Inside Aesthetics
Inside Aesthetics (IA) is the world's leading podcast for cosmetic injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode explores injectable-related content, aesthetic topics and insider business knowledge. New free episodes are released every Friday. Disclaimer: If you are a patient seeking medical advice or treatment-related information, you should seek the help of a qualified medical professional and have a bespoke, in person consultation. The information shared on our podcasts is general in nature and is aimed at those working in our industry only.
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IA X Fresh Clinics: Building a Business in the USA (Chapter 2)
06/17/2025
IA X Fresh Clinics: Building a Business in the USA (Chapter 2)
In chapter 2 of our new bonus mini-series with Fresh Clinics we host Dr John Holbrook (Co-founder of Fresh Clinics from Sydney, Australia) & Ryan Bourgeois (Nurse Practitioner from Texas, USA). (If you missed chapter 1, these episodes are published on Wednesday's and chapter 3 will be out on July 9th! You can also watch the entire video of these podcasts either on or our In chapter 2 we discuss how two very different businesses established themselves so successfully in the USA - and then eventually became intertwined! We discuss Ryan's transition from acting and TV fame to emergency medicine and then to aesthetics. We get insights into his opening and operating of his successful med spa, and the vital role of proper training, dedication, ethics and compliance. John sheds light on Fresh Clinics' innovative approach to supporting med spas in the USA. Practical business advice and the future of injectables, including the role of AI and bio-regenerative treatments, are also explored. This episode underscores the importance of education, safety, and strategic business planning in the competitive and evolving aesthetic industry. 00:00 Introduction 00:56 Today's Topic and Guests 01:35 Ryan's Journey into Aesthetics 05:06 The Evolution of Aesthetic Treatments 13:55 Fresh Clinics' Expansion and Services 23:24 The Genesis of Bougie Aesthetics 32:32 Marketing Strategies and Clientele Evolution 36:41 Navigating Regulatory Challenges in the US and Australia 40:17 Operational Models and Compliance in Med Spas 50:59 Balancing Clinical Duties and Business Management 55:06 Future Trends in Aesthetic Medicine and AI Integration 01:05:23 Final Thoughts and Special Offers SPECIAL OFFER: As mentioned in this podcast, Fresh Clinics are offering our listeners a $500 credit to use on skincare or training when signing up! Use the links below and submit an enquiry to get started: FRESHLIFE CONFERENCE 2025: FreshLife is happening from September 2nd to 4th at Howard Smith Wharves in Brisbane! You don’t have to be a Fresh member to come along — it’s open to everyone! IA LINKS:
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Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 12)' #304
06/12/2025
Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 12)' #304
Episode 304 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In chapter 12 we discuss the decline of HA filler use around the world and the rise of biostimulators. We then predict a future potential serious problem as a result of this new trend. We reflect on how these trends intersect with the continuing consolidation on the market and pressures on clinics, suppliers and the shifting role of pharma BDM's (reps). We then explore the ramifications of the FDA's decision to compounded GLP 1 medications in the USA. Finally we update our audience about our IA Competition draw (), new bonus content, and Dr Jake & David's upcoming travel plans. 00:00 Introduction 00:31 Exciting Announcements and Updates 01:28 Exploring Bonus Content and Collaborations 03:50 Trends in Aesthetic Treatments 05:36 Concerns with Overuse of Biostimulators 12:21 Regenerative Aesthetic Solutions 21:04 Counterfeit Devices in the Market 23:27 The Risks of Buying Aesthetic Products 23:55 Economic Pressures and Desperate Solutions 24:26 Counterfeit Products and Regulatory Support 27:25 The Role of Reps in the Changing Market 36:25 Compounded Drugs and FDA Regulations 43:10 Final Thoughts and Upcoming Content
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Telisa Larken & Jill McIver - 'The Business of Injecting (Chapter 18)' #303
06/05/2025
Telisa Larken & Jill McIver - 'The Business of Injecting (Chapter 18)' #303
Episode 303 hosts Telisa Larken (Registered Nurse from Newcastle, Australia) and Jill McIver (Registered Nurse from Sydney, Australia). In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In this episode we host two quite different clinic owners to share and reflect on their businesses. Our guests share their journeys, insights into the initial challenges of opening, how they market, find new staff and more. Our conversation also highlights the importance in Australia for nurses to have a reliable scripting partner in InstantCosmetics - to support their compliance, purchasing of products, training and upskilling. 00:00 Introduction 00:33 Partnership with InstantCosmetics 00:56 Final IA Competition Announcement (Ending tonight!) 01:58 Meet Telisa Larken: The Injectables Queen 03:59 Jill McIver's Journey in Aesthetics 05:38 Starting and Growing Your Own Clinic 09:36 Challenges and Strategies in Clinic Management 15:45 Expanding Services: Injectables to Skin 18:49 Investing in Devices and Technology 26:21 Scaling Up: Opening Multiple Clinics 36:13 Overcoming Initial Hesitations and Marketing Success 38:10 Support from InstantCosmetics 39:13 Day-to-Day Operations with Instant Cosmetics 43:25 Navigating Regulations and Legal Support 46:19 Choosing Products and Managing Stock 55:56 Recruitment and Team Management 59:34 Marketing Strategies and Community Engagement 01:05:32 Reflections and Future Plans 01:15:53 Final Thoughts and Advice This episode was supported by )
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Industry Update with Charlie Abboud: A solution for Queensland's Nurse-led clinics (Chapter 4)
06/03/2025
Industry Update with Charlie Abboud: A solution for Queensland's Nurse-led clinics (Chapter 4)
In these bonus episodes called 'Industry Updates', we bring you up to speed with news of important and pressing issues. These episodes are published ad hoc on Wednesdays and do not replace our usual Friday podcasts. Chapter 4 of our Industry Updates hosts Charlie Abboud (Head of , Australia) In this short episode we overview the regulatory changes in Queensland, Australia. These laws have mostly impacted nurse-led clinics causing significant confusion, anxiety and in some cases, the decision has already been made to close their premises. Our conversation covers InstantCosmetics proposed solution for clinics affected by these changes: pharmacy-dispensed medicines in partnership with . 00:00 Introduction 00:33 Regulatory Updates in the Australian Aesthetics Industry 01:18 Re-intrioducing Charlie Abood from InstantCosmetics 01:50 Understanding Queensland's New Regulations 05:08 Navigating the Dispensing Model 06:34 Challenges and Solutions for Nurse-Led Clinics 09:58 Logistics and Practical Considerations 16:03 Future Implications and Nationwide Impact 26:54 Conclusion and Final Thoughts
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Dr Steven Liew - 'Masterclass Series (Chapter 5) - Rejuran & polynucleotides' #302
