics 43:00 Preparing For The Shock 45:47 Alternatives To Cadavers 48:05 Booking And Final Takeaways 50:20 Outro And Social Links
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Ep 345 What's Trending in Aesthetics? (Chapter 17) | Dr Jake Sloane & David Segal
04/09/2026
Ep 345 What's Trending in Aesthetics? (Chapter 17) | Dr Jake Sloane & David Segal
Episode 345 showcases our hosts Dr Jake Sloane & David Segal. In our ‘What’s trending in Aesthetics?’ episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We’ll cover controversies, big stories and themes that have got injectors and our industry talking.
In Chapter 17 we delve into three topics: 1) The impact of the Middle East conflict and the major concern about fuel shortages and supply-chain disruption. 2) Australia’s law change concerning credit card surcharges. 3) Growing conference fatigue in aesthetics. 00:00 Introduction 00:40 What's Trending Agenda 02:06 Middle East Fuel Shock 02:39 Global Supply Chain Fragility 04:09 Australia Petrol Shortages 08:08 Economic Fallout Depression Fears 10:33 Conflict Outlook Energy Independence 13:04 Aesthetic Business Slowdown Q1 16:44 Reading Numbers Cutting Costs 21:07 Client Access Communication Plans 23:31 Preparedness Avoiding Panic 24:50 Panic And Preparedness 25:59 Pharma Supply Chain Reality 26:39 Credit Card Surcharge Ban 28:00 Margins Pricing And Fees 30:24 Payment Alternatives And Disruption 33:05 Cut Terminal Costs With AI 34:52 Conference Fatigue Explained 36:39 Smaller Events Better Networking 38:47 App Conference Diary Feature 42:37 Future Of Conferences And App Podcast 45:43 Wrap Up And Next Topics
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Ep 344 Part 1 The Tox Talks (Chapter 12): Complications of toxins | Dr David Eccleston
04/02/2026
Ep 344 Part 1 The Tox Talks (Chapter 12): Complications of toxins | Dr David Eccleston
Episode 344 Part 1 hosts (Cosmetic Physician from Birmingham, UK) In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. Part 1 (this episode) is available to listen to on all of your favourite podcast apps. Part 2 will be available exclusively on our new app called IA Community launching in May ( In Chapter 12 Part 1 we discuss what injectors learn when they are first taught about toxins. We get into topics including discuss on vs off-label use of toxins, the limitations of pharma-led training, myths around toxin aftercare, preserved vs normal saline, needle considerations and the issues with toxins and pregnancy or breastfeeding . 00:00 Introduction 00:55 Meet Our Guest: Dr David Eccleston 01:50 Part One vs App Exclusive 03:30 David Background Journey 05:05 How Toxins Evolved 07:00 Early Days With Botox 09:40 Consultation Framework 13:40 Handling Top Ups Pricing 14:20 Managing TikTok Patients 20:35 Off Label Ethics Safety 23:40 Learning Off Label Properly 25:50 Choosing Your Go To Toxin 26:25 Six Ds Technique Begins 29:55 Injection Technique Details 30:20 Switching Toxins Safely 31:40 Aftercare Advice Today 34:40 Aftercare Myths Explained 37:10 Pregnancy Breastfeeding Policy 41:10 Bruising Pain Expectations 43:25 Preserved Saline Benefits 46:20 Reducing Bruising Strategies 49:40 Needle Size Brand Choices 50:45 Systemic Risk Online Claims 55:55 Aminoglycosides Contraindication 57:50 Wrap Up & Part Two Teaser
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Ep 343 Part 1 Digital Marketing Strategies for Aesthetic Clinics in 2026 | Rick O'Neill
03/26/2026
Ep 343 Part 1 Digital Marketing Strategies for Aesthetic Clinics in 2026 | Rick O'Neill
Episode 343 (Part 1) hosts (Digital Marketing Expert from Brighton, UK) We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients. We explore: How SEO and website optimisation are more important due to how tools like ChatGPT search the web. How patients can take up to 12 months with numerous touchpoints before converting to a booking The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram. Tool likes 'AnswerThePublic' to understand what patients are Googling The benefit of writing experience-based blog articles on your website TLDR summaries for AI visibility Email marketing segmentation Cautious AI tool use inclusing chatbots and note-takers LTF's new 'Black Belt Digital' platform - offering AI-built websites, education, templates and resources IA Community - Inside Aesthetic's new upcoming app 00:00 Introduction 00:42 Special Guest: Rick O'Neil - Returns and AI Shift 01:37 MCAS Recap and Business Focus 02:46 Rick Background and LTF Story 07:10 Big Digital Changes Explained 11:54 Zero Moment of Truth 18:08 Build a Content Ecosystem 18:44 Answer the Public Workflow 20:37 Write Blogs That Rank 22:32 Repurpose and TLDR for AI 26:58 Client Adoption and Practical Tips 29:49 Budgeting and Marketing Mindset 33:56 Content Creation vs Distribution 38:07 SEO Basics and Technical Fixes 42:56 SEO Intent Signals 44:28 AI Tools for Clinics 48:04 Websites in 2026 51:12 Social Media That Converts 56:50 Search Meets Instagram 58:20 Black Belt Digital Platform 01:07:52 Listener Questions 01:12:08 Future Patient Journey 01:15:36 Where to Start Now 01:18:17 Final Wrap and Plugs - Discover Black Belt Digital: LTF's new platform dedicated to helping clinics with their aesthetic digital business marketing success. Get expert marketing knowledge, free resources and a professional website builder.
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