Ep 363 The Business of Consultation | Dr Jake Sloane & David Segal
Release Date: 09/03/2026
Ep 369 The Nurse who took the regulator to a tribunal - and won | Nicky Tzimas
Inside Aesthetics Podcast
Episode 369 hosts (Nurse Practitioner from Melbourne, Australia) In this episode we learn about Nicky's unprecedented battle towards achieving Nurse Practitioner (NP) endorsement in aesthetic medicine. With more than 35 years in nursing and 18 years in aesthetics, Nicky shares the struggles she faced when the Nursing & Midwifery Board refused to accept that an aesthetics background was suitable for a NP endorsement. Nicky challenged this decision at a tribunal and won, seemingly now establishing a pathway for more Nurse Practitioners to graduate within the aesthetics field. 00:00...
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Ep 368 How AI boosts or hides your brands visibility online | Rick O'Neill
Inside Aesthetics Podcast
Episode 368 hosts (Digital Marketing Expert from Brighton, UK) In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google’s AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI. We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong this can...
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Ep 367 Are You Just a Commodity? | Dr Jake Sloane & David Segal
Inside Aesthetics Podcast
Episode 367 showcases our hosts Dr Jake Sloane & David Segal. In this episode, we dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. We discuss why injectors and clinics should move beyond competing on products, units and price, and instead focus on the skills, outcomes and experience that they provide. We explore the importance of defining your patient avatar, understanding your patients journey, building trust through every touchpoint, and creating education-led content rather than relying on...
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Ep 366 The Business of Injecting (Chapter 24) | Lisa Price
Inside Aesthetics Podcast
Episode 366 hosts (Founder and Director of ) In ‘The Business of Injecting’ episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 24 we discuss Lisa's 21-year journey building Jade Cosmetic Clinic. We learn how she moved into aesthetics after a career in midwifery to opening her first clinic in Cairns - then eventually expanding to two and then three...
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Ep 365 ‘Regenerative Aesthetics is bullshit’ | Dr Steven Harris
Inside Aesthetics Podcast
Episode 365 hosts (Cosmetic Physician from London, UK) In this episode, we discuss the growing use of the term “regenerative aesthetics” and what regeneration actually means from a scientific perspective. Steven challenges the terms “collagen stimulation”, “biostimulation” and the claims made about common treatments including polynucleotides and exosomes. We also discuss industry hype, conference sponsorship, his concept of ”collective drift”, the importance of independent research, accurate before-and-after photography and what better research should look like. 00:00...
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Ep 364 What's Trending in Aesthetics (Chapter 19) | Dr Jake Sloane & David Segal
Inside Aesthetics Podcast
Episode 364 showcases our hosts Dr Jake Sloane & David Segal. In our ‘What’s trending in Aesthetics?’ episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We’ll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 19 we delve into five topics: The growing influence of private equity in aesthetics and what Obagi Medical’s sale could mean for clinics Allergan’s “Undetectable Era” and the evolving definition of natural-looking...
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Ep 363 The Business of Consultation | Dr Jake Sloane & David Segal
Inside Aesthetics Podcast
Episode 363 showcases our hosts Dr Jake Sloane & David Segal. In this episode, we dive into the business side of the consultation and why communication, rapport and trust are such a big part of what we do in aesthetic practice. We talk about some of the practical ways we build rapport with patients, adapting our communication to different personalities, and understanding the different “currencies of trust” that influence how patients make decisions. We get into: Setting the agenda early The use clinical photography to educate patients Talking through treatment plans and budgets...
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Ep 362 What is K Beauty? | Dr Eunice Park & Sun Lee
Inside Aesthetics Podcast
Episode 362 hosts (Facial Plastic & Reconstructive Surgeon and founder of , USA) & (CEO of , USA) In this episode we do a deep dive into “K-Beauty“. We first unpack the concept of “Gwallee” - the Korean philosophy and priniciple of self-nuturing and learn about the cultural pressures behind Korea’s beauty standards. We then try to get to the bottom of what K-Beauty actually is, distinguishing simple skincare trends and contrast these with “clinical K-Beauty” - built around strategic business principles, sequenced in-clinic protocols and continual device...
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Ep 361 Medicine 3.0 & How to Improve Longevity | Dr Alexandra Curran
Inside Aesthetics Podcast
Episode 361 hosts (Cosmetic Physician and co-founder of , Australia) Alex shares her journey from hospital to aesthetic medicine and the launch of her clinic in 2024. We explore what longevity medicine actually means and what services her clinic offers. We discuss the roles of advanced screening, imaging, blood testing, strength, mobility and cognitive assessments for diagnostic purposes and how these are interpreted to create personalised treatment plans for patients. We also ask about the evidence for some of the services provided, the impact of finding 'incidentalomas' in...
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Ep 360 The Injector Diaries (Chapter 34) | Rachel Jarrell
Inside Aesthetics Podcast
Episode 360 hosts ('Ms Glowtox', Board-Certified Nurse Practitioner, co-founder of , USA) Rachel joins us in the 34th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Welcome and Guest...
info_outlineEpisode 363 showcases our hosts Dr Jake Sloane & David Segal.
In this episode, we dive into the business side of the consultation and why communication, rapport and trust are such a big part of what we do in aesthetic practice.
We talk about some of the practical ways we build rapport with patients, adapting our communication to different personalities, and understanding the different “currencies of trust” that influence how patients make decisions. We get into:
- Setting the agenda early
- The use clinical photography to educate patients
- Talking through treatment plans and budgets
- Managing toxin dosing expectations
- Running better clinical reviews
- The rebooking process
- The idea of a “reset consultation” for long-term patients
- How to handle common objections and treatment requests driven by social media
- Some of the challenges that come with anxious patients.
- Critiquing own consultation skills by recording them
00:00 Introduction
01:24 The Business of Consultation
02:59 Want-Based Medicine
05:31 The Communication X Factor
10:13 Trust, Rapport and “Vibes”
13:49 The FACE Rapport Framework
15:30 Adapting to Different Patient Styles
17:43 Currencies of Trust
20:51 Setting the Consult Agenda
23:37 Photography Over Mirrors
26:37 Treatment Plans and Budget
29:44 Treating the Whole Picture
30:45 Highlighting Individual Beauty
31:30 Positive Patient Framing
32:17 Setting Realistic Expectations
32:58 Toxin Dosing Expectations
34:47 The Clinical Review
37:42 Rebooking and Next Steps
40:21 Toxin Wear-Off Education
41:15 The Reset Consultation
43:26 Self-Critique and Reviewing Consultations
46:13 Handling Common Objections
48:59 Managing TikTok Treatment Requests
51:35 Managing Anxious Patients
53:42 Team Consistency and Trust
55:36 Marginal Gains
56:47 Outro
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