05/29/2025
Dr Steven Liew - 'Masterclass Series (Chapter 5) - Rejuran & polynucleotides' #302
Episode 302 hosts Dr Steven Liew (Plastic Surgeon from Sydney, Australia) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 5 we explore the growing interest in polynucleotides, with a particular focus on the brand Rejuran. We delve into the science behind polynucleotides and their application in facial aesthetics, skin regeneration and wound healing. Our conversation unpacks patient selection, injection techniques, and how to set realistic expectations. We also discuss the differences between various polynucleotide products and how they can be combined with other aesthetic treatments for enhanced results. 00:00 Introduction 02:03 Introducing Our Guest: Dr. Steven Liew 05:00 Understanding Polynucleotides and Their Applications 22:05 Consultation and Treatment Protocols 36:34 Injection Techniques and Best Practices 40:32 Optimising DNA Technology 41:01 European vs. Korean Polynucleotides 42:33 Ethical and Sustainable Practices 43:23 Managing Pain During Procedures 45:18 Dosage and Application Techniques 46:40 Complications and Safety Measures 51:15 Combining Treatments and Techniques 57:09 Patient Selection and Expectations 58:31 Advertising and Profitability 01:08:59 Final Thoughts and the Rejuran Academy in Sydney
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IA X Fresh Clinics: The State of Medical Aesthetics (Chapter 1)
05/27/2025
IA X Fresh Clinics: The State of Medical Aesthetics (Chapter 1)
This is the first chapter of a new mini-series of bonus episodes in collaboration with . After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. Three episodes will be published on Wednesday's (today, June 18th & July 9th) and a new killer feature is that you'll be able to watch the entire video of these podcasts either on or our ! In chapter 1 we host both of the co-founders of Fresh Clinics, Dr John Delaney & Dr John Holbrook. In this episode we discuss the findings of their comprehensive survey of around 200 Australian clinics, highlighting trends and challenges in the industry. Key topics include the impact of new regulations, the role of business skills in clinical practices, and the evolving landscape of marketing strategies within the aesthetics sector. Our conversation touches on the integration of wellness and regenerative health with aesthetics, the importance of product quality over price, and the future growth of the industry. 00:00 Introduction to our New Miniseries 00:29 Our Guests 01:50 State of Medical Aesthetics: Survey Insights 09:00 Business Challenges in Aesthetics 17:02 Regulatory Concerns and Their Impact 24:23 Entrepreneurship and Business Strategy 32:57 Addressing Price Increases and Business Diligence 33:27 Mastering Financial Conversations with Patients 34:00 Case Study: Financial Discrepancies and Solutions 34:54 The Role of Social Media in Marketing 36:54 Building Local Community and Patient Referrals 38:45 Realigning Business Expectations and Industry Maturation 41:12 Trends in Aesthetic Treatments and Hybrid Healthcare 44:09 Blurring Lines Between Wellness and Aesthetics 47:45 Importance of Skincare in Clinics 52:42 Choosing Suppliers: Quality Over Price 58:26 Challenges and Opportunities in Product Training 01:01:19 Future Growth and Technological Integration 01:04:30 Special Offers and Upcoming Events
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Dr Eyal Kramer & Dr Ellen Selkon - 'Masterclass Series (Chapter 4) - Profhilo Structura' #301
05/22/2025
Dr Eyal Kramer & Dr Ellen Selkon - 'Masterclass Series (Chapter 4) - Profhilo Structura' #301
Episode 301 hosts Dr Eyal Kramer (Plastic Surgeon from Tel Aviv, Israel) & Dr Ellen Selkon (Cosmetic Physician from Auckland, New Zealand). In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 4 we focus on a new product launched by IBSA called 'Profhilo Structura'. Our conversation covers the technical aspects of the product, the difference between Profhilo and Profhilo Structura, how Structura works on a cellular level, patient choice and suitability, injecting techniques and more. 00:00 Introduction 00:51 300th Episode Celebration and IA Competition Announcement 02:10 Special Guests Introduction 04:01 Innovations in Aesthetic Medicine 09:41 Understanding Bio Remodeling and Healing 14:57 How Profilo Works On A Cellular Level 22:53 The Difference Between Profilo and Profhilo Structura 32:00 Practical Application of Profhilo Structura and The Patient Consultation 45:06 Injection Techniques with Profhilo Structura 45:44 Identifying Saggers vs Sinkers 48:58 Patient Experience and Immediate Effects 51:23 Protocol and Treatment Frequency 56:29 Complications and Safety 01:07:53 Combining Treatments and Techniques 01:27:10 Final Thoughts and Future Ideas APPLY FOR OUR IA COMPETITION
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Dr Jean Carruthers & Dr Michael Kane - 'The past, present & future of aesthetics (Part 1)' #300
05/15/2025
Dr Jean Carruthers & Dr Michael Kane - 'The past, present & future of aesthetics (Part 1)' #300
To celebrate our milestone 300th episode, we are honoured to re-host Dr Jean Carruthers (Opthalmologist from Toronto, Canada) & Dr Michael Kane (Plastic Surgeon from New York, USA). This episode is divided into Part 1 and Part 2. Part 2 is available to listen to for FREE by signing up to our Patreon as a 'free member': We've been priviledged to have hosted both of our guests on the podcast previously (episodes 120 and 190) and these rank in the top five of our most listened to episodes ever. These two legendary pioneers helped discover and evolve the science of botulinum toxin treatments and facial aesthetics as a speciality. Jean and Michael's experience is unparalleled having both worked on the advisory boards and research teams from every major pharma company over the past 40 years. So we go on a deep dive to learn where we've come from, where we're currently at and where we might be going in the world of aesthetics. 01:48 Celebrating 300 Episodes 03:18 Special Guests: Dr. Jean Caruthers and Michael Kane 03:01 The Origins and Development of Toxins 04:55 Exploring the Hall Strain and Toxin Subtypes 07:14 Early Experiments and Discoveries 07:15 Early Trials and Challenges 13:01 Pioneering Techniques and Complications 22:51 Long-Term Effects of Muscle Relaxation 23:45 Exploring Botulinum Toxin B 28:32 Training and Techniques for New Injectors 35:22 Consultation and Patient Interaction 44:22 Beyond Wrinkles: Emotional Wellness
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Dr Darryl Reed & Charlotte Meli - 'Tissue Repair & TR Pro+' #299
05/08/2025
Dr Darryl Reed & Charlotte Meli - 'Tissue Repair & TR Pro+' #299
Episode 299 hosts Dr Darryl Reed (Biochemist & COO of Tissue Repair from Sydney, Australia) and Charlotte Meli (Registered Nurse and NSW Territory Manager of Tissue Repair from Sydney, Australia) In this episode we learn about Tissue Repair and their unique product TR Pro +. This novel hydrogel product contains beta-glucans (a derivative from yeast) and has been clincically proven and is TGA-approved to help wound healing. We find out who Tissue Repair are, the science behind TR Pro + and how this can be applied in aesthetic practices. This podcast was supported by Tissue Repair 00:30 Introduction 00:42 Our Upcoming 300th Podcast and IA Competition 02:01 Introducing Tissue Repair and TR Pro + 02:23 Darryl Reed's Journey into Aesthetics 04:10 Charlotte Meli's Background and Role 05:18 The Origins and Development of TR Pro + 07:41 Understanding Beta Glucans and Their Benefits 16:19 TGA Approval and Market Expansion 18:01 Clinical Studies and Real-World Evidence 22:18 Versatility and Benefits of TR Pro + 22:50 Clinical Feedback and Usage 23:35 Post-Injectable Applications 24:33 Science Behind the Semi-Permeable Film 25:15 Contraindications and Safety 27:38 Anti-Itching and Inflammation Control 29:04 Scar Treatment and Healing 30:17 Product Availability and Pricing 37:13 Future Developments and Applications 41:13 Conclusions and Final Thoughts
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Dr Jigna Patel - 'Holistic Perspectives in Aesthetic Medicine' #298
04/17/2025
Dr Jigna Patel - 'Holistic Perspectives in Aesthetic Medicine' #298
Episode 298 hosts Dr Jigna Patel (General Practitioner, London, UK). Jigna is a UK-based GP with a special interest in skin health, functional medicine and takes a very different approach with her aesthetic patients. The conversation explores the integration of holistic health principles into aesthetic practice, touching on topics such as the brain-gut-skin axis, ethical issues in the aesthetics industry, and the need for a balanced approach to skin and overall health. Dr. Patel shares personal experiences that influenced her approach, emphasizing the importance of looking at patients' overall well-being rather than just treating aesthetic symptoms. The discussion also critiques overused treatments like RF needling, the ethical concerns of treating younger patients, and the far-reaching impacts of diet and lifestyle on skin health. The episode offers a thought-provoking perspective on the future of aesthetic medicine and the role of holistic practices in achieving better patient outcomes. 00:00 Introduction 01:49 Dr. Jigna Patel's Background and Journey 06:09 Ethical Concerns in the Aesthetic Industry 18:21 Holistic Approach to Skin Health 43:49 Challenges and Criticisms in Aesthetic Treatments 47:56 Challenges of Overproducing Collagen 48:39 Weight Loss Injections and Facial Support 49:58 The Role of General Practitioners in Weight Loss 52:33 Psychological and Nutritional Support in Bariatric Surgery 54:12 Exploring the Brain-Gut-Skin Axis 55:44 The Importance of Gut Health in Aesthetics 01:01:21 Probiotics and Skin Health 01:03:42 Dietary Advice for Better Skin 01:06:41 Reconciling Aesthetic Practices with Holistic Health 01:09:49 Functional Medicine and Its Challenges 01:21:02 The Future of Aesthetic and Holistic Practices
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Dr Jake Sloane & David Segal - 'What's trending in Aesthetics? (Chapter 11 - Part 1)' #297
04/11/2025
Dr Jake Sloane & David Segal - 'What's trending in Aesthetics? (Chapter 11 - Part 1)' #297
Episode 297 showcases our hosts Dr Jake Sloane & David Segal With political issues and the economic climate changing almost every day, we're publishing this episode out of sync with our usual Friday podcast. What we recorded just 4 weeks ago dated quite a lot and so we decided to record a second part to this episode to also address the tariff situation, the stock market volatility and what these mean for aesthetic clinics. Part 1 (this episode) is free and available to listen to on your favourite podcast app Part 2 (also out now!) is exclusive for subscribers to our Patreon ( In Chapter 11 (Part 1) of 'What's Trending in Aesthetics,' we reflect on the introduction of another new toxin into the Australian market. We first tackle how clinics will need to understand both the clinical but also financial implications of this. We discuss the challenges of introducing new products into your business, particularly focusing on toxins and fillers. We highlight the vital importance of: Critical analysis when it comes to understanding clinical studies Transparent communication with patients if you change their usual product to something else Pricing strategies Understanding the nuances of different toxin and filler products. We also touch on the importance of clinical photography, scheduling routine reviews of patients, the potential pitfalls of packaging treatments and the perception of 'top-ups.' We conclude with practical advice on balancing margins and cash flow when making business decisions when it come to purchasing and pricing products. 00:00 Introduction and Personal Updates 00:25 Workshop Insights and Business Literacy 02:19 Financial Health and Business Strategies 07:26 Engagement and Community Building 10:00 Pricing and Introducing New Products 15:39 Navigating Industry Challenges 34:16 Critical Analysis of Medical Papers 34:49 Understanding Non-Inferiority Studies 35:42 Communicating with Patients About New Products 36:39 Conducting Internal Studies and Trials 37:37 Evaluating Toxin Performance and Patient Feedback 39:18 Challenges with New Toxins 45:42 Considerations for Fillers 50:14 Pricing and Packaging Strategies 56:45 Avoiding Free Top-Ups and Setting Expectations 01:01:09 Valuing Skills Over Product Quantity 01:05:47 Final Thoughts and Practical Advice
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Terri Vinson Jones - 'Nutraceuticals - maximising internal health for external vitality' #296
04/10/2025
Terri Vinson Jones - 'Nutraceuticals - maximising internal health for external vitality' #296
Episode 296 hosts Terri Vinson Jones (Cosmetic Chemist, Founder of Synergie Skin & SynTernals) from Melbourne, Australia. In this episode we welcome back Terri (previously on episode 94) to talk about the importance of nutraceuticals. She discusses the background to her company SynTernals and why she decided to focus on creating supplements that contain collagen, omega-3 and precursors of NAD+. Our conversation delves into topics including the concepts of biohacking, health span, the debate regarding the effectiveness of collagen supplements, and the future of personalized nutraceuticals. We also cover on the importance of a holistic approach to patient care that includes combining diet, supplements, wellness and aesthetic procedures into an overall strategy. 00:00 Welcome & Introductions 00:32 Catch-Up and Recent Activities 01:41 Introducing Special Guest: Terri Vinson Jones 02:10 Terri's Background and Synergie Skin 03:21 The Role of Nutraceuticals in Aesthetics 04:05 Understanding Biohacking 12:16 Challenges and Trends in Aesthetic Practices 17:14 Nutraceuticals and Skincare Integration 29:01 Collagen Supplements: Science and Benefits 34:57 Flavorless Collagen: Versatile Uses 35:30 Personal Experiences with Collagen 37:07 Measuring Collagen Efficacy 39:34 Other Nutraceuticals for Skin Health 42:48 Omega-3 Supplements: Benefits and Sources 45:16 Healthspan vs. Lifespan 47:02 Proactive Health Approaches 54:51 Integrating Supplements in Aesthetic Consultations 59:15 Commercial Aspects of Nutraceuticals 01:01:48 Special Offer and Conclusion This podcast was sponsored by Exclusive Offer:Buy 5 units of the same SynTernals product (NRgize+, AlgOmega-3, or ProCollagen-C) and receive the 6th free! Valid from: 11 April to 9 May To redeem: Email and quote Inside Aesthetics offerEligibility: Open to new and existing Synergie Skin stockists T&Cs: Australia only. One order per customer. Not valid with other offers.
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Brooke Carrero - 'The Injector Diaries (Chapter 27)' #295
04/03/2025
Brooke Carrero - 'The Injector Diaries (Chapter 27)' #295
Episode 295 hosts Brooke Carrero, a Registered Nurse from Philadelphia, USA. Brooke joins us in the 27th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction to Inside Aesthetics 00:57 Upcoming Events and Exciting News 03:20 Introducing Today's Guest: Brooke Carrera 03:51 Brooke's Journey into Aesthetics 05:12 Challenges and Successes in Aesthetics 06:10 The Importance of Networking and Education 09:05 Personal Insights and Fun Facts 15:21 Working in Aesthetics: Pros and Cons 19:27 Social Media and Authenticity 31:07 Daily Routine and Work-Life Balance 39:12 The Power of Neurotoxin Treatments 40:17 Effective Consultation Techniques 41:17 Consultation Tools and Techniques 41:52 Building Patient Confidence 45:36 Choosing the Right Tox 50:30 Filler Preferences and Techniques 53:06 Lip Filler Approaches 55:47 Dissolving Fillers 57:46 Exosomes and Skin Quality 01:02:14 Business Structure and Practices 01:06:43 Future Goals and Regenerative Health 01:11:08 Social Media Strategies 01:16:46 Final Thoughts and Reflections
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Dr Jake Sloane & David Segal - 'What's trending in aesthetics? (Chapter 10) #294
03/27/2025
Dr Jake Sloane & David Segal - 'What's trending in aesthetics? (Chapter 10) #294
Episode 294 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In chapter 10 we discuss this weeks recent and highly controversial media scrutiny of the injectables industry in Australia. We explore the three main articles published this week entitled: 1) Gone in 52 seconds: Inside Australia’s telehealth injectables goldrush 2) You’re a pretty girl but - how the injectables industry preys on your insecurities 3) Brotox and slimming injections: Thousands of illegal ads spruik cosmetic injectables (Read all three articles by joining our Patreon as a 'free member') These investigative pieces highlighted serious alleged issues including: rapid telehealth consultations the legalities and ramifications of this model of patient care how injectors are negatively impacting patient psychology & worsening body dysmorphia a significant lack of compliance with advertising regulations 00:00 Introduction 00:32 Trending Topics in Aesthetics 01:09 Media Scrutiny and Industry Bias 03:47 Telehealth in Aesthetics 05:34 Complications and Safety Concerns 11:41 Nurse Autonomy and Telehealth 15:46 Public Perception and Media Influence 29:54 Patient Consent Challenges 30:13 Improving Patient Understanding 31:24 Industry Scrutiny and Sensationalism 32:41 Analyzing the Article's Context 37:36 Body Dysmorphia and Cosmetic Consultations 47:00 Advertising Violations in the Injectable Industry 56:21 Regulatory Changes and Industry Impact 58:53 Conclusion and Final Thoughts
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Marilyn Capote - 'The Entrepreneurs (Chapter 2): Mastering the Game' #293
03/20/2025
Marilyn Capote - 'The Entrepreneurs (Chapter 2): Mastering the Game' #293
Episode 293 hosts Marilyn Capote (Business consultant, international speaker & clinic owner) from Arizona, USA. In 'The Entrepreneurs' mini-series we focus on pioneers in the business world. Our entrepreneurs share their stories of success, failure, life-changing lessons and big decisions that they made. We showcase guests from all sorts of backgrounds to inspire our listeners. In Chapter 2 we discuss the current global economic volatility and its impact on the aesthetic industry. Marilyn shares insights from her journey in starting and growing successful aesthetic clinics, her experiences with industry mentors, and her transition into business mentorship and keynote speaking. The conversation delves into building resilient businesses, focusing on the basics, effective use of social media, and the importance of passion and leadership. Marilyn offers valuable advice for new practitioners, emphasizing the need for experience and patience before starting their own business ventures. 00:00 Introduction 01:42 Introducing Marilyn Capote 02:41 Marilyn's Journey in Aesthetics 04:22 Building and Growing a Clinic 06:17 Challenges and Resilience in Business 09:19 Business Mentorship and Leadership 12:44 Hiring and Team Building Strategies 24:24 Adapting to Cultural Differences in Aesthetics 40:08 Assessing the Impact on New and Established Businesses 41:01 Seasonal Trends and Strategies for New Businesses 41:47 Emerging Aesthetic Modalities in the U.S. 42:55 Social Media Strategies and Pitfalls 46:01 Branding and Authenticity in Social Media 57:02 Building a Resilient Business and Team 59:49 Personal Insights and Life Hacks for Success 01:06:09 Overcoming Business Challenges and Rebuilding 01:12:16 Advice for New Injectors and Business Owners 01:15:12 Final Thoughts and Staying Connected
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Griz Fechner - 'Mastering your mindset, brand identity & resilience' #292
03/13/2025
Griz Fechner - 'Mastering your mindset, brand identity & resilience' #292
Episode 292 hosts Grazina Fechner (Media & communications expert, keynote speaker) from Sydney, Australia. Affectionately known as 'Griz', she's a regular on Channel 7 where she gives her quirky assessments on communication and interactions between people. She founded her compnay Front & Centre over 20 years ago where she and her team help develop leadership skills, teamwork, public speaking and mindset for people from all sorts of backgrounds. In this episode we have an in-depth discussion with Griz covering a range of topics crucial for aesthetic businesses. We dive into Griz's unique career journey, including her challenges and triumphs with personal health battles. Key topics discussed include the vital role of mindset during stressful times, the importance of creating an authentic personal brand, and strategies to manage and overcome the obstacles currently faced by the aesthetics industry. We explore the significance of feedback, effective communication in clinic settings, and the different pathways to success, whether as a business owner or a team member. This episode is filled with practical advice, inspiring stories, and actionable strategies for professionals in the medical aesthetics space. 00:00 Introduction 01:10 Introducing Special Guest: Griz 02:11 Griz's Background and Career Journey 05:33 Challenges in the Aesthetic Industry 12:01 Mindset and Personal Branding 28:44 Running Your Own Business as a Subcontractor 28:52 Overcoming Mental Hurdles in Adulthood 29:48 Pursuing Passion Over Practicality 31:41 The Five-Second Rule for Overcoming Procrastination 33:15 Facing Public Speaking Fears 36:35 Setting Clear Goals for Your Clinic 42:18 Building a Positive Clinic Culture 51:48 Adapting to Industry Changes 56:22 Creating a Strong Brand Presence 57:07 Understanding Your Personal Brand 57:25 The Importance of Authenticity 57:37 Defining Your Brand Identity 01:00:37 Creating Emotional Connections 01:02:14 Seeking Honest Feedback 01:06:45 Handling Difficult Clients 01:12:50 Reevaluating Your Career Path 01:14:23 Embracing Change and Moving Forward 01:22:09 Final Thoughts and Encouragement
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Dr Mobin Master - 'The latest evidence about filler longevity, aesthetic ultrasound, MRI scans & hyalase' #291
03/06/2025
Dr Mobin Master - 'The latest evidence about filler longevity, aesthetic ultrasound, MRI scans & hyalase' #291
Episode 291 hosts Dr Mobin Master (Radiologist & Cosmetic Physician) from Gold Coast, Australia. We hosted Mobin way back in episode 93 where we first discussed the use of ultrasound in aesthetics. So we re-visit the topic, 4 years on to dicuss Mobin's research and experience in managing patients with filler complications. We discuss the evolution of ultrasound and the pros and cons of injectors trying to learn this technology. Mobin explains the relevance of facial MRI scans in his practice to identify chronic filler issues, including conditions like post-septal filler placement and malar edema. He emphasizes the importance of precision and low doses when using hyalase and discusses his approach to managing complications like vascular occlusions and delayed onset nodules. The conversation also touches upon the need for better training and patient management with complications, with practical advice for both novice and experienced injectors. We highlight the nuances in filler longevity and the realities of its impacts over time. 00:00 Introduction 01:56 Our Guest: Dr Mobin Master 06:13 Ultrasound in Practice 10:21 Challenges and Solutions in Aesthetic Procedures 18:51 Filler Longevity and Complications 28:51 Patient Management and Ethical Considerations 47:59 Effective Use of Hilas in Treatments 48:39 Advice for Practitioners Without Ultrasound 49:15 Pricing and Consultation Strategies 50:10 Challenges and Frustrations in the Field 50:34 Insurance and Legal Considerations 51:51 The Importance of MRIs and Ultrasound 57:08 Understanding Vascular Occlusions 01:01:47 Training and Upskilling for Injectors 01:03:52 Future of the Aesthetics Industry 01:05:13 Managing Complications and Patient Safety 01:07:48 Common Issues with Fillers and Nodules 01:11:09 Post-Hila Syndrome and Allergic Reactions 01:19:30 Learning and Practicing Ultrasound Techniques 01:24:51 Final Thoughts and Personal Insights
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Dr Jake Sloane & David Segal - 'Learnings from the USA & the basics of financial literacy' #290
02/27/2025
Dr Jake Sloane & David Segal - 'Learnings from the USA & the basics of financial literacy' #290
Episode 290 showcases our hosts Dr Jake Sloane & David Segal. In this weeks episode, Jake and David catch up after a two week break out of the podcast studio. Jake summarises the key legs of his trip to USA including filming for '', a huge webinar with & Allergan USA and finally the conference. David then shares what he's been doing with his consulting work for and . He gives us a breakdown of the key financial literacy issues that he often encounters with injectors and clinic owners. Finally our hosts reveal their possible trip to Canada later in the year and tease a big competition coming soon! 00:00 Introduction 00:31 Catching Up After a Break 01:04 Travel and Conferences 01:43 Workshop Insights and Financial Literacy 02:31 Trip to the States: LA and Miami 03:27 Consultation Techniques with Lori Robertson 15:00 Webinar with Nicola and New Botox Indications 32:09 Economic Trends and Business Advice 39:29 Consulting with Clients: Initial Steps 40:56 Setting Up Effective Accounting Systems 43:21 Understanding Financial Literacy 44:51 Importance of Regular Financial Reviews 47:13 Challenges in Pricing and Profitability 54:06 Conference Highlights and Industry Trends 01:06:01 Upcoming Events and Workshops 01:16:12 Final Thoughts and Announcements
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Dr Dean Berman - 'The Injector Diaries (Chapter 26)' #289
02/20/2025
Dr Dean Berman - 'The Injector Diaries (Chapter 26)' #289
Episode 289 hosts Dr Dean Berman (Global Medical Director of Alma lasers) from Vienna, Austria. Dean joins us in the 26th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. Dean discusses his background, his journey from Israel to Vienna, and milestones in his professional career including roles at Merz, Croma, Galderma and now Alma. He shares his expertise into the dynamics of being a teacher and Medical director, the importance of medical education and pharmacological compliance. He also highlights the importance of maintaining passion and ethical standards in aesthetic medicine. 00:00 Introduction 00:44 Meeting Dean Berman 02:25 Dean's Background and Journey into Aesthetics 04:17 Early Life and Family Influences 06:40 Transition from Oncology to Aesthetics 14:24 Challenges and Rewards in Aesthetic Medicine 19:10 Consultation Process and Patient Interaction 24:42 Dean's Career Path and Roles in Aesthetic Companies 31:39 The Role of a Medical Director 40:36 Mentorship and Continuous Learning 45:33 Medical Compliance and On-Label vs. Off-Label Use 49:39 Global Collaborations and Testing New Modalities 50:33 Balancing Roles: Injector and Medical Director 50:56 Challenges in Medical Product Evaluation 52:24 Improving Medical Education and Real-World Practices 54:31 Curiosity and Continuous Learning in Medicine 55:05 Common Mistakes by Junior Injectors 57:48 Expanding Aesthetic Medicine: Body Fillers 01:09:02 The Future of Hyaluronic Acid and Biostimulators 01:12:02 Integrating Wellness and Internal Health in Aesthetics 01:21:35 The Role of Long-Acting Toxins in Aesthetic Treatments 01:26:10 Emerging Technologies and Future Trends 01:29:42 Lessons from Mistakes and Finding Balance 01:37:12 Upcoming Events and Final Thoughts
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Dr Jake Sloane & David Segal - 'What's trending in Aesthetics? (Chapter 9)' #288
02/13/2025
Dr Jake Sloane & David Segal - 'What's trending in Aesthetics? (Chapter 9)' #288
Episode 288 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 9 episode we start with the impending launch of a new toxin called Relfydess by Galderma, and its implications for the market. We then explore the evolution of the conference model and the increasing 'conference fatigue' experienced by attendees. We debate the impact of Meta's decision to stop moderating online content and relate it to their own podcast's content moderation. Finally, we address the significant trend of nurses leaving the public healthcare system for aesthetics, discussing the potential reasons and consequences of this shift. 00:00 Introduction 00:44 Upcoming Topics and Trends 02:44 New Toxin: Relfydess by Galderma 04:09 Business Implications of Longer-Lasting Toxins 15:39 Conference Fatigue and Industry Trends 26:54 The Trade-Offs of Event Sponsorship 27:13 Exploring Alternative Educational Ideas 27:56 The Appeal of High-Profile Conferences 28:25 The Potential of Live Podcasts 29:22 The Role of Fact-Checkers 30:57 The Influence and Responsibility of Podcasts 33:59 Monetizing the Podcast Without Compromise 39:29 The Exodus of Nurses to Aesthetics 50:44 The Future of Aesthetic Practices 51:58 Conclusion and Future Topics
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Dr Felix Bertram - 'An introduction to wealth creation & financial freedom' #287
02/06/2025
Dr Felix Bertram - 'An introduction to wealth creation & financial freedom' #287
Episode 287 hosts (Dermatologist and serial entrepreneur) from Zurich, Switzerland. In this podcast we do something very different and look beyond the business strategies of earning money from aesthetics. We discuss the importance of financial freedom, budgeting, and various investment options such as savings accounts, term deposits, stocks, property, gold, and cryptocurrency. We emphasize the importance of starting early, understanding the power of compound interest, and seeking professional financial advice. Our conversation also highlights the differences between venture capital, private equity, and the importance of having a succession plan for business owners. The episode ends with practical advice and insights for professionals seeking to enhance their financial literacy and future-proof their wealth. 00:00 Introduction 01:23 Introducing Dr. Felix Bertram 01:42 Wealth Creation for Professionals 05:23 Understanding Financial Freedom 06:29 Defining Passive Income 12:54 Budgeting and Saving Strategies 23:05 The Importance of Compound Interest 40:00 Diversification and Asset Classes 47:42 Long-Term Investment Strategies 49:06 The Importance of Fees in Investments 50:01 Allocating Income to Different Assets 51:19 The Changing Landscape of Property Ownership 58:04 Superannuation: A Secure Retirement Plan 01:02:13 Investing in Gold: A Safe Haven 01:07:15 Understanding Cryptocurrency 01:14:50 Venture Capital and Private Equity 01:23:09 Preparing Your Business for Sale 01:27:35 Final Thoughts on Wealth Creation
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Industry Update with Jason McHeyzer: AHPRA & their role in regulating Australian cosmetic medicine (Chapter 3)
02/04/2025
Industry Update with Jason McHeyzer: AHPRA & their role in regulating Australian cosmetic medicine (Chapter 3)
In our new 'Industry Updates' we'll bring you up to speed about news and reactions to pressing and important issues. These episodes will be published ad hoc and as soon as we can get them out. They do not replace our regular Friday podcasts and will be titled differently to help differentiate them. Chapter 3 of our Industry Updates hosted Jason McHeyzer, National Director of AHPRA (Australian Health Practitioner Regulatory Agency). With regulations very much in the Australian headlines yet again, we delve into the complexities of regulation within the cosmetic industry. We aim to clear up the confusion surrounding AHPRA’s role and its efforts to ensure a safe and fair practice environment - for both our patients and the practitioners. Jason elaborates on the balance between patient safety and ethical practice. We get the regulators perspective on what sparked their clamp down on cosmetic surgery and with it, non-surgical cosmetic treatments. The discussion also covers the process of handling complaints behind the scenes, the importance of practitioner competence, and we briefly touch on future pending regulations on cosmetic injectables later this year. (Watch out for a future episode with Jason when these future guidelines are published!) 00:00 Introduction 00:28 The Role of AHPRA in the Industry 01:06 Challenges in Communication and Regulation 02:31 Acknowledgements and Industry Updates 03:15 Introducing Jason 03:54 Jason Background and Role 04:42 Regulatory Challenges and Approaches 07:15 AHPRA's Structure and Recruitment 11:29 Complaints and Regulatory Actions 27:06 Cosmetic Industry Complaints and Data 32:08 Ethical Practices and Reporting 37:41 Anonymous Complaints and Vexatious Notifications 40:30 The Role of AI in Regulation 42:30 Advertising Guidelines and Compliance 45:58 Challenges with Before and After Photos 49:14 Laws vs Guidelines: Understanding the Differences 53:03 Proactive Regulation and Complaint Handling 56:18 Safety Concerns in Non-Surgical Procedures 01:03:40 Training and Competency in Cosmetic Medicine 01:12:15 Future of Nurse Prescribing and Scope of Practice 01:17:35 Concluding Thoughts and Future Guidelines
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Sam McEwin - 'Digital marketing strategies for aesthetic clinics in 2025' #286
01/30/2025
Sam McEwin - 'Digital marketing strategies for aesthetic clinics in 2025' #286
Episode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia. BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape. We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message. 00:00 Introduction 00:32 Marketing in Aesthetics: Current Landscape 00:49 Meet Sam McEwin: Digital Marketing Expert 01:54 Challenges and Strategies in Digital Marketing 05:19 Understanding Digital Marketing Services 09:58 The Value of Podcasts in Marketing 14:46 Effective Marketing Strategies for Clinics 17:09 The Importance of Knowing Your Audience 30:30 Building a Comprehensive Marketing Campaign 36:38 How Google Works: Enhancing Visibility 41:03 Understanding Google's Intent and Semantic Relevance 42:04 The Evolution of Google's Algorithm 42:18 The Role of Reviews and Social Media in SEO 44:46 Entity SEO and Building Authority 46:46 Consistency in Marketing Strategy 53:14 Budgeting for Small Business Marketing 01:03:57 The Importance of Retention and Customer Engagement 01:09:05 Effective Communication Strategies 01:14:36 Special Offers and Conclusion
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Industry Update with Dr Gabi Caswell: Navigating the Changing Landscape of Australian Cosmetic Medicine (Chapter 2)
01/27/2025
Industry Update with Dr Gabi Caswell: Navigating the Changing Landscape of Australian Cosmetic Medicine (Chapter 2)
In these new 'Industry Updates' we'll bring you up to speed about news and reactions to pressing and important issues. These episodes will be published ad hoc and as soon as we can get them out. They do not replace our regular Friday podcasts and will be titled differently to help differentiate them. Chapter 2 of our Industry Updates was an unscripted recording hosting Dr Gabi Caswell, a Cosmetic Physician from Queensland, Australia. Our discussion revolves around the evolving landscape of cosmetic medicine regulations in Australia. We explore the importance of continual professional development, the implications of corporate models on patient care, and the responsibilities of practitioners to uphold safety and standards. Dr. Caswell emphasizes the need for robust education within the industry and reflects on her extensive experience, sharing insights into past practices and future directions for ensuring high-quality patient care. The episode also touches on the potential consequences of the changing legal environment on both practitioners and patients. 00:00 Introduction 00:25 Meet Dr. Gabi Caswell 01:04 Dr. Caswell's Journey into Cosmetic Medicine 02:07 The Evolution of Cosmetic Medicine 03:43 Importance of Education and Patient Safety 04:50 Challenges in Cosmetic Medicine 08:46 Regulations and Corporate Influence 15:58 The Future of Cosmetic Medicine 36:38 The Intersection of Money and Medicine 36:57 The McDonald's Model in Healthcare 37:18 Practitioner's Responsibility to Patients 37:34 Navigating Clinic Employment Decisions 37:58 Building a Sustainable Practice 38:37 Regulations and Responsibilities 38:56 The Role of the TGA Act 39:16 Impact of Regulations on Practitioners 40:44 The Importance of Proper Training 43:29 Understanding S4 Medicines Regulations 46:49 Potential Industry Changes and Their Impacts 48:05 The Need for Formal Training Pathways 53:00 Corporate Entities and Compliance 55:21 The Role of Regulators 01:05:48 Cultural Attitudes Towards Appearance 01:09:30 Final Thoughts and Summary
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Industry Update with Fresh Clinics: Interpreting Queensland Health’s Fact Sheet (Chapter 1)
01/26/2025
Industry Update with Fresh Clinics: Interpreting Queensland Health’s Fact Sheet (Chapter 1)
NEW! In our new 'Industry Updates' we share news about pressing and important issues. These episodes will be published ad hoc and they do not replace our regular Friday podcasts! Chapter 1 of our Industry Updates was impromptu recording with Dr. John Holbrook and Dr. John Delaney from Fresh Clinics. Being the biggest compliance and scripting company in Australia, we quickly arranged this talk to discuss the impact of the Queensland Health fact sheet. This has sent shockwaves across the state and the wider injecting community around Australia. The document was released by Queensland Health in December and it highlights a number of regulations including the purchasing and storage requirements for Schedule 4 medications and the necessity for having doctors physically on-site in nurse-owned clinics. Our guests share insights from their own conversation with the regulators, their webinar feedback with their nurse customers and the broader implications for Australian cosmetic clinics. Our guests conclude by emphasizing the importance of patient safety, legal compliance and the practical realities for many nurse-led clinics. 00:00 Introduction and Purpose 00:03 Regulatory Update Overview 01:36 Details of the Fact Sheet 03:48 Industry Reactions and Webinars 05:10 Legal Interpretations and Concerns 14:28 Future Steps and Industry Impact 19:32 Broader Implications for Other States 26:19 Closing Remarks and Final Thoughts
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Woodrow Wilson - 'The importance of clinical photography' #285
01/23/2025
Woodrow Wilson - 'The importance of clinical photography' #285
Episode 285 re-hosts , a professional photographer and the founder of '' based in Melbourne, Australia. We revisit this topic after last discussing it with Woodrow way back in episode 90. We discuss advancements in clinical photography, the pitfalls of using iPhones and iPads for clinical photos, the significance of consistent lighting, the ethical and legal aspects of patient photography, and the impact of AI on the industry. Woodrow also shares insights from his global experiences, emphasizing the critical role of high-quality, objective clinical images in patient trust and marketing within the aesthetics field. 00:00 Introduction to Inside Aesthetics 00:37 Welcoming Back Woodrow Wilson 01:30 The Evolution of Clinical Photography 04:12 Woodrow's Journey into Clinical Imaging 07:25 Importance of High-Quality Clinical Photography 11:42 Challenges and Misconceptions in Clinical Photography 20:27 Technical Aspects of Clinical Photography 29:06 Lighting in Clinical Photography 37:55 Seamless Cloud Integration in Photography 38:32 Data Security and Privacy Concerns 40:45 Best Practices for Patient Photography Consent 43:26 The Impact of AI on Clinical Photography 47:00 Ethical Marketing and Regulatory Challenges 01:04:04 Global Perspectives on Clinical Photography 01:06:57 Future Innovations and Research in Clinical Imaging 01:09:41 Conclusion and Final Thoughts
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Dr Jake Sloane & David Segal - 'What's trending in Aesthetics? (Chapter 8)' #284
01/16/2025
Dr Jake Sloane & David Segal - 'What's trending in Aesthetics? (Chapter 8)' #284
Episode 284 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 8 episode we delve into: 00:00 Introduction to Inside Aesthetics 00:32 What's Trending in Aesthetics 01:25 Personal Updates from Dr. Jake and David 04:05 Business Insights: Pricing Strategies 16:24 Back to Basics: Simplifying Skincare and Treatments 27:16 Ethical Marketing in Aesthetics 32:02 The Responsibility of Providing Reliable Treatments 32:29 Balancing Innovation and Safety in Medical Treatments 33:47 The Role of Social Media in Medical Criticism 34:28 The Impact of Influencers on Medical Opinions 35:40 Community Notes and Fact-Checking on Social Media 38:42 The Issue of Misinformation in Health Podcasts 42:20 The Influence of Celebrity Culture on Aesthetic Treatments 46:44 Critiquing Other Injectors' Work on Social Media 49:04 The Rise of Ozempic Face and Its Implications 54:37 The Trend of Nurses Starting Their Own Practices 01:02:59 Economic Predictions and Business Advice for Injectors 01:05:12 Conclusion and Listener Engagement
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Dr Bita Zadeh Farrell - 'The Injector Diaries (Chapter 25)' #283
01/09/2025
Dr Bita Zadeh Farrell - 'The Injector Diaries (Chapter 25)' #283
Episode 283 hosts Bita Zadeh Farell, an Anaesthesiologist from California, USA. Bita joins us in the 25th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction to Inside Aesthetics 00:31 New Year Plans and Reflections 02:06 Supporting the Podcast 03:29 Introducing Dr. Beta Farrell 03:48 Dr. Bita's Journey from Iran to the US 19:12 Challenges and Triumphs in Business 35:05 Patient Care and Treatment Philosophy 41:13 Integrating Eastern and Western Medicine 48:34 The Power of Placebo and Supplements 50:17 Understanding Patient Relationships 52:35 Setting Expectations and Saying No 59:06 Thoughts on Threads and Other Techniques 01:07:12 The Role of Ultrasound in Practice 01:12:50 Social Media Strategies for Medical Professionals 01:23:52 Future Plans and Teaching Aspirations 01:27:05 Final Thoughts and Reflections
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Dr Jake Sloane & David Segal - 'The Entrepreneurs (Chapter 1): How David lost $100 million' #282
12/12/2024
Dr Jake Sloane & David Segal - 'The Entrepreneurs (Chapter 1): How David lost $100 million' #282
Episode 283 showcases our host, David Segal. In our final podcast of the year we launch a new mini-series called 'The Entrepreneurs'. These episodes will focus on pioneers in the business world. Our entrepreneurs will share their stories of success, failure, life-changing lessons and big decisions that they made. We'll showcase guests from all sorts of backgrounds to inspire our listeners. In Chapter 1 David shares his journey in aesthetics from the very beginning. From starting importing lasers from China with absolutely no experience, a chance opportunity led to him founding and managing the hugely successful 'Cosmos Clinic'. After another chance meeting at an event, he was then invited to become the General Manager of Laser Clinics Australia - now the world's biggest chain clinic with over 250 locations in numerous countries. These early successes led David and his partners to set their sights on the surgical world. They founded 'The Cosmetic Institute' (TCI) and within just 2 years they had disrupted the entire cosmetic surgery industry in Australia. At its peak TCI performed 100 breast surgeries a week and was turning over $40 million per year. But things came unstuck and David gives us a brutally honest account of what the root causes of this were and the most difficult period of his life. This experience changed his mindset completely and David offers his insights into best business practices, financial management, and the importance of risk mitigation. We end on a note about the importance of planning for financial stability and wealth management for the future. 00:00 Introduction and New Beginnings 01:09 Introducing 'The Entrepreneur Series' 03:51 The Topic of the Day: Business Failures and Lessons Learned 05:19 Early Career and Business Ventures 14:57 The Genesis of Cosmos Clinic 24:07 The Birth of Laser Clinics Australia 33:16 Reflecting on the Chain Clinic Model 35:06 The Genesis Of The Cosmetic Institute (TCI) 40:57 Recruitment and Training of Surgical Staff 43:02 Business Model and Initial Success 45:18 Challenges and Scrutiny 52:39 Major Complications and Media Attention 56:14 The Beginning of the End 01:01:53 Lessons Learned and Moving Forward 01:16:24 Advice for Aspiring Business Owners 01:21:46 Final Thoughts and Reflections
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Richard New & Ashlee Middleton - 'Laseraid - A new way to access aesthetic devices' #281
12/05/2024
Richard New & Ashlee Middleton - 'Laseraid - A new way to access aesthetic devices' #281
Episode 281 hosts Richard New (CEO) and Ashlee Middleton (Commerical Sales Manager) of . In this episode we discuss the shifting focus in the industry towards skin and device-led treatments. Our guests describe Laseraid's unique business model that offers affordable access to aesthetic devices through subscription, rent-to-own or outright purchasing options. We explore the company's origins, its comprehensive service and support system, and its consultative approach to help clinics choose the right technology. We also delve into the challenges that clinic owners face when integrating new devices, from economic pressures to ensuring technology meets clinical and financial needs. We highlight the importance of researching and planning before investing in aesthetic technology and emphasize the flexibility and support that Laseraid provides. 00:00 Introduction and Context 00:36 Meet the Experts: Richard New and Ashley Middleton 00:59 The Evolution of Laseraid 02:13 Understanding Laseraid's Business Model 02:34 Richard New's Background and Insights 07:12 Economic Challenges and Market Trends 11:18 Laseraid's Unique Selling Proposition 14:55 Guiding Clinics to the Right Device 25:16 Flexible Subscription and Purchase Options 34:04 Integrating Devices into Clinics Successfully 38:32 Choosing the Right Device for Your Clinic 39:16 Common Mistakes in Device Purchases 40:11 Understanding Your Business and Market 42:46 Planning for Success with New Technology 46:18 The Importance of a Strong Servicing Team 51:00 Handling Device Repairs and Maintenance 01:04:09 The Future of Body Contouring and Skin Treatments 01:08:08 Laseraid's Vision and Expansion Plans 01:11:10 Advice for New and Growing Clinics This podcast was sponsored by Laseraid
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